The offline work of Xiaonei Network encountered unexpected circumstances, which both Wang Xing and Wang Gaofei felt needed to be taken seriously.
However, when the solution plan from Wang Gaofei was submitted to Wang Yan and he took it to talk to Mr. Fang face to face, neither of them was too shocked.
"It is true that offline promotion is blocked, but the main battlefield is still online. It is impossible for the school to censor what websites students use." Wang Yan commented, "But opponents not only make good use of traffic, but also add another level of advantage.
, indeed a bit..."
Wang Yan wanted to use a more emotional word to describe this behavior, but after thinking about Mr. Fang sitting in front of him, he just said: "It's a bit unexpected."
He asked: "Wang Gaofei wants to gather several sects to criticize the unfair competition on the other side. Mr. Fang, what do you think?"
Fang Zhuo thought for three seconds and said sincerely: "It's too annoying to do this offline. Wang Xing can't find anyone and Wang Gaofei can't handle it. Just call Zeng Liqing and say that this matter is too boring. Pengcheng
If you can do it like that, Shencheng can immediately follow the same example."
He added: "If Zeng Liqing is not happy, I will talk to Pony again. The main thing is that this matter is narrow and has little effect. What else can we do besides disgusting each other?"
Wang Yan nodded slightly, that's how he felt.
Xiaonei.com is no longer a start-up team. Penguin should also understand that this kind of competition method is difficult to have a positive effect on companies backed by giants. If they really want to compete, they should fight within a makeshift framework.
"Zhanzuo.com was acquired by the school, and 5Q.com moved closer to Penguin. It is difficult for other scattered small websites to make much difference." Wang Yan said, "But the issue that Wang Gaofei and Wang Xing argued about last time was the revenue of the project.
We still need to pay attention to it at a certain stage.”
At present, it seems that the domestic social network field is mainly dominated by two players: campus and QQ alumni. The latter has more intuitive blood transfusion, and the former’s funding may depend on Mr. Fang’s determination.
Wang Yan felt that Mr. Fang was quite determined.
So, in the foreseeable future, the school and alumni will each grow rapidly, and may have advantages and disadvantages, but neither can be killed at once, and both will also face the test of project revenue.
Considering this aspect, Wang Yan is quite interested in Penguin's operation.
Although QQ Space is similar to a blog, the revenue creation after combining it with its own traffic is really eye-catching.
Wang Yan agreed with the word "private domain" that Mr. Fang used when talking about this before. Now that Sina has invested in and supported the school network, he couldn't help but wonder whether he could learn from Penguin's operation experience.
After all, the campus network at the current stage has a private domain effect similar to QQ Space based on the campus ecology.
Faced with Mr. Wang's ideas, Fang Zhuo didn't say much: "Let's focus on scale first. For private domain gameplay, we can try interactive widgets based on this kind of interpersonal relationship. For example, QQ space does not start with advertising. When we get there,
You can also consider taking advantage of this interaction."
Such as stealing food, such as grabbing parking spaces.
These have worked wonders in socializing with acquaintances.
However, it is impossible for this miraculous effect not to be innovated by Penguin Micro.
This is also the most confusing place.
QQ alumni have a good time to enter the market now, and the school network has not established an effective user scale advantage at all.
Fang Zhuo looked at Wang Yan's thoughtful expression and then mentioned another thing that happened abroad: "Mr. Wang, in the past two months, an interesting business project appeared in San Francisco, which was to build SNS around text messages.
I think it’s quite interesting.”
Wang Yan waits for the next part, what’s so interesting about it?
"Nowadays, the number of mobile phone users is increasing, and phone calls and text messages are becoming more and more the link between everyone's close communication. Isn't this kind of project that focuses on text messages or mobile phones interesting?" Fang Zhuo said with a smile.
Wang Yan gave an example: "For example, Sina hotline?"
Sina Hotline's wireless value-added services have always provided very good revenue, which is precisely the development of mobile content.
"Sina Hotline is like a scaled-down version of the portal website that intercepts part of the content and then feeds it to users. It is still an area that Sina is familiar with, including blogs, and it also has media and elite attributes." Fang Zhuo said eloquently, "Blogs
Compared with the progress of the portal model, the portal is the website talking, the blog is letting a group of people participate, and the mobile terminal allows more and more people to come in. "
As of this May, the number of blog authors is 17.48 million, and the number of active bloggers is close to 7.7 million who update more than once a month. The number of blog readers exceeds 75 million, and the number of active readers exceeds 50 million.
Last year, "blog" was the hot word of the year. This year, even with the emergence of Xiaonei.com and QQ alumni, the strong growth of blogs has not stopped.
Wang Yan is satisfied with the development of the blog.
Previously, Mr. Fang came to Beijing to ask for a report on the blogging business. It seemed that he was as satisfied as himself at the time, but now it seems that he still has more ideas.
Website → one person → more more people.
This is not a change in the model on the PC, nor is it the similarities and differences between blogs and QQ space, but the development brought about by changes in communication media.
Seeing that Wang Yan was still thinking, Fang Zhuo sighed: "The development of technology can allow more and more people to speak out. From computers to mobile phones, we must seize the opportunities contained in this."
"I actually don't think it matters whether the first portal is the first or not. Focusing on future preparations is the right way."
However, when Wang Yan heard what Mr. Fang said, his thoughts changed.
Mr. Fang is in Beijing this time. What he wants to talk to Mr. Fang is not just about blogs, games, portals, and not just investment in the school network. The most important thing is to convey a small request from Sina management.
The development of Yiko's Yigou is in full swing.
Taobao, owned by Alibaba, is developing like a wolf and a tiger.
Slight innovation in the development of PaiPai under Penguin.
Including NetEase's attempts at e-commerce for books, Sohu is rumored to be building Sohu Mall...
Many well-known companies are thinking and trying how to get a piece of the e-commerce track.
However, Sina has been keeping it quiet, which in the eyes of the outside world is called calmness.
The management knows their own affairs, and they don’t want to be quiet, but Mr. Fang is keeping them calm...
Wang Yan communicated with Mr. Fang twice, formally and informally, and the latter did not agree with Sina's involvement in the e-commerce field.
Well... the management would have been able to accept it without Tesco's hot performance, but with Tesco opening up the situation with two contests against its opponents, Sina was a little anxious and even anxious.
My godson is also a son!
Considering the previous communication, considering Mr. Fang's temper, and considering Mr. Fang's own reputation in Sina, Wang Yan believed that it was not appropriate for other people or formal meetings to discuss this matter, and that he had to communicate in private.
Now listening to Mr. Fang talk about future opportunities, he couldn't help but wonder if this was a piece of cake to gag him from.
The pie certainly looks delicious, but the current popularity of e-commerce is also very exciting.
If you count them casually, there are many impressive e-commerce names on the market.
Wang Yan was thinking in his mind, but his face was silent.
Fang Zhuo talked about the future layout, quite eloquently.
"Mr. Fang, the development of the mobile field is indeed worthy of attention." Wang Yanxian affirmed, thinking about how to conduct important communication.
Fang Zhuo stopped, already feeling that the two sides were not on the same frequency.
He added some tea, held the cup and walked to the floor-to-ceiling window. While overlooking the evening scenery of the capital, he said: "Mr. Wang, is there anything else we can't say between us? Brother Wang, you take the credit for Sina's achievements today."
Greatest."
When it comes to Sina's achievements, Wang Yan was originally willing to stand by Mr. Fang because he was moved by his words to become "a strong business man who solves Sina's profit difficulties and leads Sina to create glory." Now considering the prospects of e-commerce, he
I still feel that Sina should not be left unknown in this field.
Wang Yan had considerations as the CEO of Sina, but he also had a carefully thought-out way of speaking: "How can I have anything bad to say? Mr. Fang, if you insist on saying that I take all the credit, since there is no one else in the office, I will be shameless."
Accept the praise from the chairman."
"Sina is definitely lucky to have Mr. Fang, and Mr. Fang to have Sina is the icing on the cake."
Fang Zhuo turned around and said with a smile: "Okay, Brother Wang, you've overdone it, we complement each other."
"I'm serious. Sometimes I feel that if another person sits in my position, if he also gets the authorization and trust of Mr. Fang, he will definitely do as well as me." Wang Yan said sincerely, "So, the more serious I am,
Looking at this CEO, I am walking on thin ice."
Fang Zhuo waved his hands and laughed, too modestly.
Wang Yan laughed, looked at Mr. Fang's expression, and finally brought up the past: "I recently looked at Baidu and Penguin, thinking about the gap between Sina and them. I have to say that the portal model does reveal
The decline, I sometimes discuss industry development with everyone in the company, like C2C, like C2C, like C2C, it looks really good."
Fang Zhuo and Wang Yan looked at each other and both laughed again.
Wang Yan felt that the atmosphere was good and continued: "Whether it is B2C or C2C, I feel that both models can be done in China. Since Tesco is determined to delve into B2C, Mr. Fang, do you think Sina has C2C to add icing on the cake?"
possible?"
Fang Zhuo had previously vetoed similar suggestions on the phone twice in Shanghai. This third time, it changed from e-commerce to more detailed C2C.
From the information in Mr. Wang's words and his repeated requests, we can see that Sina is still very keen on e-commerce.
This is not surprising. You can understand it if you look at the actions of NetEase and Sohu.
Fang Zhuo thought about it and realized that he could still forcefully make decisions, but it was always not good to be too tough among others.
"Brother Wang, although I think Sina is better positioned to embrace the mobile era, and Taobao and Tesco have begun to establish good advantages, I can also understand everyone's thoughts."
"The SMS-based SNS project I just mentioned happened to be a stop by when I planned to go to the United States."
"Let's do this. When the time comes, you can appoint a few people to accompany me for inspection. Let's also take a look at the outside world to see if there are any developments worth looking forward to."
Fang Zhuo did not give a long speech, but gave a sincere suggestion.
Wang Yan thought for a moment and agreed.
He knew that Mr. Fang was going to the United States next week to inspect Yi Ke's work, as well as his team's competition matters.
Regarding the direction of Sina's development, Wang Yan also wanted to see what was right.
The knot in my heart is a little relieved, but the plan in hand from Wang Gaofei to solve the problem still needs to be dealt with.
Wang Yan followed his words and contacted Zeng Liqing from Penguin. He had met this person three or four times before and there was no problem with the communication channels.
Zeng Liqing's work style is relatively straightforward. He neither pretended to be unclear about offline matters nor pushed back and forth. After listening to what Mr. Wang of Sina said, he said: "The company's expansion of new business may sometimes be rough. Mr. Wang said it right.
Okay, our competition must have a certain framework."
"Anyway, the industry association for this social network has already been established. Why not let Xiaonei.com join in?"
"Whether you are developing or we are developing, we will work together to serve social networks and meet everyone's needs in this regard."
Zeng Liqing made a move that surprised Wang Yan.
What can such a so-called industry association do?
Is there a certain bottom line? Is there a certain tacit understanding? Let’s squeeze out other competitors together first?
If Wang Yan is close to red, he is considered to be more sinister.
But no matter what, the minor setbacks encountered by the school network will be resolved smoothly, and there is no need to use too drastic public opinion measures.
It seems that the competition between Xiaonei.com and QQ alumni will enter a relatively gentle stage of competition for funds, efficiency, and teams. Other external manifestations can easily be learned from each other.
Two days later, Fang Zhuo attended a media event and still talked about the development prospects of domestic social networks. He planned this to be his last publicity to appear in real life.
But what makes him feel interesting is that just the next day, Penguin Portal also appeared in an interview talking about Oriental Faebo OK. The interviewee was Xu Chenye of the Penguin Five. He talked about social networks and Penguin's strategic deployment in a somewhat similar way.
.
Fang Zhuo was stunned by this suspected manifestation of corporate culture, so he pulled Wang Yan, Xiong Xiaoge and others to hold a themed event on Zhihu to exchange some views on social networking SNS.
This time the penguin that adopted the follow-up strategy changed to a tiger. It was not Zeng Liqing and Xu Chenye who had appeared before, nor Ma Huateng, but Zhang Zhidong, who was responsible for technology development.
Anyway, you talk about Dongfang Faebo OK, and I also talk about the localized development of Faebo OK. You talk about social camps, and I also talk about attribute positioning. You talk about the limitations of campus ecology, and I also talk about the limited imagination space in vertical subdivisions.
.
Fang Zhuo fully realized the effect of the close bunt. The goose really followed up and seemed to be really not afraid of causing complaints.
"It's really interesting for the giant to put down his posture."
"Mr. Wang, if we can create some trouble for the giants, then things will be more interesting."
Fang Zhuo was not angry because of the Penguins' style of play. Instead, he showed an extremely positive attitude when leading the Sina team to New York.
"Maybe the other side thinks so too. Mr. Fang, you keep saying that you want the school network to become Dongfang Facebook, so they think it's interesting to cause trouble for you." Wang Yan felt a little helpless.
Fang Zhuo smiled and glanced at the members of the Sina inspection team. They included President Wang Yan, COO Cao Guowei, Sina Editor-in-Chief Chen Tong, and email business Zhang Xiaolong... This lineup was already quite powerful.
The five tigers on the opposite side came forward one after another and let the clamps resist for a while. The Sina support team was diligently cultivating their internal strength and waiting for the weather to change.
