Chapter 659 The most important thing is the advertising share
ATV.
The full name is "Asia Television Co., Ltd.", which was originally founded by a British company.
In the past few years, due to poor program quality, competitiveness continued to decline. Later, the equity changed hands several times, causing it to fall into operating difficulties. It is still not listed until now.
Since Su Yehao took over it, while injecting funds to try to revitalize it, he also made a major adjustment to ATV's management, cut off several old programs that were losing money, packed up the film and television production department, and handed it over to Tianyu Entertainment.
So far.
ATV no longer has an artist department, and the history of self-production and self-marketing has become a thing of the past.
In addition to some news variety shows, other programs will be conducted under new models of outsourcing cooperation and procurement.
The outdoor variety show "Super Challenge", which has been popular since this year, was launched in cooperation with Tianyu Entertainment. The latter enjoys 40% of the advertising share, and the copyright of the variety show is divided equally between the two parties.
Ever since Su Yehao took over this TV station.
In addition to launching variety shows hosted by Chen Boxiang and others, it also purchased the "One Piece" animation, which was released in October last year, and won the exclusive agency rights in Greater China.
Not only did it introduce Japanese anime and excellent TV series to re-dub them, but it also began to try to bring mainland programs to Hong Kong for broadcast. Some of the broadcast rights have been won include "Prime Minister Liu Luoguo", "The Little Monk", "Yongzheng Dynasty", etc.
wait.
This has enabled ATV to no longer limit itself to its own production and embark on a model of separation of production and broadcasting.
In fact, since ATV introduced "My Fair Princess" and tasted the sweetness of turning losses into profits, there was a trend in this regard before Su Yehao acquired it. However, after Su Yehao became the boss, he accelerated the process and directly completed the reform in a drastic way.
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Considering the market size of Hong Kong City, it is easy to lose money by spending money to purchase broadcast rights.
Therefore, he is also trying to contact the radio and television companies in the 49 cities, trying to move ATV to the mainland and become the first overseas free TV station in the mainland.
It's a pity that there is no precedent for this kind of thing. Even if Su Yehao's status is relatively special, the above still needs to study it first, and there is no reply to him yet.
Sitting in a dual-color bulletproof Rolls-Royce, we arrived at the door of the ATV headquarters.
When Su Yehao walked into the elevator leisurely, the staff of other TV stations greeted him one after another. They remained motionless and planned to take other elevators.
The young girl at the front desk came over and told her:
"Prince. No, Master Su! Your office was renovated last week, but the walls were just painted, and the smell inside is a bit strong. Mr. Fei asked me to remember to tell you not to use it for the time being. We bought green plants to purify the air.
.”
Su Yehao smiled and said, "Okay, thank you. I don't plan to stay here for a long time. Remember to open the window for me to ventilate."
Found him to be so approachable.
The girl at the front desk looked shy for a moment and nodded repeatedly.
I planned to say something else, but the elevator door was already closed.
This made the pretty-looking little girl at the front desk hate herself for not living up to expectations, and fantasized that if she took the initiative, she might be able to tell a story.
But after all, it’s just a thought.
There is a lot of news in the TV station, and the employees especially like to gossip.
It is no longer a secret that Su Yehao has extremely high vision and unclear relationships with several beautiful girls.
Including Jiang Yu and Nangong Tian, their photos often appear in gossip magazines, causing outsiders to denounce that the most beautiful girls have indeed entered the homes of wealthy families.
Some good people once commented, saying that even if you doubt Su Yehao's ability to make money, don't doubt his aesthetics.
As soon as this statement came out, everyone believed it.
After all, in addition to Xiao Nizi and Jiang Yu who have their own merits, as well as Zhao Yimeng, Nong Qingying and others who often have scandals with Su Yehao, they are all top-notch beauties.
Even his personal secretary Linda Yun is often followed by the paparazzi, who creates hot news by looking at pictures and making up stories.
Over time, the number of girls taking the initiative to flirt with Su Yehao decreased.
After all, many ambitious girls fail to have a face that will captivate a country.
Look at Zhao Yimeng.
She is beautiful, has a good figure, and has a good family background. Even these conditions are lined up, and it is not obvious that the matchmaker is marrying into the Su family.
Others, of course, stay away lest they humiliate themselves
Half a year has passed since the acquisition of ATV at the end of last year, and Su Yehao has only been here three times.
Today is my third time coming to the company.
In fact, he doesn't think much of this TV station that is struggling to make a profit and has been in a state of loss for a long time.
If the influence of ATV cannot be radiated to other parts of Asia, it will be too difficult to turn over based on the small market of Hong Kong City. Therefore, I usually don't care too much and just use it as a springboard to enter the entertainment industry and expand my influence.
It's great to be able to use this springboard well.
But if it cannot break into other markets, it will obviously lose money.
The total population of Hong Kong City is only six to seven million, and not everyone watches TV every day. It is surprising how big a name it can become if its already small size is divided up by TVB and numerous satellite TVs.
The "Mr. Fei" mentioned at the front desk just now refers to Fei Yanming, the current president of ATV.
Mr. Fei worked for Twentieth Century Fox Group in the United States for many years, and then moved to CBS. He just returned to Hong Kong last year and joined ATV as vice president, and was appointed president by Su Yehao.
Taking the elevator to the top floor, Su Yehao first visited his office, then found President Fei Yanming and asked him, "Have the people from Guangdong Television contacted you? When will they come?"
"We are scheduled to meet at 2:30 in the afternoon. We should be there soon. Master, would you like to sit down first and have some whiskey or tea?"
"Tea bar, green tea is the best."
Su Yehao then asked: "How are the ratings of the "One Piece" animation now? It has been busy this year. The TV station needs you to worry more about it. There will be several TV series produced by Tianyu Entertainment to be released next.
Performance should be better by then.”
Fei Yanming knew that the animation of "One Piece" was personally selected by Su Yehao. At this moment, he praised:
"I have to admire your sharp vision, young master. My son will watch this animation even if he doesn't eat. The plot is indeed very strange and different from ordinary animations. The ratings for the same period have stably exceeded 20%, which shows that it has a
a loyal audience."
".With the license in the Chinese-speaking region in our hands, shouldn't we start to consider making profit from it?"
As soon as Su Yehao finished asking, President Fei Yanming immediately replied:
"Yes, I negotiated a cooperation with TVBS last month. It will be screened in Baodao, and the work of dubbing in Mandarin has begun. The price of selling the broadcast rights is higher than the price we paid for the broadcast rights, but the mainland still has
Didn’t start talking.”
"The situation in the north is special. When it comes to cartoons, the situation is relatively strict, so there is no rush at the moment."
Sitting on the sofa in the office, Su Yehao continued to tell:
"The price of the broadcast does not matter, what is important is the advertising share. I have a hunch that this cartoon will become more and more popular in the future, so it must not be sold at a low price. Also, I am also watching the variety show "Super Challenge"
, taking advantage of the influence of Hong Kong City’s film and television entertainment industry, sell licenses to Japan, South Korea, Southeast Asia and other places as soon as possible, even if you charge less licensing fees, you must strive for more advertising shares.”