"Dare to price a music player at nearly 3,000 yuan!"
“I bought it today and took it apart for everyone to see if it’s worth the price!”
"Look at my magic weapon, screwdriver, plastic crowbar and melt gun."
"Let's measure the size first. It's 110*61*8mm. It's very compact and not heavy in your hand. Let me weigh it. Uh, it's 120g, which is about the weight of two eggs."
"Don't worry, don't worry, it's such an expensive thing, I have to study it before disassembling it, right? What if I can't put it back together?"
A post like this appeared on the Shuimu Tsinghua BBS forum two days after the launch of M1, and it quickly attracted the attention of netizens. Similarly, there were also people watching behind the poster.
The president's office was not suitable, and the workstations in the lobby were not very good either. The employees of the marketing department temporarily used computers and cameras to conduct a graphic live broadcast in the human resources department, with the eye-catching price + teardown in the title.
I don’t know why, but many male compatriots can enjoy watching this kind of things.
——It’s really small and looks good, but it’s too expensive!
——Rich man!!!
——Quick release, quick release!
"Our people can go online." Su Wei stood behind, thinking that she could ask people from the marketing department to respond online to create an atmosphere.
"You are stupid. Since you have attracted real users, let's take a look first." Fang Zhuo stopped him.
Su Wei said "Oh" and felt that her boss accepted different matters very quickly.
"OK, I tried it just now, and I can really listen to music. It meets the minimum requirements as a player, hahaha."
"Start dismantling now!"
"Oh, it's quite strong. After hard work, I was able to take it apart. Although the shell is made of metal, it's not heavy."
"Look, look, these parts, the logo on the power supply is ATL. Does anyone know which company this is?"
"This should be a storage disk, right? M1 claims to have 5G. Oh my god, 5G is actually integrated into such a small storage disk. Is this a hard drive? There is no logo on it."
"Hey, I used a crowbar to pry open the PCB motherboard. The logo was worn away. There is a letter Foxconn on the metal pin. Is it the Foxconn in Baodao?"
"Does anyone know the parts? The melter gun in my hand is already hungry!"
"Let's estimate how much money this thing can add up to."
The post on the BBS attracted more and more responses from people. Many people did not care about the music player, but were simply curious about what parts were found after dismantling the nearly 3,000 yuan item, and how much money the brand could make.
Because the markings on the parts have been worn off, there are very few replies about the manufacturer below the post.
When Fang Zhuo saw this, he said to Su Wei: "Let our people reveal one or two parts, but don't be too strict. Teacher Xu compared many manufacturers before and put together similar ones."
Su Wei took the order.
Soon, the suspected manufacturer of the controller chip appeared in the replies to the post, and the price was also given a slightly higher estimate.
The price of the controller chip that Yike obtained from the manufacturer was US$8 per piece, but the price given in the reply was US$11. Even though the difference was only a few US dollars, the cost of a single part increased by nearly 40%.
Fang Zhuo watched for a while and suddenly asked: "Oh, yes, Teacher Xiao Su, the press conference in the United States is at around 7 o'clock in the evening here. Do you want to watch it with me?"
Su Wei asked: "Is there a live broadcast?"
"Well, it doesn't seem like it does, but there should be information updated on its official website." Fang Zhuo said seriously.
Su Wei was a little puzzled: "Why do you care so much about Apple? I learned about it after listening to you. Doesn't it make computers? Can it make music players at a very advanced level?"
"Well, well, you have to watch it at night to find out." Fang Zhuo replied.
It stands to reason, it stands to reason, that the level of parts is all set here, and even if something made on this basis is ahead, it won't be too far ahead. But Jobs's name is so famous, who knows what he will come up with.
Fang Zhuo himself was not very technical, so he felt a little uneasy.
"Look, I have an appointment with someone for dinner tonight, and I have to interview two marketing people." Su Wei shook her head and refused, and sighed, "Domestic Internet companies are still going bankrupt one after another, and everyone is panicking."
When Fang Zhuo heard this, he calculated the time in his mind. From last year to now, the Internet's cold winter has almost begun to slowly pick up.
He said: "The company next door is actively recruiting technical talents. The situation will get better and better. When the sales of M1 and P1 increase, Yike will also have more room for operation."
"What to do?" Su Wei asked.
"Use money to make money." Fang Zhuo said with a smile.
At this moment, the employee who was posting looked up in shock and said: "Mr. Fang, netizens have already calculated a cost price of 3,000 yuan!"
The cost including tax is 2,100, and the price is 2,899. Netizens looked at the disassembled parts and helped calculate the 3,000 yuan...
Yike does charity and loses 100 yuan for every unit sold...
Invite people all over the country to listen to music?
Fang Zhuo couldn't laugh or cry: "This is a bit outrageous."
The employee added: "They are making a noise!"
"The more the truth is argued, the clearer it becomes, and the posts become more noisy and popular. Let them argue." Fang Zhuo waved his hand.
After a while, the staff reported: "Mr. Fang, they started scolding Yike..."
"Why?"
"Because we have worn off the part markings, it is difficult for them to accurately estimate the cost. They feel that Yike is too slippery and unauthentic!"
Fang Zhuo: "...You can continue to work. You can reduce the price appropriately. It would be ridiculous if the cost is higher than the selling price."
He turned and left Su Wei's personnel office. The effect of this kind of post was really good. You might consider doing more of it. Internet marketing can indeed bring extraordinary communication effects.
Fang Zhuo returned to the President's Office and opened Apple's website. The time of the press conference was listed on it. Due to the time difference, it was at 7:30 pm in China.
In other words, Yike's M1 will face a hard-core test on the same track, and a top student will enter the venue seven hours later.
Considering that Apple has better technology accumulation and more talent and funds, Fang Zhuo feels that M1 can be accepted as long as it is not left behind too much.
Boom, boom, boom.
"Brother, it's time to eat." Zhao Suqi knocked on the door and came in, still carrying a lunch box in his hand.
"Are you going to come here by yourself?" Fang Zhuo's thinking was interrupted.
"My mother and my aunt sent me downstairs before we went to buy clothes for my grandma and the others. They said they would take them back when they went back in two days." Zhao Suqi opened the lunch box with a smile, "My aunt posted the cake, you
It’s been a long time since you’ve had it, right?”
Fang Zhuo stood up and helped his sister's slightly crooked hat, and said: "It's been a long time, hey, I'll work hard for a few years, and then I will retire and take you to travel all over the world."
"How many years? I'm still thinking about coming to the company after studying. I can't do anything else and help you sort out the documents at the head office." Zhao Suqi had already discussed with his mother yesterday and would stay and study in Shanghai after a period of recuperation.
Fang Zhuo smiled: "How can I set this timetable? In fact, I think you have college experience and you will not regret it if you learn more knowledge. If you really want to start working now, there is no position."
Zhao Suqi placed the lunch box, picked up his own, and asked curiously: "What position?"
"Yike will slowly sign some domestic singers as endorsements. These things are quite simple, it's not impossible to do." Fang Zhuo changed the topic, "But you have to recover your body. Anyway, you have this time, so you should study.
"
Zhao Suqi took a mouthful of food, thought for a while, and asked: "Brother, you signed Jay Chou, does he enunciate clearly when he speaks?"
"...Clear." Fang Zhuo suppressed a smile, "I will ask you for an autograph next time I have a chance."
As the brother and sister chatted, the time in the lower right corner of the computer screen jumped to one o'clock, and there were only six and a half hours left before Apple's press conference.
