705 YouTube helped 'Prison Break' become a hit and 'The Disciple' premiered
Jiang Yan's new drama will premiere soon.
This attracted the attention of film and television practitioners across the United States.
Different from music, Jiang Yan's ability in music is already recognized as strong. After all, the "Son of the Wind" is full of divinity and his legendary color cannot be erased.
But Jiang Yan's influence in film and television is still much weaker.
Even if Jiang Yan's "Kill Bill 1" was a hit, "The Man from Earth" was also a hit before, "The Departed" also won an Oscar, and "The Lord of the Rings" was heavily invested and then turned around amidst the slump.
It's full of money, but in fact, in the eyes of old and American film and television practitioners, the relationship between these films and Joey is not that big.
After all, investment behavior and personal participation in production are two different things.
"Prison Break" boasts that Joey personally wrote the screenplay, personally selected the actors, personally edited and scored the movie, and only shot it with the camera himself, but this also shows that this is basically Joey's personal work.
Well, for Joey's first work in North America, it is certain that everyone has expectations, but they will definitely not be too high.
So many media are discussing:
"I believe the theme song Joey said will be great, but as for the TV series itself, I reserve my opinion."
"Joey may have made a lot of preparations in related aspects, but Asian culture is still very different from ours. Joey may need to stumble a few times before he can truly understand it."
"Joey is the strongest cross-lingual singer I have ever seen. He knows more than ten foreign languages and is proficient in multiculturalism. The novel "Prison Break" is also very suitable for our taste, so I think "Prison Break" will do well."
"This is different. It doesn't matter whether the novel was written by him, and how can novels and film and television dramas be equated? These two are completely different arts..."
There are those who support it, and there are those who are bearish, and most of them are bearish.
This is normal. In the United States, unless you are a senior practitioner who has succeeded many times, you are Cameron, and your first work will be poorly received.
Of course, another reason is naturally competition, so the promotion of "Prison Break" in traditional media was not very smooth.
So much so that many people feel that Joey has overestimated his fame? Is he really not prepared to spend money on publicity, and is he relying solely on the Grammys?
But what these people don't know is that Jiang Yan has already implemented saturation attacks on other propaganda channels!
At Caltech, Hank returned to his dormitory after class and immediately turned on his computer and opened YouTube.
YouTube has completed its first round of financing a few days ago. The website has been greatly upgraded. Specifically, the interface and correlation coefficient have been optimized to make video playback more adaptable to the current low network speed. In addition, there is a registration function. After registration
Users can like and comment on the video. In terms of video content, YouTube is not only Joey's own personal channel now, but also has videos from other institutions and individuals. There are not many videos at the moment, but I believe it will definitely become more popular in the future.
Becoming more and more abundant.
Seeing such changes, Hank felt very satisfied and at the same time a little more anxious, because these optimizations coincided with his own ideas, and he also had many other ideas, so his reply to the YouTube team was also
Looking forward to it even more.
He felt that if YouTube officials did not reply to his application letter after this week, he would reveal the identity of his new shareholder's son and shock Joey himself!
But we’ll talk about that later. Now Hank is here to support Joey.
These days, the arrogant traditional media in the United States continue to belittle the American TV series "Prison Break" written by Joey, saying that he is not good at making American TV series. This is a statement that Hank despises.
Who do you think Joey is? He is the "Son of the Wind"! He is a genius! He is the greatest cross-language singer in the world! His understanding of global culture is beyond what you rookies can achieve? Joey's "Kill Bill" is great
Success is the best proof!
So "Prison Break" will definitely work this time!
With this in mind, Hank clicked on Joey's personal channel and directly found the trailer for the "Prison Break" series.
It was the second trailer after the "Kung Fu Panda" trailer, titled "Prison Break, written by Joey, premiering this Saturday night with a bang."
Hank clicked in without any nonsense and watched it again, and then there was a wonderful clip of more than two minutes.
Along with the theme song of "Prison Break" that can be engraved into DNA, there are flashes of various characters and evocative lines.
Looking at the protagonist Mi Shuai's captivating eyes and the tattoos on his back, a tense and suspenseful atmosphere instantly jumped out of the screen.
In addition to the official trailer, YouTube also contains more than ten behind-the-scenes story videos, including simple interviews with the protagonists and some short stories about the creative team. Each video is only about one minute long, but it can still arouse the audience.
Not a small interest.
After reading it again, Hank was still very excited. The novel "Prison Break" had been published a long time ago. As a big fan of Joey, Hank had already bought it and read it, so he didn't support Joey purely out of passion.
, so now that he saw the casting, music, scenes and lines revealed in the trailer, he felt that he could make a conclusion based on these. This was definitely the most sincere restoration of the original work! Because when he read the novel
, that’s what I’m thinking about!
So just looking at these, Hank feels that even if "Prison Break" doesn't become a hit, its quality will definitely not be a problem!
There are countless netizens who have the same idea as him. At this time, there are hundreds of thousands of comments under the trailer of "Prison Break".
Hank looked over one by one, and most of them were Joey fans like him who came to support.
Although there are also many people who are dissatisfied, it doesn't matter. After all, this is just a trailer. When the show starts airing, I believe these people will definitely change their attitudes!
Hank thought so, he was confident.
Of course, Hank will naturally have a little bit of worry, after all, he is not a blindly optimistic person.
So in the end he just left a message: "Just wait, Joey will shake the world!"
After posting his comment, Hank looked at the time. There were still three hours until tonight's broadcast. It's almost, it's almost...
"The number of comments on a single YouTube video has exceeded 550,000!"
In Shanghai, a happy report from the person in charge of YouTube came from Jiang Yan's mobile phone. He was very satisfied.
There is currently only one online video website in the world, and there is only one video website in the world that has the social attribute function of comments, and Jiang Yan is the only "Internet celebrity" in the world.
So if Jiang Yan adds a "follow" function now, he can have millions of fans every minute.
The most cruel thing is that when he decided to put the trailer on YouTube, YouTube became the only film and television drama promotion platform on the Internet in the world!
In other words, the current Internet promotion function of "Prison Break" is unique! As long as netizens go online to watch videos, they will enter the YouTube website, and then they can see the trailer of "Prison Break".
This can be seen from the fact that a video on YouTube can easily receive tens of thousands of comments.
According to the background display, the views of "Prison Break" have exceeded 3 million per day! And the closer to Saturday, the higher the views.
So if "Prison Break" becomes a big hit next, it will not only benefit the TV station and Jiang Yan who broadcast it, but also YouTube!
The higher the discussion of "Prison Break", the more YouTube users there will be, and the greater the publicity dividend it will bring to various projects of Star Ocean North America Division. How cost-effective this account is, I believe that when the time comes, people watching Hollywood
You can tell by the anxious look on a bunch of guys.
So the next step is to see how "Prison Break" performs.
So, will "Prison Break" become a hit after being driven by the popularity of the Grammys and the unique promotion of YouTube?
In fact, Jiang Yan himself didn't have much confidence in this issue at the beginning.
The filming of "Prison Break" started in November 2001 and ended in early January 2002. It took two and a half months to complete.
The original version of "Prison Break" only had 13 episodes in the beginning, but later the ratings exceeded expectations, so it was hastily increased to 22 episodes.
Jiang Yan's version of "Prison Break Season 1" only has 16 episodes. This version retains the original flavor of the original "Prison Break" and eliminates some useless plots added in the original version for the sake of the plot.
So now the show overall looks better than the original version.
However, the show encountered some resistance when it was initially approached to be sold by TV stations.
The main reason is that the United States has little confidence in TV series produced by Chinese people, even if you are "Son of the Wind".
There is actually some reason for this idea. In December last year, the 12-episode edited version of Jiang Yan's "The Swordsman" was released in the United States. As a result, the cultural shock was unaccustomed, and all the people watching were Chinese and some Jiang Hus.
Fans of Yan, and other European and American people are also watching, but in terms of actual viewing audience, it is a bit miserable.
Of course, this data is compared with the ratings of domestic TV series in the United States, but if you include imported films from overseas, especially imported films from East Asia, the ratings of "The Swordsman" are actually record-breaking.
But this won't help something like "Prison Break". After all, "Prison Break" is billed as a purely American drama, but you "Son of the Wind" didn't star in it, and the fan base doesn't have much hope. The key is that it was written by you, a Chinese.
, is this possible?
Is it possible? If you try out one or two episodes first, you can actually change the attitude of all the TV stations.
But there is still a fact that Jiang Yan cannot ignore, that is, the popularity of the original "Prison Break Season 1" when it was broadcast in the United States was not as high as expected.
The original "Prison Break" ranked only 51st in the 2006-2007 American TV series ratings list, and the highest number of viewers for a single episode in North America was less than 10 million. You must know that for an American TV series to be ranked among the top five in North America, the number of viewers must be at least
There are 20 million!
Some people have also analyzed the main reason why the show was not very popular in North America, that is, in 2006, there were too many crime dramas in the United States, and the subject matter of "Prison Break" determined that it could not use differentiation to become an instant success.
But there is a reason why "Prison Break" has been able to film so many seasons.
The reason is that it is not popular at home, but it is popular abroad, especially in China.
The popularity of "Prison Break" in China in 2006 was phenomenal, especially among college students at the time.
Because of the rise of the Internet sharing era, resource download websites are also booming. I am tired of watching martial arts dramas and lingering romantic dramas. "Prison Break" has novel themes, tense rhythm, and costs millions of dollars to produce one episode.
The excellent drama series was very attractive to the Chinese moviegoers at that time.
It has opened the eyes of many young people, even middle-aged people, and children. It turns out that in addition to blockbuster movies produced by Hollywood, American TV series are also so powerful and beautiful.
And this subject matter is quite attractive. The movie "The Shawshank Redemption" touched the hearts of countless people, and Mi Shuai's performance in "Prison Break" also received different responses. His wisdom, calmness and composure are a perfect example of a good man.
The tense plot, stylish actors, and vivid music create a brilliant TV series.
But Jiang Yan also knows that he is filming "Prison Break" in Lao America, and the results in Lao America are the key.
So from the beginning, when Jiang Yan communicated with everyone outside about "Prison Break", his expectations were not high. It would be better if he could reach 5 million people, so that the show would not be canceled midway.
In business, humility is a must. This is bottom-line thinking. Lao Americans value this. Otherwise, if they set high expectations all of a sudden, if they fail to meet them, they don't like doing things with people who don't understand the situation.
Of course, bottom-line thinking is indeed necessary, but sometimes other situations must be taken into consideration, such as what if it really explodes?
After all, if the drama is really sold based on the expectation of 5 million viewers, then the film will not be able to sell at a high price. What if it is a big hit and the TV station makes all the money?
So a betting agreement came into being, and "Prison Break" was finally handed over to Fox Public Television, which dared to do this. The first betting line was 8 million. After arriving, the purchase price of a single episode rose from 500,000 to 800,000.
The second level is 10 million people, and the price of a single episode will be 1 million. The third level is 12 million, and the price of a single episode is 1.5 million... The highest level is 20 million, and the price of a single episode is 4.5 million.
The cost of a single episode of "Prison Break" for 16 episodes is actually less than 500,000 US dollars, so as long as the number of viewers reaches the minimum requirement of 5 million, there will be no loss.
But now it seems that this gambling agreement was done correctly, because the response from the Internet has been quite good, and the traffic of "Son of the Wind" is still underestimated by himself.
This makes Jiang Yan think that this drama may really exceed 15 million viewers. In this case, it can earn more than one million US dollars per episode. Plus the subsequent DVD and advertising shares, this first season alone will earn more in the United States.
Thirty to forty million US dollars were recovered, a bloody profit.
Fox has a similar idea. Although they have signed a betting agreement with Jiang Yan, it seems that the higher the ratings, the more they will suffer. But they are not stupid. They can sign a betting agreement with advertisers.
Therefore, "Prison Break" has become a situation where the higher the ratings, the more the producers and distributors will earn. This is a win-win situation.
So whether the next step can really go as expected, the answer will soon be revealed.
A few hours later, countless viewers in North America gathered in front of Fox TV station.
The only disadvantage of being a public television channel is that there are too many advertisements.
Fortunately, the early publicity for "Prison Break" was very strong.
Although there are not many reports on "Prison Break" in traditional media, almost the entire Internet is covered in "Prison Break".
There is only one video website on the Internet, YouTube, which is much stronger than the Internet promotion campaign of "Blair Witch" back then.
After all, the average daily views of YouTube during this period is almost over 10 million. It is full of all kinds of funny and interesting short videos that Joey took from who knows where. After the upgrade, YouTube also has many more videos and content from institutions and individual users.
It has become so rich all of a sudden that even if there are other video websites, they can’t compete.
As a result, "Prison Break" has become a "tepid" promotion in the mouth of traditional media, but it is "highly anticipated" among netizens and fan groups. Under this premise, when the first episode of "Prison Break" finally begins, then
When the tense and suspenseful theme song announced by "Son of the Wind" would be engraved in the DNA of the public was played, the executives of NBC TV station were shocked by the report of the technical staff.
"How many?"
“The number of real-time viewers is at least 10 million! And it’s still rising!”
"Sell Gadde! It's way beyond expectations. Notify advertisers and ask them to prepare their swords!"
The person in charge of fox gave the order excitedly, and then looked back and began to pray: "I hope the next step will go smoothly!"
After all, the better his grades, the more likely he is to be promoted and get a raise!
So "Child of the Wind", "Child of the Wind", you have to give me some strength!
At this time, the old and American viewers in front of the TV were already attracted by the plot.
The content of the first episode of the first season of Prison Break probably explains the situation clearly:
The handsome and charming Michael Scofield is in a hopeless situation - his brother Lincoln Barrows has been found guilty of murder and is on death row at Fox River Penitentiary.
Although all the evidence pointed to Lincoln as the murderer, Schofield still firmly believed that his brother was innocent.
As Lincoln's execution day approached, with no other choice, Michael broke into a bank with a gun, was arrested and imprisoned, and later came to Lincoln's side.
As a construction engineer, Michael participated in the renovation project of the prison and knew the place well. He designed a complete escape plan. The only purpose of being imprisoned was to rescue Lincoln and restore his innocence.
In this first episode, there are many foreshadowings buried in the plot, such as the relationship between Schofield's defense lawyer and Lincoln, the subplot of the prison boss, and various supporting characters who are memorable as soon as they appear.
There is no sloppiness in the progress of the entire story. Whether it is the topographic map tattooed all over the male protagonist's body, or every small detail has been designed to perfection.
The plot was reversed every ten minutes, so there was no peeing point in the first episode. Oh, there was still a peeing point, and that was the commercial in the middle. So as soon as the commercial came out, countless viewers yelled and cursed to quickly solve their internal problems, and then hurriedly
Come back and continue to stay in front of the TV.
The plot continues, with conflicts and reversals in each episode. It can be described as shocking step by step. At the end, when the male protagonist Schofield reveals the secret of the tattoo, it turns out that the tattoo is a map of the prison. This makes the show give everyone a hard time.
Planting a hook made countless people shout after the first episode was released: Why is it just one episode?!
Then there were countless phone calls to the Fox TV station.
Fox, on the other hand, was already smiling.
Because data shows that for the first episode alone, the peak number of viewers has exceeded 15 million, reaching 15.2 million!
This number last year would have ranked among the top 25 in annual ratings!
And if this trend continues, "Prison Break" may break through 20 million, or even 25 million!
25 million can basically lock in the first place in the year!
However, the relevant person in charge is still relatively rational. I don’t insist on whether it can be done, because even now, the results have far exceeded expectations!
So the "Son of the Wind" really has a bit of divinity in him, it's amazing!
This chapter is not over yet, please click on the next page to continue reading! The person in charge was high-spirited, and then ordered again:
"Let them fulfill the contract. Send Dao Le to me! Also, send out the ratings announcement! From now on, I only recognize money, not people!!"
"Jiang Yan's new drama is a hit in North American ratings."
"Jiang Yan's new work "Prison Break" received 17 million viewers in the United States and ranked among the top 15 in North America! It is aiming for the top ten!"
"Li Binbin's new role shines with old beauty! International ice is officially launched!"
"A single episode cost 1.8 million U.S. dollars, the gambling agreement of "Prison Break" was exposed, and Jiang Yan became the big winner!"
"A hot topic in the United States, "Prison Break" has become the most watched TV series in the United States..."
By March 16, when "The Disciple" premiered in the mainland, "Prison Break" had already aired three episodes in the United States. Two episodes a week was very slow, but it also gave countless viewers more expectations.
, so in the third episode, Schofield's new inmate never sleeps because of permanent neurological damage, which leads him to discover Schofield who is secretly digging a tunnel.
Once again, the plot came to an abrupt end at a moment of suspense, which made viewers across the United States curse again and at the same time, the number of viewers exceeded 17 million!
So the American media had to start paying attention, because with this result after only three episodes, it is likely to become a phenomenon-level hit!
Various analyzes followed, and soon someone discovered that the reason for the popularity of "Prison Break" was not only the novel subject matter, the fact that there were no competitors of the same type on the market, and even very few crime-themed opponents, but also that Joey's YouTube was a big hit.
Help.
As a result, the number of clicks on YouTube increased dramatically, and the Warner team immediately uploaded more behind-the-scenes videos to YouTube. This not only made the fans of "Prison Break" happy, but also made the popularity of "Prison Break" even more intense.
This can be seen from the fact that the highest number of comments on a single video on YouTube is close to one million.
The popularity continued to surge, which not only made the protagonists famous, but also made many domestic and foreign reporters feel proud, and then they made various reports one after another.
Even at the mainland premiere of "The Disciple", many fans and reporters asked about "Prison Break".
Jiang Yan, who had known the situation for a long time, smiled slightly after hearing this, feeling very satisfied.
"Prison Break" became an instant hit, which shows that it has established a firm foothold in the North American TV drama market, and that good projects will not be overshadowed by other reasons.
So the next thing is easy to do, that is, just copy all the high-scoring American dramas on the ranking list. How simple!
Looking back, when faced with reporters’ questions, Jiang Yan naturally would not let go of this opportunity to rub off on his own popularity, so he directly said: “The inspiration for “Prison Break”, to put it a bit boldly, is actually the previous
With the help of relevant departments, it came out when I visited the prison to draw inspiration for "The Disciples."
Ha ha ha ha...
Everyone laughed immediately, this was indeed very bold.
The leaders of the relevant departments at the scene were also laughing. They had never seen Prison Break, but just by hearing the name, they could probably imagine what Jiang Yan was thinking at that time.
Jiang Yan continued to talk: "So if you have the opportunity to see "Prison Break" in the future, you will find that "The Disciples" and "Prison Break" are actually somewhat related. As for what they are, I won't say it yet."
Is there any connection between "The Disciples" and "Prison Break"?
There is definitely not one, and even if there is, Jiang Yan can't think of anything else except that his own screenwriter and Li Binbin both participated in the film.
But he also has a bad taste. Now that his screenwriting ability is recognized, he also wants to see what it feels like to have an audience of readers do "reading comprehension" and then make himself, the author, confused.
Of course, if you really want to give an official explanation, you can definitely think of it, and that is "drug prohibition."
So the most important thing for Jiang Yan to come here suddenly is to increase the popularity of "The Disciple".
After all, anti-drug themes are somewhat unpopular in the industry these days. The reason is naturally due to the times. Drugs are not something that is generally considered untouchable in the industry today.
Jiang Yan doesn't like this, so now he is using this method to stir up the heat. The more popular "Prison Break" is, the hotter the topic of the "connection" between "The Disciple" and Jiang Yan will be. Wait until a certain time
At that time, Jiang Yan will give an official explanation, and then let some people see how determined Jiang Yan and Xingchen Dahai are in this regard!
Soon, "The Disciple" began its mainland premiere amidst a round of applause...