The wildest quarterly report since the establishment of Yike appeared, and almost all heavy media made evaluations in a very short period of time.
"The New York Times": The success of Mars 8.8 is only part of Yike's success. What is Yike's moat? It is a hit, a hit, a hit! From the first generation of Mars to the eighth generation of Mars, every generation has
What is remarkable is that the difference is whether it is a big explosion or a small explosion. Yike has contributed to the consumer electronics industry, and consumer electronics has also made Yike a miracle!
"Wall Street Journal": In November last year, Yike launched a blockbuster product that beat the other two competitors. The success of Mars 8.8 is impressive. It almost, no, not almost, it has impacted all competing products.
, even including its own Selfy series. Outside of mobile phones, Yike's success in tablets and laptops is relatively less noticeable, but we believe it is almost equally important to a technology company.
"Washington Post": Yike's success is surprising. This is an unprecedented global mobile phone leader from the East. If nothing unexpected happens, it will continue to maintain this position.
"Bloomberg": Wall Street is now looking forward to Yike's 2014 annual report, and this record-setting Q4 financial report may be about to be defeated by the 2015 Q1 financial report.
"The Atlantic Monthly": Yike temporarily swept away the recent gloom with a quarterly report, once again proving that it is a unique technology company in the world, and at the same time, it is also a representative company of China's rapid economic development.
Even the National Review, which has always been a conservative public opinion base, made a humorous comment after seeing Yi Ke's results this time: God has yellow skin this time!
However, in addition to surprises and praises, there are bound to be a lot of fears and attacks. These are often followed by a twist, using the amazing results to once again illustrate the necessity of cracking down on Bingxin International and even Yike.
However, this argument is not new. Despite the continued lack of concrete actions, Yike's stock price was still enthusiastically pushed up due to its excellent performance.
On February 25, Yike Company, which had received many praises and attacks, announced again that it plans to split its shares at a ratio of 1:5 on March 20. For those registered as of the closing of the stock market on March 13, 2015,
All Yike shareholders will receive 4 additional shares for every share they hold on the registration date, and adjusted stock trading will begin on the 20th.
Generally speaking, stock splits help attract investors, but too high a price may turn away some potential investors.
This news, coupled with Yike's beautiful financial report, once again caused the company's stock price to rise steadily.
On February 26, Yike's first post-year high-level meeting had a very good atmosphere due to the stock price performance in the past few days.
The year's plan begins in spring. As the leader, Fang Zhuo personally presided over the meeting and first announced an important trend. Yike will soon launch a secondary listing in Xiangjiang and is expected to complete the listing in the middle of the year.
As soon as Yike hit a new high on Nasdaq, it confirmed its secondary listing. The message conveyed by this decision is obviously that Mr. Fang is reducing the risk of future shocks.
Just after Fang Zhuo announced such news, the New Year mood that was still more or less present in the conference room disappeared.
Huaxia President Liu Qiangdong observed the expressions of his colleagues and said: "Many public opinions in the United States seem to be very unhappy with our performance. The source of uncertainty in the global market lies there. We must do this well within the year." A piece of preparation for loss.”
European President Pan Ben saw someone breaking the silence and said: "It is a good thing to be listed in Hong Kong. If we prepare for the worst, our products actually still have a lot of room for development in the world. However, in the past, they were not as good as those in the United States and Europe. Such a market is easy to build.”
He continued: "We can still do more investment and maintenance in the European market this year. Even if Washington requests it, the European market will still be relatively stable from this year to next year."
U.S. President Schroeder attended the meeting online. He heard the speeches of his two colleagues, but just remained silent. The company's stock price is indeed rising, but the public opinion it brings is also rising.
People in the United States can feel the atmosphere of the United States far better than here in Shanghai, and the release of this financial report is even more intense.
However, he spoke after a moment: "No matter what, the U.S. market is worth fighting for. If we are really required to cut off the cooperative relationship with Ice Core International, I think the manufacturing processes of Samsung and Taiji are worth considering."
Schroeder fulfilled his duties and only persuaded from the perspective of "manufacturing technology". From the perspective of a professional manager, this is undoubtedly the best way to resolve potential conflicts between Yike and the authorities.
But he also knew that Yike's business was not just about Yike.
"Yes, Schroeder is right, you still have to fight for what should be fought for." Fang Zhuo did not take a tough stance, "Whether it is the United States, Europe or other markets, Yike must fight for what should be fought for and maintained."
He paused and then said: "Especially, Yike has very good relationships in the European market. We have important investments in Germany and France, two major countries, and we also invest a lot in public relations. The future is still an important part of our planning. piece."
Yike's investment in the European market has continued to increase in the past two years. It can also be seen from the just-released Q4 financial report that Europe has the largest increase in revenue among all markets.
As Fang Zhuo said, Yike has research centers in Germany and France, and Bingxin has built and operated two wafer fabs in the two countries. It also does a lot of public relations. In fact, Yike’s board of directors has a French executive member with deep public relations resources.
When Schroeder heard Mr. Fang's response, he was a little confused for a while whether this would be a real change in Mr. Fang's attitude. After all, according to Yike's current size and prospects, if this conflict can be resolved, this The world's number one mobile phone brand will definitely bring greater benefits.
Fang Zhuo didn't talk much about the risks arising from the secondary listing. He basically did everything he could. The detonator is not in his hands now. He just needs to wait for changes.
The first thing is that the briefing is over, and the second thing is the tram project approval matter that was discussed many times at the general office years ago.
Fang Zhuo still has not made a decision today, but both Qi He and Liu Qiangdong and others feel that the boss is gradually leaning towards the establishment of a complete vehicle project because he is expanding the scope of discussions again and again.
Yike had a key transformation, which was from music players to smartphones, and it became the world's number one mobile phone brand. Now, is this the moment of its second transformation?
No one dares to make such a conclusion easily.
Including Yu Hong and Zhang Yaqin, at this moment, they are more tolerant of voices from different positions and are willing to discuss the future development direction together.
Zhang Yaqin took Yike's first transformation as an example: "Yike originally chose to make smartphones, and the mobile phone market was also a red ocean in the traditional sense. However, Yike reshaped it with its intelligent system. Now what we have in front of us is the same.
Similar to before, the automotive industry is a red ocean in the traditional sense, but we also have the opportunity to reinvent it."
"I don't think Yike needs to completely transform into an automobile company, but I think that the future automobile business can be an important part of Yike."
The president of EBG ended with these words at the end of the meeting.
Fang Zhuo did not express a clear opinion, but once again finalized a high-level meeting with such a discussion as the theme in three days.
However, in just two days, an official message from BIS disrupted his plan, and the host of the high-level meeting was also changed to Executive Vice President Yu Hong.
On the last day of February, Milicon BIS submitted a "Aramco Strict Selection" list, adding Ice Core International's name to the list, formally proposing to impose more stringent restrictions on this Eastern wafer manufacturing company.
