Lei Jun did not expect that his first day in Lin'an would be spent like this.
At half past eleven in the evening, he walked out of the station.
The night in March in Lin'an is very cool like the water of West Lake.
A group of people walked quietly on the road, and only resumed communication when they were a little further away, but before they had even talked for a few words, they heard voices behind them. It was Cai Qingjiang, the current city manager of Dangtuan.com, and a group of people.
The two groups of people were released at intervals.
When Cai Qingjiang saw the group of people making trouble today, especially his unexpected former boss, he started muttering something unclear.
"Horn!" Geng Deheng stretched out his hand.
The person next to him quickly handed over the returned tools.
Geng Deheng turned on the loudspeaker, doubled his fighting power, and roared in the street: "Cai! Next time, I will kill you!!"
Cai Qingjiang didn't expect that the big man who grabbed him before would dare to be so arrogant just a few steps behind him. He wanted to yell back, but when he saw a group of people staring at him eagerly and ready to make a move, he shut his mouth tightly.
This, why did Mr. Lei change his style!
Cai Qingjiang's group of people remained silent, like cocks defeated in a fight, and quietly left along the street.
Geng Deheng handed the horn back, nodded with satisfaction and said: "We have to let this person named Cai distinguish the big and small kings. From today on, this is Yi...a market dominated by rice balls."
Lei Jun didn't mind Mr. Geng's words, he just thought Mr. Geng was easy to fight...
Although Mr. Geng looked strong and strong before, I didn’t expect him to be so good at using his physical strength!
"Come on, Mr. Lei, let's go have a midnight snack. I'll let someone make an arrangement with the restaurant." Geng Deheng turned to Mr. Lei and said.
"Ah, okay, okay." Lei Jun was still obviously uncomfortable.
When he sat in the car, Geng Deheng noticed Mr. Lei's slightly strange expression and smiled: "Mr. Lei, is this your first time in the situation?"
Lei Jun thought for a few seconds and nodded slowly: "This is indeed the first time."
Then he added: "But when I was young, I was about 21 years old, I gave lectures to the provincial government on anti-virus technology."
Lei Jun thought of his youth and what he had seen tonight. He suddenly felt funny and shook his head: "When I was just starting out, the lecture time was set for 2 hours, but I finished the manuscript in 15 minutes, so I had to read it again.
"
Geng Deheng gave a thumbs up: "Mr. Lei is great. Mr. Lei, you are engaged in strategy. We are just doing this kind of rough work."
"No, no, Mr. Geng, you really impressed me today..." Lei Jun said from the bottom of his heart, "I'm impressed."
He originally wanted to open his eyes, but he felt that this word was not quite appropriate.
"It's just a land push job, that's it." Geng Deheng didn't feel complacent, but said, "We still have a lot to do."
Lei Jun started his career in technology, and later turned to management and investment. He has relatively rich experience, but compared with what we see today, it is indeed relatively gentle.
He is a person who is diligent in learning, and suddenly there are very important things in his mind that he has not caught at once.
For late night snacks, we ordered Tonglu cuisine from a small restaurant. The taste is a bit spicy, which is perfect for this cool late night.
While eating, Geng Deheng talked with his team about the mission of coming to Lin'an this time. This would be less pragmatic and more pragmatic. It was to bring out the spirit and style.
We ate until one o'clock in the morning before a group of people finished eating.
"Mr. Lei, why don't you go to the hotel to rest first? You are tired from going back and forth. You still have work to do tomorrow." Geng Deheng said to Mr. Lei very politely.
Lei Jun was startled and asked, "Why don't you go to the hotel together?"
"Let's take a stroll and do some small jobs." Geng Deheng said with a smile.
Lei Jun was in a learning mood and insisted: "Mr. Geng, let's work together and see if there is anything I can do to help."
Geng Deheng did not refuse when he saw this. He simply assigned his manpower and continued to lead Lei Jun and two employees to sweep nearby.
At one o'clock in the morning, there was almost no one on the street, only the bright street lights.
Geng Deheng stopped and walked, looking up from time to time to observe, and then said: "Xiao Li, give me a pile, you guys from the end of the street, Mr. Lei and I from this side, pay attention."
Xiao Li took out a stack of materials from his bag and walked quickly forward with another colleague.
Lei Jun took a closer look and saw that the promotional materials in Mr. Geng's hands were from the competitor Dangtuan.com.
He has some confusion. When did he get this? What is he doing with it?
"Come on, Mr. Lei, let's help our friend's merchants publicize it." Geng Deheng took out the glue from his bag and said as he walked, "For the merchants on this street, let's put a sticker on Dangtuan.com."
"This..." Lei Jun asked, "What are you doing?"
While Geng Deheng was talking, he had already walked to the door of a closed store, painted the Dangtuan.com flyer with glue, and then stuck it crookedly on the glass door.
After he finished pasting it, he turned around and smiled, asking: "Mr. Lei, is it conspicuous? Is it beautiful?"
"Conspicuous, beautiful... ah no, not beautiful..." Lei Jun suddenly realized in the middle of his words, isn't this the dog skin plaster on the telephone pole stuck to the door of the store?
When the store opens tomorrow morning, the first thing to do is to tear off the flyers!
Geng Deheng nodded with satisfaction and said: "Mr. Lei, let's go quickly. We'll stick it on with strong glue."
Lei Jun was shocked, it was still a strong glue, it was not easy to tear, right?
Geng Deheng saw that Mr. Lei did not extend his hand and knew that he was a gentle man and would not force anything. As he walked, he said, "Mr. Lei, we are going to make a batch of roll-ups with exquisite rice balls for promotion tomorrow. There should be some in Lin'an, right?"
He was afraid that Mr. Lei wouldn't understand, so he explained: "Roll-up banners are the kind of posters that stand up. If possible, we will combine the names of each merchant to produce a batch. It will cost a little bit, but it will not be too high.
"
Lei Jun naturally knew about the poster, but his mind was still immersed in the strong glue and he couldn't help but ask: "That glue..."
"It's okay, we have glue remover, and we will remove it when we open the shops in the next two days." Geng Deheng walked forward with the flyer, "We have complete tools."
Lei Jun: "..."
Mr. Geng, what on earth do you do?
"It's all little tricks, little tricks. Let's see if they can have some effect." Geng Deheng muttered to himself, "After all, you are the city manager who was directly pried away. The impact is really great. There is nothing you can do."
When Lei Jun heard what Mr. Geng said, he thought it was Mi Tuan's own business. He hesitated for a moment, but he still lowered the bottom line and silently asked for a poster to put up at the merchant in front.
"Wait a minute, Mr. Lei, go around to the side." Geng Deheng made a route gesture and pointed to the camera above the roadside facade, "Be careful not to be photographed. Be prepared."
Lei Jun: "..."
He suddenly understood what Mr. Geng was doing when he kept walking and observing.
No, Mr. Geng, what on earth do you do?
Lei Jun had no choice but to say: "Mr. Geng, what are the methods you use to push back, how..."
"It's all done through practice." Geng Deheng chatted without delaying his work, "Anyway, this time in Lin'an, we will plow through the market and friends. We will finish most of it first, and then we will take our time with the remaining small parts."
"Mr. Geng, you are currently promoting Yipay in Yike..." Lei Jun found that he could only say half of what he said today, and once he finished speaking, he seemed to be offending others.
"Offline promotion of electronic payment is actually simpler. Now we and Alipay are mainly influential." Geng Deheng said about his original work content, "We and Alipay are quite polite, but sometimes we are faced with the promotion of small and medium-sized payments.
It’s even more on the defensive side.”
"Are Alipay's local referrals also very stylish?" Lei Jun finally found a neutral description word, style!
"Alibaba's local promotion team is also an iron army." Geng Deheng said his opponents, his expression was obviously more solemn, "They are very efficient and have rich experience. As for Taobao's current president Lu Zhaoxi, Mr. Lei must know that he also came from there.
.”
"Alibaba was doing B2B in the early years. Their local promotion team sold memberships worth tens of thousands of dollars. That was like growing rice on concrete fields and building forests in the desert!"
With Geng Deheng's complimentary "tsk", he accurately pasted the Dangtuan.com flyer on the door of the merchant.
Lei Jun didn't know how to describe this scene. After being silent for a few seconds, he asked: "Mr. Geng and Mr. Lu, do you still have a story?"
"That's not the case. Mr. Lu and the others started their career early, and our businesses are completely unrelated, so if you want to tell a story, you can't tell a story." Geng Deheng said with a smile, "When I joined the company, I was working on players.
The competition intensity was not bad. Later, the domestic market was in ruins. Fortunately, Mr. Fang led us to switch to mobile phones in time. Oh, we were also transferred to Yiguo to help out for a while. Now we are concentrating on Yipay."
He sighed: "Yike's brand is now established, which makes our work much easier. In the final analysis, the products are powerful, and everyone's work is easy."
"If the products are all the same, it won't be easy."
Lei Jun felt that there seemed to be something in his words.
The current group buying market is indeed relatively homogeneous, and everyone learns from each other very quickly. Therefore, he always feels that if Mi Tuan works steadily, he can cultivate his internal strength. However, the situation is like this, so he can only burn money and fight for speed. He must survive first before talking about other things.
.
Lei Jun marked the topic of "convergence" in his mind and planned to talk about it in a few days.
He looked at Geng Deheng who was firmly posting flyers for a while, and finally sighed, took a few materials from friend merchants, silently tried to avoid the cameras under the guidance of experienced hands, and worked hard for the future of Mi Tuan.
From one o'clock in the morning to two o'clock in the morning, this work is considered completed.
"Go back to sleep. We have to get up early for a morning meeting tomorrow. This time, Mr. Lei, I will first act as the city manager of your Mi Tuan in Lin'an." Geng Deheng was still in high spirits at two o'clock in the morning.
Lei Jun is a little tired. Today is not only physically demanding, but also mentally draining.
He felt Mr. Geng's passion for doing things and said: "Mr. Geng, what do you think you will do about Mi Tuan's Lin'an business this time?"
Geng Deheng said in a deep voice: "What should we do? Make a big deal!"
Lei Jun suddenly realized something deeply. Mr. Fang definitely did not choose people for no reason. Mr. Geng’s energy may be what Mi Tuan lacks today.
The next morning, Lei Jun woke up very early without setting an alarm clock, but he unexpectedly found that most of the people in the Yi Ke Di Tui team had already had breakfast.
Lei Jun ate breakfast in a hurry and saw Geng Deheng directly outside the hotel, not caring about other people's eyes, and his voice was extremely loud, encouraging the entire local promotion team.
"Today is our first day of official work in Lai'an!"
"Today's task is to sweep the streets! Sweep the streets! Sweep the streets!"
“Each team must be familiar with the street merchants they are responsible for!”
"Come on, I'll shout Mi Tuan, and you'll shout "Come on!"
Geng Deheng was full of passion and shouted: "Rice balls!"
The local promotion team responded with a bang: "Come on!"
“Rice balls!
"
"come on!
"
Geng Deheng was very satisfied, clapped his hands vigorously, and signaled each group to start today's work.
Lei Jun felt a little... uncomfortable for no reason, even though he was cheering for his company.
"Mr. Lei, you don't need to follow me today. Please help coordinate the material work." Geng Deheng made a request, "We have a report session in the evening, and you can listen to it together."
"Okay." Lei Jun agreed.
Geng Deheng hesitated for a moment and then made another request: "If Mr. Lei doesn't follow you and shout slogans tomorrow morning, it's best not to appear in front of everyone, so as not to dampen the passion and belief in doing things."
Lei Jun: "..."
You rice balls and I rice balls?
"Start early, work hard, report late, and push for results." Geng Deheng said seriously, "Mr. Lei, we are not guaranteed to win this competition just because Yike is here. Everyone must go all out!"
Lei Jun said "hmm".
Geng Deheng looked at Lei Jun and the Mi Tuan executives next to him, and said categorically: "I don't know anything else. Given the current situation of group buying, without a well-disciplined local push army, your strategies like this are absolutely impossible.
success!"
He left his last words: "Mr. Lei, think about it carefully!"
Lei Jun was caught off guard by such a sudden attitude. He watched Mr. Geng lead the people into the car, and then looked at the unattractive-looking senior management next to him, vaguely feeling the trigger of these words.
"Zhuo Wanming, you shouldn't have been laughing there just now." Lei Jun looked at Vice President Zhuo Wanming.
Zhuo Wanming also didn't expect that Yike's Geng would always have such a big reaction. He looked at the commercial car that Yike was gradually driving away and said, "I will shout with them tomorrow."
"The sense of ritual can enhance cohesion." Lei Jun said.
"Then, Mr. Lei, you will come with me tomorrow." Zhuo Wanming said after hearing this.
Lei Jun didn't really want to do that from the bottom of his heart, but when he thought about it, he even posted flyers on people's doors at night... So what if he shouted "Come on?"
He nodded slightly and temporarily agreed to the request to enhance cohesion together.
You should trust professionals when doing things.
but……
An extremely busy and fulfilling day passed. Lei Jun did not expect that when it was time for the evening report, Mr. Geng and the others would be so professional!
“Remember, Group 3 added 19 new stores on Yan’an Road!”
"Oh, Group 4 had a commercial dispute with Tuanbao.com and seized a copy of the signboard, okay!"
"Group 6 interfered with the normal operation of Dangtuan.com today. That's good! I'll get an extra electric horn tomorrow!"
In the lively evening report session, the Yike Dipui team not only targeted Dangtuan.com, a competitor, but also dealt with Tuanbao.com, which has the largest number of cities now.
The circle said that whether it was small or big, Mi Tuan City Manager Cai Qingjiang's job change was not hidden from other friends and businessmen, and some of them stopped by to enjoy the autumn breeze.
Yike's local promotion team did their part and successfully intensified the conflict. They once again interacted with Tuanbao.com on the dispute and gained the upper hand with their rich experience.
Geng Deheng stood on the stage in the conference room to summarize the results and was very satisfied with today's work.
"Anyone who dares to mess with our rice dumplings will come and fight one by one! If we can't defeat them, let Mr. Lei and Mr. Fang find a way! Don't worry, we will always have Mr. Fang's support behind us!"
Geng Deheng ended the evening report with this sentence.
From yesterday to today, Lei Jun had to admit that although many of Mr. Geng’s actions were not within his imagination, he was indeed extremely passionate and dedicated!
And the sentence he said in the morning, "Without a well-disciplined underground push army, your strategies of one kind or another will never succeed" became more and more recognized in my heart.
"Mr. Geng..." Lei Jun waited until everyone in the conference hall dispersed and then took the initiative to throw a cigarette to Geng Deheng.
Geng Deheng lit it, took two sips, and said with a smile: "Mr. Lei, I am a rough person in my work and my words are not smart enough. Please forgive me if I offend you in any way."
"No, no, no, Mr. Geng, I am learning from you." Lei Jun said sternly, "You are right, if we cannot create the Ditui Iron Army, it will be difficult for our rice regiment to succeed."
Geng Deheng hesitantly said: "Mr. Lei, whether the rice dumplings can be successful or not, I was talking nonsense before with a temper. However, this land promotion work is the law of the jungle. There is no morality to talk about life and death."
Lei Jun's heart grew more and more appreciative of Mr. Geng, whose style was completely different from his own. He pondered for a while and said, "Mr. Geng, are you willing to be more responsible for the rice dumpling work in the future?"
Geng Deheng held a cigarette in his mouth and said with a smile: "Mr. Lei wants to poach me? Hey, let's survive first."
Lei Jun was choked.
At this moment, there was a call from Mr. Fang on his mobile phone.
Lei Jun signaled to Mr. Geng, then walked to the side: "Hey, Mr. Fang."
"Mr. Lei, when will you return to Shanghai? We have recently completed the financing matter, and Mi Tuan will take advantage of the situation to spread the slogan of 300 Cities." Fang Zhuo asked on the phone.
"Mr. Fang, I will study in Lin'an for a few more days to learn the discipline and style of the Yike team." Lei Jun said sincerely.
Fang Zhuo laughed twice: "Mr. Lei, well, Mr. Geng is experienced in land promotion work. You don't need to watch. I believe he can do it."
"No, Mr. Fang, I'm really learning Mr. Geng's method of doing local push." Lei Jun insisted, "I'll go back to Shanghai next week."
He has realized today what the vague feeling that appeared in his mind in the early morning was the improvement of Mi Tuan's urban management level and the iron army spirit of Yi Ke Di.
When Fang Zhuo heard what Lei Jun said, he thought for a moment and said tactfully: "Well, local promotion, this local promotion work is generally stronger, but it is not a bad thing if it is stronger, Mr. Lei, then we can meet next week.
"
If Lei Jun hadn't put himself in his shoes to participate in and observe the local promotion work, he would only think that Mr. Fang's so-called strong is a normal adjective, but now he hears such words...
