Fang Zhuo's judgment on Changhong's situation was based on the information he currently knew and a slight simulation of Ni Runfeng's angle.
Ni Runfeng was assigned to the then-Changhong TV Factory after graduating in 1967. After working there for 18 years, he became the director. After taking power for more than ten years, he successfully made Changhong, which had assets of 30 to 40 million yuan, a market value of 58 billion yuan.
Challenge foreign brands, start a price war, become the king of color TVs, and gain the right to speak in the industry.
This is Hong, a senior Sichuan official led by Ni Runfeng.
However, as the chairman and president of a listed company, Ni Runfeng's current salary is an annual salary of 200,000 plus more than 20,000 shares of Changhong stock.
For comparison, Li Dongsheng of TCL, a similar company, successfully conducted a management buyout and was worth 1.2 billion.
Fang Zhuo often saw discussions about the restructuring of state-owned enterprises when reading newspapers during this period, but he had nothing to do with these, so he didn't pay too much attention. He didn't expect to meet a person involved on his way to the capital.
However, judging from Ni Runfeng's worry, his restructuring path is on the verge of failure.
Fang Zhuo is almost certain that Ni Runfeng will end up with a regret at best, and at worst, he may have to stay there for a few years.
He has no intention of getting involved in today's sensitive topic of restructuring, but for the sake of his children, he has to worry more about the future market.
Chips are not a key component of color TVs. The most important part of TVs at present is color tubes. The color tube war initiated by Changhong in the past two years was a strategic mistake, which also led to its decline in the past two years.
In addition, Changhong's current foreign trade distribution with the American APEX company, as well as the foreseeable management shock, I am afraid these are important reasons for Changhong's decline.
But even if Changhong is lonely, it still has to go through a process. The chip production capacity it needs in a year can keep the ice core production line fully loaded for a month or two.
If we find a few more end customers like this, Newborn Calf Ice Core can easily gain a foothold.
Although Fang Zhuo is now in the stage of preparing to build a "calf", he doesn't mind considering the relevant markets in advance. It may not be easy for Bingxin to compete honestly for upstream and downstream orders from Philips, MediaTek and other companies.
It’s not impossible to convince upstream manufacturers to change their tune based on Yike’s future product growth alone. It’s not that there’s no chance, it’s indeed a bit difficult.
Therefore, if you have many friends, let’s work together in the industry chain and plan your own production capacity first. This will make it easier for you to gain a foothold in the future market and then develop.
Take one step and see three steps.
Those who do not plan for the overall situation cannot plan for one area.
It was already late at night in the capital, and Fang Zhuo was still thinking about Changhong's various situations.
"Mr. Fang, you have to meet with the leader tomorrow, so go to bed early."
Liang Mu was a little obsessed with the president's side view of Changhong. After a long discussion, he suddenly realized what was going on.
"Oh, okay, Teacher Liang, let's have a rest."
Fang Zhuo also came to his senses and asked Liang Mu to leave the room.
He finally sorted out the information on the ice core project, thought about it again and made a few phone calls, intending to get more information to see the full story of Changhong.
A key point in this matter lies in the US company APEX. It just so happens that New York has different methods to obtain information about this company.
After the call to New York ended, Fang Zhuo hesitated and called Liu Yangyang again, asking her to check the changes in leadership positions in Sichuan Province in recent years to see if there were any more clues.
Fang Zhuo guessed that he would have to wait until the next day to see the new news. Unexpectedly, he received a call from Liu Yangyang at three o'clock in the middle of the night when he was sleeping soundly.
Well, this is important or not.
It's just a flower after working hard and staying up late.
"Well, okay, I understand. You go to bed early and you can sleep in tomorrow to catch up on your sleep."
Fang Zhuo yawned and asked the other end of the phone, having a higher level connection with Changhong Ni Runfeng's actions.
Changhong's peak period was in the 1990s, and a leader who had been working in Sichuan Province for a long time left Sichuan Province in 1999 and came to the capital to serve as the deputy director of the Economic Reform Office. His department was responsible for the research of enterprise reform.
.
This term ended this year, that is, in the first half of 2003.
Ni Runfeng asked Changhong to develop overseas markets starting from the end of 2001. This year, the media also began to expose the overseas situation.
Fang Zhuo saw that the timing matched well. He wondered if this was what Ni Runfeng relied on for his bold attempt. But since that person had changed his position, he probably wouldn't be able to take care of Changhong's restructuring.
The leaders above have basically retired, and the local government is definitely not willing to sit back and let it go. Changhong's industry is facing severe competition, and the foreign dealers it cooperates with are vaguely unable to control it...
Mr. Ni is facing a dead end.
Fang Zhuo outlined the situation for Ni Runfeng and estimated that if this situation continued, he would really be close to resigning.
However, if there was really no will from the leaders above, Fang Zhuo felt relieved, and after weighing it again, he felt that it was not unreasonable to place an OEM order for a chip.
After thinking for a long time, I fell asleep again.
At dawn, the call from New York came again. The Anliang Society in Chinatown received a rare call from Mr. Fang. They checked the APEX company very efficiently and unearthed an extremely relevant piece of news.
One of the current directors of APEX, a company founded by Chinese Ji Longfen, is Ni Runfeng’s daughter.
In this way, the chain becomes clearer.
At half past five in the morning, after dryly reporting the information on the phone from New York, Fan Xiong suddenly asked.
"Mr. Fang, our people have found the location of Ji. Do you want to control him now? We can make him very honest."
Fang Zhuo: "..."
He said angrily: "What are you thinking? Am I not a serious businessman? Are you not a serious chamber of commerce? What do you want to do?"
Fan Xiong thought to himself, I don’t know if you are serious or not, but I am not serious anyway.
He asked: "Mr. Fang, then we don't have to worry about this company?"
"That's not necessary. Check the news more to see if there is any illegal activity." Fang Zhuo replied.
Fan Xiong agreed.
The next moment, seeing that Mr. Fang had nothing else to explain, he asked eagerly about his son's situation in Yike.
Fang Zhuo almost forgot about this. He almost didn't remember that Fan Xiong's son was named Fan Yuanzhi. He was thrown into Yike's supply chain to work with Director Sun Qi.
"Your son is very practical, but he still needs to be sharpened."
The young president made a general evaluation and planned to ask Sun Qi to give a detailed evaluation and send it to Fan Xiong after returning to Shanghai.
When the phone call ended, it was getting dark.
Fang Zhuo had no intention of sleeping anymore. He reviewed the Changhong Ni Runfeng incident together with the new news and came up with some ideas. Then he put this matter in his mind and first dealt with the report on the ice core project.
The time mentioned by the leader's secretary is 9:30 in the morning, but people must go there in advance and cannot let the senior leaders wait for them.
At half past eight, after having a simple breakfast and taking a cold shower, Fang Zhuo arrived at the department office with his people.
In order to run through the project policy on this trip, Fang Zhuo prepared a lot of materials, including the industry and industry analysis drafted by Qiu Ciyun, the division of labor in the global industry chain written by Fang Zhuo himself, the summary of international capital contacts, etc.
Anhui Province actually promised to seek more preferential policies from the higher authorities, but Fang Zhuo felt that he could have a greater effect if he met with the leaders and stated the excellent development opportunities in person.
At half past nine, Fang Zhuo and his team met with the senior leader, and the secretary put the materials on his desk.
The big leader was very kind and unexpectedly said first: "Fang Zhuo, I've heard about you. Well, you have dark circles under your eyes because you've been working on this semiconductor recently."
This dark circle...can actually be explained.
Fang Zhuo wanted to answer, "I have a bad reputation," but he hesitated for a second and then said calmly: "I hope the leader will hear about my good reputation. As for running around, that's what I should do."
The big leader laughed loudly: "I heard that you poached people with high salaries and destroyed the stable environment of the industry. Of course, the rest of your reputation is pretty good."
Fang Zhuo did not expect that such a small matter of recruiting people could reach the ears of such a leader. He explained: "The semiconductor industry is so short of people that we have no choice. In fact, it is not only for the domestic market, but also for Japan, South Korea, Singapore, and Taiwan.
We are still in contact, and more of them will have to wait for our projects to be settled concretely."
"Have you decided where to go? Luzhou or Yangcheng?" The senior leader opened the materials and asked while reading.
"Luzhou." Fang Zhuo gave an accurate answer.
"Is it because of HKUST? I heard that HKUST has been quite active recently." The senior leader knew more than expected, and even mentioned HKUST's external contacts, "What kind of international exchanges do they want to do, it's just for you.
Project?"
"It's an important reason, but the most important thing is the road." Fang Zhuo did not forget to mention the scene when he first arrived in Luzhou.
The big leader asked strangely: "Road?"
Fang Zhuoyan briefly and comprehensively talked about the sincerity he felt during his first round of city inspection and polite trip to Luzhou.
After hearing this, the leader was silent for a few seconds and sighed: "It is indeed not easy. I hope you can complement each other with Anhui Province and jointly contribute to our domestic semiconductor industry."
He paused and continued: "The investment in the wafer fab project is very large. This financing alone is not the end. Have you measured the subsequent funds?"
"I have a lot of dealings with investment institutions. On the one hand, I have confidence in this, and on the other hand, I also believe that the performance of the fab itself can attract more active investment." Fang Zhuo said calmly.
I don't know if it was an illusion, but the big leader seemed to have a subtle glance.
The office became quiet, and for a while there was only the sound of flipping through materials.
After a while, the big leader asked: "Did you write this article on the division of labor in the global industrial chain yourself?"
As expected of a great leader, he has great vision.
Fang Zhuo nodded and said, "Yes, it's my analysis of the semiconductor industry."
The senior leader quickly read it again and praised: "It's well written."
"I hope to seize the current opportunities and develop more. In the past few years, it has become easier for us to purchase equipment from internationally. I'm afraid there won't be such an environment again in the next few years." Fang Zhuo said calmly,
"In this regard, SMIC has made a good start."
The big leader nodded slightly and looked over Qiu Ciyun's industry and industry analysis again.
After reading it, he did not speak, but instead made a phone call.
After a while, another leader walked into the office.
The two discussed for a while, and then the leader went out.
"This project of yours is good, and the site selection in Luzhou and the University of Science and Technology has great potential, but I still have some small problems." The big leader smiled, took a sip of tea, and gave a preliminary attitude.
Fang Zhuo was quite calm, and all the materials and information in his mind were in order.
The meeting started at 9:30 and was scheduled to end at 11:30. This two-hour schedule is quite long for a big leader of this level in the department.
However, the end date has been postponed.
It was not until 1:30 in the afternoon that Fang Zhuo and his team left the leadership office and ended the meeting.
Although he said he was not nervous and felt calm, Fang Zhuo still found sweat on his back when he walked out of the office.
"Eat, eat, let's go eat first." Fang Zhuo greeted his team members and breathed a sigh of relief. From his own feeling, the meeting was quite effective.
The only regret is that I didn’t take care of lunch at noon.
Fang Zhuo got into the car and refused the assistant's request. He leaned on his seat and reviewed the entire meeting, carefully recalling any omissions.
In view of the friendly attitude of the big leader, if there is anything that needs to be added, you can quickly tell the leader’s secretary.
After walking leisurely for half the way, Fang Zhuo didn't feel anything was wrong. He took out his cell phone and called Mr. Xiong Xiaoge, the president of IDG's China Region without hesitation.
As a partner with whom we have always had a good relationship, it is necessary to share the benefits of today’s trip to Beijing to meet with the senior leaders of the ministry.
"Old Xiong, I'm in the capital, why don't you fulfill your duties as a landlord tonight?"
Xiong Xiaoge said angrily: "Come, come here, there is a road to heaven, but you don't want to take it, but you come to me to entertain me. Come, come quickly."
Fang Zhuo threw out good news to offset the murderous intention: "I met with the big boss in the morning and talked about the ice core project. It was originally 2 hours, but ended up chatting for 4 hours. The boss is very supportive of us. Old Xiong, we are so happy."
Xiong Xiaoge pondered: "What do you and the leader say?"
"Three words to get the leadership to support me in building a factory in Luzhou." Fang Zhuo said proudly.
Xiong Xiaoge complained: "Does it take four hours to say three sentences?"
"I said three sentences before, but the rest of the time is spent explaining to the leader why IDG voted for me." Fang Zhuo jokingly got to the point.
Xiong Xiaoge said coldly: "IDG didn't vote for you."
"If there is a chance, there is no rush. I think IDG can investigate and investigate. DCM has already signed an agreement. I will wait for Beijing to provide policies and urge them to pay when I return." Fang Zhuo said with a smile.
"IDG will not invest anyway." Xiong Xiaoge emphasized again.
Fang Zhuo was displeased: "Old Xiong, don't be biased against me. Is DCM stupid? Goldman Sachs and Deutsche Bank are ambiguously waiting and watching, but why are they waiting and watching instead of rejecting it directly? There are opportunities in this industry.
, this project is profitable, and I will not spend so much money on failure."
"Furthermore, even if I have certain predictions about SMIC, there is still hope for this industry as a whole."
Xiong Xiaoge said calmly: "I'm afraid you'll do something you know you can't do."
Fang Zhuo: "..."
There was silence for a few seconds on the phone.
Fang Zhuo put it another way: "Okay, I will take it as your compliment. Let's put it this way, even if it is really impossible to do anything, IDG will not die alone. There are also Deutsche Bank, Goldman Sachs, DCM or more."
The investment institutions are with you, which one of them is not famous?"
