Chapter 800 3D craze, box office exceeded 800 million!
"I want to blow up Jiang Yan! "Pacific Rim" is so explosive!"
"It is recommended that you must watch the naked-eye 3D version. If you don't watch it, you will regret it for the rest of your life!"
"Three times now, I have watched 2D, 3D and IMAX3D. Let me share my viewing experience. The 2D version is actually enough to watch, but if you can go to 3D, go to 3D, and if you can go to IMAX, go to IMAX. The viewing experience is completely different! Continued
Come down and prepare to experience naked-eye 3D. I have obtained the tickets and will enter the venue tomorrow.”
"I envy the people upstairs! You can't even buy the most common 3D tickets here in Shanxi."
"It's better here in Shandong Province, but you have to wait in line for a long time for IMAX3D. There are only four naked-eye 3D stores in Shandong Province, and there are purchase restrictions."
"Watching 2D is actually very enjoyable, but if you can watch 3D, just watch 3D. The experience is completely different."
"Brothers, can you tell me how to view 3D? I'm a country boy."
"It's simple. You will be given 3D glasses before entering the theater. There are bracket glasses and clip-on glasses. If you usually wear glasses, it is recommended to get clip-on glasses. Also, be sure not to damage them. A pair costs 100 yuan. Don't ask me how.
knew."
"I would like to add that before the movie starts, it is recommended to eat some popcorn, otherwise it will definitely spill. Also, don't ask me how I know." "Scarlett Johansson may have an affair with Jiang Yan!"
"Isn't Jiang Yan so happy?"
"Isn't it cool to be a woman?"
"Isn't anyone discussing the plot?"
"The plot is still great, be sure to pay attention to the Easter eggs at the end."
"It's pretty ridiculous that we were able to escape in the end."
"The explosion of a nuclear bomb under the sea is quite ridiculous. Mechas are not afraid of nuclear bombs, monsters are afraid of nuclear bombs, and mechas are afraid of monsters. This is definitely a bug!"
"The one upstairs didn't look very good. The homeless man was far away when the nuclear bomb exploded."
"Spoilers will kill the whole family!"
"..."
Since "Pacific Rim" was officially released on December 14, the discussion about the movie on the Internet has remained high in the following days.
It's the same as when "Avatar" came out.
Because the film studio's publicity and the evaluation of the media and audiences all say that naked-eye 3D viewing experience is the best,
Many viewers who have watched naked-eye 3D and IMAX3D are full of praise for "Avatar" because the viewing experience is so great!
Therefore, many domestic viewers hope to see naked-eye 3D, but even if they cannot, they will settle for IMAX 3D or ordinary 3D based on the ticket price set by Jiang Yan.
Of course, if apart from the 3D gimmick, other aspects of the movie fail to meet expectations, audiences will naturally give negative reviews, and the reputation of "Pacific Rim" will also decline.
Fortunately, the plot of "Pacific Rim" also holds up well, and its reputation has been maintained at a very high level.
So for a time, the overall ticket prices were increased by scalpers.
Some authoritative media have predicted that it is certain that "Pacific Rim" will break the mainland box office record. It will not be a problem to break through 500 million, and it is inevitable for such a movie to get the extension key, so the final box office of this movie in the future is estimated to be
A very scary number.
In fact, even if the media doesn't say this, people in the industry would already know it from looking at it in the past few days.
Lao Mouzi and Zhang Weiping felt that it was right to avoid Jiang Yan in "The Golden Armor".
In the original time and space, on December 14, 2006, "The City of Golden Armor" was released.
In the end, the film took in about 290 million at the box office, which was considered quite successful.
But now that Jiang Yan is here, Zhang Weiping will naturally not care about him.
So early on, they scheduled "Golden Armor" for a month later.
However, judging from the current situation, a one-month delay is very dangerous.
After all, "The Golden Jacket" is not 3D, and the plot is not as popular with the audience as "Pacific Rim".
In addition, "Pacific Rim" still has the key, then "Golden Armor" will definitely become a broken armor.
So soon, Zhang Weiping made a decision, and "Golden Armor" announced a gear change period and changed it to next summer.
Such an emergency shift will naturally cause a lot of criticism.
But fortunately, the reason for "Golden Armor" this time is very good, that is, "I saw the potential of 3D and have signed a cooperation with Xingchenhai to make "Golden Armor" into 3D. This will take at least 3 months."
As a result, fans' expectations for "The Golden Jacket" have risen instead of falling, and Zhang Weiping's methods have once again been praised by people.
Of course, the biggest profit is naturally made by Stars and Sea.
"Golden Armor" was converted from 2D to 3D, and Stars and Seas directly transferred it for 30 million, which is still a friendly price.
Lao Mouzi Zhang Weiping and the others also had no objection, because this money was something that investors must increase.
There is no way, 3D is too lethal!
Let’s take a look at the movies released at the same time.
Movies that will be released in mid-December include "The Legend of Three Gorges", "Hurt City", "Big Movie: Billions", "The Veil" and Hollywood movies "Arthur and the Miniature" and "Casino Royale"
These films, regardless of whether they were domestic or Hollywood blockbusters, without exception, were all annihilated.
The 007 series "Casino Wong", which had high hopes at the beginning, has landed in the mainland this time. It is said that it will earn at least 100 million, and it is scheduled to be released five days earlier than "Pacific Rim".
The results in these five days are indeed good, with a box office of 29 million. But now, "Pacific Rim" has been released for less than a week, and the box office has already reached nearly 200 million, while "Casino Royale" only had a pitiful 4.7 million during this period.
!
Some media even believe that a large part of the 4.7 million miles is probably for people who got tired of queuing to buy "Pacific Rim" and bought a movie ticket to take a break...
Regarding the current "event" of "Pacific Rim".
In fact, in Jiang Yan's own opinion, the sensation caused by "Avatar" was much smaller than that of "Avatar" at the time.
Several reasons.
On the one hand, it is because of sufficient preparation. In early 2010, there were only 14 IMAX screens in the country. According to incomplete statistics, the total box office of "Avatar" in the mainland was 1.428 billion yuan, of which 168 million was generated by the only 14 IMAX theaters in the country.
of.
This chapter is not over yet, please click on the next page to continue reading! There are now 120 of the most high-end naked-eye 3D screens in "Pacific Rim", and the remaining IMAX screens in Star Cinema alone are close to more than 400, plus domestic
For other theaters, the total is close to 500 yuan, which is much better than the situation of "Avatar" at the time.
Therefore, as long as the theater chain increases the number of screenings, movie fans who are patient and willing to line up can basically buy it.
In addition, Xingchen Ticketing has also played a great role in diversion. However, there are still not many Internet users. In order to take care of those who have worked hard to queue up, online purchases can only be limited.
But the role of diversion is still huge. Therefore, "Pacific Rim" did not have the exaggerated scene of "Avatar" when IMAX scalpers' tickets rose to nearly 10,000 yuan.
Of course, scalper votes have not increased to over 10,000, but that doesn’t mean they won’t increase.
According to the current news on the Internet, the current scalper price of naked-eye 3D tickets has reached a maximum of around 2,000.
The scalper votes for IMAX3D have also increased to around 500.
There are still many people who "try new things" and "see new things".
However, Jiang Yan believes that this situation will not last long. Maybe it will return to normal in a week or two. It will never be like "Avatar", which was hard to get a ticket for more than a month and topped the box office for 11 consecutive weeks.
Top of the list.
The reason for Jiang Yan's judgment is that in addition to adequate preparation of hardware facilities, the rest is naturally a matter of the quality of the film itself.
Putting aside 3D technology, there is a big gap in the quality of the films themselves between "Pacific Rim" and "Avatar".
One is a standard Hollywood popcorn movie, and the other can be described as fantasy.
When it comes to artistry, "Pacific Rim" is two ways behind "Avatar".
Therefore, if "Avatar" had the hardware conditions that it has now when "Pacific Rim" was released, the domestic box office would not have been 1.4 billion, but 2 billion and it would have been unstoppable.
In addition to the above two aspects, there is actually another aspect of reality that must be mentioned, and that is the current unstoppable piracy.
According to a report from the Internet Department of Stars and Seas, on the fourth day of the official release of "Pacific Rim", resources for the gun version appeared online. Jiang Yan has seen it. Although the picture is very blurry and the viewing experience is extremely poor, such resources will still be diverted.
Many potential movie fans.
Of course, Jiang Yan also expected that due to the emergence of 3D technology, the attractiveness of piracy would be greatly reduced.
It is even said that the wonders of "Avatar" will appear. For example, many people did not plan to enter the cinema originally, but they changed their minds after watching the gun version. They just want to see how beautiful Pandora is in the 3D or 2D regular version.
But Jiang Yan also knows that the charm of "Pacific Rim" is actually limited. It is very popular, but the popcorn and fast food are not as memorable as "Avatar", so he simply does not consider this kind of repeat movie fans.
Jiang Yan's mentality is relatively conservative, because he has been comparing various data of "Avatar", so no matter how lively it is now, as long as it is not as lively as the "Avatar" in early 10 years, Jiang Yan will have nothing to be particularly happy about.
, you should eat and drink, but as for opening champagne to celebrate, having a party, or holding a huge celebration banquet, that is absolutely impossible.
If other people knew about this state, their jaws would definitely drop.
You can't buy a 120 yuan ticket even if it costs 2,000 yuan. Isn't that enough to make you happy?
The longest queue in front of the theater was more than two kilometers, and you didn't say anything?
Rich people from Hong Kong, Taiwan, South Korea and even Southeast Asia are coming to watch the movie, aren't you excited?
Many theaters have added 3 a.m. shows, don’t you feel anything?
So many theater chains that originally ignored you are now actively seeking to introduce 3D screens. Xingchen Technology's business volume in one week is as much as last year, and you just smiled?!
The most important thing is that one month after the movie was released, the box office has successfully exceeded 600 million, reaching 650 million!
"Pacific Rim" has become the highest-grossing movie in the history of domestic movies, and "Pacific Rim" has a key to postpone it. Fans' enthusiasm for watching the movie has not diminished much, so in the future this movie is likely to reach 800 million or even exceed 1 billion.
!
According to current common opinion, this record will remain for many years to come.
Many people even believe that the record set by "Pacific Rim" in China is likely to be the same as that set by Hollywood's "Titanic" in the history of world cinema. Once it was released, the box office record has been maintained to this day. Over the years, countless Hollywood movies have
It can't even come close to being achieved by other masterpieces, let alone surpass it.
So Jiang Yan, do you know what a great thing you have done?
Can you have some emotions?!
At another road show, when faced with questions from reporters, Jiang Yan spoke his mind calmly:
"The number 650 million seems exaggerated on its own, but you must know that our total box office in the mainland in 2006 was close to 3.5 billion! 650 million is only less than 20%."
"In addition, from 2002 to now, the number of big screens in our mainland has increased by 20% every year, and the total national box office has grown by almost the same amount. As of now, the number of big screens nationwide is close to 5,000, so overall
Looking at it, the 650 million for "Pacific Rim" is actually far inferior to the box office performance of masterpieces such as "Shaolin Temple" in the last century. Therefore, the current results of "Pacific Rim" are just normal feedback from the market, and I am just
I happened to be standing at the center of the storm.”
"So I think that with the development of the country, whether it is 650 million or 780 million, it is definitely not the ceiling for Chinese films and the domestic market. The next domestic film with more than 500 million will appear soon, and the next
A movie that has grossed more than 1 billion in box office in the domestic market, I think it will appear within five years! When everyone looks back, "Pacific Rim" will be just like that, nothing special."
The humble Jiang Yan once again gave his box office prediction.
And these words were also very familiar to the media, filmmakers and fans in the audience.
Those who remember well quickly realized that in 2002, Jiang Yan's "Savage Girl" earned 200 million yuan. Jiang Yan said the same thing at the time, and within half a year, "Hero" earned more than 300 million yuan.
box office.
Now that Jiang Yan made a similar prediction again, everyone became more convinced.
Then someone asked: Hello Jiang Yan, I am a student in the directing department of Beijing Film Academy. What I want to ask is, do you think 3D technology will become the mainstream in the future?
Obviously, what he said is probably a common concern among current filmmakers.
3D is great, but 3D is also very expensive, and those without capital cannot afford it.
So if this technology is not popular, that's fine. If it is popular, it will definitely break many original rules.
The price for breaking the rules is to reshuffle the cards, and the threshold for entry into the industry has become higher. Whether this is good or bad is hard to say.
So this person probably has other meanings, that is, whether 3D will become popular, and to put it bluntly, whether the price will come down.
It's just that this idea is obviously wrong.
So Jiang Yan also answered directly:
"The most important thing about a movie, I think, is the story itself. As for 3D technology, it just gives filmmakers one more option. Just like the difference between film technology and digital technology, which one to use still needs to be adapted according to the movie itself. Not all
All movies are suitable for 3D technology, but if some movies forcefully use 3D, it will be counterproductive, so we can’t force it.”
After a pause, Jiang Yan added, "I will have an exchange with Nortel later. I believe I can help you understand this technology better."
After finishing speaking, Jiang Yanyou said to the fans and media in the audience:
"Movie fans should also know that movies with 3D are not necessarily good movies, but ordinary movies are more effective."
Blah blah blah blah.
The whole audience applauded.
Then, on February 14, 2007, "Pacific Rim" was released for two months, and the box office successfully exceeded 800 million. For a time, Jiang Yan surpassed Lao Mouzi and became the god of the domestic film industry.
What followed was the establishment of various domestic 3D projects, and the momentum of following the trend has been formed, so that what Jiang Yan said before seemed to be in vain...