After the movie was over, Azhen and his wife started to walk on the road with blushing faces.
This era is relatively conservative. Even if they weren't, Ah Qiang and Ah Zhen were not that open-minded. So when the two of them had just established a relationship, all they could do was hold hands and kiss secretly when no one was around.
The last time I had one was to celebrate the New Year.
In the middle of the night, after the two of them finally separated reluctantly after traveling several kilometers on the road, A-Zhen changed her gentle demeanor and ran excitedly to the Internet cafe near her home. She wanted to give the movie "Being a Man" a hit.
"When I'm in Love" received a great review.
After the operation, Azhen opened the reply area of the comment and browsed, only to find that the screen full of replies was still:
"This movie is very sweet. My girlfriend and I couldn't stop laughing after watching it. Jiang Yan acted so well and the heroine is so beautiful. But there is one thing you should pay attention to. When your girlfriend asks, you must not say anything.
Yan Danchen is beautiful!”
"The show of affection upstairs is nothing, but you are right about one thing, that is, this movie is super heartwarming and healing. It makes people feel warm and happy after watching it."
"It's a beautiful movie. Jiang Yan and Yan Danchen are so sweet. I agree with them being together."
"The front is funny, but the back is really heartwarming. You must go see it!"
"There were so many people on Chinese Valentine's Day. The whole theater was laughing. My girlfriend later laughed directly into my arms. I'm really grateful to Jiang Yan, otherwise I wouldn't have a girlfriend."
"Why do I feel like what we are watching is not the same movie? I almost cried to death."
"Shut up, it's obviously a funny romance movie, it's very healing, don't talk nonsense if you don't understand."
"Please maintain formation!"
"..."
Zhen read it again. There were many more comments than last night, but the general formation remained the same, so Zhen also consciously changed the comments she had thought of beforehand, and then typed again.
"It's really healing. Thanks to Jiang Yan, I gained a boyfriend."
I don't have any other ideas, just keep in formation.
As for lying to others and crying?
What's the point? How can you gain love if you don't cry?
When Azhen thought of this, the corner of her mouth curled up slightly, and then she started posting crazy comments on the forum, praising how sweet and heartwarming the movie "When a Man Falls in Love" was. You must watch it, otherwise you would be at a huge loss.
She wants to share her victimization experience, oh no, her successful experience, with more people, so that more people can enlighten themselves, so that all lovers in the world can finally get married...
The first person to take the lead was definitely not A-Zhen, and it is impossible to verify who it was.
But almost everyone who watched the movie participated in it tacitly, and a few honest people couldn't compete for the right to speak.
Many netizens who were deceived by online comments went to the theater and spent an hour and a half crying until their eyes were red and swollen, cursing a few beasts. However, when they touched the keyboard, the text they typed was consistent with the person who had deceived them before.
I’m done crying, you have to cry for me too!
At first, it was just a spontaneous joke among netizens. Later, after Jiang Yan learned about this situation from the staff of the Internet Department, he simply started the meme mode.
It’s all propaganda anyway. This kind of spontaneous use is useless, so the slogans include words such as “warmth” and “healing”, but they are all bold and have big double quotation marks. Can you understand the meaning?
, this depends on personal ability.
The effect of official memes also quickly appeared. Countless movie fans and media quickly realized the topicality of this alternative publicity method, so various media that responded quickly also followed Jiang Yan's related media.
end.
Along with this rhythm, various names and slogans were shouted, and "When a Man Falls in Love" soon had many eye-catching names.
What are the best tear-jerking movies, the most healing movies, the most touching movies, the funniest movies in 2003, etc.
Anyway, if you don’t watch it, you will suffer a big loss!
If this kind of propaganda is seen by those who have been impacted by the Internet in later generations, it will actually be obvious at a glance that it is full of marketing flavor.
But now everyone is not very defensive about this routine, and many people easily fell into it. Then out of curiosity, more people walked into the cinema, and then a large number of people were moved by the plot and burst into tears.
Of course, there are also some people who cannot empathize or do not like the plot and express their indifference.
Many of them commented immediately.
“It’s okay, but it’s nowhere near as good as Sassy Girl.”
"Does Jiang Yan only know how to hype up?"
"What a crappy movie, those who say they cry are just excuses."
"The movie might have been much better if it had a different ending..."
It’s not necessarily a matter of existence, it may be true feelings. After all, the slogan itself is exaggerated, so it’s not wrong to fight back.
Jiang Yan just took a look at these comments. He knew that no one person or one work would be loved by everyone, and it was normal to have controversy.
If he hesitates when he has some doubts, wouldn't he follow the same path as Poet Chen?
That won't work, Jiang Yan can't write poetry.
So just relax your mind.
"35 million on Chinese Valentine's Day, "When a Man Loves" breaks single-day box office record"
On August 5, when various media published box office results for yesterday's Chinese Valentine's Day, the industry's attention once again focused on "When a Man Loves".
"35 million in a single day", this kind of promotional slogan actually makes sense if you think about it carefully, because currently, the world's box office promotion is either on the first day of release or the first week, but "When I Fall in Love" is exactly the same.
Let's not talk about these, just talk about the Chinese Valentine's Day, which allowed many media people and colleagues to once again see Jiang Yan's appeal.
You must know that the premiere date of "When We Fall in Love" is not today, but half a month ago on July 20th.
According to an ordinary movie, the two weeks before its release are the fastest growing period at the box office. Many institutions predict box office based on the data within these two weeks, and the box office revenue after two weeks has no reference significance.
This chapter is not finished yet, please click on the next page to continue reading the exciting content! You have seen what you need to see, and the pirated copies have almost begun to fill the market. The box office growth has passed its peak and entered the final stage.
There won’t be much change after that.
The same goes for "In Love", which took in 43 million box office in the first week of release, but dropped to 29 million in the second week.
Although this figure is still higher than all current competitors, it is still far behind Jiang Yan's previous "Savage Girl". It is even hard to say whether the overall box office can exceed 100 million.
People in the industry actually understand that it can't compare to "My Sassy Girl," because everyone knows that "My Sassy Girl" borrowed a lot from last year. It was Jiang Yan's first starring movie, and it marked the establishment of diplomatic relations between China and South Korea.
It’s the World Cup, the movie is involved in public welfare, and there are such touching behind-the-scenes stories. The key is that the quality of the movie is also very high. Of course, there is also the reason for the rapid growth of domestic big screens. In short, "Savage Girl" won two
Although the box office of 100 million is quite shocking, now it seems that it is actually reasonable.
But now "When Men Fall in Love" doesn't have that much success, and the quality of the film currently doesn't seem to be better than "My Sassy Girl," and the plot isn't as satisfying as the happy ending of "My Sassy Girl", so it can't compete with "My Sassy Girl" at the box office.
"Savage Girl" is recognized in the industry. As for how much box office this film can earn, it all depends on Jiang Yan's own box office appeal.
Industry insiders also evaluated this before the movie was released. It is generally accepted that if the movie earns less than 100 million, it may be a failure for Jiang Yan.
Why? Who makes Jiang Yan a superstar?
Last year's "Hero" had so many big names joining the cast, and the mainland box office was 300 million. You are the only big star in this movie, so divide it by one, and then add in the increase in the number of big screens in theaters this year, and that's 100 million. There's nothing wrong with that, right?
?
Strictly speaking, such an algorithm is very unreasonable.
How can movie box office be calculated by the number of celebrities?
Don’t you consider various factors such as movie themes, production costs, schedule bonuses, market scheduling rates, etc.?
But there is no other way, as I said before, who makes Jiang Yan a superstar?
To be a superstar, you must have the lower limit of a superstar.
You are already a superstar, so how can your standards be the same as those of ordinary stars?
If you were an ordinary star, it would be easy.
These days, especially for Chinese-language movies in the Mainland, The Original Time and Space has a good box office if it earns more than 20 million yuan. Not surprisingly, 30 million yuan is firmly among the top ten in the annual box office list of Chinese-language movies in the Mainland.
Now there are many more theaters across the country than before, so this figure has to increase by 30%, but even if it increases by half, it will still be 45 million to enter the top ten of the mainland Chinese film box office list.
But this is only 45 million!
Is he worthy of a superstar like Jiang Yan who has grossed more than 200 million yuan in single-film box office?
This is obviously unreasonable.
Even if it is reasonable, many people will forcefully believe that it is unreasonable for various reasons.
So the lower limit for "When a Man Falls in Love" has to be 100 million!
If it doesn't exceed that, then it means that your box office appeal has declined, Jiang Yan's reputation has become too great, and if it is more serious, it means that you are not worthy of your virtue!
Anyway, those who don't like you and your competitors can say whatever they want.
And the public will most likely not listen to your explanation.
As for the reason, it’s still the same saying, you are the number one in the country.
It's not easy to be the first person. If you can't be the first person, then I'm sorry. You'd better come down. As for who among us can be the first person, we can't say, but at least we can eat more after you come down.
It's definitely possible.
So before "When a Man Loves" was released, some media leaders shouted the slogan "The box office should be at least 100 million"!
And when "When a Man Loves" was released two weeks later, the box office was not as good as expected, and the media was the first to come out and express their disapproval.
There is anything to say.
It is said that "When Men Fall in Love" was marketed for Chinese Valentine's Day, but it was released half a month before Chinese Valentine's Day. What problems does this expose? This means that Xing Chen Dahai knows how to make movies, but he doesn't know how to schedule them. This proves that Xing Chen Dahai is internally unstable.
ah.
Others say that Jiang Yan is too confident to the point of being arrogant. The box office has exceeded 100 million, and Jiang Yan bears at least half of the responsibility.
Some people are more direct, saying that Jiang Yan's popularity is too high and he cannot bear the title of the number one person in domestic entertainment.
It is also said that Xingchenhai is accustomed to hype, but the hype does not last long, Xingchenhai has a bad head, etc...
In short, even if the box office of "When a Man Loves" has reached an enviable figure of 72 million in two weeks, compared to the cost of the film, Stars and Sea is an absolute success, but everyone just doesn't care, this time they insist on making you
Let’s pull it under the altar.
However, when the box office on Chinese Valentine's Day bucked the market trend and the total box office of "When a Man Loves" exceeded 110 million on August 5, the media and industry insiders who were looking down on it were all confused.
Then after a brief silence, he could only change direction and start playing the movie again.
And after such a wave, Jiang Yan's title as the number one person in domestic entertainment has been firmly replaced...
Strictly speaking, even Jiang Yan himself was a little surprised that he received so much box office on Chinese Valentine's Day.
He had thought that there would be more box office than usual on Chinese Valentine's Day, but he didn't expect it would be so much more.
That's why he spent a whole night doing data analysis.
Finally, he came to a conclusion that he thought was more reliable, that is, young people today are getting richer and richer.
The number of Internet users this year has increased by more than 30 million compared with the same period last year, a growth rate of more than 50%, and Internet users are almost all young people who these old antiques do not understand, and "When a Man Loves" is aimed at precisely this group of people
.
In addition, the number of big screens across the country this summer has also increased by nearly 15 points compared to last year's "Savage Girl". The total number of screens is close to 3,000, far exceeding the original time and space of less than 2,000. Among them, Star Cinema has the fastest growth
, with the support of Jiang Yan’s order to start loan expansion, the number of screens owned by Star Cinema alone is now close to 800.
This chapter is not over, please click on the next page to continue reading! So under such circumstances, as long as a movie is not too bad, the box office received will not be as shabby as the original time and space, which only made 30 million to squeeze into the top ten of the year.
.
What's more, Jiang Yan also ignored the influence brought by his own marketing of "Qixi Festival".
This made Boss Ma, who occasionally comes to Xingchenhaihai Park for tea these days, call him an expert. He repeatedly lamented that Jiang Yan was the man who created the era. Then he was also thinking about what kind of festival he would create by then...
In fact, data analysis can only produce an approximate result, which can only be regarded as a reference.
But no matter what the real reason is, in short, "When a Man Loves" once again has a box office of over 100 million, and indeed as the market says, Jiang Yan has once again consolidated his status as a celebrity. When the movie is released in two weeks, this movie
The box office is estimated to be over 140 million, but no matter what the final box office is, two consecutive movies have a box office of over 100 million. In this year, it can be said that Jiang Yan is indeed the first person. After all, he can achieve this level.
It’s definitely not the case!
For this reason, the company's publicity department wanted to use this to promote it. It was very angry after being besieged by various media before.
In this regard, Jiang Yan only said that publicity is okay, but don't use too much force.
Because he feels that this achievement is actually nothing.
In 20 years' time, those actors' box office revenue will be in the tens of billions. Where are we now?
In addition to this reason, the main reason is that this summer, he has more than one movie.
As some naysayers have said, romance movies are not worthy of vigorous publicity, but science fiction is different.
"When a Man Loves" has a box office of over 100 million, and Jiang Yan once again solidified his status as a celebrity with a brilliant box office, but he still can't stop those who make irresponsible remarks.
Senior media people shouted right there.
It is said that Jiang Yan only makes romantic movies. Last year he was a savage girlfriend, and this year he is a gangster. Isn’t there anything good?
Are Chinese-language movies only about love and love?
Can't you shoot something that has depth and promotes various lofty feelings?
Young man, you are off to a bad start!
Such remarks quickly attracted the attention of countless media.
It's just that this time the media are not here to help and yell, but to give the veteran media person a warning.
What to remind?
Naturally, let him open his eyes and update the calendar on his bedside!
The most popular thing now is no longer Jiang Yan's "When a Man Falls in Love", but Jiang Yan's first science fiction masterpiece: "The Moon"!