With the iPhone 1 selling well all over the world, the first one million units were released without even a splash.
After more than half a month of fermentation, it can be said that it has received rave reviews.
In this case, Han Yangqi, the CEO of Apple Smart Company, approached Su Yehao to report to him face to face.
Han Yangqi is a mainlander who studied abroad at Stanford Business School and later interned at Sun Microelectronics.
After graduation, he returned to China and joined Black Diamond Mobile Phone Company, reaching the highest position as the person in charge of the Southeast Asian marketing department. Because of his strong ability, he was transferred to Apple Smart Company by Su Yehao.
Always bringing in senior executives from outside can easily make your subordinates feel discouraged.
Since we have trained many capable officers, the high-level transfers in the past two years have basically been made from within.
Han Yangqi, who came to work under Su Yehao when Black Diamond Mobile was founded, may not be among the most capable professional managers. He originally chose to return to China because Sun Microelectronics fired him.
However, this guy was lucky enough, and by chance, he chose the right job that could increase his gold content.
This is similar to many students who apparently got into three schools, but because of name changes or mergers, they got one diploma.
Even if you are not strong enough, you can still benefit from it if you choose the right platform.
As long as they are old employees who have worked with Su Yehao for many years, almost all of them have more or less enjoyed the dividends of the company's rapid expansion, such as purchasing houses at internal preferential prices, issuing internal no-management-fee funds, etc. Even security guards and cleaning ladies can do this.
Treat everyone equally.
Han Yangqi, whose mentality has been a bit inflated recently, was sitting seriously at this moment and said:
"The company's production capacity is expanding, and it is expected to ship 1.25 million units by the end of this month. Even if the mobile phones on the Japanese market have been used, the price is 40% higher than the retail price. By the end of the month, there should be some gains.
Relief, I still underestimated the popularity of this product at the time.”
"Scalpers are so ruthless that they can increase the price of used second-hand mobile phones by about 40%?"
Su Yehao was playing with mud, beating the purple clay with a wooden board, preparing to make a few teapots to give away.
He had learned it before and had ready-made tools at home. Because he made the pot, it was worth astonishingly in the market. He had donated one to a charity before and it was auctioned off by Leibus of Yinhai Network for 320 yuan.
Bought it for a sky-high price of 10,000 Hong Kong dollars.
Of course.
He seems to be a bit dedicated to flattering and flattering him.
Using a special tool, he cut out the pot body and carefully rolled it into a cylindrical shape. Su Yehao continued with a smile:
"I won't blame you for underestimating the size of the market. In fact, I already knew that the stocking target was a bit low, and I didn't remind you on purpose. As long as the product is good enough and whets the appetite of consumers, it can play a role in publicity and promotion. It's just right.
Apple is an unknown new brand to many customers, and now there is no shortage of hype topics, and the popularity has increased immediately."
Han Yangqi is more serious about his work and is not the type of person who is good at flattering others. At this time, he felt that he should say something. He held it in for a long time and finally said: "As expected of you, the boss, you know things like a god."
Su Yehao smiled.
In his opinion, this level of praise is just like others praising him for being handsome. It is an obvious fact and there is no need to express it specifically.
Putting the prototype of the pot body aside, and continuing to lower his head to make the bottom of the pot, Su Yehao asked in a curious tone:
"I have read the document you sent last time, a report on the mainland market potential survey. I remember it said that the number of PHS users is still over 80 million? It looks like the product of Black Diamond Mobile Phone
There are some problems with positioning and marketing. If we don’t quickly lose its market share, you and Mr. Jin of Black Diamond Mobile are both responsible.”
Han Yangqi replied seriously:
"Yes, I have confidence in iPhone 1. I visited the Apple smart store in Central in the morning and found that in just ten minutes, four customers came into the store and specifically asked if it was in stock. PHS has many disadvantages, which are different from the performance of traditional mobile phones.
They are all inferior in comparison, and they are even more different from our smartphones. When 3G becomes popular, the market potential will be amazing. According to estimates by SSSSS International Financial Investment Bank, the market size is expected to exceed 40 million by next year.
.”
This investment bank is also owned by Su Yehao, and he has seen relevant information.
The success of PHS is based on convenience and affordability, but its single function and extremely poor signal are fatal flaws.
Although PHS has never been regarded as a competitor, its user base has soared to more than 86 million people, which is indeed far beyond Su Yehao's expectations.
He only remembered that PHS was a flash in the pan, but he didn’t know the details. The first mobile phone he owned in his previous life was a Nokia N95.
Changing the topic, Su Yehao asked again:
"The construction of 3G in the Mainland is about to begin. I have just developed a new technology here, and the infrastructure cost is expected to be greatly reduced. By then, phone bills and Internet packages will become cheaper, and people will develop the habit of using smartphones.
There's no going back."
Han Yangqi nodded and replied:
"I have read the article published by the Warwick R&D Center. The global communications industry is paying special attention to it. According to the news I have learned, foreign countries have successfully developed the third generation of mobile communications technology. The mainland will be slightly later, and it is expected to be launched next year.
To build communication base stations on a large scale, the company has made development plans for technological updates."
Previously, I only held a small amount of shares in China Unicom, China Telecom and China Mobile to facilitate cooperation in promoting Black Diamond mobile phones.
Su Yehao's understanding of the communications industry was not deep enough. After all, liking to eat pork did not mean that he had to learn how to raise pigs. It was not until Feng Tiancai told him about the new results of Warwick's R&D laboratory that he came up with the idea of entering the communications field.
There was a dedicated person in charge of the project and it was handed over to Warwick Group for operation. Su Yehao only had to wait for dividends, so he didn't pay much attention to the current situation of related industries.
There is no way, my personal energy is really limited.
"Once 3G is popularized, the expansion of smartphones will be very fast. Fortunately, the company has a special foundry, and the yellow diamond computers, black diamond mobile phones, etc. will be handed over to the factory. By then, it is estimated that there will be more employment opportunities, you might as well do a little
Give them more profit, increase their income level, and work next to the assembly line all day long, it’s very hard to think about.”
Hearing Su Yehao's words, Han Yangqi was speechless and reminded:
"This is your company, Mr. Su. How much salary you want to pay is not your business. The Black Diamond mobile phone equipped with Pangu operating system is expected to be launched at the end of this year. By then, in this market... what does Mr. Su plan to do?
?Is it normal competition between the two parties, or is it a matter of dividing the market in advance..."
Su Yehao shook his head and said:
"The market is not something I can divide just when I want to. As an open operating system, other mobile phone manufacturers are also joining the Pangu system camp, and the competition will be fierce. So once the territory is divided, it will also give other brands an opportunity to take advantage of it."
, let’s develop on our own, don’t think about anything else.”