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Chapter 384, Sales

  And she wanted to practice to the extent that she could add illustrations in books. After asking a hospitalized illustrator, Fang Xiaoyue gave up this plan.

For a guy like him who doesn't have much art skills, if he wants to draw illustrations, he will have to practice for at least a year.

After all, Fang Xiaoyue himself has very high requirements for illustrations. It is impossible to draw some crooked illustrations and add them to the book. Even if he does it shamelessly, other publishers are probably not willing to damage his own brand.

.

Hence, all the illustrations in the book "A Preliminary Analysis of Acupuncture and Anesthesia" were drawn by a well-known illustrator.

Since the illustrator is actually Director Geng’s second daughter, we only received a friendly price of 500 yuan per illustration. There are 36 illustrations in the book, which is 18,000 yuan.

Of course, if we follow the normal charging standards for illustrators, the illustrations for this book would probably cost at least 50,000 yuan!

 Don’t be too expensive. If you choose an illustrator who has just debuted, the price will definitely be cheap, and they may even give you a buy one get one free offer.

 But for an illustrator like Director Geng and his second daughter who is already well-known and popular in the industry and receives many orders every month, the price will definitely not be cheap.

Not to mention that Director Geng and his second daughter seemed to have some affection for Fang Xiaoyue. It was just that the students who had not left the classroom at this time became excited, and they all leaned towards Fang Xiaoyue, trying to read the cover of the book.

 This is probably the first time they have seen people around them publishing books.

What’s more, this book is much higher than those popular novels and medical academic books!

 "Preliminary Detailed Explanation of Acupuncture and Anesthesia"?

Yeah? You must buy this book, you would be a fool not to buy it.

 Obviously, this is an advanced version of Professor Zhang’s textbook.

Thinking of this, many students turned around and went to the school bookstore.

 Professor Zhang's books may not be available in bookstores elsewhere, but they can certainly be purchased in bookstores within the National University.

 In fact, after the publication of "A Preliminary Detailed Explanation of Acupuncture and Anesthesia", its sales exceeded Rigorous Publishing House's expectations.

This book store only sells a small amount of goods to some bookstores in big cities, but more often, magazines directly communicate with major hospitals.

“We have a new book here. It is "Detailed Explanation of Acupuncture and Anesthesia" written by Dr. Zhang Jielun from the Emergency Department of the National First Hospital. Does your hospital need it?"

Well, this method is actually telemarketing.

 There is no way, this is also a very helpless thing.

  After all, most of the books published by Rigorous Publishing House are academic books, and academic books are definitely very unfriendly to ordinary readers.

 You are not a graduate of that major. Even if you buy a book, you may not be able to understand even half of it.

 Don’t believe it? Could you ask a literature student to buy a copy of "Atomic Nuclear Physics" and give it a try? It would be strange if your eyes don’t turn into mosquito-repellent eyes after reading it.

 Hence, when they publish, they usually make direct marketing calls to units and companies that may need it.

Okay, this may seem a bit low, but in fact, this kind of fixed-point telemarketing is the channel that those units and companies need.

 In this case, apart from subscribing to some academic weekly magazines, they would not have to go to bookstores to find books, which would be too troublesome.

As a result, all hospitals at the municipal level and above in China have ordered this book, and the average order quantity is not small.

 Many hospitals have ordered more than ten copies.

 For academic books, this is not a small amount.

 There are more than 800 municipal-level hospitals, more than 80 provincial-level hospitals, and 12 national-level hospitals in the country, totaling more than 900 hospitals.

 The larger the hospital, the larger the order volume.

 The total order quantity is thirteen thousand copies.

This is not popular literature, a best-selling popular novel that can sell hundreds of thousands of copies in one go.

 Many academic books written by experts have orders ranging from seven to eight thousand to several hundred. Some experts’ sales volume is entirely based on buying books themselves and giving them away.

 On the other hand, some academic books published by academicians can easily sell tens of thousands of copies.

But this is also the result of his academic background and reputation.

 Obviously, this is not the peak for Fang Xiaoyue, but just the beginning.

 Soon, many county-level hospitals also joined this trend.

The reason is not surprising. Although many county-level hospitals are relatively backward in terms of technology and equipment, people are always ambitious and have an understanding of emerging things in the outside world. Under such circumstances,

Come on, spending money to buy a few books is nothing.

  After all, everyone knows that in this era, buying books is actually the most cost-effective investment.

 In ancient times, a good book could wipe out a farmer's income for a year, but now, there are only more than 60 academic books like "A Preliminary Detailed Explanation of Acupuncture and Anesthesia", and the hardcover version only costs 200.

 Which hospital can’t afford it?

 In fact, some well-informed township health centers have ordered this book from Rigorous Magazine.

 As a result, the sales volume has started to go up.

 After all, there are more than 3,000 county-level hospitals across the country, and only half of them need to pay for a few copies, plus some purchases from health departments, libraries, etc.

  Half a month later, the sales volume of "A Preliminary Detailed Explanation of Acupuncture and Anesthesia" was close to 100,000. If this rate continues, exceeding 100,000 will not be a problem at all.

 At this time, Fang Xiaoyue ended the first batch of training plans ahead of schedule.

Previously, he planned to take one year, but due to the combination of teaching and practice, the training effect was very good. In just three months, these two hundred doctors reached the graduation goal set by Fang Xiaoyue.

standard.

Well, of course, this graduation standard does not require these training doctors to be as proficient in acupuncture as themselves. They can not only use acupuncture to anesthetize patients, but also treat diseases.

This graduation standard is to train doctors to truly master silver needle anesthesia for a type of surgery.

Of course, in fact, even the least intelligent of these training doctors have mastered silver needle anesthesia for more than three types of surgeries, while the most outstanding performers have mastered the silver needle anesthesia required for eight types of surgeries, and

Have a certain in-depth understanding of silver needle anesthesia.

Like the doctors with the most outstanding performance, Fang Xiaoyue is planning to stay and observe for a while. If it works well, it is not impossible to stay in her own treatment group.

 After all, Fang Xiaoyue's current reputation has been known to many medical agencies, so he has received more and more applications for flying knives.

 Many times, Fang Xiaoyue prefers to gather patients from one area for surgery. In this case, not only can he save time, but he can also save the patient's cost of surgery.


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