On March 25, the 73rd Academy Awards ceremony was held as scheduled in the Holy Auditorium of Hollywood.
For domestic audiences, the biggest highlight of this year's Oscars, apart from whether "The Departed" adapted from Jiang Yan's "Infernal Affairs" can win the best picture, is whether Li An's "Crouching Tiger, Hidden Dragon" can create a Chinese-language film
History.
At the Golden Globe Awards held earlier, "Crouching Tiger, Hidden Dragon" won two awards for Best Foreign Language Film and Best Director.
Based on this alone, director Li An is already the number one director in the hearts of many people in China in the field of commercial films.
In this Oscar, "Crouching Tiger, Hidden Dragon" has six nominations. If it can continue to win major awards such as Best Director and Best Picture, then Li An can be regarded as a god among the Chinese.
Jiang Yan doesn't care whether he can become a god or not. What he cares about is the impact of "Crouching Tiger, Hidden Dragon".
In the original time and space, "Crouching Tiger, Hidden Dragon" won the Best Foreign Language Film, Best Cinematography, Best Original Score, and Best Art Direction at the Oscars. For a time, Chinese-language films became extremely popular.
This night, Yo-Yo Ma played the cello, Li Wen dressed up and sang on stage, Yunfa, Michelle, and International Chapter also attended the awards ceremony. Chinese-language films have never been so glorious on the world stage.
In terms of artistic achievements, "Crouching Tiger, Hidden Dragon" has won a large number of awards in film competitions at film festivals around the world. It is so important that its achievements at the Oscars alone are enough to make it difficult for Chinese-language films to compete with it.
In terms of commercial achievements, the film had a global box office of US$213 million that year, and US$128 million in North America alone. Perhaps in the eyes of future generations, a Chinese-language film with a global box office of US$200 million is nothing. The Chinese local market alone has generated
The ability to earn a box office of 200 million US dollars, but in this era, it can definitely drive people crazy.
In addition, as a Chinese-language film, a Chinese-language film that changed Americans' movie-watching habits and allowed Americans to watch Chinese subtitles in theaters, it has achieved a box office of more than 100 million US dollars in the U.S. market. This is definitely a boost for the Chinese people.
Then it can greatly stimulate Chinese film directors.
Among them, Lao Mouzi decided to make "Hero", which was originally planned to be produced at a low cost, into the first domestic blockbuster. The process may have been coaxed and deceived, but it is indeed the case. From now on, ten years later,
The era of domestic blockbusters has officially begun.
Although the arrival of the blockbuster era has also been accompanied by countless shortcomings, for example, Chinese people have not been able to grasp how to shoot commercial blockbusters in the popular world.
But at this time, especially for Jiang Yan, it would be best if the era can start, which will greatly help the development of mainland film and television dramas in the sea of stars.
Having said that, "Crouching Tiger, Hidden Dragon" became a hit this time, and even Jiang Yan was involved in it and was compared by many people.
Jiang Yan's "The Departed" is also very popular at this year's Oscars, but it is a localized Hollywood film. Unlike "Crouching Tiger, Hidden Dragon", it is a Chinese film. Strictly speaking, only the name has something to do with Chinese culture. Others
The eight poles cannot be hit.
So after walking on the red carpet, a domestic reporter asked Jiang Yan: "Why don't you use Chinese films to win awards?"
In fact, this kind of question is the same as "Why doesn't Jiang Yan use Chinese songs to hit the United States" that was raised before? It is based on some unclear national sentiments. If the answer is not good, it will be used to make trouble.
And Jiang Yan naturally couldn't reply with such offending words as "I don't like Oscar", so he directly answered in another way: "Let's gain experience first."
This answer actually satisfies the reporter. After all, Jiang Yan is only 21 years old and has a long future ahead of him.
So the reporter quickly skipped this topic and continued to ask: "Who do you think will win the best picture between "The Departed" and "Crouching Tiger, Hidden Dragon"?"
It is public information that Jiang Yan has invested in "The Departed", so there must be a lot of topics when asking this question.
"Of course Double Yolk Egg is the best, but the other three movies are not weak. It's hard to tell the result."
Jiang Yan didn't fall for the trick, but the reporter didn't let him go so easily: "Do we have to choose one of the two?"
"It would be easy to choose one from two, but now it's okay to choose one from five." Jiang Yan made it clear this time.
As a result, the reporter became even more enthusiastic: "Don't you have confidence in Chinese movies?"
As soon as this kind of question was asked, several domestic reporters in the surrounding area all looked at the reporter who asked the question, as if they were looking at a fool.
Don’t you know it’s Jiang Yan you’re interviewing?
Sure enough, as soon as the idea came out, Jiang Yan laughed: "Young man, your ability to pin hats is quite good. You have already pinned hats until the old beauty came. I am optimistic about you! Come back to the stars and sea, I will give you a gold-encrusted hat.
High hat."
After saying that, he left without looking back.
The remaining reporters could only shout that it was a pity because Jiang Yan was just like this.
So they immediately locked eyes with the reporter with angry eyes: "Boy, new here? From which unit.
"
The reporter who asked the question actually regretted it long ago, but it was too late to say anything.
On the other side, after Jiang Yan got rid of the reporter, his mind was still stuck on the reporter's problem.
As for that person's problem, regardless of whether he had any selfish motives behind it, let's just talk about the problem itself. In fact, Jiang Yan expressed his understanding.
Chinese people in this era are extremely eager for recognition from the "mainstream world" and believe that European and American certifications are the best.
But Jiang Yan, who came from later generations, knew that this mentality of blindly pursuing recognition was actually quite stupid, at least that's what he felt.
If Chinese culture is good, of course it is. If cultural export is important, it is also important.
But the question is, will people really be as tolerant and open as the naive Chinese people imagine?
At least Jiang Yan feels that only a small part of the upper class is like this, because there is a "political correctness" factor here, which future generations can best understand.
In addition, this is also related to national strength.
So Jiang Yan never felt that the so-called "mainstream world" was really that good.
One day, our Hualiu will become the mainstream.
Hua Liu is the most awesome!
So if we really want to talk about cultural export, Jiang Yan thinks this model of cultural export should be forgotten.
If you make a film that Chinese people think is not trivial but that foreigners think is very good, does this count as a cultural victory?
The underlying problems haven't changed, sometimes they can only get worse.
After all, the cultural differences between the East and the West are too big. If you lose yourself and cater to others, you will end up with neither. And this seems to be the case, and this was the case for the next ten years or so.
Another important point is that Chinese culture is so grand that it is simply wishful thinking to rely on one movie to tell it all, let alone to have it recognized by both the East and the West.
So instead of doing this, it is better to make something that ordinary audiences like to watch, just like Korean dramas. Don't just promote what is good about my family, who would like to hear it.
But if you subtly promote various national cultures in the beautiful love of "cancer car accidents cannot be cured", then various rewards will make you laugh even in your dreams.
Of course, this also has many side effects. For example, many people watched Oppa go to Korea and were disappointed. I won’t go into that.
So in general, Jiang Yan believes that when it comes to cultural export, high-profile prize competition is one way, and being subtle is also another way, and Jiang Yan feels that he should choose to be subtle.
For example, with his songs, movies and TV series, etc., if you first establish your own brand, Jiang Yan's products will definitely be high-quality products.
Then start "localizing" various IPs.
In this way, output and profit are both available, and I feel comfortable and worry-free. How great.