Compared with the hot road show of "Slaying the Wolf", "Surface", which was originally scheduled to be released on December 12, has another treatment.
With one sentence above, all the publicity plans below were ruined.
Due to the international situation this year, there were some restrictions on publicity and promotion before the film was released.
How restrictive are the restrictions? Road shows are no longer possible. Many words cannot be used during publicity, such as "atomic bomb". It is not easy to appear on talk shows and so on. It is not even easy to write continuous reports in newspapers.
Without these publicity methods, and in addition, this film is still a theme film, with big star Jiang Yan participating but not starring, it is surprising that it can set off a movie-watching craze.
Fortunately, this film is a sports production, so the film studios that should watch it will still watch it, and no one will foolishly report on the resistance to the film's promotion, so there will be no negative impact at all.
However, Han Sanpin still said to Jiang Yan with some embarrassment:
"This is the situation. We will try our best to calculate your investment clearly for you. In addition, we will also give you some compensation for your "Nashan"."
The so-called compensation refers to discounts such as increased speed and expanded screening range in the later settlement. In addition to these, there are also some hidden small discounts. Jiang Yan is naturally willing to this, so it doesn't matter whether it's money or not. It's not much anyway.
He gave me 500,000.
So Jiang Yan smiled and said: "Uncle Han, I said from the beginning that the money will be used as sponsorship."
But after finishing speaking, Jiang Yan still regretted, "It's a pity. If this movie were released 20 years later, the box office would be at least one billion."
"Oh, you really dare to say that!" Han Sanpin immediately laughed.
One billion, which is more than the total box office this year.
"That's not necessarily true. What if, Uncle Han, you are in this position and the national box office can exceed 20 billion a year?"
"Oh, I don't dare think about that, I don't dare think about it." Han Sanpin smiled so hard that he couldn't even see his eyes.
"As the country develops, the market will always grow bigger."
"Then it depends on you young people..."
The two of them had a tacit understanding, and together they met Lao Fan and Chen Guoxing to cook hot pot.
Relationships are strengthened bit by bit like this.
After drinking in the evening, Chen Guoxing felt very emotional.
Shout out: Movies are the art of regret.
As a gift film for the 50th anniversary of the founding of the People's Republic of China, "The World Is Born" has no problem with its quality. In the words of director Chen Guoxing: We have a clear conscience.
Indeed, Jiang Yan also felt that he had a clear conscience. He had really endured the hardships of those three years. It was a pity that such a good film could not let more people know this.
But he soon no longer regretted it, because he knew that this film would still shine in the future, and that was enough.
And in this time and space, maybe he can still use his own theater chain to re-release a wave of movies in the future...
"Born Out of the Sky" was released silently and the media reported silently. For Jiang Yan, at least at this stage, it is a good thing.
At least he can use the originally planned promotion time to perform group performances and collect fragments, and he can also engage in technology in his free time.
However, "Born Out of the Sky" cannot dampen Jiang Yan's popularity.
As expected, the entire film and television industry followed with one sentence:
Jiang Yan, Jiang Yan, Jiang Yan!
However, this development is somewhat off track.
The first wave of this wave is Feng Dapao's "Endless" released on December 15th.
Jiang Yan played a guest role as a drunk driver, promoting a wave of legal knowledge related to drunk driving, which not only gave the film some more laughs, but also received praise from relevant departments.
This is also one of Han Sanpin's compensations.
So Jiang Yan's simple cameo suddenly had some special meaning, and the media naturally wanted to report it, following the publicity that he would not drive after drinking.
As a result, the Huayi brothers took the opportunity to raise the topic and said that Jiang Yan could drink a thousand cups without getting drunk.
Not many people would believe this statement, but what the media didn’t expect was that it would attract “complaints” from many big names in the entertainment industry:
Jiang Wen: "He said there was only three cups. I didn't know how I got back that day!"
Uncle Ge: "If you don't have the capacity to drink, don't drive after drinking!"
Liu Huan: "It's true, but luckily I don't drink."
Chen Daomin: "Who said this? Can we talk about strategic weapons casually?"
Ma Weidu: "Really, I almost fell into his hands. Fortunately, he saw that I was old and spared my life."
The owner of a certain brand: "I brought three people to accompany me that time, but two of them resigned."
Feng Dapao: "Hanyu has the most say. Come to Hanyu and talk about it."
Zhang Hanyu: "I'm talking nonsense..."
In addition to these celebrities, there are also many "insiders" breaking the news online and in some small media.
Each one is full of blood and tears.
Some starlets who had never had a drink with Jiang Yan also came up to share the heat.
Therefore, the people who have been drunk by Jiang Yan account for at least half of the entertainment industry.
Some serious media outlets did not believe that there were still people who could not get drunk after a thousand cups, so they went around to interview him.
When asked about Jiang Yan's good friend Wu Jing, Wu Jing said, "Jiang Yan only gets drunk when inspiration comes or when he is in a bad mood. I am honored that I have met him twice!"
As he said that, he also mentioned that when he first met Jiang Yan, it was because of Jiang Yan’s endless drinking that they became acquainted.
This statement was also verified by a restaurant owner in Hengdian.
The boss vividly described the scene at that time, saying that there were three people, 7 boxes of beer, Jiang Yan was drinking water, and he drank white wine after drinking. The total cost of drinks that day was close to 800, both of them were lying down, only Jiang Yan closed the stall, and Jiang Yan
Yan still acts as if nothing is wrong...
In addition to hotel owners, many people who had witnessed Jiang Yan's drinking were interviewed.
Northeastern Lao Zhao even shouted from the air: "Come to the Northeast when you have time, and the good wine management will be enough."
Lao Zhao Lu Ziguang, he did not raise any questions, but warmly invited him. Obviously he knew the inside story.
This convinced many media people that Jiang Yan did have that drinking capacity.
So within a few days, Jiang Yan could no longer hide his reputation as "the God of Bacchus", and he soon became the "God of Bacchus."
This chapter is not over yet, please click on the next page to continue reading the exciting content! "Endless" has also become more popular because of Jiang Yan's drinking, and the "drunk driver" joke baggage has become even more funny.
The kings are always happy, but Jiang Yan has received many invitations for drinking dates and endorsements of wine brands.
The highest one has given out an endorsement fee of 12 million yuan a year.
Liquor manufacturers are really rich.
However, Jiang Yan still refused, and then simply asked Wu Yong to shut down his phone and wait until the gust of wind passed.
However, the popularity of "drinking" showed no sign of going down, and within a few days the second wave began.
On the 18th, "Little Smart" will be released on Blue Channel and Jingcheng Channel.
As the second TV series of Stars and Seas after "Shaobao 1", although Jiang Yan does not participate in it, it is related to Stars and Seas, and its attention is not low.
Coupled with the strange enthusiasm that Jiang Yan suddenly aroused, "Little Understanding" attracted even more attention.
In addition, Zhang Weijian, the star of "Little Understanding", said during the promotion that this was an opportunity given to him by his good friend Jiang Yan.
So as soon as Zhang Weijian's ups and downs came out, more people were attracted.
You must know that although Zhang Weijian is in a "confused" state now, he still has many fans.
Even Zhang Weijian said that Jiang Yan was a benefactor, so Jiang Yan must be more popular.
The most direct feedback from this popularity is that the attention of the TV series has skyrocketed.
In addition, the heroine is "Ling Chuchu", so the popularity of "Little Understanding" has become the number one among TV dramas at the moment.
Of course, publicity should still focus on the quality of the work.
No matter how good the promotion is, if the quality of the work is poor, it is all in vain.
Unless it's like the later generations, firstly, all the colleagues have stretched their hips, and secondly, the main creator has a huge fan base, and he can praise him to the sky.
Some sensational media said that Jiang Yan might be using the inexplicable "Dionysian" method to warm up "Little Ones".
The work does not rely on content promotion, but relies on off-site tricks. Obviously, the quality of "Little Understanding" is not good.
This statement has no logic at all, but it still has a market.
However, when the first few episodes of "Little Understanding" came out, the older generation really frowned, but the young people went crazy.