In the Chinese music scene in the early 2000s, competition started earlier than in 1999, and became more intense.
After Jiang Yan's bombardment in the first half of last year, a number of singers released songs in revenge in the second half of 1999.
This has resulted in fierce competition among major lists, and the aftermath of this competition has become even more intense.
Many people have commented that a period of great development for the Chinese music scene has arrived.
And this is also true. It has only been a little over a month since the beginning of this year, and already many good songs have appeared.
On January 1, 2000, Xu Huaiyu released "Treading the Waves".
On the 7th, Milk Tea's "Later" was finally released.
On the 8th, Lin Yilian released "At least I still have you".
Dick Cowboy also released "I'm the One You Don't Love" on the 12th, which was released on January 12, 2000.
On January 27, Xiao Qi released "Tianya".
In addition to these new songs, there are also a number of powerful songs released at the end of last year on the major charts.
"Big Brother" by Ke Suzhou, "The Wind Blows North" by Sun Nan, "Loving Someone Is So Hard" by So Yongkang, "Love You for Ten Thousand Years" by Andy Lau, "You Are So Poisonous" and "Heart Like" by Jacky Yau
"Knife Cut" and "Serving the Country with Loyalty" by Tu Honggang, etc.
These are just a small part, and apart from these, there are many more that are climbing the charts. In addition, there are many popular film and television songs in 1999 that are not listed.
Just looking at these, the Chinese music scene in 2000, if you want to say that demons danced wildly and gods fought, perhaps it is indeed less interesting than in the following years.
But if compared with the Chinese music scene in the 20th century, especially the mainland Chinese music scene, it really deserves this sentence.
However, if Jiang Yan is added here, the situation will be completely different.
I won’t talk about the achievements of Jiang Yan’s two albums, several singles, and several English songs.
Originally, people in the music industry had generally reached a tacit consensus.
That is, at least when Jiang Yan is not releasing songs, try to reduce the statistical weight of Jiang Yan's songs, lower the rankings, and leave some space for others.
But it's still a difficult thing.
Who makes Jiang Yan's popularity completely different from others?
Other singers have to hit the charts, appear on TV, radio, run variety shows, make announcements, and do interviews, and then they also have to do commercial performances, book signings, and concerts.
The reason for this is naturally part of the reason, but it is undeniable that doing this is indeed the most common way to make yourself and your songs famous.
Especially book signings and concerts, this is the most effective way to unite the fan base.
But as for Jiang Yan, there are no commercial performances, autograph signings, or concerts.
I rarely appear on variety shows.
But his fever just couldn't come down.
Why, because Jiang Yan's high profile is really beyond the reach of others.
There were Oscar nominations at the beginning of the year, good news came from the European and American music circles in April, TV dramas and variety shows exploded in the middle of the year, Hollywood movies made super profits in the fall, and at the end of the year a series of related film and television dramas came out, and they were all hits. At the end of the year, Gelai
The US nominations are here again.
This series of super-exposure projects, for other stars, if you catch just one of them, not to mention all of them, you can write a lot about them, and easily get yourself a celebrity status.
As a result, Jiang Yan only had so much in one year.
The key point is that he still keeps a low profile and basically doesn't make good use of it!
Fans, fans and movie fans can let him keep a low profile?
So every time something happens to Jiang Yan, the fans have no place to vent their emotions, so the most intuitive thing is to bomb the music radio station.
In the past, Jiang Yan's news was mostly about movies, assets, scandals, etc., and had nothing to do with music.
Music fans actually don't like Jiang Yan who is not doing his job properly.
But this time it’s different. This time it’s really about music, and it’s the highest level of European and American pop music.
So all the music fans started to party.
Grameen's influence is actually not that great.
But because of Jiang Yan's participation, its influence has become greater domestically and even in Asia.
This principle is the same as Yao Yao playing in the NBA in the original time and space.
Before Dayao went there, how many people knew about the NBA?
Once Yao Yao left and played well, well, the Mosaic team immediately became the Chinese home team.
The same goes for Jiang Yan.
If he breaks into the European and American music scene, he will have no achievements and will just be a first-round tourney. The Chinese people will regard him as opening everyone's horizons and just giving him an extra source of conversation to talk about.
But now that Jiang Yan has been nominated five times, the nature is different.
It's February 20th, three days before the Grammy Awards.
In the original time and space, this year's Grammy Awards ceremony would be broadcast live on Beijing Radio, but with Jiang Yan here, Yangshi will even broadcast the awards ceremony live.
So Jiang Yan, a Chinese, Chinese music scene, Gelaimei.
These words have become hot words frequently mentioned by the media, TV stations and radio stations recently.
Therefore, at a glance, all the major lists, except for the new artist list, new song list and other protective lists, are filled with Jiang Yan!
Those who didn’t know thought Jiang Yan had released a new album.
Therefore, in the past few days, the Chinese music scene has become a carnival for fans of Jiang Yan and a tragedy for his competitors.
In addition to the attention of fans, fans, and official media, there are many other groups that support Jiang Yan.
For example, the annual music awards season is here, and major award shows have also sent invitations to Jiang Yan.
What are the top ten golden songs of so-and-so new music, the most popular singer of so-and-so channel, etc. There are also some more formal ones, such as the Asian Music Festival's "Century Style" Chinese Original Song Competition, the ELV Chinese Chart Golden Melody Award, etc.
Everyone was focused on Jiang Yan.
If Jiang Yan can come, he will definitely bring a huge halo to the awards ceremony and may become a benchmark for award ceremonies.
At the same time, major well-known brands and international luxury brands have also focused their attention on Jiang Yan.
Now Jiang Yan only has a few endorsements, and these few have become super winners.
Wahaha's sales have increased by an unknown amount, White Elephant instant noodles production capacity is seriously insufficient, Septwolves belt production capacity is on red alert, Mercedes-Benz has once again secured its position as the top luxury car, and Jaeger-LeCoultre watches have made many wealthy people begin to examine whether their Rolexes are too rustic.
Some.
In addition, some local brands in Wu City have also benefited from it. The ones that have benefited the most are Hengdian Film and Television City and Jinzi Ham. In addition to these, there are also various small brands that have also branded Jiang Yan's hometown and began to ride the waves in the business world.
.
Therefore, Jiang Yan, who has such dazzling commercial value, if he really wins the award and misses it, he can really be said to have "missed an era", so everyone is staring at Jiang Yan with all their strength.
, I think that if Jiang Yan wins the award, almost all endorsement fees will set various "bests".
Of course, there are many people who are waiting for Jiang Yan to overturn.
Five nominations, if there is not one, then it is really better to have no nominations.
So now, the pressure is all on Jiang Yan.
The discussion from the outside world is very heated.