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041 Aggressive

  The final part of the first plenary meeting was a joy.

 Financial Guanjin talked about wages, commissions, subsidies, and bonuses. They are very, very generous. The company was very generous in this regard in China. Fang Zhuo knew what everyone wanted most.

 At noon, the meeting ended. Fang Zhuo had already booked a restaurant in Chinatown and invited everyone to have a lively dinner together.

 At night, Fang Zhuo called Pan Ben, Guan Jin, and Qi He into the room and continued to talk about channel strategy.

 It is a time-consuming and laborious choice for Yike to make efforts to build terminal channels. Simply relying on the current team model will definitely not work, which also means that the classification here must be transformed.

 At the same time, the use and kneading of manpower must also be measured.

 The four of them chatted for a long time, and Qi He explained in detail what he had observed.

Fang Zhuo feels that it is necessary for the team to have a thorough feedback on this before the year, but he has a vague tendency in his heart. In the medium and long term, it is more beneficial to create such a channel.

 As for Kroger, its channels have brought immediate results and have already opened up a corner of the US market for Yike.

 Shopping malls and terminals are not opposed to each other, but they are indeed tendencies, and the latter requires a lot of effort.

Fang Zhuo waited for the three people to leave and then thought about it for a long time. At three o'clock in the morning, he calculated the time. It was evening in China, so he called Xiong Xiaoge from IDG China.

 Brother Xiong is a shareholder of the company. How can we not discuss with shareholders when considering channel strategy?

Fang Zhuo discussed the current situation, future risks, and strategic considerations with Xiong Xiaoge.

This chat lasted for two hours. Xiong Xiaoge supported the tilting terminal style of play in principle, believing that it would be more dynamic.

 At the end, he asked about IDG’s contacts in the United States.

"I went to Mr. Miller," Fang Zhuo said in conclusion, "He asked Yike to release more equity in this round, and I'm not very satisfied with his valuation. We'll talk about it after the year. Look, iMu Private will be launched in the United States by then."

Xiong Xiaoge pondered for a while, feeling that his position was more sensitive, so he planned to wait for Fang Zhuo to have a face-to-face chat after he returned to China. He asked a side question: "What about China, will iMu be launched at the same time?"

"It will go online, but it will not be a key development, because it is difficult to develop for the time being." Fang Zhuo told the truth, "It is estimated that there will be a considerable number of users, but it is difficult to develop too much, and many domestic functions are For example, iPods have the function of ripping CDs into mp3 format, which is almost unavailable in China.”

He continued to make a judgment: "Music copyright is bound to be getting tighter in the United States, while it is getting looser in China. The development stages of the two sides are different, so it is not good to apply it."

Xiong Xiaoge asked a question: "If Yike wants to be listed on Nasdaq, there will inevitably be explanations about the domestic copyright business. Are you considering how to deal with it?"

“I can also go to Xiangjiang to go public.” Fang Zhuo replied.

Xiong Xiaoge did not expect such a response: “There is still better room for listing on Nasdaq.”

Fang Zhuo agreed with this and did not talk much about this matter.

 It was already past five o'clock in the morning when the call ended, and it was almost dawn.

Fang Zhuo walked to the window and opened the curtains, lit a cigarette, and thought about the next development of Yike. The 512M of P1 is almost the storage bottom line acceptable to the US market, and there is still more room to match the price.

As for the M1, Toshiba has given a technical update. The 10G version of the micro hard drive has been commercialized on a large scale. In other words, the M1, which was only three months old, has received a technological upgrade and can be upgraded from 5G to 10G.

 Correspondingly, the cost has also increased to a certain extent. A 5G hard drive costs US$75 per piece, and the quoted price for 10G is US$135.

This kind of rising tide lifts all boats is easy for consumers to understand, not to mention that even if the price of the 10G version of M1 increases, it will not exceed the price of the 5G version of Ipod.

 It’s just that behind this hard drive storage upgrade is undoubtedly the rapid development of technology.

Similarly, the flash memory technology used by P1 and J1 will definitely not be satisfied with the value of 512M, and there will definitely be greater prospects in the future.

Fang Zhuo finished smoking one cigarette and lit another. He considered the issues of the upstream industry chain rather aimlessly. M1 and P1, or in other words, Yike is now more engaged in hardware integration, and the threshold is extremely low.

Music management software can be regarded as a moat for brands, but this moat in China will not have much effect.

If we can expand upstream, Yike will be able to do more with ease.

 Those who do not plan for the overall situation are not enough to plan for a region.

Fang Zhuo made a plan in his heart, and the night passed...

The sky was getting brighter before I knew it. The president wanted to catch up on some sleep, but he received a call from IDG Miller. The other party made an appointment to talk about Yike's Series A financing in the morning.

 This is already the third time that Fang Zhuo and Miller have met in New York.

 For half a day, when Fang Zhuo said that Yike felt painful about the conditions offered by IDG America, Miller could almost detect the pain on the face of the young president.

 This made him reflect that his conditions were indeed a bit harsh, but a company from China was in need of funds and resources. If it was not harsh now, when would it be harsh?

There was no substantive progress in this meeting. It was just an appointment to review the development of business and market together after the Chinese Lunar New Year.

 At the same time, Miller also provided news about a competitor. Apple internally announced that Ipod sales since its launch were 170,000 units.

 This figure is a bit beyond Fang Zhuo's expectation. Simply relying on the niche system of OSX, Ipod has actually sold 170,000 units. Moreover, based on the hardware price estimate, the net profit of an Ipod is almost three times that of M1.

“Yike needs a faster layout.” Miller gave a hint of advice before leaving.

Fang Zhuo's sleepiness was mixed with thinking, and his mood was quite complicated. It seemed that Yike should be more radical. Although M1's 15W and P1's 6.3W were already considered milestones for a small business, the biggest competitor had not yet carried out the test.

Strategic Realignment.

That also means they don’t feel threatened by similar products.

 The indifference of opponents proves that more efforts are needed.

Fang Zhuo drank a cup of black coffee, thought over and over again and then called the country. On the one hand, he told them about the itinerary, and on the other hand, he asked the company to prepare some equity pledge financing procedures.

The U.S. market deserves a more radical use of funds and product layout. Although Miller has his own intentions, he is right to speed up the layout.

 Finally, Fang Zhuo and marketing director Yu Hong got angry and asked to set aside profits from about 10,000 machines to lend money to the newly established Yike Investment.

 This money will be used as a small attempt by Yike Investment in China. The first target is Sina Company, which is opening up the way for domestic Internet companies to go public in the United States.

Of course the money is not much, it is just an outpost.


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