On February 3, with just over two weeks left before the Spring Festival, Alibaba’s market value was basically stable at US$220 billion.
Sun Tongyu flew over from Yangcheng overnight yesterday. Even though he didn't get enough sleep, when he arrived at the Yike headquarters today, he was still very energetic with a fire in his heart.
Whether it is Mr. Fang’s call or the meeting at this juncture of Yike, it is undoubtedly proved that Yike Department still has great ambitions in the field of e-commerce. Looking at the country, if you want to compete with Alibaba, you can only take a look at it.
.
Sun Tongyu has been busy working on rice balls for the past two years, which is quite fulfilling. The original experience of developing e-commerce seems to have gradually turned into a vague dream. It occasionally rolls around in his mind at night, but it will soon be covered up by the real work.
It's just a job, it's just my old employer, so what?
After all these years, I no longer feel anything at all, and my heart is as calm as water.
Besides, don’t we also suppress Alibaba’s reputation in the group buying market?
Just after Sun Tongyu took Mr. Fang's call and before taking the flight to apply, Alibaba's Koubei.com, which is responsible for the group buying business, suddenly increased its subsidies, almost replicating the offensive launched by Taobao and Tmall against Tesco before the Spring Festival.
Being listed is different, having money is different!
The flames stirred in Sun Tongyu's heart became even more fierce.
All kinds of thoughts and speculations were flashing in his mind, but when walking at Yike's headquarters today, in addition to the dispute with his predecessor, he couldn't help but pay attention to the atmosphere inside Yike.
I heard that the situation faced by Yike is quite troublesome, and I don’t know what kind of direction it will take.
This may also affect the competition between Yike and Alibaba. It is indeed a small disadvantage.
However, Sun Tongyu didn't need to pay special attention. When he walked past the work station, some gossips related to the current situation drifted to his ears, which seemed to demonstrate to a certain extent Yike's nervousness in facing the current situation.
"Mr. Sun, I won't enter the conference room." Liu Zonghong, who was leading the way, said as he was about to reach the conference room.
"You're busy with your business, I don't need you to take care of me. I'm not unfamiliar with this place." Sun Tongyu, the general manager of the other party, said with a smile.
Liu Zonghong knocked on the door of the conference room, said hello to Sun Tongyu, and then left in a hurry.
As soon as Sun Tongyu entered the conference room, Mr. Fang's voice came to his face.
"We would like to invite Mr. Sun Tongyu, our e-commerce consultant, group buying pioneer, Alibaba God of Wealth, and former head of Taobao." Fang Zhuo made an introduction like this, "We welcome him to tell us a few words."
Faced with such ridicule, Sun Tongyu shrugged helplessly. He glanced around and saw that they were all acquaintances, and his heart relaxed. Needless to say, Mr. Fang, Mr. Su from Tesco, Mr. Xiong from IDG, and Mr. Yi Xin.
Mr. Zhang and... Mr. Fan, the recent rising star of Douyin.
If you add yourself to the five groups of people, it will be six groups of people.
This specification has fully expressed respect for the US$220 billion Alibaba.
"Mr. Fang asked me to say a few words, so I will say a few words." Sun Tongyu did not have stage fright and raised his voice slightly, "Alibaba wants to compete, then let it compete!"
Xiong Xiaoge said hello and immediately asked: "How to compete?"
Sun Tongyu's eyes fell on Fan Minggang from Douyin. This is the deputy director who came out of Yike. He is almost one of the most popular people in the business world in the past month...
How can Yike strengthen its e-commerce competition with Alibaba?
Sun Tongyu had repeatedly considered it before coming. Just as Alibaba established Tmall to enter B2C, Tesco also tried to leverage Taobao's C2C, but the effect was really not good.
This is a bit like Yixin's siphoning of mobile communication traffic after it has gained scale. Taobao has this position in e-commerce C2C. Yigou has failed to succeed despite repeated attempts.
but……
Although Alibaba, Penguin, and Duji have all focused on social networking after making short videos and believe that this is another evolution of social platforms in the 4G era, Sun Tongyu believes that the short video track is likely to involve electronics.
New forms of business.
It must be rich in content and can display products more intuitively, and its own social attributes can bring stronger interactivity. Coupled with data algorithms, watching and buying will definitely have a place in the future.
It remains to be seen how big this place will be.
Sun Tongyu withdrew his gaze and answered Mr. Xiong's question with a smile: "I think Douyin can be of great use. This short video social platform can have wider coverage than Weibo, and for e-commerce business, a development sinking
The market and the weapons to expand the consumer base may have emerged."
Several people in the conference room unconsciously changed their eyes. Although Sun Tongyu was informed that the time was nine o'clock, everyone actually arrived at eight o'clock and had already discussed the new future of e-commerce competition for a while.
Sun Tongyu answered on the spot, and his ideas coincided with the discussion just now. He is worthy of Ali's former "god of wealth."
"Mr. Sun, sit down." Fang Zhuo stretched out his hand.
Sun Tongyu sat down and suddenly felt like he was being tested. Is this answer in line with Mr. Fang's wishes? If not, well, he wouldn't be kicked out after drinking two cups of tea.
"Mi Tuan is good and developing very fast. How is Junzi doing lately?" Fang Zhuo was not in a hurry to talk about Ali and asked about the current situation of an old acquaintance.
"Jun Z, cough, Mr. Jun, ah no, Mr. Lei has been very busy recently. Alibaba launched the 'New Year Offensive' this time, which puts Mi Tuan under greater pressure. It directly burns money to provide subsidies. It's an old trick but it works well.
"Sun Tongyu changed his name twice to get rid of the influence.
"Your rice group has already given an internal code name of 'New Year Offensive', right? Hey, Alibaba's IPO is really full of ammunition. Currently, it is not limited to group buying, e-commerce, maps, and taxis have launched more intense competition.
It is indeed one of the two extremes." Su Wei sighed.
Xiong Xiaoge nodded and said his observation: "Alibaba has obviously adjusted its competitive strategy through this IPO. Maybe, they think that taking advantage of the tricky situation in Yike, now is a good opportunity to launch a massive attack."
Alibaba is not a spur-of-the-moment initiative; its radicalization in many fields must have been planned for a long time.
As for the timing of Yike's troubles, those present did not think there was anything wrong. There was nothing to say about business competition.
"Yike's problem this time is really difficult." Fang Zhuo did not hide this in front of these people, and said very matter-of-factly, "The response to Alibaba's listing has been very good. It is a good choice to launch an attack with such momentum."
He continued: "But Yike is tricky, what does this have to do with the Yike department?"
When Sun Tongyu heard this, his eyes suddenly lit up.
Yike is a widely circulated name, and it is not only reported in China, but also in American public opinion. Everyone has always been accustomed to thinking that Yike is the absolute core, and the core performance is not good.
The system has also declined.
However, when it comes to business, does Yike or Mr. Fang need to bear any funding issues?
Just like today, as soon as Mr. Fang made a sound, people from all walks of life arrived.
Even if Yike faces challenges, this does not affect Mr. Fang's mobilization of resources. Compared with Yike's investment in doing things, maybe people in the system would prefer to have more money and efforts from their own side.
There is no need for Yike to work hard, as long as Yike and Mr. Fang act as a caller and act as a glue, then there will be no problem.
"Mr. Sun just said a very good thing about developing sinking markets and expanding consumer groups. I watched Mr. Ma. In many of his speeches in New York, he has set his sights on the broader world and has set domestic goals as more
Diversified development." Fang Zhuo turned to the topic, "But whether it is going up or down, whether there is more room for upgrading or a wider market for sinking, I think Mr. Sun's original choice is not enough now.
time."
Sun Tongyu's eyes were focused, and he felt the eyes of others looking over him. After thinking for a while, he explained: "When I was still on Taobao, I had some disputes with people in the group about the development direction. At that time, I planned to let Taobao go down.
Do sinking, but more people want to do mid- to high-end, and then..."
Then he was kicked out.
Sun Tongyu only explained these two sentences, but he also felt a kind of encouragement from Mr. Fang's words just now.
After what happened that year, I was interviewed once. The host asked me whether leaving Ali was equivalent to abolishing martial arts. At that time, my answer was - martial arts was outdated.
Sun Tongyu didn't know whether Mr. Fang meant to express it this way, but he did have a strong feeling in his heart that was difficult to describe.
Not outdated?
"In the past few years, Alibaba has spent a lot of effort on Tmall. The competition between us and it in the first and second tiers is extremely fierce. Today's mid-to-high-end consumer market has a tendency to become a red ocean, and there are two big sales every year.
It’s getting more and more stressful.” As someone who has competed with Alibaba for many years, Su Wei introduced her true feelings, “If you ask me, it’s really not that easy to move up. From 1 to 60 to 70, at this speed
It’s very fast, but from 70 to 90, it takes far more time and energy than before.”
Just as Sun Tongyu was about to nod, he suddenly felt that Mr. Su was not referring to what he meant. The mid-to-high-end consumer market must be rooted in the corresponding groups that continue to expand with economic development.
"It's hard to assume what happened in the past. If Alibaba had asked Mr. Sun to stick to the sinking market, the development of the third and fourth tiers and even rural areas..." Su Wei took a sip of coffee, "It's hard to say whether Taobao will be stronger, but at that time
The effect of Tmall and mid-to-high-end upgrades is indeed immediate."
There is no way to verify past choices now.
But now you can try to decide what the future holds.
Su Wei glanced at the people present and said affirmatively: "E-commerce is increasing its penetration into the sinking market, but due to its own positioning and our costs, the effect in this area is not outstanding, but I can say,
The domestic sinking market is vast and worthy of development."
Tesco has limitations when it comes to entering the market, and Alibaba itself is watching every move. It must not only deal with competitors, but also ensure its own growth.
Ma Chen said in New York that it is not easy to go back and forth with Yike, but purely in terms of e-commerce, it is not easy to go back and forth with Alibaba.
The head of Tesco answered Mr. Fang's question and gave a firm judgment, which shocked several others.
Mr. Su is relatively low-key in everything she does, but Tesco is the only e-commerce company in China that can compete with Alibaba. Her judgment is sometimes more convincing than the data.
"Douyin is a new form of attack. However, Yixin's traffic has now reached the third and fourth tiers and rural areas first. It is correct to hope that Douyin will change, but it has already changed the situation by sinking the market itself.
The power of the two combined into one may be a surprise." Fang Zhuo expressed a clear attitude to Sun Tongyu.
Su Wei invited more bluntly: "Mr. Sun, we can wait for the accumulation of Douyin and Yixin, and also look at the changes in Ali's radical strategy, but I think you can prepare to start a C2C company.
, then with the help of the power of two weapons, we will see how far your ideas can reach at that time."
one second.
After just a second, Sun Tongyu nodded.
And in the second second, he said slowly: "Okay, I have already named the company."
The five people in the conference room were all a little dazed for a moment. They just looked at each other and the child's name has been chosen?
Even Xiong Xiaoge couldn't help but suspect that Mr. Fang had made it clear to Sun Tongyu in advance, and he didn't do this kind of thing just once or twice.
"Mr. Sun, you said, let's come together and take a look at the details." Fang Zhuo was a little curious.
"How about calling it Yitao?" Sun Tongyu said seriously. If you can absorb the luck of both families, why worry about accomplishing great things?
Fang Zhuo: "..."
Xiong Xiaoge has a wide range of interests and immediately said: "Mr. Sun, no, there is already Yitao. It was established three years ago and specializes in cashback for shopping."
Sun Tongyu frowned and said again: "Then call it Yimi Tao!"
Add one more family and absorb the luck of three families.
Xiong Xiaoge: "..."
Su Wei smiled and said: "It's not good. Rice balls are not yet popular. If they are mixed between the two extremes, I'm afraid it's not balanced enough and may not be beneficial."
"Yi A, Ke Tao..." Sun Tongyu shook his head.
Fang Zhuo felt that the "God of Wealth" might have gone crazy. He suggested: "Think about it when you go back. It's not urgent. Make the necessary preparations and resources. Ali's momentum this time has not been exhausted. Douyin's
Platforms also need to develop.”
Sun Tongyu thought for a moment, gave up naming for the time being, and asked: "Mr. Fang, what time do you think would be more appropriate?"
"It has to be this time next year. Ali will launch a 'New Year's Offensive' this year. If it can be well prepared next year, you can also give it a 'New Year's Counter-offensive', which will complement each other." Fang Zhuo said with a smile.
Sun Tongyu only felt that it took too long, but this was also a necessary accumulation.
He pursed his lips, nodded and made another request: "Mr. Fang, if I am really in charge next year, I hope you can write a calligraphy for me."
Fang Zhuo couldn't help but laugh. He had been mentioning his own words recently: "What to write?"
"Just write 'New Year's Counterattack' and I can hang it in my office!" Sun Tongyu added, "New Year's Counterattack"!
Fang Zhuo laughed and flatly refused: "No."
Sun Tongyu: "..."
Su Wei suggested from the side: "Let's do this, write the words 'E-commerce God of Wealth'."
Sun Tongyu: "..."
Fang Zhuo was moved and pondered: "How about writing 'The God of Wealth sinks'?"
"It's already sinking very much, don't sink anymore." Seeing the landslide, Sun Tongyu urged, "Just two words, 'God of Wealth'!"
Fang Zhuo nodded this time, not only wielding the sword of the past again, but also reviving the old flower name.
