Chapter 877 This is what mobile phones should be like
The mention of joint research and development of mobile phone projects is purely a temporary idea.
Su Yehao has almost guessed it.
If it were just an Apple retail store opening in Hong Kong City, it wouldn't be worth asking Steve Jobs to go all the way there in person.
Look around.
It seems that the only person in Hong Kong who can attract Steve Jobs' attention is Su Yehao himself.
Therefore, he felt that Jobs probably cared about the so-called "Newton handheld computer" project, which is why he came to visit today.
Needless to say, the purpose is simply to gain support from the board of directors.
You must know that the personal computer business is Apple's main business. Although the market share is a bit low, it still has customers. The iMacG4 desktop computer launched last year has sold well. Other shareholders have always hoped that Jobs could strike while the iron is hot and use the macOS system to do business.
Be bigger and stronger.
With Apple's financial resources, which had been on the verge of bankruptcy a few years ago, it was difficult to support several R&D projects at the same time.
Judging from what Jobs meant, he obviously wanted to go one step further on the basis of the iPod Walkman and launch a product similar to the iPod Touch. Su Yehao had seen this thing before, and his college roommate used it in his previous life.
It's almost the same as a mobile phone except that you can't make calls, use navigation and cellular data, etc.
That's why Su Yehao wanted to get it right in one step and directly persuaded the other party to try to launch the mobile phone project and make some preparations in advance.
The proposal of cooperation was so sudden that Jobs was stunned for a moment, and then asked: "Su, are you serious? If the two parties cooperate, in what way will it be carried out?"
Su Yehao didn't even think about it and answered decisively:
"This is not a trivial project. A lot of money will be invested. If we can really produce some results, we have the opportunity to become a successful person who creates a new era and leads the trend. If we really want to do it, of course we should do our best to do it.
Go and adopt an in-depth cooperation approach.”
"For example, your Black Diamond mobile phone is responsible for the financing, production and sales, and Apple is responsible for the software part?" Jobs's head moved quickly, and he instantly thought that there was indeed a possibility of cooperation between the two parties.
Su Yehao nodded:
"Yes, Apple's R&D department is also very powerful under your management. They can provide certain help. I hope to build a subsidiary that is not affected by the board of directors. Many times the board of directors will only hold back and only focus on immediate interests.
, ignoring the real gold mine, technology is developing very fast, I have been paying attention to the study of handheld computers and smart phones for some time."
These words really spoke to the heart of Jobs. Back then, he was kicked out by the board of directors in despair, and he even basically sold out of Apple stock in anger.
Apple's performance in recent years has not been particularly good. Even with the successful example of the iPod, some shareholders still do not approve of its new handheld computer plan and feel that it should continue to focus on its personal computer business.
At this moment.
The more Jobs thought about it, the more he felt that with Su Yehao's funds and strength, coupled with Apple's system and software, it was impossible to create an epoch-making new product.
In fact, in this era, the positioning of smartphones has gradually become clearer, and Nokia is ambitiously trying to promote the Symbian operating system to make mobile phones more interesting and add functions such as Internet access and photography.
In order to attract Jobs' attention and obtain his help, Su Yehao struck while the iron was hot and added:
"The smartphone in my imagination should have a colorful ultra-clear screen, cancel most of the physical buttons, and use a multi-touch capacitive screen."
"It can easily surf the Internet, send and receive emails, and is equipped with functions such as listening to music and taking photos. It can directly install the software on the computer into a small device and connect to the Internet of Things anytime and anywhere through wireless networks and cellular mobile networks."
"Many key technologies have already achieved certain breakthroughs. It is very likely to completely defeat companies such as Nokia and Motorola and allow us to succeed on new tracks. Frankly speaking, even if you can't make up your mind, I will try.
…”
It was beyond Su Yehao's expectation.
After hearing this, Jobs didn't have much reaction, he was just a little surprised.
After thinking about it, Su Yehao guessed the reason.
It is estimated that similar ideas have already emerged in Steve Jobs's handheld computer plan. There are only so many technologies available on the market, and the development ideas are similar.
Multi-touch capacitive screens are indeed much better than many resistive screens on the market today.
Unfortunately, the technology is not yet mature enough, and the cost of mass production is too expensive to be commercialized on a large scale. As long as you are willing to spend money on it, the possibility of making a breakthrough is relatively high.
Although it was just a temporary idea, judging from Apple's performance, it is indeed a good time for cooperation. Firstly, Apple is short of money, and secondly, it lacks new growth points.
As the company's largest shareholder, Su Yehao certainly knows that in Apple's R&D center, a very beautiful iMac G5 desktop computer is already being designed. While using a new LCD screen, he also plans to abandon the PowerPC processor developed in cooperation with IBM and Motorola.
machines, purchasing new CPUs from Intel, and notebook computer projects have also begun.
The main reason for Apple's changes is the emergence of immersion lithography machine technology.
The performance of the next-generation processor will be greatly increased. Now we just have to wait for ASML to mass-produce it and send the immersion lithography machine to the production center of Gangcheng Microelectronics Group.
If Apple continues to stick to its old ways, it will only end up being ruthlessly eliminated. Its strength does not allow it to invest huge amounts of money in developing a new processor that is worse than purchasing it directly from Intel.
Jobs took a deep breath and said: "Actually, my handheld computer is also going to adopt a design similar to your idea, but your idea is obviously better than mine. It should indeed be a new mobile phone! Maybe break it down.
It can also be divided into multiple products for different types of needs, which may be the future."
Realizing that this person was a little moved, Su Yehao asked Linda Yun to get paper and pen, draw the shape of iPhone 4 according to his impression, and said in a firm tone:
"Maybe it will take many years from project establishment to listing, but I will achieve it. How about continuing to cooperate with me as Apple CEO? With Apple's current funds, it is difficult to support such a project. In the future, people may
Call us the true fathers of the smartphone."
Taking the piece of paper and looking at it, Jobs found that it only had one round button, with small grids drawn on the screen, and labeled "phone", "text message", "time", "camera" and so on in English.
Seeing this picture, Steve Jobs, who had been in business for so many years, couldn't help but feel excited.
Somehow, he felt that a smartphone should be like this...