A dinner party took a small turn and then ran in a strange direction.
Finally, Ning Junxia, President of Jinxin Capital, who has been quite prominent in the investment industry in the past two years, initially accepted Mr. Fang's invitation and was willing to have further detailed discussions on Tesco's first round of financing.
Ning Junxia came here for Dangdang shares, but she really didn’t expect that it would turn out to be Liaodang’s competitor, Tesco.
Push the cup and change the cup, and discuss with each other.
He felt that Mr. Fang really lived up to his reputation. His observations and judgments on the e-commerce market were very eloquent, and he was very insightful when comparing domestic and foreign companies.
Ning Junxia was secretly impressed, but she also felt a little resentful of meeting him so late as he was drunk and drunk.
At ten o'clock in the evening, the dinner ended.
Both parties exchanged warm greetings and said goodbye.
Fang Zhuo was driven here by his secretary as a driver today. Before getting in the car, he asked: "Xiao Liu, have you drank?"
"No, no, Mr. Fang." Secretary Liu Zonghong replied quickly, "I remember what Mr. Fang said, don't drink when driving, and don't drive after drinking."
Fang Zhuo nodded slightly, and just as he was about to sit in the back seat, he changed his mind, turned half a circle, and got into the passenger seat, intending to take a look at the night view of Shanghai.
Secretary Liu drove for a while. Seeing that his boss was in a good mood, he couldn't help but ask: "Mr. Fang, why do you think these investors have to ask this question?"
Today is the third day of dinner.
He also watched three shows in a row and thought it was so strange. Every investment institution's boss would ask the boss what he believed in.
As a result, the boss believed in him without exception, and then introduced Yigou in a programmed manner.
Especially, today's performance is almost as if it has been rehearsed. Yes, one family has really rehearsed, and the other has really not rehearsed.
"Investors are all smart people who like to calculate this and that. Dangdang is indeed good. This kind of 'good' is not to compare it to Amazon in the United States, but as a book e-commerce company, it is really good."
There is room for growth." Fang Zhuo blew the evening breeze and said casually, "The book e-commerce market will not be said to be tens of billions in a few years, but there will always be billions online."
He smiled and said: "It's me, oh, no need to change, I really voted, it's just that I encountered special circumstances now."
Liu Zonghong was deeply impressed and said sincerely: "Mr. Fang, I think you really know these people well."
"That's out of the question. After all, we can only talk if we have common interests." Fang Zhuo lit a cigarette, "What about these people today, or rather, these venture capital people, to use an inappropriate analogy, different venture capital
Investment is like different departments in our company. What I have to do is to weigh the different demands and put people and money in the right position to form a synergy."
He was very talkative tonight and continued: "During this process, some departments were unable to understand and view my requests and actions well. I have to understand and help them, and I have to tolerate their misunderstandings about me.
"
Liu Zonghong admired him and said: "Mr. Fang, you are very tolerant."
Fang Zhuo flicked the ashes of his cigarette and said: "This is how life and work are, they give in to each other."
Liu Zonghong couldn't take pictures anymore.
He drove silently for a while and finally asked: "Mr. Fang, how does Mr. Ning compare today to the previous two days? He seems to be quite famous in the industry in the past two years."
Fang Zhuo thought of his old friend who was not easy to impress now, and shook his head slightly: "Just an ordinary thing."
No coincidence.
Just as Fang Zhuo was riding home, IDG President Xiong Xiaoge also received a call from his colleague. It was Yan Honglin, the president of Zhixin Investment.
"Mr. Xiong, a friend introduced me to Mr. Fang's Dangdang equity. I heard that you are very familiar with him. Can you recommend me?"
The domestic investment industry has developed greatly in the past two years, with both own funds in the market and funds coming in from the outside.
According to Xiong Xiaoge, Zhixin Investment refers to money in the domestic market.
He considered that it was not easy for Mr. Yan to make and invest money, so he declined: "Mr. Yan, Dangdang's matter is more complicated, and there may be no results in a while. As for Mr. Fang's intention to sell, I suggest...
"
Yan Honglin waited for a few seconds and saw nothing more, so he asked: "What does Mr. Xiong suggest?"
Xiong Xiaoge said seriously: "Don't respond, don't respond."
"Hey, Mr. Xiong, you're so serious that I'm shocked. Could it be that Dangdang and Mr. Fang teamed up to pull this off?" Yan Honglin said with a smile.
"That's not the case." Xiong Xiaoge replied.
Yan Honglin exchanged a few pleasantries and hung up the phone.
Then, he complained to the vice president next to him with some dissatisfaction: "This Mr. Xiong, forget it if you don't recommend him, but don't respond at all. I dare him to eat and drink enough, and I don't want to leave any for the brothers."
"I would like to go to Shencheng and have a look. See what kind of tricks there are! See how Dangdang can set prices and how complicated it is!"
Yan Honglin put his cell phone on the table and thought about how to get in touch with the richest man in the country.
Mr. Fang has built an e-commerce website of his own, and is having a good fight with Dangdang, so he needs to take advantage of this moment to see if there is room for improvement.
Time waits for no one, time waits for no one.
…
The competition between Dangdang and Tesco is fierce.
One time it’s this promotion, the other time it’s that promotion.
From time to time, the media interviews the publishing house, and reporters often approach people familiar with the matter.
On March 23, a very reliable news spread and appeared in the newspapers.
"Breaking news: Mr. Fang is selling Dangdang shares, but he has been unable to sell them!"
"Mr. Fang is in trouble when looking for a new buyer for his Dangdang shares!"
"If Dangdang shares are cold, Mr. Fang may suffer the consequences!"
Some people who had stood up due to Li Guoqing's bombardment couldn't help but feel happy when they saw such news. This is really called reaping the consequences! They obviously invested in others, but now they are engaging in homogeneous competition!
Fang Zhuo, Fang Zhuo, you also have today!
I'll pay you to death!
Just as this news was spreading, Hang Lung 23 held a meeting attended by several venture capital firms.
Fang Zhuo's old friends and new friends all arrived.
Yan Honglin from Zhixin Investment, Ning Junxia from Jinxin Capital, Xu Tubin from Tiankai Venture Capital, etc.
Altogether there are 9 in total.
The old and the new are mixed together, and it's fun.
Of course, Yan Honglin was a little cold towards Xiong Xiaoge.
This meeting was delivered by Tesco’s Chairman Fang Zhuo and President Su Wei. The content of the conversation was the prospects of Tesco’s projects and the book war ahead of them.
Those who came today are more inclined to invest, and they basically understand the introduction.
"The newcomer is not a good person, but apart from costing some money, based on our own internal evaluation, this competition is also a good thing."
"It not only builds popularity, but also tests the quality of the team."
"The online book business itself is not our focus. Its five-year and ten-year expectations are 5 billion and will definitely exceed 10 billion in our forecast. However, this is still too little for the entire e-commerce market.
.”
Fang Zhuo changed the subject: "However, if we don't pursue profits through books, the timing of this competition is not only not bad, but also good."
"Books are very standardized products, with convenient express delivery and logistics, and they don't require much after-sales service. They also have a foreseeable and sufficiently expanded user base, which is very good for the start-up of e-commerce."
"We already have the offline channel of Dazhong Electrical Appliances, but it is still a challenge for customers to build enough trust in us online."
"This group of people who are willing to buy books online can have a very high conversion rate to other products such as 3C electronics. This entry point combined with the overall publicity launched by us on Tesco is a 1+1 greater than 2 effect."
"Trust is always built step by step, and e-commerce is no exception."
Fang Zhuo talked a lot, his mouth was a little dry, so he picked up the tea cup and took two sips of tea.
At this time, Sui Sui came to apply and buy Dangdang shares. Yan Honglin, the president of Zhixin Investment, who was sitting in the conference room, smiled and said: "Mr. Fang, you don't need to say so much, I trust you."
"This is not a matter of trust or distrust. Project investment must be made clear." Fang Zhuo said seriously, "I know that friends here think that I, the so-called richest man in the Mainland, have a bad reputation, but e-commerce is indeed a
I am also walking on thin ice in new fields.”
Yan Honglin nodded slowly, this is Mr. Fang.
He looked at the president of IDG across from him, and he felt awkward. Did Mr. Fang know that Xiong Xiaoge was blocking other venture capital investors? This person kept saying that he would not allow others to respond, but he was sitting here with a thorn in his side.
Oh, don’t respond to Xiong Xiaoge.
Hey, sincere and sincere Mr. Fang.
Fang Zhuo drank half a cup of tea and made a key point: "Yike will inject the offline channel of Dazhong Electrical Appliances into Tesco as an asset. We believe that its existence can supplement the current customer trust. Dazhong Electrical Appliances will choose the location to open a store."
They are basically all key cities and are in line with Tesco’s current customer base.”
"At the same time, the after-sales service of Dazhong Electrical Appliances will also be a very strong guarantee."
"This channel is still very useful."
Xiong Xiaoge agreed with this. He went to negotiate the acquisition with him and said: "Although e-commerce is e-commerce, it does not need to adhere to the boundaries between online and offline. Tesco is good at adapting measures to local conditions."
Fang Zhuo nodded: "B2C itself needs to rely on offline conditions. The future expansion of the Dazhong Electrical Appliances channel will be guided by Tesco's needs. Our positioning of it is a good helper for Tesco's development."
Electrical appliance chains can be developed as the main business, and they can also be listed on the market, just like Suning and Gome, which are also very popular now.
However, its positioning in Tesco’s system is now clear.
"I want you to come here today. Firstly, we will talk about the development and prospects of Tesco and have a general discussion." Fang Zhuo said with a smile, "Secondly, doing B2C does cost hundreds of millions of dollars. You all are.
My sponsor."
Laughter erupted in the conference room.
This is the situation, but it is a bit ironic for the richest man in the Mainland to say this.
Ning Junxia, president of Jinxin Capital, asked: "Mr. Fang, how long do you think Tesco's money-burning competition will last?"
Fang Zhuo showed an optimistic smile and said: "In three years, I think it will look good."
Ning Junxia nodded.
Xiong Xiaoge glanced at Mr. Fang and said nothing.
The next step is to discuss the value injection of Yike, a large and medium-sized electrical appliance asset.
Dazhong Electrical Appliances was bought by Yikeshi. This investment needs to be treated with caution, as it will also involve major asset changes of the listed company.
However, Fang Zhuo had no intention of really coming to any conclusion today.
The actual first round of financing is planned to be officially launched after the competition between Tesco and Dangdang has come to an end.
The meeting lasted for a long time. Fang Zhuo and Su Wei answered investors' questions about the current situation of Tesco. They had some minor opinions, but overall they were able to reach a consensus.
Fang Zhuo also brought up the term "Eastern Amazon" and talked about something that was persuaded by IDG President Xiong Xiaoge.
At three o'clock in the afternoon, the meeting ended, and there was a dinner reception after a short break.
Fang Zhuo left Xiong Xiaoge behind, invited his old friend into his CEO's office, and handed him fragrant tea.
"Old Xiong, hey, Zhi Ling Dian, I haven't seen you for a while, why do you look so depressed?" Fang Zhuo wondered.
"I'm busy at work, unlike Mr. Fang, who looks radiant." Xiong Xiaoge said angrily.
Fang Zhuo shook his head and said: "Competing with Dangdang now puts me under a lot of pressure."
He asked again: "Do you have any trouble with that Yan Honglin? Why do I look at him a little awkwardly?"
Xiong Xiaoge said calmly: "Not very familiar."
Fang Zhuo said "Oh" and didn't care. He got down to business: "Old Xiong, you haven't been to Luzhou for a while. As a shareholder, you don't care and want to inspect."
"I don't understand anything, so what's the point of inspection? It's good news that the risk trial production has passed. I'm waiting for the mass production news." Xiong Xiaoge suddenly felt shocked when he said this, "Is there bad news now?"
"No, Mr. Qiu and the others are focused on improving the yield rate, but the funding for ice cores must also be considered." Fang Zhuo said seriously, "A production line is always a bit lonely."
Xiong Xiaoge asked: "Can its production capacity be fully reached now?"
"Part of it is that we look for it ourselves. In addition, if a leader calls me and is concerned about this, he will definitely provide support." Fang Zhuo said with a smile, "Bing Xin is registered after all."
Xiong Xiaoge nodded slightly, it can only be put into production, and the support in this regard must be considerable.
But he shook his head again: "The cycle time and investment of ice cores are quite large, and IDG is temporarily unable to invest. What I said on the phone was not an excuse."
"So, there are no other families." Fang Zhuo lowered his voice, "Let me say hello first and ask for your cooperation in the middle of the year."
Xiong Xiaoge looked at Mr. Fang.
Fang Zhuo asked strangely: "For the ice core, for the project, is there any problem?"
"No problem." Xiong Xiaoge was no longer afraid of being poked in the back.
Fang Zhuo knew that this was the old Xiong he knew.
Just as he was about to continue chatting about this important matter, the landline phone in the president's office rang.
Fang Zhuo reached out to take it and heard a slightly anxious report.
"Mr. Fang, ten publishing houses jointly accepted an interview and accused us of Tesco's promotions disrupting the market order!"
Fang Zhuo did not panic and asked: "Ten? Is it the publishing house that has signed a strategic cooperation agreement with Dangdang?"
"Yes, these are all ten."
Fang Zhuo said: "Okay, I got it, let's see the reaction of public opinion first."
Xiong Xiaoge asked: "What happened?"
Fang Zhuo talked about the matter, and before he could continue to comment on the publishing house and their actions behind the scenes, the landline rang again.
This time, his face was much more serious when he answered the phone.
Xiong Xiaoge asked with his eyes.
"The phone number of the publishing office." Fang Zhuoyan said concisely and concisely, "I want to make an appointment with Tesco and Dangdang."
