The quality of the product itself is one thing, and the advertising is another.
This is why so many brands invest a lot of money in promotion.
But this time, according to many brands except mobile phone manufacturers, Tesla has undoubtedly found the most suitable spokesperson.
The first is Jiang Yan's own reputation.
Needless to say, Jiang Yan is currently very popular. It has been more than a month since the Olympics and the popularity has subsided, but it does not affect Jiang Yan's own popularity.
After all, there is a monster in the country and even the world who is both entertainment and sports, and few people can ignore him.
In addition to the popularity of the spokesperson, Jiang Yan's serious and serious attitude towards doing things that can definitely live up to the money of the sponsor has also brought Tesla to a higher level.
Why do you say that.
Because Jiang Yan not only put a lot of thought into shooting the Tesla commercial, but he also did not hesitate to take part in the Stars and Sea project to support Tesla again.
As a result, the vast number of domestic TV viewers were greatly impressed by Jiang Yan during the prime time slot at 8pm on the 18th.
Originally, the biggest concern for the majority of TV viewers at this time was that "Looking for Qin", which had been "delayed" for a month, was finally launched.
"Looking for Qin" is a mainland-Hong Kong co-production that started filming at the beginning of this year.
Because it stars two male heroes from Mainland China and Hong Kong, Jiang Yan and Gu Tianle, and it is adapted from Huang Yi's famous novel.
Therefore, domestic TV audiences and media listed it as one of the top ten most anticipated TV series in 2000.
It was originally planned that "Looking for Qin" would be broadcast in China on October 13.
However, it seems that because there are many people who want a piece of the pie, the ticket has been postponed until now.
In China, the show has been delayed until now, but it started airing on Xiangjiang TVB a week ago.
As a result, the first broadcast ratings and the highest ratings directly entered the top five in TVB history.
With such results, domestic audiences have even greater expectations for this TV series.
Not only that, the relevant media also gave a higher form of praise.
It is said that Jiang Yan has created a new type of TV series this time, called "time travel drama".
What is a time-travel drama?
It is the story of modern people traveling through the tunnel of time and space to ancient times.
Although this kind of subject matter seems to many older generations and serious people to be nonsense.
But many viewers who were not too interested in the TV series "Looking for Qin" have become interested.
Moreover, this interest is not generally large, and most of them are young people.
After all, this thing has something to do with science fiction.
Novel, avant-garde, innovative and unconventional.
This is a label for young people.
And many times they themselves also fantasize about going back to ancient times and other dreamy scenes.
In addition, the starring role is "Yang Guo", and the screenwriter and second male lead is "Jiang Yan".
So regarding the domestic premiere of "Looking for Qin" on the 18th, the attention reached a very high level from the beginning.
That night, the four channels, Blue Channel, Jingcheng Channel, Modu Channel, and Xiangnan Channel, premiered simultaneously.
It was Saturday again, so there were already countless viewers gathered in front of the TV.
"Husband, stop watching, come here quickly, the TV is about to start!"
In Magic City, Wang Ling turned the TV to Magic City Channel. It was still a few minutes before 8 o'clock, so she immediately urged her husband.
However, despite urging, there was no movement from her husband, which made Wang Ling a little annoyed.
"Xing Dahai, did you hear that?"
The lion roared, and Xing Dahai, who was still holding various materials in the study studying mobile phone models, suddenly shuddered.
Although he usually doesn't like to watch TV, chase celebrities, or listen to music.
But he still knows why his wife is angry and the consequences will be serious.
So he quickly responded: "Here he comes!"
With that said, he put away the promotional materials on his mobile phone and sat down on the sofa in the living room.
"That's pretty much it!"
Wang Ling raised his chin with satisfaction, and then put one leg comfortably on Xing Dahai.
Xing Dahai also diligently moved his beautiful legs to a more comfortable position.
TV or not, it means nothing to him. Serving his wife well is the most important thing.
Because of his recent job transfer, his income has increased a lot, various benefits have increased, and his life has improved, so he now needs a new mobile phone to replace the old bp machine and improve his appearance.
And buying a mobile phone is not a trivial matter. Mobile phones are also a big deal in this era.
As for mobile phones that cost less than 1,000 yuan, they are shameless and expensive. You can afford to buy them, but you need your wife’s approval.
So he knows that how to serve his wife well is the prerequisite task before buying a mobile phone.
Now, he already has a rough target in mind, which is the Nokia 8850, priced at 4,180 yuan, a very expensive but high-end machine.
So after he determined his purchasing target, he prepared to attack his wife.
As for how to conquer it, Xing Dahai has already summed up a set of methods.
That's fancy flattery.
Who are you flattering?
Apart from his wife, it’s Jiang Yan.
Because my wife is a fan of Jiang Yan.
Regarding the star Jiang Yan, Xing Dahai had no feelings for him before, but after the Olympics, his feelings were different. He couldn't say he was a fan, but he definitely didn't hate him. He even appreciated many of Jiang Yan's works more than before.
Be patient.
So for the next "Looking for Qin", he has prepared several entry points.
Such as adaptation techniques, acting skills, shooting techniques, etc.
As a business man, he feels that after summarizing his experience in the past two years, he can be a good film and television critic.
So soon, as the time approached 8 o'clock, Xing Dahai slowly entered another state of admiration.
But at this moment, the advertising style on TV suddenly changed.
Xing Dahai was sure that this was still an advertisement because there was still one minute left, so he became curious.
I saw a galaxy first coming into view on the TV, and then the camera moved down, and I saw a vehicle that looked like a crashed lunar rover.
Just as Xing Dahai and his wife were confused, the next scene showed Jiang Yan wearing a space suit. Jiang Yan was seen limping away from the accident site while supporting another very good-looking girl.
This chapter is not over yet, please click on the next page to continue reading the exciting content! "Oh, there was an accident, so is this a movie? A movie trailer?"
Wang Ling asked immediately.
But as soon as she finished speaking, she saw Chen Hao's expression on the TV suddenly changed.
Then an alien monster emerged from the ground.
Jiang Yan and Chen Hao hurriedly hid.
And just as this tense atmosphere was immersing the audience in front of the TV, Jiang Yan on the TV suddenly took out his mobile phone and said, "Don't panic when something happens."
Then Xing Dahai and Wang Ling in front of the TV all said: "..."
Then, Tesla’s mobile phone ad appeared.
“Tesla T1, the world’s first camera phone.”
The commentary was sonorous and powerful, and then the scene changed immediately.
Below one T1 are four or five other models of mobile phones with different shapes.
Below them, the audience can see "999", "1599", "1999", "2599" and other numbers that are very friendly to the people.
Then came the advertising commentary:
"All Tesla models will be on sale nationwide on November 19th. Prices are cute. Welcome to inquire. Hotline: xxxx."
The 15-second highlight version of the commercial ended. Although the first 13 seconds were very high-end and the last two seconds were very low, it still made a group of viewers who were still shocked by the monster-looking expressions express wonderfully.
Camera phone?
So cool!
Is this an advertisement?
sci-fi movie?
Is Jiang Yan going to make a science fiction movie?
look forward to...
The appearance of an eye-catching advertisement filled the audience's minds with a series of miscellaneous questions.
However, before everyone could recover, half a minute later, another new highlight advertisement started.
This time, it is still in the sci-fi style, and the main selling point is "dual SIM card dual standby".
"One is worth two, Tesla T1 will be on sale nationwide on November 19th, welcome to inquire..."
This time, everyone knew that this was indeed an advertisement.
And everyone really remembered that Jiang Yan did have such advertising rumors.
However, compared to the eye-catching commercial, the selling point of the protagonist "Tesla T1" is even more enticing to some potential users.
Among them is Xing Dahai.
At this moment, Xing Dahai immediately felt that just looking at the appearance, not to mention the T1, but also the other so-called people-friendly models, it also made the mobile phones on the flyer become garbage!
Besides, one machine can be used as two machines, and the functions are so powerful, which is really attractive.
So you need to consult about this.
So Xing Dahai couldn't help but look sideways at his wife.
Wang Ling gave the order directly:
"I'll continue watching TV, and I'll leave the phone to you!"
"Baby, just watch it!"
Xing Dahai didn't expect that his wife and he would be together, which made the simple matter of mobile phones effortless, so he jumped up excitedly, picked up his mobile phone and made a consultation call.
At this moment, it relies on the massive Jiang Yan fans and TV station traffic.
Tesla's advertisement was immediately seen by nearly 100 million TV users across the country.
And among these people there are a huge number of potential mobile phone consumers.
So right away, Tesla and all major dealers were bombarded with calls.
Combined with reports about Tesla mobile phones in the morning and the emergence of more detailed low-end models that are affordable to the people, major mobile phone stores were packed with people the next day.
Regardless of the price range of Tesla mobile phones, their styling and technology are extremely advantageous for the current market.
So soon, the situation of "hard to find a machine" appeared in less than half a day.
According to the briefing sent by Ms. Dong.
The first batch of 500,000 mobile phones of various models sold out within 4 hours of release!
At this point, Jiang Yan also knew that Tesla had finally become popular.
And Jiang Yan has once again become the industry's most recognized king of sales.