Chapter 1107: The brave one wins when we meet on a narrow road
Li Wenjun looked sincere: "Don't worry, if you can fall over while driving this car, I will sign you up for a stunt class."
"Why don't I believe it?" Tao Guangming rolled his eyes, opened the door and got into the driver's seat.
The brand new leather seats exude a faint aroma of grease.
There is also film on the dashboard and steering wheel.
The wide, brand-new road under the shade of swaying trees gave Tao Guangming the illusion that he was back many years ago when Li Wenjun was standing here pointing ahead and asking him what he saw.
He said he saw the canteen.
Li Wenjun said: "This is a perfect test road."
At that time, he still laughed at Li Wenjun for talking in his sleep.
In the blink of an eye, he was sitting on a new car built by Li Wenjun and parked at the end of the road.
Tao Guangming opened all the car windows and the top window, and the cool wind from the mountains and the river instantly surrounded him.
Ignite the engine, hit the accelerator, listen to the wonderful roar of the brand-new, state-of-the-art engine, and watch the needles and numbers on the instrument panel begin to beat happily.
Li Wenjun bent over the car window and said to Tao Guangming: "Accelerate to 60 yards in thirty seconds, then slow down and turn back."
Tao Guangming asked: "Why don't you let me accelerate to 100 and speed for a while."
Li Wenjun couldn't laugh or cry: "Fool, because there is no road, do you want to hit the wall?"
Tao Guangming released the handbrake, stepped on the accelerator and rushed out.
Fallen leaves danced in the sky behind his car.
The red car looked like a ball of running flames in the sunlight.
Dong Qingjun wrote expressionlessly on the registration form: "The engine is shaking slightly. It's because a fool hit the accelerator randomly."
A few minutes later, Tao Guangming came back from his trip, as excited as a chicken's blood: "Hey, it feels so good. I want to run another lap."
Li Wenjun patted Han Weijun and the others on their shoulders: "You play with him, I'll go first. Remember to estimate the fuel consumption per 100 kilometers and measure his heartbeat and blood pressure."
Han Weijun nodded: "Okay."
Then everyone glanced at Tao Guangming, who had already left, and said silently: "Idiot. The best test driver."
Lower your head and continue writing on the form.
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As Li Wenjun expected, "Northern Group" cars were launched in 1991.
All kinds of advertisements are overwhelming. Celebrities from the mainland, Hong Kong, and even Japan are invited to advertise.
We also held a special listing ceremony and invited many heavyweights to support the event.
Advertising costs are in the millions.
Then their new cars go on sale in major cities across the country.
It was really hot for a while.
In comparison, Li Wenjun's new car launch seems much more low-key.
In fact, Tao Guangming advised Li Wenjun whether to change the opportunity to release new cars.
Li Wenjun said: "The brave will win when we meet on a narrow road. At this time, we have to rush up and how to hide."
Besides, if it were another factory, he might give in.
But for the "Northern Group", he must make them uncomfortable.
After all the modifications to the new car were completed, the new cars were put on display in the car showrooms of various cities of "Wenjun Industrial" at the same time.
Tao Guangming and others also asked Li Wenjun if he wanted to hold a new car launch conference to compete with Northern Group.
Li Wenjun said that there is no need to waste that money. The Internet is not that developed at the moment. Everyone relies on TV broadcasts and outdoor advertising to obtain information, so the publicity effect of this kind of on-site press conference is minimal.
Just focus on the ad formats that reach the largest audiences.
Then two months before the new car was launched, Li Wenjun personally modeled, wrote the script, selected the director and location, and shot a car commercial.
Once this advertisement came out, there were basically no other car advertisements.
Li Wenjun drove his SUV, experiencing landslides and flying rocks all the way. He moved forward leisurely and leisurely, and finally stopped at the top of the cliff.
Behind you are endless alpine meadows, and in the distance are mountains and rivers.
Open the roof window and let the wind blow in slowly.
He stood on the cliff and saw thousands of years of vicissitudes at a glance.
From the steaming clouds in the morning to the brilliant mountains and rivers at noon, to the fiery setting sun in the evening, the scenery changes rapidly.
Finally, the starry sky shines brightly at night.
Then he put the car seat back, then lay down, resting his head on his head and looking up at the stars through the roof window, enjoying the tranquility and solitude.
The outdoor billboard shows him standing by the car with his arms folded, watching his children sitting on the sunroof blowing dandelions in the wind.
Li Wenjun also installed huge LCD screens outside and inside his "commercial center", which played this advertisement on a rolling basis all day long.
So much so that almost everyone in the city seems to have been poisoned by this advertisement.
Whenever we talk about cars, the image of this advertisement will come to mind.
Then the effect of this advertisement was quickly apparent.
The first thing everyone says when entering a car showroom is: "I want a car with a sunroof."
Although Li Wenjun warned the car factory to stock up in advance, the inventory was still sold out quickly.
The car factory can't make it even if it works overtime.
Li Wenjun brought out the same set of mobile phones he used to sell before: expensive configurations and expensive models without waiting.
For the cheaper ones, you have to place an order first and queue up, or you can pay extra to pick up the goods.
Mainly because there are too many orders to handle.
Yang Shouzhuo bought a large red hatchback SUV and drove it to Hong Kong City to show off in front of Tang Zhaonian.
Tang Zhaonian was filled with hatred: "Damn it, this guy got the first step. If it wasn't for the slow customs clearance, I would have gotten it long ago."
"Wenjun Automobile" was launched overseas and in Hong Kong and Macao markets almost at the same time, and the response was good.
Li Wenjun placed this advertisement on the LCD advertising screen at Shibuya Crossing in Tokyo, the neon country.
That means saying to the people of Neon Country: If you come to my house to rob my business, I will come to your house to rob your business.
Li Wenjun's sales are in full swing, but Northern Group's sales are failing.
The car is not necessarily cheap, it is also ugly. The key quality is not better than that of "Wenjun Automobile".
Moreover, people who have been buying cars know that neon cars are bad, parts are easy to break, and they are very expensive. As long as you drive this car, you will be ripped off as many times as you want. It’s really annoying.
So to sum up, Neon Car has only disadvantages but no advantages, so why should you buy it?
Moreover, the "Northern Group" has no way to attack Hong Kong, Macao and overseas markets. Those places directly sell original cars made in Neon China, so who would buy from second-hand dealers?
The news praised "Wenjun Industrial" by name, saying that it will vigorously develop domestic brands and boost the aspirations of the Chinese people, good!
Originally, the "Northern Group" didn't dare to do anything if it wanted to do something.
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The automobile factory here has become powerful again, and other factories are also working overtime to produce parts and so on.
Li Wenjun gave each research team a bonus based on their contribution.
Everyone is so happy. The key is that we have improved so much in one breath this time, so we can finally take a break.
Li Wenjun also asked the Automobile Research Institute to start researching four-wheel drive cars in one month and strive to have the new car on the market in a year. So to sum up, the Neon car has only disadvantages but no advantages, so why buy it?
Moreover, the "Northern Group" has no way to attack Hong Kong, Macao and overseas markets. Those places directly sell original cars made in Neon China, so who would buy from second-hand dealers?
The news praised "Wenjun Industrial" by name, saying that it will vigorously develop domestic brands and boost the aspirations of the Chinese people, good!
Originally, the "Northern Group" didn't dare to do anything if it wanted to do something.
-----
The automobile factory here has become powerful again, and other factories are also working overtime to produce parts and so on.
Li Wenjun gave each research team a bonus based on their contribution.
Everyone is so happy. The key is that we have improved so much in one breath this time, so we can finally take a break.
Li Wenjun also asked the Automobile Research Institute to start researching four-wheel drive vehicles in one month and strive to have the new car on the market in one year.
