Maitian's strength in distribution is not comparable to that of ordinary small companies.
Song Ke, this person is quite energetic. Needless to say, he is short and tall. As long as he works hard, at least in the capital, the channels he can use are unmatched by other small companies.
Moreover, Gao Dagen is also keeping an eye on Jiang Yan's next album, so he will naturally work harder on things.
So on the first day of release, after the first batch of 30,000 tapes and CDs were shipped.
The first shot of publicity was launched on a platform like Beijing Radio.
On the evening of August 10th, when Jiang Yan arrived in Xiangjiang.
The Beijing radio station simultaneously sounded an ear-catching melody.
"I want to become a fairy tale
The angel you love
stretch out arms, turn into wings to protect you"
….
"You have to believe
I believe we will be like in fairy tales
Happiness and happiness are the ending
Let’s write our ending together.”
….
On this night, countless audiences in Beijing were attracted by "Fairy Tale".
Catchy, concise, and catchy melody.
Not only that, but what is even more attractive is the fairy tale-like dreamy love described in the song.
There are many songs about love, but "Fairy Tale" embodies another, warmer feeling.
If you listen carefully, you can hear the singer's emotions that are about to overflow.
so.
"What song is this?"
"Who is the singer?"
"Play it again..."
Soon, the radio station received numerous hotline calls from listeners, basically asking for information about "Fairy Tale".
Of course, the radio station will not miss this powerful tool to grab the audience ratings.
So I started the heavy recommendation directly.
The popularity of "Fairy Tale" is rising rapidly, and the on-demand rate is soaring.
What was the most popular song in 1998?
Wang Fei's "Red Beans" will be released in October.
Xiao Qi's "Sad Pacific" and "The Girl Opposite Look Over" will be released at the end of August.
"Rain Butterfly" by Princess Huanzhu, released in October.
"Notepad" by Cheng Huilin, released in December.
In addition to the above, the most popular song in the mainland in the first half of the year was undoubtedly Wang Fei's "Meet Me in 1998".
Oh, Yehenala's "Conquest" released in April can also be counted.
But it's already August, so the momentum of these songs can't compare to "Fairy Tale".
As for other songs from the same period, of course there are, and there are many from Hong Kong, Macao and Taiwan, but none of them can compare with "Fairy Tale" in terms of quality.
You know, this was the most popular song in 2005, and it was one of the most popular songs.
In other words, at this time, "Fairy Tale" had almost no rivals.
So "Fairy Tale" came out at this time, almost killing people randomly.
So the next day, major radio stations also participated in the trend and actively began to promote "Fairy Tale". On this day, "Fairy Tale" was broadcast at least hundreds of times in the capital.
Xiao Da Jin received feedback immediately.
Seeing the data, he knew that the radio response of "Fairy Tale" was as smooth as he expected.
So the formal plan started immediately.
On August 12, "Fairy Tale" was launched on the CCTV Music Channel.
The relevant person in charge of CCTV has already cooperated with Aida Jinben.
But this time when I saw the radio station data below, I had no objections.
So that night, the fire of "Fairy Tale" spread rapidly outside the capital.
At this time, Gao Da Jin also went a step further and allowed the mv to be registered on Beijing TV Station.
It was the first time that a short video in the form of a MV appeared in mainland China.
Touching plot, catchy melody, and handsome men and beautiful women.
The combination of these elements completely detonated "Fairy Tale".
So the next day, the streets and lanes of the capital were all filled with "fairy tales".
Even the old man who walks in the park can hum in his mouth when he goes for a walk in the morning and comes home at night: "Open your hands and turn them into wings to protect you..."
Then the aunt yelled: "Who are you protecting? You are so brave..."
...
The hit on radio and TV also quickly boosted the single sales of "Fairy Tale".
By August 14th, the single was released less than four days ago.
The 30,000 tapes and CDs that had been stocked in multiple retail locations quickly bottomed out.
Xiao Da Jin didn't panic at all, everything was as expected.
He wanted to wait for the fire to spread for a while, and then attack with force.
Of course, he didn't think it was difficult to make the list this time, and it didn't even take much effort.
The main operator Song Ke also started his performance.
Maitian's strength in mainland China is pretty good, and it can be considered a big company. The reason why it is "big" is not because of its large territory, but because of its wide channels.
So we have data reference for the Beijing-Tianjin-Hebei region.
Next, Song Ke's mission is to promote "Fairy Tale" to the whole country.
Of course, he also wants to use "Fairy Tale" to expand his channels again, so it's a win-win situation.
At the same time, Gao Dagen, who was in the capital, also received numerous notification calls.
Basically, they are asking, who is the singer in the fairy tale, whether he will take the job, etc.
These were also expected by Gao Dajin. According to the plan, even if Jiang Yan was an artist under his banner, he would not let Jiang Yan start taking jobs so soon.
So I suppressed these invitations for the time being.
This can also raise the price.
After all, where are we now?
However, there are two things here that need to be dealt with more urgently.
One is the feedback from the retail outlets below that Jiang Yan’s posters are in short supply.
This proves nothing.
Xiao Dajin felt that this proved that his judgment was correct.
Wherever Jiang Yan puts his face, even if the song is bad, it can still shine.
So I had to get him back quickly and arrange a round of posters, magazine covers, and photos.
After that, there will be various interviews and various programs.
He even dared to guarantee that Jiang Yan would be famous all over the country in less than a month.
But compared to these, there is another thing that is most important to Xiao Da Jin.
That is about the Sheep Vision Flood Fundraising Party on the 16th.
Xiao Dagen found out when he was chatting with the person in charge of Yangguang Broadcasting Corporation.
There was no pressure to release a single at this time, but it happened to coincide with a flood fund-raising party, so the timing was sensitive.
Although this guy is short and tight, he is not stupid when it comes to making money. He knows how to avoid some risks that can be avoided.
So he had to ask Jiang Yan to come back and record a video, say a few nice words, send some blessings, etc., and then put it on TV.
Whether you want to donate money or not is up for debate, but you must make your attitude clear.
The purpose is of course to avoid noise.
Then take advantage of the trend to brush up the favorability.
But when he met Jiang Yan, who had just arrived in Beijing, in the afternoon.
Jiang Yan directly expressed his intention to donate money.
"What is attitude? Attitude is not determined by words, but by actions!"
After saying that, he directly asked Xiao Daqian to talk to his superiors.
"Star Ocean" company donated two million.
This made Ao Dajian a little incomprehensible: "Isn't this what everyone does, and you donated too much land, right?"
These days, unlike in later generations, the Internet is so developed that any dirty information can be dug up.
Nowadays, the focus is on face-saving projects. If celebrities say they donate in public, that's it. If they really want to donate, who knows?
However, Jiang Yan sneered when he heard this: "Can't we do something practical? Besides, am I short of money? I'm not short of money at all, so why don't I do my best?"
This time, it was better. Short and tight, he couldn't hold Jiang Yan back, and even got himself in.
Jiang Yan has donated. As a "good friend", shouldn't he donate?
So he gritted his teeth and donated!
Jiang Yan was happy now.
So he said: "I leave the next album to you!"
Xiao Dajin finally breathed a sigh of relief.
And Jiang Yan was also very satisfied.
Why did you leave the next album to Wheatfield?
This is not because Xiao Dajin promised to donate money.
It's because the wheat field has Yangguang's path, and Jiang Yan spared no effort to use it, which is very important.
Although Jiang Yan can still get this way by switching to other companies.
But who can guarantee that they can work as hard as Wheatfield?
If this was the first time "Fairy Tale" was released, and Jiang Yan was not famous, would people be willing to use this method?
So what you pay will be rewarded, this is what we said before.
Jiang Yan is a stickler for rules in the real world.
Short, big and tight, no, it should be said that the wheat field deserves this reward.
Furthermore, no matter how short, big or tight you are, we are all "good friends" and a win-win situation is the right thing to do.
As for those bad things, just avoid them and don’t delay making money.
Let’s be realistic again.
It won't be too late for Jiang Yan to leave after he finishes using the wheat fields.
Later, the two discussed the specific plans for the next release.
Because Jiang Yan will also record songs and shoot music videos, and will also return to Hong Kong to collaborate in movies.
So all the less important interviews were rejected, leaving only one or two.
As for commercial performances, I don’t have time, and I don’t lack money, so unless I have to go, I’ll turn them down.
Finally, there is the issue of distribution costs. Gao Dageng also finally suggested that the promotion budget for "Fairy Tale" should be increased from 600,000 to 1 million. This is the time to prepare for full firepower.
Jiang Yan directly agreed. Anyway, he was not short of money, and the issuance fee was shared, so just spend it!
Now that you have decided to join the entertainment industry, are you still worried about becoming famous too quickly?