After repeated consideration, Fang Zhuo decided to provide Morningstar Semiconductor with financing for rapid development.
Whether it is for the right to speak in the production chain or market prospects, acquiring a reliable IC design company is a good choice for Bingxin.
This is also a common method used by enterprises to develop and grow.
Like Qualcomm, it has been making frequent moves in the past two years. Last year it acquired Berkana Wireless, a chip design company based in Silicon Valley, and this year it acquired WLAN technology provider Airgoworks. It is said that it is now discussing the acquisition of its Bluetooth assets with RFMD.
However, the most important task of Ice Core at present is to break through the process technology, and while maintaining a close cooperative relationship with Morningstar Semiconductor, it can take its time to lay out contacts.
Fang Zhuo called several investor friends one after another to discuss their investment intentions. Unexpectedly, Xiong Xiaoge turned out to be the most time-consuming one.
The most trouble-free person was Wang Fengyi. There was a noisy background there, and he didn't know if he was at the wine shop, but he kept saying "OK, OK, OK".
Even though the other party agreed to chat, Fang Zhuo actually felt like he was being perfunctory.
At around seven o'clock in the evening, when Su Wei finished her meeting on the 22nd floor, Fang Zhuo took the car home with her, still thinking about Morning Star on the way.
"President Fangda, what's wrong with you?" Su Wei noticed Mr. Fang's thoughtful look after connecting two phones in the car.
Fang Zhuo explained the matter simply.
Su Wei very much agrees with the method of boiling frogs in warm water: "Premium acquisitions at the current stage are definitely not advisable. Your ice core has made some progress, and Morningstar is a partner. Slowly follow the plan. In two years, you will be richer and develop better."
, there will be more room for discussion no matter what.”
Fang Zhuo said "hmm", thinking about the target shares for this financing.
"Oh yes, Liu Qiangdong is going to E-Gou Electric Appliances. What do you think the company said?" Su Wei smiled and mentioned the sound she heard by chance in the evening.
"Listen to your tone, will you be promoted or demoted?" Fang Zhuo said without thinking.
Su Wei nodded: "After a Double Eleven event, everyone has a deep understanding of the status of logistics and warehousing. At this time, Liu Qiangdong is moved. I may not know what this outside department will think."
"There's a lot of noise? I think he's quite happy with it." Fang Zhuo was a little surprised.
Su Wei smiled and said: "Just chatting, the company is developing very fast, and if there are any problems, they will only be minor ones."
"It should be considered relatively fair within our company. Let's see how the business is done." Fang Zhuo didn't think this was anything to talk about, but he felt that there was a new point in the Tesco product category. "eBay has basically stopped.
Taobao will have a big promotion in the first half of the year, and they will definitely be equally successful because they are bigger."
He continued: "If the main theme of domestic e-commerce last year was to compete with foreign giants, then this year it may be a competition between domestic peers. I looked at the data of Paipai.com, and it is much better than I imagined."
Su Wei understood the deeper meaning: "You mean, this year it is likely that there will no longer be such a clear competition for the track, but the development and competition of the entire e-commerce?"
Fang Zhuo showed a smile, that's what he meant.
Starting from the instigation of Dangdang at the end of 2004, Dangdang, Amazon, Taobao, and eBay were mainly fighting against each other. By the time Penguin launched Paipai and Yike launched Tesco, the overall situation was still divided into B2C and C2C.
But this year, with Dangdang seemingly determined to expand into all categories and Paipai further gaining traffic and experience, the e-commerce market is likely to be a horse-racing melee.
In this case, Tesco should not only stick to focusing on the 3C category of electrical appliances, but also consider how to face the unique Taobao.
"We have discussed Taobao's situation at meetings many times." Su Wei said seriously, "Taobao's GMV is very high, and the same promotion gets more traffic than us. Its categories are so rich that sometimes I can't stand it.
Don’t hesitate to take a look around.”
Fang Zhuo nodded.
Su Wei smiled and said: "But Taobao seems to have a very important problem. It is not easy to detect the authenticity of the products it sells."
Unlike Tesco, which purchases directly from manufacturers, the supply of goods on Taobao is a mixed bag, which is a shadow of its booming development.
"Well, I'm afraid this will be a problem that consumers are gradually worried about, and it is also where our electronic products can build confidence in consumers." Fang Zhuo said, "I have a suggestion that I don't know is correct or not, Weiwei, you
Let’s see if we can expand the cosmetics category this year.”
Su Wei smiled slightly: "I have made money from men, but I also want to make some money from women."
Most of Tesco’s user profiles are male, which is determined by its main categories, but the consumption potential of women cannot be ignored.
Su Wei has actually recently considered female users and gradually filtered out categories such as clothes and shoes, because B2C is really difficult to match the variety of C2C in this aspect, but cosmetics are different.
The popular categories of cosmetics are not as diverse as clothes. At the same time, there is also information opacity similar to electronic products.
If Tesco can build trust in this area, I believe it can segment a considerable number of female users and further broaden the user profile of the website.
But there are also problems here that are not easy to solve, such as the control of channels by first-line cosmetics brands.
Su Wei quickly listed the advantages and disadvantages in her mind, silently thinking about the feasibility of this category.
Soon, the car arrived home.
"We will discuss this matter when we work overtime on the weekend." Su Wei said after getting off the car, "There is still hope. Buy electronic products on Tesco and buy cosmetics on Tesco, and cultivate the consumption outlook of the two major groups."
She said and laughed: "Including consumption of milk powder and the like, it is also a growth point that can be considered. The opacity of prices and profits are similar."
Fang Zhuo said seriously: "The degree of strictness varies, so there is no need to rush."
"It feels like work will be very hard this year." Su Wei sighed slightly, but her eyes were bright.
"This year is a development year, as are several companies." More company affairs flashed through Fang Zhuo's mind, and he really needs to accumulate more strength this year.
Not to mention that the evening was a reward for Su Wei's expected hard work.
In the blink of an eye, in the afternoon of the next day, the administrative inspection team from Sichuan Province arrived at Hang Lung 23 as scheduled.
Fang Zhuo warmly received the group from Sichuan Province.
However, after some pleasantries, Director Yu Guoming, who was leading the team, smiled and pushed team member Zhao Yong out, and said quite bluntly: "Regarding the development of Changhong, Deputy Zhao would like to talk to Mr. Fang."
Fang Zhuo was a little surprised and motioned to Director Yu and Zhao Yong to go to the president's office together.
However, Yu Guoming smiled and shook his head slightly, and just said: "I'm going to visit Tesco downstairs first. Mr. Fang, in order to support you and Changhong's work, I bought a Changhong TV from Tesco during the Chinese New Year.
, it’s really a novel experience.”
Fang Zhuo laughed loudly and personally sent Director Yu and his team downstairs before returning to the CEO Office of Hang Lung 23.
Director Yu was a stepping stone and a bridge, but that was all.
Fang Zhuo had already made up his mind on the Changhong matter and had already declined Zhao Yong's invitation to go to Luzhou this time. Unexpectedly, his intention was so strong that he pushed the Sichuan team to come to Shanghai again.
"Mr. Fang, Changhong's development is changing with each passing day. This is something that was not seen in the past two years." Zhao Yong said sincerely, pretending to report on the work, "This can not but be said to be the result of its solid foundation for the LCD strategy."
"Mr. Fang, I used to think that Changhong should stick to the development of plasma, but with the verification of the development of the industry, I admire you and Mr. Ni's vision more and more."
"Whether it's our Fucheng district or me personally, we are all very pleased with Changhong's current situation and its progress amid the rapid development of e-commerce."
Zhao Yong's speech was slow and powerful. He mentioned not only the development strategy, but also his personal attitude and the cooperation between Changhong and Tesco.
Fang Zhuo was drinking tea while thinking about how to talk about this matter.
As the temporary head of Changhong who once replaced Lao Ni, Zhao Yong was also the local leader of Changhong. His visit was very... very low-profile and interesting.
After all, Fang Zhuo clearly had no position to say what happened to Changhong.
But considering that today's occasion was of a more personal nature and they had dealt with each other before, he decided to be more direct and didn't want to spend more time on this matter.
"Mr. Zhao." Fang Zhuo first framed his identity, "Logically speaking, I shouldn't say more about Changhong, but since you are here today, I think I can also talk about my views from a business perspective."
Even though it was Zhao Yong, he felt his heartbeat speeding up slightly as he listened attentively.
Fang Zhuo said directly: "I heard that Changhong intends to choose a president between you and Zhang Xuebin. From my perspective, there may be two reasons."
"First, past experience, Zhang Xuebin's performance at Skyworth was very good, and he made rapid progress after taking charge of Meiling. However, in the year when you were in charge of Changhong, it seemed that you were unable to stop Changhong's decline, and instead seemed a little impatient."
Lao Ni was once forced to resign due to the defeat in the CPT war, and Zhao Yong took over at that time.
Zhao Yong wanted to explain that it was because of internal and external problems.
Fang Zhuo directly tapped the table with his finger: "As the head of a company, you must have wrists. No matter what factors exist in the process, the final result is that your wrists fail to suppress the reforms you want to carry out."
Zhao Yong took a breath and could already hear the firmness of Mr. Fang's opinion.
He was not annoyed at all and asked: "Mr. Fang, do you think what Mr. Ni did is right?"
"Many times, the success or failure of an enterprise is determined by the success or failure of the hero." Fang Zhuo said, "Today, whether he is right or not does not have any impact? Mr. Zhao, do you want to talk to me about this after you go through so much trouble today?"
He said simply: "Since you asked that, I'll just say it, I don't think he is right."
So what? Then what?
Zhao Yong was speechless. Indeed, this was meaningless.
He was silent for a while and asked: "Mr. Fang, what's the second reason you just mentioned?"
"Second, Zhang Xuebin can fully invest in e-commerce, Mr. Zhao, can you?" Fang Zhuo almost put it on the table.
Zhao Yong wanted to say that she could do it, but faced Mr. Fang's gaze and didn't say it.
He spoke of two recent signals: "Because Zhang Xuebin can bet on e-commerce, there will be changes in Meiling and overseas channels? This is actually a lose-lose situation. Regardless of whether Zhang Xuebin can take over Changhong, he will continue to
With the autonomy over Meiling, Changhong will continue to provide technical support."
This is a promise.
Meiling will not lose its rights due to Mr. Ni's retirement, but will instead receive more technical support.
Fang Zhuo said calmly: "Zhang Xuebin is suspicious by nature in this regard. I have always criticized him for this, but I may not be able to change it for a while. Mr. Zhao, it's not a bad idea for everyone to be happy."
Zhao Yong suddenly felt a little frustrated when he heard the words "suspicious by nature" and said helplessly: "How could Mr. Fang trust Mr. Ni in the first place?"
Fang Zhuo recalled the chance encounter on the plane and replied: "Lao Ni and I talked about your plan to undergo surgery in office. It's not that we all deny it. It's just that we both feel that this is a matter of 'the right time, the right place and the right people'."
"I believe that Lao Ni may have good timing."
Zhao Yong was silent, he felt that his current situation might only occupy an advantage.
Fang Zhuo stood up: "Mr. Zhao, I'm glad to see you today. From the perspective of a loyal customer of Changhong, I'm still looking forward to its future development. That's all we'll talk about today."
Zhao Yong shook hands. This was not only a failure, but also a true glimpse of Mr. Fang's attitude.
Fang Zhuo sent Zhao Yong to the conference room, and then went downstairs to invite Director Yu up.
Considering that this person is also here today, he talked about the development of Meiling and Changhong from a more business perspective, which can be regarded as a legitimate reply.
Director Yu didn't say much, he just inspected the development of Yike and Tesco with great interest, and praised them repeatedly before leaving.
Judging from his attitude, it seems that he is not too involved in Changhong affairs.
After sending off the inspection team, Fang Zhuo told Lao Ni and Zhang Xuebin about the situation. Knowing that the final result would depend on the other party's balance.
Anyway, either Zhang Xuebin leads Meiling into battle lightly, or he goes one step further, and Lao Ni is considered a compensatory retirement for Changhong anyway.
Fang Zhuo didn't care about this matter as much as everyone thought, and he didn't have any mood swings or emotions. Instead, he postponed the meeting with Morningstar Semiconductor Marketing Director Wei Boyun while waiting for a result.
Since there is such a thing, and since Zhang Xuebin still maintains upward hope, let's see if Wei Boyun can talk about the development of Morning Star under favorable circumstances.
Once Zhang Xuebin takes over Changhong, he will bring two domestic manufacturers to cooperate with Morningstar, which can show more influence.
In mid-March, no more news came out from Changhong. Fang Zhuo had negotiated with several venture capital institutions and enthusiastically initially helped Morningstar select suitable investors.
On March 20th, the domestic Quora that Xiong Xiaoge had longed for finally went online. Fang Zhuo did not use the same company entity to set up and operate the website, but as soon as the website went online, he copied Lao Xiong’s investment answers.
Xiong Xiaoge was satisfied with this and asked a question in person: How would you evaluate Fang Zhuo, President of Yike?
However, to his surprise, this question actually attracted Huang Guangyu, the founder of Gome, and made Zhihu known to everyone in a strange way.
