He stretched out his hands to greet Father Su first, smiled from ear to ear, and said happily:
"Both Mr. Su and Mr. Su are here to make our Hengda Company flourish! On behalf of all the employees in the company, I welcome you!"
Father Su laughed and replied:
"It's just a discussion and exchange among peers. But my son, when he heard that he was coming to your company for inspection, he took the time to accompany me here. He has heard about Hengda and Mr. Xu before, and he has done a pretty good job in this company.
..."
After shaking hands with Mr. Xu and saying a few polite words, Su Yehao looked at the old building where Hengda Company was located and didn't think there was anything wrong with it.
A real estate company of the size of Hengda should really use good steel on the cutting edge. If it just starts leasing or building some office buildings by itself, it will make it feel inappropriate.
Today's Hengda is not the real estate empire that will be worth trillions in size and have properties all over the country in the future.
Hengda Company has just barely survived the most difficult start-up period and has just begun to develop. It only has total assets of a few hundred million, and its scale is far worse than Biguiyuan.
Biguiyuan has become the top three real estate companies in Guangdong Province, holding land worth tens of billions of yuan, while Hengda is still struggling in Guangzhou, and its scale is not even among the top five local real estate companies in Guangzhou.
.
It is only one of Mr. Su’s financing targets this time. There are also three good-sized real estate companies that are in contact with Sihai International Group. They are all private enterprises that mainly develop ordinary residential projects.
This is mainly because private enterprises are short of money and find it difficult to raise funds after they develop to a certain scale.
For state-controlled companies such as Vanke, it is much easier to find money, but it is still difficult to negotiate equity and have enough say.
If you look at the development direction of Sihai International, you will know that it is personally responsible for large-scale cultural tourism cities, comprehensive commercial real estate projects in core areas of first- and second-tier cities, and high-end residential projects. It does lack mid- to low-end residential business.
This time Father Su tried to finance them, which was the result of Su Yehao's deliberate guidance. The time has already entered 2001, and it is expected that he will officially join the WTO this year, and housing prices will soon enter the fast lane of growth.
Before 2000, there were very few people who wanted to buy a house, and everyone was preoccupied with waiting for allocation.
At the beginning of 2001, the mainland's real estate industry was fully market-oriented. Unfortunately, due to high loan interest rates and low residents' income, the number of home buyers was still not large.
Now is an excellent time to invest in real estate companies. After financing the funds, you can see the money back in a few years.
Su Yehao himself has lost his interest in this kind of industry with little technical content and is purely interested in making money. However, it is obviously suitable to trick his father into entering the industry, or to let 5S Asset Management Company invest.
Take Hengda as an example. The total valuation is only 4 to 5 billion yuan. As long as the investment is in place, it will most likely be able to go even lower.
Even if it is impossible to develop the market value to a high of 200 to 300 billion yuan like in the previous life, it is still relatively easy to earn dozens of times from the market potential. The profit rate is enough to outperform 99% of listed companies in the stock market and private equity.
The charm of investment lies in its huge wealth creation effect.
Neither Su Yehao nor his old man took this financing seriously. If it raises a little more, Hengda Real Estate Company will directly change its boss.
But Mr. Xu had to take it seriously.
After leading the father and son upstairs and downstairs for a tour, they then went on a field trip to a nearby Hengda development property. The project is called "Jinbi Mingfu" and is located in the core area of Tianhe in the new district.
On the way, I happened to pass by the local cultural tourism city invested by the Su family.
The current Guangzhou Sihai International Cultural Tourism City is still a large construction site to be developed. Construction of a shopping mall has just begun. The plan is the same as that of Pengcheng, to develop commercial real estate first, and then consider developing residential projects.
When we arrived at Hengda Jinbi Mingfu, we saw two residential buildings under construction. The taller one has just been built to the third floor and should have just started construction.
Boss Xu helped introduce:
"This property is the latest high-end product launched by our company. All are one-story apartments. Each home has a private garden. The balcony area is very spacious and transparent from north to south. The design concept is relatively novel. It cannot be seen yet.
What, let’s go visit the sandbox model?”
The reason why I came to visit this project was mainly because the previous properties were too ordinary and a bit hard to sell.
Su Yehao was mainly responsible for accompanying people around today and spoke very few times. Real estate companies are much the same. They just acquire land for development and make profits over and over again. There is nothing much to say.
But at this moment.
He couldn't help but remind:
"Mr. Xu, I have been paying close attention to Zhujiang New City, and I have also bought a piece of office land. Judging from the planning and positioning, the potential for appreciation in the future is quite large. If the house has not started to be sold, it is best to stop first to avoid low prices.
The price is cheap, and the surrounding land is suitable for long-term holding. The slower the development, the more profitable it will be."
When Su Yehao speaks, others dare not listen carefully.
Slightly stunned, Boss Xu immediately thought of Guangzhou Sihai International Cultural Tourism City.
I used to think that the development speed after acquiring the land was so slow because I was developing other projects and was too busy for a while. Now it seems that there is another reason and the construction progress is deliberately slowed down.
Relying on Boss Xu’s emotional intelligence, he immediately showed joy and said:
"As expected of Mr. Su, Mr. Su really has a keen eye! In fact, I had thought about keeping it in hand and waiting. Unfortunately, given the size of the company, it needs to rely on high turnover to revitalize cash flow."
What makes Boss Xu happy is that since he can give this kind of advice, it means that the financing matter is almost certain.
Otherwise, when it comes to the development of a real estate, why would Su Yehao suddenly put his finger on it?
beside.
Father Su took the opportunity and said with a smile: "My son has never misunderstood anything like investment. Since he said it will rise, Boss Xu, you'd better listen to his advice. I didn't believe in evil before, otherwise I would be the richest man in Asia."
It is even possible to unseat Bill Gates, the world’s richest man.”
"Tsk...where can I find the regret medicine for you?"
After joking about his father, Su Yehao added:
"It is not difficult to solve your Hengda's capital flow problem. The key is how much equity Boss Xu is willing to release. Even if a certain premium is given on the basis of assets, the amount is still too small. According to my opinion, it is best to raise 400 to 500 million yuan.
RMB, anyway, my dad has no time to participate in the specific management, the company is still left to you to take care of. With the injection of this capital, although the shares you hold will decrease, the value will suddenly increase, do you understand?"
After listening to what he said, Boss Xu felt entangled in his heart.
While thinking about embracing the Su family, things will go smoothly in the future, and many troubles will be solved. At the same time, thinking about raising 4.5 billion yuan to come back, wouldn't it be like swallowing the elephant with a snake, which is equivalent to changing the name of Hengda Real Estate and becoming
A subsidiary led by Sujia Holdings?
Before that.
Boss Xu has never thought about this. The plan is to raise about 200 million yuan, and then let the Su family hold one-third of the shares in Hengda.
But at this moment, he thought that Su Yehao was right. Financing 200 million yuan and financing 450 million yuan would help Hengda in a very different way. The former could only revitalize the capital chain, but the latter could continue to acquire land and grow.
scale, saving at least two years of development time.
Looking at the whole of Guangzhou, there are currently more than 2,000 real estate companies. Whoever has more funds has a better chance of acquiring high-quality land. There are already signs that the strong will get stronger.
Between simply choosing financing and becoming a subsidiary of the Su family, the resources obtained in the future will definitely be completely different.
That's why Boss Xu had a headache and couldn't give an immediate answer. He only said that he wanted to discuss it with other shareholders...