With the development of special effects technology, Hollywood's commercial blockbusters have become increasingly powerful, coupled with the rise of the film industry in neighboring countries and regions, further squeezing the development space of the Hong Kong film industry.
Especially the pirated CDs that are all over the street, which is a huge library of movies at your fingertips, which is far more convenient than going to the cinema to watch movies, making it even more difficult to do business.
The combination of these factors has caused the scale of the Hong Kong film industry to decline instead of rising. Many companies followed the same old experience and made films, only to find that they lost all their money in the end.
To put it bluntly, the Hong Kong market is too small.
In the past, you could still make a little money with low cost. Nowadays, audiences are tired of seeing the same routine of fighting and killing without changing the medicine, and have gradually lost the motivation to go to the cinema.
The Myth movie is different.
Including promotion and publicity costs, its total investment has reached 80 million Hong Kong dollars.
With Su Yehao's help in publicity, the film has attracted widespread attention since the project was established, so much so that the film was even called "a rescue film in the new century" by some veteran directors in Hong Kong.
Other companies are not as wealthy as him. The local blockbusters with the highest box office every year only cost 30 to 40 million Hong Kong dollars at most. In the early years, they could still make some money in the surrounding markets. However, in recent years, this trick has not been effective, and the audience no longer buys it.
, no one dares to take such a big risk.
Tianyu Entertainment, the company behind "The Myth", is not short of money, and through Su Yehao's channels, it can directly become a representative of Hong Kong and mainland co-productions, and promote it through the Internet in neighboring islands, Southeast Asia, Japan and South Korea.
Basically bypassing the limitations of traditional media.
The movie has already become famous even before it is released. Of course, the theater chain is willing to help arrange more movies. From the beginning, it has surpassed the works released by other film companies.
The most important thing is that Nangong Tian personally admitted that the concept of the "Myth" movie was completed by Su Yehao himself.
As we all know.
Su Yehao has never failed in any project that he likes. Even if he releases an album casually, the sales volume can exceed that of many first- and second-tier singers. The media with good intentions even booked him as the "Newcomer King" of the Hong Kong music scene this year.
I eagerly want to see Su Yehao on stage to receive the award.
For a super-rich man worth over 10 billion U.S. dollars to engage in cross-border crossover is a piece of news worthy of attention. Many potential viewers have long been intrigued and are looking forward to the release of the "Myth" movie.
Colleagues in the Hong Kong film industry also went to the cinema one after another today.
They always feel that Su Yehao's operation is a bit like a Hollywood movie company. Not only is the scale of investment large, but also crazy money is spent on publicity. Therefore, they are eager to know whether this set of boxing combinations will not adapt to the local environment and whether it can be used for
The development of Hong Kong's film industry has taken a new path...
When Su Yehao took Nangong Tian and Jiang Yu's family, and called his second concubine, Father Su and the others, they booked a theater to watch a movie.
Also in the cinema at the Sihai International Center Plaza in the casino, a middle-aged man wearing a peaked cap was queuing up to buy popcorn and Coke.
His name is Liu Zhenwei, one of the most famous directors in Hong Kong. He has filmed "King of Gamblers", "Westward Journey: The Moonlight Box", "Westward Journey: The Marriage of the Great Sage", etc., and also starred in the films as Patriarch Bodhi.
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I have been taking a long break since I moved to Canada three years ago. This time I came to the casino to be invited by an old friend to relax and talk about the filming of my new movie.
That year's "Westward Journey" was neither a critical success nor a box office success, and was called a box office failure by the media. Although it successfully allowed the filming studio to recoup its costs, it was still far different from other movies starring Star.
This time I was called back by an old friend, mainly because the "Westward Journey" series, which was proven to be a failure at the time, sold quite well on CDs.
Now that I have decided to go out again, and I happen to be celebrating the New Year in a casino, how can I not watch a blockbuster that my friends call a masterpiece?
Rich people always like to enter the movie industry to play tickets, but they are divided into two types of people.
One is to have too much money and no place to spend it, just throw it away for fun, and the other is to use it as a stepping stone, but that door is in the hearts of many girls who want to be famous.
For the same reason, there are also many rich women who choose to spend money after falling in love with male celebrities.
Liu Zhenwei knew something about Tianyu Entertainment, so he naturally regarded Prince Hao, who was being hotly discussed by others, as someone who just threw some money around and hooked up with some pretty girls, so he didn't dare to have high expectations, he just hoped that
Don't waste time sleeping in.
He played mahjong until midnight last night and was still affected by jet lag. He was dozing off at the moment.
He had just bought a movie-watching set of popcorn and Coke, and queued up to check in for tickets. Shortly after he sat down, the theater dimmed instantly, and the title of Tianyu Entertainment appeared on the screen.
The title sequence was produced by Ghibli Animation Studio founded by Hayao Miyazaki. The content is of two girls playing happily on a cliff on the shore. The picture is full of flowers and green grass, and there are large white clouds in the sky. It is very similar to Hayao Miyazaki's cartoons.
In the end, they joined hands and jumped on the back of a big pink whale. At the same time, they waved to the little boy on the shore, and the four characters "Sweet Fishing Entertainment" appeared underneath.
The short fifteen-second title sequence cost a total of one million Hong Kong dollars.
You don't need to ask to know that the handsome little boy at the end was strongly requested by Nangong Tian to be included, and the prototype is not Su Yehao.
Any audience who knows something about their relationship can guess what it means. News about Su Yehao traveling with the United States often appears in newspapers. The great thing is that it is no longer secretive at all.
A layman watches the excitement, an expert watches the door.
Liu Zhenwei smiled happily, thinking that he was indeed the richest man in Hong Kong. He was so wealthy that he was willing to spend money even on the title of the movie. He took a sip of Coke and muttered to himself: "The money is spent on irrelevant things, how can the movie be good?"
That’s strange…”
Actually.
Tianyu Entertainment is so wealthy that the title of the film has already been customized and is not included in the film production costs at all.
Moreover, Su Yehao's own advertisements were not paid at all by some advertising channels, and were not included in the total cost of external publicity. If all were discounted, they would be worth at least 20 million Hong Kong dollars.
The video begins.
Coming up is the beautiful scenery of the desert near Crescent Moon Spring. The army led by Hua Zai went to greet the princess of another country.
Someone comes to snatch the bride, but after the hero saves the beauty, Andy suddenly wakes up and starts an investigation into the real dream, looking for clues along the way.
The ancient and modern dual-line narration. Compared with the slapstick scenes commonly used in Brother Long's version, the plot of this version is solid and delicate, a bit like "Raiders of the Lost Ark". During the investigation, he encountered gangsters looking for the elixir of immortality.
After going through hardships and dangers to find the destination, he finally discovered that the heroine has been waiting for love for thousands of years.
Director Liu Zhenwei fell into it unknowingly. When the movie was over, he realized that there was still more than half a bucket of popcorn left uneaten, and he was busy watching the screen the whole time.
This made Liu Zhenwei smile bitterly, thinking that it was lucky that his friend only allowed him to remake "The King of Gamblers". Such an emotionally delicate adventure movie is really not something that can be made casually. It is obvious that a lot of effort has been put into it.
Su Yehao also finished watching the movie. He had been reluctant to watch the finished film before, but today he is satisfied.
I have to admit that the effect I invested in this film is much better. It is an adventure film cloaked in a mythical love story. The emotional scenes are well laid out, and the ancient memories are also reduced to many murals and history.
Documents to avoid prioritization.
Especially in the end, the heroine chooses to continue waiting, staying in the collapsed heavenly palace, letting Jiang Yu and her mother secretly wipe away tears together, waiting for thousands of years, and the heart-stirring love is shattered once, which is very destructive for women.
Xiao Nizi was speechless.
It's normal for Jiang Yu's mother to cry when she sees her, but Jiang Yu has seen her several times and hasn't developed immunity yet...