Li Wenjun thought about the wording for a while before he started to say: "Let me tell you a story. There is a village, and every household in the village grows pumpkins. Even in the entire county, every household in the village grows pumpkins. Because everyone grows pumpkins, they sell them even if they are cheap.
If you don’t go out, you won’t be able to finish eating and you will have to rot in the ground. Later, there was a man named Zhang San. He invested a lot of energy and money to develop a pumpkin pie recipe, and then sold it to people in the city for 15 cents each.
Everyone in the village likes to eat it. When he ran out of his own pumpkins, he bought pumpkins from other people in the village for three cents a piece to make pumpkin cakes. The villagers sold the pumpkins to him, and the pumpkins didn’t have to rot in the ground, and everyone enjoyed them.
I’m very happy. But in fact, every time Zhang San makes pumpkin cakes from one pumpkin, he makes enough money to buy ten pumpkins. Do you think he should increase the price of pumpkins?”
Liu Cuihong said: "That will definitely not work. If you can buy it for three cents, why should the price increase? People are not that stupid."
Li Changming also said: "You can sell pumpkins as much as you want. It is Zhang San's own ability to make pumpkin cakes and make money. Even if Zhang San doesn't buy the villagers' pumpkins, the pumpkins will just rot in the ground, and the villagers won't get a penny."
You can’t make any money. Zhang San even helped people in the village find a way to survive.”
Li Wenjun nodded: "Yes, so Zhang San has been collecting pumpkins at this price, and in order to make more money, he specializes in making pumpkin cakes instead of growing pumpkins. Li Si from the same village can also make pumpkin cakes. He saw that he was making pumpkin cakes.
To make more money, he stopped selling pumpkins to Zhang San, and instead kept them to make pumpkin cakes. As a result, he found that even if the pumpkin cakes he made only cost eight cents each, he would not be able to sell them. Because city people only like to recognize people.
Don't buy Zhang San's pumpkin cake from others. Zhang San's pumpkin cake has a secret recipe, tastes good, and looks good. Li Si had to stop making pumpkin cake, because making it was a waste of effort and a waste of pumpkin and glutinous rice flour. Zhang San
I'm too busy, so I invite Li Si to my house to help make pumpkins for a nickel. Is Zhang San asking Li Si to help Li Si, or is he exploiting him?"
Li Wenyong said: "Of course I'm helping him. Li Si can't buy it even if he makes it himself. If Zhang San doesn't hire Li Si, Li Si won't be able to earn the five cents. He can only go back to grow pumpkins. Everyone only buys Zhang San's pumpkins."
cake."
Li Wenjun replied: "Yes, this Zhang San pumpkin cake is the brand value. Zhang San invested a lot of money and energy in establishing the brand and researching the formula. In order to promote and open sales channels, he encountered obstacles everywhere and was looked down upon by others. He also provided free trials.
Eat. These are all costs. If you earn 10 cents from making one, you have to pay Li Si 10 cents. Isn’t that unfair to Zhang San?"
Liu Dongmei said: "Of course it's not fair. Without Zhang San, the pumpkin is just a three-cent pumpkin, not a fifteen-cent pumpkin pie."
Li Wenjun nodded: "So there is no exploitation. If you feel that your labor is worth more than the salary you get, you can raise the price and find another employer. The transaction is fair. Just like pumpkins, everyone thinks they should cost three cents each.
If you insist on selling for five cents, that's your freedom, but it's their freedom whether they buy it or not. You can't buy or sell by force. This is fair value."
Liu Cuihong's slightly frowned brows opened.
Others were also thoughtful.
Li Wenjun knew that everyone had turned a corner, felt that it was almost done, and planned to call it a day.
Liu Cuihong thought for a while and asked: "But these jobs are too easy. Aren't you afraid that others will learn it and make money by doing it yourself? We can't compare to Zhang San. He has a secret recipe."
Li Wenjun smiled: "It's not easy for mom to think of this. But you haven't thought about it. Since it's so easy, why has no one done this to make money before? The first is that they didn't think of it, and the second is that there are no sales channels.
The third is the style and color matching. In fact, like Zhang San, we have a secret recipe, a brand, and a sales channel. The style and color design are our secret recipe."
Liu Cuihong kept nodding: "Yes, yes, this is true."
Li Wenjun continued: "First, we can only ensure that there are no competitors in a short period of time. Second and third are the most important. So we must constantly update the design and then expand sales channels. If you are still worried, you are afraid that others will use the design too."
When learning to walk, you can divide the labor of the people who receive work from you. For example, Aunt Cao specializes in braiding tassels, Aunt Cen is responsible for cutting the cloth, Aunt Wang is responsible for the side of the car, and Aunt Tan is responsible for nailing the tassels and knots.
Then trim the entire tablecloth. In the future, we will find a few people who can embroider and specialize in embroidering on it. After the division of labor is clear, whoever has the problem can be seen at a glance, and then the wages will be calculated in the same way. Except for the core skills, everything else can be done.
Cooperate and broaden your horizons and mind, and the world you see and gain will be bigger."
The doubts and dark clouds in Liu Cuihong's heart were completely dispelled. Just like the weather outside, the sky was clear and clear.
She exclaimed: "My Junjun is really amazing. He told me the solution to my recent problems and what I should do in the future."
Li Changming frowned and seemed to be thinking about Li Wenjun's words.
Li Wenjun smiled: "Dad, yours is different. Technical work cannot be mass-produced. It is not easy for others to imitate, so don't worry, just recruit a few apprentices to help you get started."
No matter how talented a carpenter is, it will take several years to reach the level of Li Changming. In addition to basic skills, there is also vision and feeling. These abilities can only be acquired after years of hard work in making many kinds of woodwork. Li Wenjun changed the subject: "Dad.
,Mom, we are going to the city tomorrow, is there anything you want us to bring back?"
Li Changming snorted: "No, your mother hasn't finished the preserved fruits she bought last time. She didn't listen even if she told her not to buy so much."
Liu Cuihong rolled her eyes: "You damn old man, you couldn't bear to give it away. Now you blame me for buying too much."
Li Wenjun clearly felt that Li Changming had returned to his previous state. I wonder if someone reminded him that being too obedient and cowardly would make Liu Cuihong suspicious.
Liu Cuihong asked Li Wenjun: "Will you go to Diandian?"
Li Wenjun replied: "Go. Director Mo asked Dot to go. He said that the photos taken by Dot last time were very cute, and he wanted her to take some this time. I also took Dot to play with me."
When Diandian heard that she wanted to play, she quickly said: "Go, go, go. Diandian wants to go."
Liu Cuihong pinched Diandian's face lovingly: "Go, go, go. My little princess, you are so cute. You are really loved by everyone. Director Mo is really discerning."
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After dinner, Li Wenjun and Gu Zhanyan took a lunch break with Diandian as usual.
Li Wenjun calculated that he didn't have time to take a lunch break for almost half a month.
Now I can have a good sleep at noon, which is really comfortable.
In a daze, he heard someone reciting a poem in his ear: "The deep apricots and small peaches are blooming in the afternoon, and the flying threads stir the sky. When I feel that I am sleeping under a pillow, the window is quiet, and the swallows are flying west and east."
