After hanging up the phone, although Jiang Yan felt that he had climbed high enough and was famous enough, when he heard the news, he still felt that he had underestimated himself.
This is the image ambassador for the Olympic bid.
During the 2008 Olympic bid period, there were a total of five image ambassadors.
Long Ge, Gong Huang, Yaping, Sang Lan and Yang Lan.
These five people have made outstanding contributions in various fields and are all well-known internationally.
And now, it is very likely that one more person will be added to the five-person list, and that is Jiang Yan.
The reason why Jiang Yan was selected for the Olympic bid team is that Jiang Yan is the number one person in the pop music industry in China and is also an Asian representative in the international pop world.
At the same time, Jiang Yan is also an Olympic champion and the soul who defeated the dream team.
In terms of movies, Jiang Yan also made outstanding contributions.
Speaking more broadly, he is one of the representative figures connecting the mainland and Hong Kong and Taiwan, domestic and international, and is the embodiment of cultural integration.
If Long Ge represents the international movie superstar and the spokesperson of Chinese Kung Fu, Gong Huang represents the international actor and United Nations Goodwill Ambassador, represents love and peace, Yang Lan represents the main export force in the media industry, and Yaping represents the Olympic Games.
Sang Lan is his own representative figure and represents the unyielding spirit of self-improvement, while Jiang Yan represents the vitality and enthusiasm of our country's younger generation, and represents our country's greater embrace of the international community in the future.
Faced with such a high evaluation, Jiang Yan would naturally feel surprised and proud, but then he became entangled for a while.
Why bother? Of course it’s because it takes a lot of time.
Although if this reason were to be revealed, 5 billion of the more than 1.2 billion people in the country might want to drown him with saliva, but Jiang Yan's own situation is on display here.
If he himself is willing to be this image ambassador, and the superiors have successfully approved it, then he will have to be there during the Olympic bidding stage from February to August next year. Not only that, after the successful bid, he will have to be tied to the Olympic Organizing Committee until 2008.
Yes, this will indeed affect many of his plans.
However, Jiang Yan also knows that he cannot give such a reason, and facing this kind of invitation, he has no reason to refuse. Even if he really wants to refuse, he cannot say the word "no" from his mouth first.
, besides, he actually really wants to be this ambassador. After all, he can take this opportunity to bring out many projects in a legitimate manner.
So Jiang Yan quickly made a rough plan.
The current image ambassador has not been completely decided, Jiang Yan is just one of the candidates.
So he first expressed his excitement and gratitude, and then made full preparations. Some projects could start construction directly. Regardless of whether he was an ambassador in the end, anyway, with this east wind, the projects would definitely get a huge boost.
On November 2, Jiang Yan returned to Hengdian. At this time, Xingchenhai Park was already overcrowded, and almost all of them came to discuss cooperation.
Everyone knows that Jiang Yan has a one-month agreement with the Sports Bureau. Within one month, Jiang Yan belongs to the country. So after this month has passed and Jiang Yan is personally liberated, then it is time for everyone to compete.
Regarding the cooperation projects, Wu Yong and others have already laid out the form in detail.
The first is endorsement.
Jiang Yan won the championship, "dna3" and the overseas "joey2" achieved unprecedented success. The combination of these factors caused Jiang Yan's endorsement fees to skyrocket to a scary level, and if you add in the unannounced "Olympic bid ambassador"
Candidate" status, his worth will continue to skyrocket.
As for now, it is said that the endorsement price of the same luxury brand is more than ten times higher than that of Jiang Yan among mainland celebrities who are popular under Jiang Yan, such as Louis, and others.
People still have to compete, and brands may not like them. If they do, they will only give them to close friends or regional spokespersons. But for Jiang Yan, they chase after each other and give them any amount of money, as long as they are willing to nod.
This makes some young people in the Mainland really envious. They know that this is a luxury product after all, and it is related to celebrity status. You can't find low-end spokespersons for high-end products.
Not only them, but male stars in Hong Kong, Taiwan and even East Asia are also very envious, because Jiang Yan is no longer a local star, but travels to East Asia and the world.
This is no joke. After all, among Asian celebrities, who is really about the same age as Jiang Yan and has similar achievements. Who can compete? The answer is no, so I can only envy him.
But the good news is that Jiang Yan is just one person after all. No matter how powerful he is, he can still receive numerous endorsements.
But even if there are fewer, many brands have begun to compete, and it has now become fierce.
Jiang Yan is not in a hurry about this. He still has his own set of rules for endorsements.
So after returning home, the first thing he did was deal with old endorsements.
This year is the contract year for some of Jiang Yanlao’s endorsed brands.
Ten brands including Septwolves, White Elephant, Wahaha, Golden Ham, Gree, Pepsi, and Mercedes-Benz.
For the brands that Jiang Yan initially took over, their initial quotations this time increased by an average of five times more than before.
Seven Wolves' annual salary of 9.5 million has been directly increased to 55 million, and Pepsi's annual salary has been directly increased to 20 million U.S. dollars, and the endorsement level has been upgraded.
Mercedes-Benz headquarters has changed its publicity plan this time. It no longer endorses big brands and only endorses specific models. However, the treatment given to Jiang Yan has directly reached the international first-tier level.
There is no other way. It can’t be done without smashing people. What should I do if they run away without hitting them?
This is not a question of whether you can get a spokesperson, but a question of "the xx brand lost Jiang Yan, and the underlying reason is xxx". If Jiang Yan does not renew his contract, what will the media say? That is, your brand is not good.
, so this is a brand crisis issue, so no matter how expensive it is, you have to get it.
But this will indeed cause a lot of burden for some manufacturers.
Fortunately, Jiang Yan has always been unconventional, and immediately gave reassurance to several domestic brands.
The fifth minute after returning to the park, Jiang Yan directly renewed the contract with Baixiang at the old price of 200,000 a year. The reason is very simple. You have solved the employment problems of so many disabled people. It is unscrupulous to increase the price. Baixiang Factory
The president was so moved that he couldn't say anything.
The same goes for Golden Ham. The endorsement fee is only a symbolic increase because the cooperation between Golden Ham and Wu City will bring many poverty alleviation projects to many people in poor areas and extremely poor households.
The same is true for Wahaha. Boss Zong has had dinner with Jiang Yan several times and knows Jiang Yan’s attitude towards domestic brands. Boss Zong approves of this because their factory is actually doing this, and they did it after signing Jiang Yan.
There are more, so this time there is no need to renew the contract without raising the price.
This also lets the outside world know Jiang Yan's attitude: supporting national brands and supporting charities.
So a bunch of domestic brands under the false banner of Da Kong rushed over, but Jiang Yan was not that easy to fool.
For example, a certain health care brand boasts that it has a secret recipe from the palace, and research results from the United States, but the result is not a placebo? Look at your marketing model, it is a pyramid scheme!
So Jiang Yan was kicked out directly.
This also allowed outside reporters to seize the opportunity to report, so no matter how the brand explained it, the public had formed a fixed impression of this brand that Jiang Yan ignored, and felt that there was something wrong with the brand, and then someone really came to the rescue.
, it turned out that there were indeed some problems with this brand, so many domestic entertainment stars also knew that some endorsements were unacceptable, thus indirectly helping many people avoid the risk of family ruin.
Jiang Yan is generous to domestic brands, but it is different with foreign brands. However, foreign brands are not stupid. They know that Jiang Yan likes this and focus on this.
Take Mercedes-Benz for example. Although Mercedes-Benz is always ridiculed as only cheating the rich, that was more than ten years later. Now Mercedes-Benz has done a lot to break into the domestic market.
In addition, Jiang Yan, as a star of a national brand, sometimes cannot be so willful when thinking about things, so after several negotiations, he signed a contract with Mercedes-Benz at a relatively reasonable price, 8 million US dollars a year for a specific model.
Spokesperson, plus 30 primary schools in Bashu area with free assistance, Wu City takes the lead and provides targeted assistance, which is gratifying.
The same is true for PepsiCo. As a large international company, when the world structure has not undergone major changes, the decision-makers of multinational companies are still clear-minded, so they also included many charity projects when cooperating with Jiang Yan.
This is a win-win situation, and there is point-to-point supervision from the government. Jiang Yan is happy to see the results.
So soon, after half a day, ten old brands contributed about 160 million yuan in annual endorsement fees to Jiang Yan, as well as a total of 150 million yuan in charity funds. The charity projects were partly kept secret, but the previous amount was also directly given to a group of people.
All the stars from Mainland China, Hong Kong, Taiwan, East Asia and Southeast Asia were grinning from ear to ear.
Jiang Yan, Asia’s number one, has nothing wrong with him!
After finishing the old projects, new endorsements will follow.
This time, Jiang Yan first determined a category, and it was the main category.
"I want to endorse a mobile phone. I will shoot a high-quality advertisement for the mobile phone I endorse. The shooting cost will be no less than 30 million. You can quote me."
After saying that, Jiang Yan turned around and started discussing future film and television cooperation projects with another group of project people.
At this time, all mobile phone brands competing in the Chinese market were excited.