"Mr. Jiang, please look here. This is our latest generation product. The technology comes from Neon, and the functions are amazing..."
In the exhibition hall, the young commentator tried his best to suppress his inner excitement and explained to Jiang Yan in front of various air-conditioning machine models with great emotion.
Along with Jiang Yan, in addition to Jiang Yan's team, there were also Gree's reception staff and Miss Dong.
At this time, Ms. Dong was not the chairman of the board, she was just the head of Geli's business department.
Ms. Dong has a strong record. Since she became the head of the business department at the end of 1994, Gree Electric under her leadership has ranked first in the country in terms of air-conditioning production, sales, sales revenue, and market share for five consecutive years since 1995.
And Jiang Yan also knew that this record would last for another six years.
There are many reasons why people like Miss Dong can join the team that entertains Jiang Yan today.
The first one is naturally because Jiang Yan is now the most famous and popular in the country. To win over such a person to become a spokesperson, naturally he has to send someone with a strong tongue.
The most powerful person in Geli at the moment is naturally Ms. Dong who is in charge of sales.
And the second thing is because Jiang Yan is more difficult to deal with.
Why, because Jiang Yan's team has announced that under the Grammy limelight this time, he will only accept five new endorsements, including food, clothing, housing, transportation, etc., only one for each category, and the requirements for products are also very high. This high
The requirement is not about money, but quality.
Compared with other celebrities, this kind of request is really difficult to meet.
But similarly, if any product can satisfy Jiang Yan, judging from the sales data of the products Jiang Yan has endorsed in the past, it can really put a strong halo on the product, and the product's product power in the minds of consumers will also be one step ahead.
Competing products.
In addition to these, there is also the last reason, which is purely due to commercial war factors.
Jiang Yan is going to be the spokesperson, and he will choose air conditioners for electrical appliances. Although I don’t know why, as soon as the words were announced, among the air conditioner brands, Oaks, Chunlan and other brands immediately started fighting for it.
It's March now, and the summer sales season is not far away. As Geli, who is determined to be the leader, even if she has never had a spokesperson plan, this time her opponents have all failed, so she will not fall behind anyway.
At this time, Miss Dong in the back looked at Jiang Yan who was carefully understanding the product, and was thinking about what words to use.
According to the intelligence, the offer and related conditions given by Geli's arch-rival Oaks were somewhat scary.
However, Geli can certainly afford that price, but if she only uses price to win over Jiang Yan, Miss Dong feels that there is no point in coming here herself.
In addition, she was actually not sure. Jiang Yan came to understand the products and check the quality before making a decision on which brand to endorse.
Is this kind of behavior serious, or is it just a show?
Of course, it doesn't matter if you put on a show, that's what actors do.
And putting on a show can increase the value of both the brand and the celebrity. This is indeed a good method.
However, if this happens, the way of speaking will have to change when negotiating later, so from which angle to start and how to get people's attention, Miss Dong thought quickly in her mind.
Soon, the explanation was completed and the group came to the conference room to continue talking.
At this time, it was Miss Dong who took the lead.
As a senior salesperson, she has basically figured out how to get started.
But just as he was about to speak, Jiang Yan took the lead and asked:
"Ms. Dong, after reading so much, I have two questions in my mind that I would like you to answer."
"You say!"
Miss Dong naturally agreed.
That's how sales are, don't be afraid of problems, just be afraid that there will be no problems.
As long as a question is asked, Ms. Dong can think of more than ten ways to deal with it in one second.
In addition, Jiang Yan is a star, what kind of profound questions can he ask? So she didn't have any fear.
But Jiang Yan's first question really surprised her.
Jiang Yan asked: "It seems that Geli has no core technology and no say in technology. What should I do if there is an accident in the future?"
In 2000, Gree air conditioners were indeed as Jiang Yan said. Almost all technologies relied on neon, and many of them were eliminated by neon. However, Gree's own technical team had not yet begun to explode, so Jiang Yan's
The question struck a chord in my heart.
Ms. Dong later lamented: "I remember that in 2000, we didn't have our own technology. We didn't have compressors or motors. We relied on assembly of components provided by outside parties, so we had no say."
I think this problem caused Geli a lot of suffering.
So as soon as Jiang Yan's question came out, the people sitting next to Miss Dong didn't know what to say.
Of course, everyone didn't know what to say. The biggest reason was not the technical difficulty itself, but the surprise that Jiang Yan would ask such a question.
You are a star. It would be great if you know the quality, know our market share, and know that we don’t treat consumers as shady as other manufacturers.
Asking about technology and the right to speak, isn't this over the top?
Just when everyone didn't know what to say, Miss Dong stood up:
"Mr. Jiang, you are right to the point. In fact, this is the biggest difference between us and other brands. In our group's plan, we already have the most important plan.
We are well aware of the shortcomings of the manufacturing industry, which is relying on other people's technology for survival.
Just like a person, you are a paralyzed person and you cannot stand up. If you want to stand up, you have to rely on others.
Therefore, we will invest heavily in expanding our scientific research team and ultimately achieve technological independence..."
Miss Dong said a lot. In fact, Jiang Yan knows that there will be it in the future, but it still doesn't exist now.
So this is empty talk.
But Jiang Yan doesn't care, he doesn't really care about this.
So he nodded and continued to ask the second question:
This chapter is not finished yet, please click on the next page to continue reading the exciting content! "There is a generational gap between Neon Europe and America's technology and domestic technology. If they are willing to provide the most advanced technology, but the requirement is to invest in shares or acquire Gree, you
Will you agree?"
This situation is actually very common among domestic enterprises in this era.
Integrate into the world, enter the market, and increase competitiveness.
As a result, within a few years, many domestic brands disappeared.
Gree also encountered this situation in 2004. The American company spent 900 million US dollars to acquire shares of Gree. Ms. Dong’s direct boss agreed, but Ms. Dong argued like crazy and finally let Gree do this.
No state-owned enterprise has suffered the fate of those domestic brands.
But now and then, some people are aware of this situation, but the general tone of the market is different from what it was later. The basic arguments in the market now support such behavior.
For example, right now, when Jiang Yan asked a question, a middle-aged man who came with Miss Dong said: "Technology is the primary productive force. If Geli has such an opportunity..."
Before she finished speaking, Ms. Dong waved her hand and interrupted: "We will not be acquired. As I said before, what we want to do is to achieve technological independence. Gree is the Chinese Gree."
When Miss Dong said what she said, the middle-aged man frowned, but he didn't say anything. After all, Miss Dong was mainly responsible for this negotiation.
However, he didn't say it, but he was thinking in his heart that Jiang Yan's endorsement this time was probably going to be bad.
Why people ask this is because they are afraid that the product will not be competitive.
This was evident from the first question he asked.
The right to speak.
Geli is good now, but without the right to speak, it will be easy to be eliminated by the big powers in the future.
Celebrity endorsements are actually about the hard power of the product.
And the company does not have core technology now.
So there is really little hope that Jiang Yan can be the spokesperson.
Following this line of thinking, the middle-aged man is even thinking, what other brands will Jiang Yan endorse?
Oaks? It doesn’t have core technology, Daikin? This is quite possible. After all, it is a well-established neon brand, and it is high-end...
Just as he was thinking about it, Jiang Yan also spoke: "I think we don't need to talk anymore."
Rejected, unfortunately, at this moment, Geli's people looked disappointed.
But Miss Dong still kept smiling because she had tasted the taste.
So she took the conversation directly and said, "No more talk about the price?"
Jiang Yan just smiled and said: "Chinese Geli, no matter how much you want."
Miss Dong couldn't help laughing when she heard this.
Then the two shook hands and the endorsement was finalized.
The instant reversal left everyone on the side confused with questions...
－－－－－－Digression－－－－－
Let’s do this for today and update at noon tomorrow