Many companies in Silicon Valley are in turmoil, but Google, with the support of Su Yehao, appears to be doing well.
On the one hand, this is because the financing was just completed before the crisis hit.
On the other hand, due to the streamlining of personnel and operations, expenses are not as large as other companies.
There are advantages to not being listed on the market.
At least we don’t have to face the pressure from the market and stock investors, and we don’t have to be stared at by the media all day long, taking turns to make fun of how miserable we are now.
The mainland Internet market is so small, and it will cry out if it suffers any losses. Trillions of dollars have been wiped out on Nasdaq this time, and the situation is even more serious.
As for Larry Page, as long as Su Yehao doesn't care, his little life will be like a duck in water.
The new batch of financing shareholders who joined the company were unable to handle Su Yehao at first, and in the end they only received equity, but not the corresponding right to speak.
Part of the reason why Internet companies from various countries flock to Nasdaq for listing is because it recognizes the policy of "same shares with different rights", which prevents company founders from losing management rights of their companies due to lack of financing.
At this moment.
Su Yehao drank the tea made by Linda Yun and asked: "How is Yahoo? Are they still targeting our company now?"
The corners of Larry Page's mouth turned up, and he rummaged through his bag and took out his laptop.
"Su, half the reason why I came to you this time is about Yahoo. Look at the email sent to me by Tim Kugel, the new CEO of Yahoo. If nothing else happens, our company will win this game soon."
.”
Wait for Larry Page to open the document on the desktop, and the content of the email will be in pure English.
Fortunately, there were only a few lines of words. Su Yehao scanned the words line by line and found no uncommon words. After reading it, he was stunned and said in surprise: "Yahoo wants to cooperate with us and use our search engine!?"
"Yes, Mr. Tim Kugel sent me an email last night. I have never dealt with him. I heard that he is a gentle gentleman who likes to play guitar."
"But... why?"
Su Yehao was puzzled.
After all, he has been in business for such a long time, and he really can’t figure out why Yahoo gave up its previous suppression and started to “raise tigers for trouble.”
Suddenly, words such as "a knife hidden in a smile", "Li Daitao is stiff", and "play hard to get" among the thirty-six strategies were swirling in his head, and he always felt that things were not simple.
Larry Page was drinking Longjing, with a warm feeling in his stomach. He was thinking that it was indeed an ancient country, and he would really enjoy it. When he returned to Silicon Valley, he would put up a tea table like this, learn how to make tea, and feel that he would be at peace.
.
After hearing Su Yehao's question, Larry spread his hands and explained:
“I also thought about it for a long time, and after asking someone, I found out that users are already very dissatisfied with Yahoo’s search engine, and investors also believe that it has not completed the upgrade of the new generation of search engine technology, and at the same time, it lacks software to handle search advertising. Tim
Mr. Kugel talked to me on the phone, and the additional requirement is to raise funds from Google, which will hold at least 20% of the shares. This will become the basis for Yahoo to support us, and it will give us technology royalties every year.”
When Su Yehao heard this, he suddenly realized.
In short, Yahoo has recently changed its leadership and is facing internal and external troubles. Since it cannot completely kill Google with one blow, it is thinking of financing it and improving the favorability of users and investors towards Yahoo.
If you think deeper.
What they did was not to restrict Google's development, but to try to put Google into a cage.
The search engine itself only provides search services for users. Whether it is maintaining the server or upgrading it to provide users with better products, it costs a lot of money.
However, if you use the Google search engine on Yahoo, the most important advertising business will be taken away by Yahoo, and you can only make small profits from technology licensing and other aspects.
Think of this.
Su Yehao immediately shook his head and expressed his stance:
"We don't need to become a vassal of Yahoo and put ourselves in a bottle. Taking advantage of Yahoo's weak business, we should do our best to seize more market share. That's what we should do."
Larry Page immediately replied: "Danielle and I thought the same way. She inquired about the news and found that Yahoo was also in contact with Overture. In fact, Yahoo's board of directors even planned to acquire Overture and absorb the company.
search advertising business.”
Su Yehao knows this company. It is also a popular competitor to Google. Its user base is similar to that of Google. However, the valuation given by the evaluation agency is much higher than that of Google. Last year, its valuation was as high as three to four billion.
Dollar.
The first time I heard about Overture was from Yahoo's board of directors records. This company has developed a set of services called "Pay-For-Performance", which is the so-called "bidding ranking".
Through bidding, it determines the price that advertisers need to pay every time a user clicks, and it is linked to specific keywords. The higher the bid amount given by advertisers for a certain keyword, when the visitor clicks on this keyword, the higher the bid amount.
When searching, related websites will be ranked higher.
When he thought of this, Su Yehao's eyes twitched, and he finally knew where Dou's creativity came from.
Although this technology is annoying to netizens, it is quite profitable for the companies that provide search services. As long as the user base is large enough, the cumulative effect is a considerable profit.
Su Yehao suddenly breathed a sigh of relief and told him in English:
"We have an old saying, if it rains and the mother wants to get married, let it be. It may be more accurate to express it in Chinese, but that's the meaning."
"Also, although Overture's bidding ranking is very good, the search results are not accurate enough, and the web pages are too complex and not as concise and precise as ours. So just continue to develop according to the original idea, but you can study Overture's profit model and transform it into a
Packaging in a way that users are more willing to accept, and then improving our products.”
"."
Larry Page remained calm and told in a low voice: "Actually, we are already doing this. Sergey suggested that I set up an advertising alliance. It is just because of the influence of Yahoo before that our user growth has slowed down and the scale has not reached
expected."
Su Yehao laughed after hearing this and added:
"The financial crisis in the Internet industry has just begun. In order to attract investors, other peers will try their best to decorate the data to make it more attractive. This leads them to burn money on advertising, and the same is true for the search engine industry. Next
You can adapt accordingly and increase the scale of advertising appropriately."
"I understand what you mean, if you encounter a truly suitable company, can you merge or acquire it?" Larry Page asked.
"Oh? Larry, have you met a company you want to acquire?"
"Not yet, but I'm just asking for your opinion first. The merger of ICQ and TVT instant chat had the effect of one plus one greater than two. I think this crisis may be an opportunity for us at Google."
As soon as Larry Page finished speaking, Su Yehao patted him on the shoulder and said with a smile:
"Be bold and remove the possibility. This is an opportunity for us. Although I don't want to carry out the second round of financing too early, for the future of the company, we can also launch the B round of financing when the time is right. You don't have to feel pressure.