Anyone can ride on the popularity of the World Cup, but how to ride it without making people disgusted depends on your skill.
It's not offensive and it's just the lowest level. It's high-end, it's gentle and quiet, but it's impressive and can cause a certain degree of sensation. The most important thing is that people don't think you want to rub it.
It's not a question of skill, but a question of metaphysics.
Fortunately, in terms of metaphysics, "Son of the Wind" Jiang Yan has always had the right to speak...
On May 25th, there are still about five days before the opening of the World Cup. At this time, the popularity of the World Cup has also reached a new height.
Especially in South Korea, any channel on TV now is either focusing on stadium issues, or analyzing the format of the World Cup, and then how other places pay attention to the World Cup, and how the Republic of Korea is respected.
But this does not mean that no one watches other TV programs.
After all, the identity of a football fan is not unique. You can be a fan or a movie fan. This is everyone's freedom.
This is the case for Park Hee-chan, who has just entered her freshman year. She is considered a fan, but she is even more of a fan.
For example, if Beckham and Jiang Yan were to choose one in front of her, she would definitely choose Jiang Yan.
The reason is very simple. Although both of them are top international superstars, both are very good-looking, and both are top athletes, but regardless of their appearance, body, race, etc., she prefers football to football.
Listen to music and watch movies.
So even though the whole of South Korea is discussing football now, she is still paying attention to Jiang Yan's "My Sassy Girl", a Sino-Korean co-production that will be released in July.
Jiang Yan is still very popular in South Korea. Last year, he said he wanted to make a movie with South Korean actors. South Korean fans were so excited that they died.
A few months ago, it was announced that "My Sassy Girl" would be released simultaneously in South Korea and China on July 6. Countless South Korean fans, movie fans and fans of Jiang Yan can't wait to watch it.
But the problem is that there is too little information about "Sassy Girlfriend". Apart from this news, there is no other more information.
Jiang Yan and heroine Jun Ji-hyun have not appeared in variety shows, and South Korean-related entertainment newspapers have not reported on the movie these days.
Park Hee-chan knew that this was because the movie had not yet started promoting and the World Cup was too popular, but even so, as a fan of Jiang Yan, she should still be anxious.
She still knows something about movies. Production and promotion are both very important. After the World Cup, there will only be one week until July 6. Is this time enough for promotion?
Therefore, she also expressed her opinion in the relevant discussion group on the Internet, saying that it would be best to release the film in August. It was still summer vacation at that time, and the World Cup had already been a month away, so there was enough time for promotion.
However, she also knew that raising this kind of suggestion was the same as not mentioning it. After all, people speak lightly, and South Korea and China don't always think things through, so Park Heecan felt that she could only do her best to help promote it.
"I hope the movie won't be too embarrassing..."
Just as I was thinking about it, at this moment, words related to "My Sassy Girl" suddenly appeared on the TV in the living room.
Pu Xican's ears were excited and he immediately ran to the TV.
It turned out that I heard it right, and the promotion of the movie "My Sassy Girl" was on TV.
"Recently, the famous pop star Jiang Yan, the author of the globally popular advertising song "Wavin'g", released the trailer of the Korean-Chinese co-production "My Sassy Girl". Let's take a look...
"
As soon as the host of a South Korean channel similar to the domestic Six Princess Movie Channel finished speaking, the trailer for "My Sassy Girl" started.
After the screen went black, the text "July 6, 2002" first appeared, which was the date of the trailer's release.
Then the screen changed, and Jun Ji-hyun appeared on the screen wearing a bamboo hat and clothes from ancient Chinese martial arts movies.
Then Quan Ji-hyun clasped her hat and walked away, passing by a male knight with an exaggerated and sinister expression.
The camera moved forward, and Park Hee-chan laughed on the spot, "Isn't this Jiang Yan? It's so funny."
But while she laughed, she also realized that this should be the scene in the novel written by "Song Mingxi" in the novel.
The scene changed again, and in a reed field, Quan Zhixian and Jiang Yan were standing with swords in their hands. It was clear from the atmosphere that the two were dueling.
At this time, the scene changed again, to a modern kendo hall, where a man and a woman were also wearing protective gear and preparing for a duel.
After that, whether it was modern or ancient "A Niu", he drew his sword and rushed towards "Song Mingxi" aggressively. It looked like "Song Mingxi" would be defeated in the next second, but the plot reversed a second later, and it was not "Song Mingxi".
"Song Mingxi" was defeated, but "A Niu" was KO'd by one move.
This kind of reverse comedy made Park Heechan laugh.
At least from these few seconds of footage, she knew that even if she hadn't seen the original work, she would still find the movie interesting.
Before she could think about it, the next second the scene on the screen changed, and it was "Aniu" helping his classmates answer the question in class.
The highly immersive plot and the vivid interpretation of the cute and silly version of Jiang Yan made Park Hee-chan laugh out loud.
While he was smiling, the next scene started again.
In the downtown area, "A Niu" seems to have discovered a "prey", and then in the next shot, he follows it somewhat obscenely.
As a result, the "prey" he targeted turned around and turned out to be "Song Mingxi".
This frightened "A Niu" so much that he ran away.
Another shot.
"Song Mingxi", who was pure, beautiful and sassy just now, has become a girl next door who is heartbroken by love and cries like rain: "My boyfriend broke up with me yesterday~~"
As soon as he finished speaking, he fell on the table with a "bang" and passed out drunk.
Without pause, the camera then turned to "Song Mingxi's" father, who saw Song's father threatening with a majestic look: "You are not allowed to see my daughter again!"
As soon as he finished speaking, there was another "bang" sound and he fell down on the table and passed away drunk.
"Hahaha, these father and daughter are exactly the same..."
Park Hee-chan was so happy in front of the TV.
Such a plot may not seem very interesting to later generations, but this was 2002 after all. To put it bluntly, information had not yet exploded, the world was lacking in laughter, and a little joke could keep people entertained for days.
So even though Park Hee-chan has watched many comedy movies and read the original novel, he is still overjoyed at this moment.
Of course, what brought her the biggest surprise was the feeling the trailer gave her so far.
Because the trailer continues, whether it is the male and female protagonists entering the hotel drunk twice, or arrogantly entering the bar in student uniforms with adult certificates, or Song Mingxi slapping Aniu on the subway, or the two of them changing shoes.
All these plots appear in the novel, and now judging from the trailer, they have been perfectly restored.
In addition to the plot, she was also quite satisfied with the fit between the male and female protagonists and the characters in the novel.
The first is Jiang Yan. Needless to say, Jiang Yan is super handsome, but it is definitely inappropriate for a handsome guy to play "A Niu". Fortunately, Jiang Yan is dedicated enough. It is said that he directly gained more than 30 kilograms of weight, so that now he sees Jiang Yan.
Yan is almost unrecognizable.
And the effect brought about by this is also quite great. The handsome and fierce Jiang Yan is gone and turned into a naive, cute, a little cowardly but also funny "A Niu", perfect!
Of course, the more perfect one is "Song Mingxi".
Beautiful, natural, pure, but very violent.
The milk is fierce. The milk is fierce.
It's cute and scary at the same time.
"Wow! It fits so perfectly! No wonder Oppa insisted on her at that time. It feels like Song Hye Kyo would have ruined the movie!"
At this moment, Park Hee-chan finally understood the reason why Jiang Yan was so angry that he canceled the cooperation.
But because of this, she also admired Jiang Yan even more, because later Jiang Yan still found Quan Zhixian to cooperate.
So he is worthy of being the great screenwriter who wrote "Infernal Affairs" and "Prison Break". He is quite professional!
Professional people are the most admirable, especially for original fans.
That is the satisfaction that comes from fans of the original work. She feels that if the feature film is really different from the original work, the film will definitely become a hit.
Of course, it's okay if there are some deviations. After all, it's a movie, so long as the quality is good.
For example, at the end of the trailer, there is a plot that does not appear in the original work.
In the tavern, Song Mingxi looked at the national flags of various countries above his head, and then asked A Niu:
"Which team do you support?"
A Niu looked disdainful: "You are from South Korea and I am from China. They must support their own countries. Do you even need to ask?"
Song Mingxi thought it made sense, and then asked: "Then which team do you think will win the championship?"
"Of course it's Ba..." A Niu reacted instantly before he finished speaking, and then said with a flattering look on his face: "Of course it's the Korean people..."
As a result, at this moment, a small flag fell from above my head. It was from Brazil.
During this process, Song Mingxi happened to turn her head. When she turned her head back, she saw A Niu holding the Brazilian flag in his hand.
So, that expression is very interesting.
A Niu, on the other hand, instantly became hesitant: "Listen to my explanation..."
Before he finished speaking, another national flag fell from A Niu's head. It was from Germany.
A Niu breathed a sigh of relief: "Look, this is the situation."
Song Mingxi's face softened slightly and he continued the topic: "So, who do you think can win the championship?"
A Niu thought for a while and decided to be tough. Then he pointed at the Brazilian flag and said weakly: "Just be gentle later."
"A Niu, you want to die, don't you?"
As soon as the voice fell, the screen went black.
This clip was taken casually during the filming and was used to replace the "deserter" plot.
Jiang Yan is a Chinese, and "Savage Girl" is a story about Chinese people in South Korea. It is obviously not appropriate to write about deserters, and the deserter plot was originally quite abrupt, so Jiang Yan did not write it at the beginning.
But now it's changed to "prophecy", which is just right.
After the "prophecy" plot, the trailer ends with a line of text:
"On July 6th, the fun is coming."
"Hahaha..."
Park Xican laughed happily again.
Although the plot just now is original, it really fits the two people's personalities, so it doesn't look out of place at all.
At the same time, this kind of plot that closely follows current events is quite interesting. At least for now, no movie in the world, let alone South Korea, does this.
So based on the surprise level of the trailer, Park Hee-chan felt that the publicity effect was already great, and if the finished film can maintain its standards, there shouldn't be much of a problem.
Of course, she would definitely not take it seriously when it came to predicting Brazil's championship. She knew it was just a joke.
And this is also true. After the trailer came out, the audience who were amused by the various jokes in the trailer were all paying attention to the story of this man and woman.
A violent woman meets a honest boy. This story is really interesting! I want to read it!
As for the final scene where Brazil won the championship, not many people really took it seriously.
On the contrary, everyone thinks the same as Park Hee-chan. The practice of "keeping up with current events" is so fresh and interesting!
Domestic people have similar thoughts. They all think the trailer is funny and want to watch the movie. As for "Brazil wins the championship"?
Although everyone hopes that the national football team can rise, no one will say that Jiang Yan is inappropriate if he does not support the national football team to win the championship. After all, this is Brazil!
So for now, after the trailer of "My Sassy Girl" has been broadcast in East Asia and Southeast Asia, it can be regarded as a character that has successfully completed the pre-heating of the movie.
Of course, there are people who regard this as a "prophecy", such as those fans who firmly believe in the divinity of "Son of the Wind", but most of these people are European and American, and many of them are basketball fans, and the trailer is not online in Europe and the United States.
Therefore, the power of this group of people has not been used at all.
But if you don't perform at this time, it doesn't mean you won't do it in the future. After all, how many people from around the world will come to Asia for the World Cup?
Will they see the trailer then?
Then when Germany and Brazil really reach the finals, and then Brazil really wins the championship, with his "Son of the Wind" attributes, will this trailer be pulled out for archaeology? Will the movie reach another level of popularity?
Jiang Yan smiled slightly and felt that it was still very possible.
Of course, it doesn't matter if the effect is not achieved. Anyway, the trailer has been released and the publicity effect has been exceeded.
With this in mind, he patted Quan Zhixian next to him who had just arrived in Hengdian and asked: "So, who do you think can win the championship?"
"China, China, China!"
Jun Ji-hyun lay on Kang Yeon's chest and expressed her sincerity with a blushing face. Her delicate appearance was completely different from "Song Myung-hee".
Jiang Yan laughed loudly when he heard this, then scratched Jun Ji-hyun's nose and said: "In the real world, let's not talk about science fiction."
"So Oppa, who do you think can win the championship?"
"Well, my answer is already stated in the trailer."
"Is it... Brazil?"
"Hey, I can't help it. Who makes Ronaldo our old man?"
Jiang Yan explained in a different way, "So are you willing to bet on this old man with me?"
"Uh-huh."
Jun Ji-hyun agreed directly without even thinking about it.
Jiang Yan is the sky, Jiang Yan is the earth, whatever Jiang Yan says is whatever he says.
And Jiang Yan also turned over with satisfaction. As the battle started, the process of building up the World Cup fever also began the second stage...