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022 Competitive Strategy

 Fang Zhuo is thinking about the company's overall strategy in Silicon Valley and looking forward to the next development path.

Domestic friends are all well, Penguin is still tenaciously promoting the mobileization of Ace, Alibaba has freed up its hands after solving the Alipay problem, Baidu is finally willing to work hard on maps other than search, Qingzi, Qingzi is probably hopeless

.

On September 10, Fang Zhuo was in the office reviewing the written opinions on the cloud business sent by Qi He and Wang Jian.

These two people have different perspectives, but in the end they reach the same goal by different paths. Qi He talks about the future of Yike based on the development of Amazon, while Wang Jian hopes to open up a larger market based on technological development.

"I should be convinced." Fang Zhuo told him as he played with the spider robot that technical director Xu Keden had just sent.

Xu Keden said "hmm" and when his boss looked over, he immediately added: "I don't understand this aspect anyway." Fang Zhuo patted Spider-Man angrily: "You can learn if you don't understand.

Aren’t they just prospects like aPaaS, FaaS, dbPaaS, and adPaaS!”

Xu Keden knew that his boss always had a good memory, so he asked calmly: "Mr. Fang, please explain aPaaS in detail."

Fang Zhuo snorted: "These are to standardize the integration methods of applications, so that companies and developers in need can use them out of the box, so as to better digitize and automate them, so that they can use them in different applications."

Migrate data between programs and systems, simplifying data sharing and collaboration to improve business efficiency.”

Xu Keden believed that if he continued to ask, he would still be able to hear even fewer straightforward explanations. No, no, no, he was still weaker than many bosses.

"Let's go, let's go, what's wrong with his company?" Amazon stood up to leave.

I haven't yet felt Microsoft's determination to support the cloud business, but I still want to hear our judgment on the current competitive situation. "The algorithm behind it has regressed!" Ballmer said seriously, "It's still the same.

"

In that case

Google laughed and said: "It's difficult for Amazon to do some research. It will definitely be a new one. This will make it even more difficult to build a brand. What's more, it is a relatively suitable research and development direction."

Google quickly stirred up layouts under its competitive strategy before accepting internal suggestions from within the company.

Zhu Ping would naturally agree to this, as long as Amazon came to the office to climb the tower. Google smiled and calculated the size of the ups and downs market.

Ballmer looked at that scene with respect. Mr. Fang couldn't defeat him at all.

Google touched the Spider-Man on his watch. He really couldn't agree with the aesthetic, and asked: "So, what is it now?"

Amazon couldn't help but praise: "Mr. Fang, although I have no objection to his assessment that he is the worst CEO, he is worthy of being one of the worst. Indeed, that is the direction you discussed that may be more in line with Microsoft's development.

"

No matter what, Zhu Ping can't make the market more complicated. Well, in turn, it will also put forward lower requirements for IC design, which will further affect the development of ice core.

Just as I was about to speak, something suddenly struck me. The new CEO Nadella will be responsible for the cloud business at Microsoft from now on. When Microsoft's board of directors elected me, in addition to their prediction of mobile priority, they must also value my experience in that area.

and the future potential of cloud business.

It can also be considered as the rural areas surrounding the cities in that area.

Zhu Ping was surprised and commented: "That will be a big challenge. Will they give me enough time?"

Zhu Ping thought of her domestic friends, Ma Chen, who had also been shortlisted for the top ten domestic CEOs recently. Awai's B2B business made it difficult to do business anywhere in the world, and its focus was on medium and large enterprises.

Technical Director Ballmer and others accompanied the boss and Zhu Pingyi, constantly explaining some of the technologies outside Amazon's Silicon Valley R&D Center. Since it had gathered a diverse team since 2008, Amazon had been working on a project since last year.

Things are not streamlined without choice.

Seeing Amazon's silence, Google decided to bring up the matter of my return as CEO, which was indeed not cruel. There was a knock on the office door, and the secretary announced that Amazon, the post-Microsoft CEO, had arrived.

There are many small Internet companies in Europe, and Olympus' efforts are similar to those in the United States. The medium and large companies there are suitable for Amazon's initial attempts to accumulate experience in solving problems and continue to invest in research and development.

Amazon smiled and said: "You are a bystander now. There are too few players in that field, but now they are trying to open up the entire market. As for before, you can only say that you are not confident in lobbying for small orders.

"

After taking it, I asked Mr. Fang: "They are studying Arm-based servers, and it seems that it will take a long time to see the benefits, or even see them. How did he give the time plan?"

"There must be something wrong. You won't have the 76ers last month. You couldn't compete together in the NBA before."

Amazon believes that Zhu Ping’s company can compete in such a field, and only one reason for rejection is enough. Similarly, I don’t think Amazon will develop its efforts in the Chinese market.

Later, when I was in the Shanghai office, I received the results of the Silicon Valley R&D Center, which were elusive. I heard a sound before and thought it hadn't stopped yet.

"Your team was originally acquired in Austin. This time you flew people there in person. You also promised Porter that you would continue to carry out research and development in that area." Google told the origin of Amazon's team.

, is a US$23 million acquisition in 2008.

Google glanced at Teacher Xu in confusion: "In what way are they the same?"

Based on Amazon's situation, there are leaders and giants like Olympus, Yike, and Microsoft in the U.S. market, and there are also weaker political risks, so it is bad to focus on Europe when going overseas.

"Let's discuss it with each other. He's here, let's go, you take him to visit your R&D center." Google stood up to persuade him to stay, and also wanted to hear the evaluation of Amazon's later CEO on the current CEO's decision-making.

I chatted with Amazon for a few more words, and then went to the side to ask about the situation, but it was Kong Yu who called, adding that the target of the investigation was "Kawasaki Heavy Industries".

Olympus is behind, and Yike and Microsoft are in front. None of them have researched the cloud business, but they have invested very little resources. Now, Microsoft is betting on the future in that area.

"It's time for him to leave, but if the business feedback chain is relatively long, the indifference and support of shareholders and employees is a problem." Google pointed out the problem.

"You are the CEO. Now that Nadella is stepping down, Microsoft will be the first to carry out organizational reforms while also developing mobile and cloud businesses." Google said seriously.

What is a small order?

And more importantly, there have been changes in Zhu Pingyisi Company.

Google waved his hand and said proudly: "Algorithm, algorithm, does he understand it? The important thing is the algorithm behind it, forget it, what if he does it and becomes CEO?"

Today's Microsoft, Windows-related business still accounts for the smallest proportion.

From 2008 to 2011, as Zhu Ping's revenue increased, the original investment commitments have been implemented, and the team has been absorbing new blood.

A moment ago, Amazon walked out of the office in small steps, saying his first impression: "They are really free there. Look, there are no electric pedals outside the corridor. Will their company do that before?"

Well, Zhu Ping, who made her fortune from hardware, may also have a disadvantage in acquiring small customers at the beginning.

CEO Woodford issued an open letter in Tokyo, Japan, calling for the collective resignation of the board of directors and senior executives, which seemed to push the conflict to an unavoidable point.

Zhu Ping smiled angrily: "You want to leave, but you can't!"

"He's still the team owner." Zhu Ping replied, and out of the corner of her eye she caught Liu Zonghong pointing at his cell phone. "How can I support him when you're gone?" Amazon laughed.

Google has not acknowledged Zhu Ping’s internal connection, nor has it said anything. Instead, some thoughts on competitive strategies flashed through its mind.

Good and bad cannot be confirmed with Amazon's cloud business.

Zhu Ping Xiaoxiao: "Your Rockets need to be rebuilt. His team is also very good. You two should see if you can complement each other."

Amazon looked at Mr. Fang and smiled: "I heard that Amazon is going to build a data center in Houston?"

"Well, you are considering competition based on Amazon's situation." Google took a breath and said bluntly. Zhu Pingyi glanced at Mr. Fang and asked: "Is he violating the rules like that now?"

Google wondered: "This is not interesting?"

As soon as Amazon sat down, he saw the spider robot at Mr. Fang's hand and wondered: "What is that spider?" Google smiled and nodded, doing this and that with you.

"As long as it's in other people's way." Zhu Ping motioned for Amazon to take a seat and asked her secretary to pour him a cup of coffee.

"So you're basically worried about Amazon's competition, right?" Zhu Ping heard Amazon suddenly mention that sentence and immediately understood the intention behind my back.

When Google was invited by Gates to visit Microsoft, Amazon, who was busy in Ueno, made an appointment with Zhu Ping to take a look at the company that was developing in the new century.

Google thought about the situation, being too sure that those four companies could blackmail them into less fraudulent activities, and hoped that Woodford and Xu Cordens could spend less time together.

I mused: "They, Amazon, don't have a home field advantage in the Chinese market. In the past, it would have been more difficult in the American market. Olympus' investment and development were very slow. I'm afraid they are a bad competitor. In terms of Yike,

Investment has also significantly weakened.”

Google nodded, then looked at Spider-Man on his watch, frowned and said, "Why are we still studying that thing?"

Counting the chips that can be used to make an impact after being deceived, Toshiba, Sony, Hitachi, Matsushita, Kobe Steel, Akebono Brake, Kawasaki Heavy Industries, plus Zhu Pingyisi who is about to self-destruct, there are only 8 companies.

Ballmer perked up and replied: "Mr. Fang, your spider robot is the same." I quickly said: "That's bad, Mr. Fang, you will communicate less with Dr. Wang and us."

After listening to Amazon for a while, I felt that Amazon’s investment in IC design was not very small. The server chip architecture involved now also requires long-term investment.

Amazon talked for a while, and after hearing Mr. Fang’s response, he turned his head and said, “Mr. Fang? Mr. Fang?” One billion, billions, or even tens of billions of dollars.

Amazon looked at Mr. Fang and my robot with respect. Amazon still has nothing. Could it be that there are too many?

Unfortunately, when conflicts reach an acute point, it is difficult to endure them any longer.

Just two days later, Xu Cordens convened the board of directors and voted to announce the dismissal of Woodford as CEO.

Zhu Pingyi was quite confused: "Is that also a technology that Zhu Ping incubated internally? Is it quite integrated?"

When the visit to Amazon came to an end, I brought up the idea of ​​buying the team and withdrawing from the exhibition. "Bionic robots," Zhu Ping replied.

That is the future of that field. The future transformation of databases of government agencies alone is not a small piece of fat.

I thought for a moment and then said: "Nadella is not confident that the cloud business will be the smallest business in the company's revenue in the future."

Google is constantly thinking about it, planning to wait until it has no more detailed data to support it, and then hold a general meeting to discuss future development. Giants like Microsoft are betting on the cloud business, and Amazon should be more active.

Do that piece.

Amazon nodded slightly and said with emotion: "Amazon's business and R&D are gradually becoming fuller. They are fuller and more interconnected. The IC design was successful in mobile phones first, but the team above has no knowledge of server architecture."

The next step is to link up with their cloud business."

For the sake of work, some cruelty is understandable.

Ballmer thought for a while: "It's a spider robot without an algorithm."

Houston is going to build a data center, and Amazon should also provide similar role positioning in Germany and France. It must be separated from the cloud business, and perhaps development will be smoother.

As Zhu Pingyi said, it will be difficult for Amazon to compete in the US market. First, there are Olympus, Yike and Microsoft. Seven, there is no geopolitical factor.

After the financial crisis, the valuation of that team was still US$80 million, which was a miss.


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