Not surprisingly, after the program aired, the ratings report given by Blue Channel was very gratifying.
The regional ratings were 36% and the national ratings were 18%.
The ratings curve has skyrocketed since the reveal of the excavator, reaching a maximum of 22%.
This is still at 9:30 pm. If it starts at 8 o'clock in prime time... well, putting it at 8 o'clock is not a clear choice.
At that time, "Return of the Pearl 2" was still being released, and there was too much competition.
But no matter what, this is just a test show. The original intention is to promote the TV series, and there are only three episodes of the short variety show. It is already very impressive to achieve this result.
According to Blue Channel, this first episode was able to achieve a nationwide rating of 18, which proves the great success of the program, so the next episode will only be higher and not lower.
Maybe it will break the current ratings record for domestic variety shows by the third episode.
The current ratings record for variety shows is Southeast Channel's "Happy 100" which achieved a national ratings of 40%.
That record-breaking event was the one that broke Jiang Yan's record in "Kuaiben" last year, and Lan Tai felt that Jiang Yan could really surpass him this time. After all, the reputation of "Extreme Challenge" was indeed explosive.
It's true that variety shows with big stars, outdoor competitions, and special events were indeed rare in China in 1999.
To put it in a general way, this program format is actually a reality show.
The first reality show in China was "Survival Challenge" on Guangdong TV Station, which was launched in June 2000.
Therefore, it is not an exaggeration to say that "Extreme Challenge" is the first of its kind in China.
Not only that, in the current domestic environment, there are very few variety shows, and there are not many that the audience can watch. Therefore, if "Extreme Challenge" can continue to be broadcast and maintain this hard-core level, it will be a good choice for domestic audiences.
You can really look forward to the leading variety show.
So Lantai suggested,
Otherwise there would only be three issues,
Keep doing it.
Jiang Yan did not refuse directly, he said he would think about it again.
After all, the revenue ratio of variety shows like "Extreme Challenge" is too low.
Why not do it at a small cost?
But equally attractive programs, such as "I Love Memorizing Lyrics" and so on, are low-cost, high-yield, and can be run for a long time. They can also do more than one at the same time. The income in one year will definitely far exceed that of "Extreme Challenge"
.
Of course, if Jiang Yan doesn't do it, there will definitely be many variety shows that imitate it, but it doesn't matter to Jiang Yan, just learn it, learn more, the pie in the variety show market will be bigger, and he will be able to participate faster.
Harvest.
Having said that, after the first episode of "Extreme Challenge" was broadcast, the market response was good, and the ratings of the second episode also saw a huge increase as Lantai said.
In the second issue of "Extreme Challenge", Jiang Yan did not use the star basketball game, but temporarily changed it to a "racing chapter".
After all, he never expected that the first issue would be so popular.
So naturally the bomb had to be released last.
The racing chapter of the second issue,
Because it was the original third episode, there were many guests appearing.
The appearance of hosts such as He Ji and Wu Zongxian made the program more interesting.
In addition, Wu Jing, Zhou Zhiruo and others also appeared, so the "Racing Chapter" looks to have a much stronger lineup than the first issue.
The stronger lineup did not affect the style of the show, and the second episode was still hardcore.
Car repairs, maintenance, and boys' favorite stunts such as drifting and tail-drifting, as well as running laps.
The professional venue of the Magic City Circuit, professional racing team, and hard-core automotive knowledge.
These elements alone can make all the men in front of the TV hooked.
Coupled with the first-person perspective of a large number of GoPros, sharp editing, and the excitement of speed and passion.
A Hollywood blockbuster-style audio-visual experience, combined with a competition full of fun and suspense.
The most important thing is that at this time, the first 40 episodes of "Returning the Pearl 2" have been aired, and "Extreme Challenge" can just be moved to 8 o'clock in prime time.
As a result, after the show was aired, the ratings soared immediately.
The regional ratings reached 50%, and the national ratings exceeded 28%, an astonishing increase.
At the same time, the final result of the show was that Jiang Yan lost, so he made harsh words and said that in the next episode he would invite some strong people to be foreign aid, and they would be better than him in the project he was best at.
Therefore, it is foreseeable that after the third episode of "Celebrity Basketball Game" is released, the ratings will reach a new high.
Maybe it can really break the national record held by "Happy 100".
Well, even if it breaks, it will be your own honor.
Of course, it doesn't matter if it doesn't break, since the expected goal has already been achieved anyway.
While "Extreme Challenge" has driven high ratings, it has also caused considerable repercussions in society.
First of all, many boys have spontaneously dreamed of "dragon knights", and now they also have dreams of "racing cars".
Of course, a large number of people have begun to really take "car repair" seriously, which is also a job that is not very popular.
Because it was mentioned in the program that a top car repair and modification master can earn over 10,000 yuan a month!
Oh my god, how can this not be crazy in this day and age?
In addition, other TV stations have also planned to launch similar programs and follow suit. This is very normal in China.
Moreover, "Extreme Challenge" is actually the same as Jiang Yan's songs and movies. There are too many places to learn from.
Editing, post-production subtitles, camera movement, gameplay core, etc.
It's hard to say that Jiang Yan's whim this time will really push the development of domestic variety shows forward by a few years.
"Extreme Challenge" became a hit, and advertisers also made a lot of money.
The boss of Greentown Group called and thanked Jiang Yan. Looking at it like this, it seems that Xichuan must have given Jiang Yan a hard time.
But this is not over yet. Jiang Yan's journey of revenge is far from over, so just wait and see.
Advertisers have made money, and in the third period, except for the sponsors, the prices of other advertising spaces have also increased significantly.
Although there will only be one episode of the program next, according to Li Xiuxiu, because of this, the advertising costs this time will be astronomical.
This is just a pre-roll advertisement for the program, not to mention the advertising space on the TV station.
In short, the leaders of Lantai lived a very fulfilling life during this period. If they had not been able to establish a personality cult, Jiang Yan's statue would have been enshrined as the God of Wealth.
In addition to these, the people who benefit the most are naturally the people in the program team.
Some guests who showed up received more notifications the next day than before.
Zhou Zhiruo, a beautiful woman, received many announcements directly, including the announcement of Qingzui Lozenges. It was really fate.
The values of hosts such as He Jiong seemed to have also increased significantly, and they all called Jiang Yan to express their gratitude.
Not to mention Wu Jing and others, as powerful actors, they have many more film appointments than usual.
Of course, the two main players and Xingchenhai Company still make the most money.
Due to the various lenses contributed by GoPro, Xingchenhai was directly targeted by many film crews and people from related industries. The next day, various inquiries and price inquiries came like snowflakes.
They are all curious about where this equipment comes from, whether it can be sold, and how it can be sold.
However, Jiang Yan asked people from Xingchen Technology to say that this is a concept version and it will still be some time before the mass production version, so let’s pay attention to it first and talk about it later when it comes out.
As for the main coffee.
Due to the popularity of the variety show, Xiao Zhi's popularity has already begun in China before "The Two Proud Ones" has been released, so fans' expectations for the drama "The Two Proud Ones" have also skyrocketed.
"Peerless Two Prouds" will wrap up production on July 15 and is expected to be broadcast in late August.
At this time, the aftermath of "Return of the Pearl 2" is actually still very strong.
But now that "Extreme Challenge" has blocked the wave, I think the ratings of "The Best of Us" will be much better than those of the original show.
In addition to Xiaozhi, Jiang Yan also made huge profits.
Invitations from various commercials, film and television, etc. are pouring in. His commercial acting net worth is said to have jumped from 3 million, making his colleagues in the music industry envious to death.
But what shocked them even more was the impact "Extreme Challenge" had on the music scene.
The variety show has become a hit, and Jiang Yan and Xiao Zhi have become the protagonists in the spotlight. They are both singers, so the most obvious thing is that they are on the major music charts, and Jiang Yan and Xiao Zhi's songs have once again climbed the charts.
Especially Jiang Yan, after all, he has too many great songs.
So the day after the second episode ended, statistics were compiled on the major charts, and there were actually 4 songs by Jiang Yan among the top ten.
At the same time, Andy's "It's not a sin for a man to cry" was finally released.
This song for men has received a lot of airplay on major radio stations.
So on the list, Jiang Yan once again dominated half of the list!
Jiang Yan has not even released a song yet he still dominates half of the world. This also makes many newcomers to the music scene feel the terror of the devil for the first time.
However, this is not over yet, because the third episode of "Extreme Challenge" will also be broadcast, and before that, the much-talked-about "Peerless Twins" will also be released.
At that time, the TV drama circle, variety show circle and music circle will usher in another wave of Jiang Yan's storm.
But do you think people in the film industry can survive this disaster?
Jiang Yan tells you that it is too early for you to be happy!
And this time, even Jiang Yan himself did not expect that things would develop like this.