On the night of the last day of July, Lenovo Mobile held an impromptu discussion meeting because of news about competitors.
Let’s start with the topic. As the number one domestic manufacturer, how can Lenovo Mobile compete with Yike, which is ready to make a move?
Or, more simply, how to restore your reputation?
I don’t know who is doing such a bad thing, but I just gave Yike’s mobile phone the name “Zhonglian Mobile”. Doesn’t this mean that the better the sales of Yike’s mobile phone, the more it will be ridiculed?
In addition, although I saw the launch of Yike Mars 2 last month and saw its dazzling competition with international manufacturers overseas, I felt very sour. However, considering its overseas selling price, the domestic price will definitely not be as good as Lenovo's.
There is some overlap in mobile phones.
Frankly speaking, that's reassuring, they seem to be on another level.
However, as time passes this month, more and more news appears in the circle. What makes Lenovo Mobile the most uncomfortable is that Yike Mobile is actually pushing the old model of the previous generation!
It is said that the price of the old model is less than 3,000!
This, who taught them to be so evil?
This price really touches the benefits of Lenovo mobile phones!
Lenovo has achieved its current domestic market share with feature phones and entry-level phones, but those phones don't make much money no matter how much they sell. Those who are really ambitious about improving profits still want to see the mid-range models launched this year.
However, with the cancellation of the "mobile phone production approval system" in China since 2004, the entire market competition has become more intense this year, and now there is another hungry wolf, which really makes things worse!
The air pressure in the conference room was low.
How to compete?
Otherwise, let's ask Nokia? Ask LG? Ask HTC?
It seems that I really can't compete.
That Yike's old model Mars said it was "old", but in fact it was only launched in February last year. It's less than nine months old, so it's too late to update it.
The person who chaired the meeting was Lenovo Mobile CEO Liu Dazhi, who is also the senior vice president of Lenovo Group.
When the question received no response, he said angrily: "Are you mute? No morale? Can you solve the problem one by one without speaking?"
Lenovo Mobile Vice President Di Zhiyang lowered his head slightly and cursed in his heart. Even talking now can't solve the problem. He has come back from playing abroad for a while, so he will have to face it sooner or later.
"Mr. Di, tell me." Liu Dazhi called his name.
Di Zhiyang looked up and found that many people were looking at him, which made him feel bored. Several times, such meetings would always be pushed out.
Last year we talked about Yike mobile phones several times, and also talked about the status of Lenovo mobile phones in public, but who knew that Yike was really so powerful? This time it is obviously a rhythm of squeezing up and down.
Di Zhiyang looked calm, thought for a moment, and then talked about the current competitive situation.
It's a cliché, nothing new.
The senior executives participating in the meeting either nodded solemnly, pretended to be thinking and stared at the documents, or drank tea slowly while holding teacups.
CEO Liu Dazhi was upset when he saw this scene.
He has been continuously asked by the group about the status of his mobile phone business in the past two days.
"Okay, Mr. Di, you will host this meeting. I want to see reasonable and effective opinions tomorrow." Liu Dazhi usually assigned work to several vice presidents. He said in a warning manner, "Everyone must improve their competitiveness.
The economy is not good this year, and the group is already evaluating unprofitable sectors. If you don’t pay attention now, you may be sold to Yike tomorrow. Don’t blame me for not speaking clearly.”…
The meeting room was filled with energy. Is there such a thing?
Liu Dazhi walked away with a puff of his sleeves.
Di Zhiyang presided over the meeting helplessly and passively. Mr. Liu put a lot of pressure on him, but Yike put even more pressure on him.
The conference room became dull again, but some people with lively thoughts began to reorganize their views on the mobile phone business. There have been rumors about the group's evaluation for a long time. Even if the mobile phone becomes the first in China, it will not make money, so what will happen next?
?
The mid-range and mid-range are not stable, and the high-end and high-end have no hope.
Is it like Mr. Fang did to spend a lot of money on a wafer factory to find a chip supplier? It’s too late and it’s not realistic.
Could it be that Yike pays a premium for domestic R&D recruitment? This is not in line with its own strategic thinking.
Otherwise, you can try to start a business while the Android system is open source, or you can simply attract people to invest in Yike.
Di Zhiyang noticed everyone's absent-mindedness and felt worried. The pressure from the group, the changes in policies, the ferocity of Yike, and the internal morale would not collapse before they encountered Mars.
After all, it is still No. 1 in China!
"Oh, people are in high spirits when happy events happen. Mr. Fang, Mr. Fang, you went abroad to manage the mobile phone business this time. It's really enlightening."
Su Wei did not see Fang Zhuo first during the day, but waited until night to see the owner of the Ice Core Shencheng Factory who accompanied Liang Mengsong around when he arrived in Shanghai.
"Haha, it's not bad. They sued me right away." Fang Zhuo smiled and was indeed in a good mood.
Dr. Liang has landed in Shanghai, and the countdown to officially joining Ice Core has begun.
Because of his arrival, Professor Hu Zhengming was also on his way from Luzhou. The master and apprentice should first exchange feelings, exchange views, and talk about the technical direction of ice cores.
Fang Zhuo likes this kind of thing.
"Like Mr. Xiong said, you won't lose even if Nokia kills you." Just as Su Wei said this, she suddenly felt doubtful, "Nokia's action is a big deal. In your state..."
Fang Zhuo and Xiao Su had nothing to hide and briefly discussed Yike's countermeasures.
Su Wei digested it for a while, then said in shock: "In this case, wouldn't Nokia, the one who initiated the prosecution, become your accomplice?"
"No, I'm just making money to pay royalties to Nokia." Fang Zhuo shook his head, "It may not work. It's best not to go to that step, otherwise many people may scold me."
Su Wei was silent. It was not easy to answer this. This man was a little humble.
After a few seconds, she reluctantly said: "Business competition is about being tested in all aspects."
Fang Zhuo nodded, yes, that's exactly what it is. If people come to eat me, of course they have to be prepared to be eaten.
When will the Yike mobile phone start? "Su Wei asked something related.
"While we are waiting for the notice from the operator, we still have to pay attention to the impact. Logically speaking, ours is a pilot project." Fang Zhuo said thoughtfully, "Anyway, we are ready in all aspects. It doesn't matter if it is sooner or later."
Su Wei felt that perhaps domestic friendly chambers of commerce would prefer the Sword of Damocles to fall, and every day would be a torment.
She didn't ask too much about the cost of the old Mars model. She only knew that it was falling again and again, which would become a weapon for Yike.
"Double Eleven is going to be lively this year." Fang Zhuo also wanted to take care of Xiao Su's responsibility.
"The policy of bringing home appliances to the countryside has been officially postponed. This Double Eleven is about to hit discounts and sales." Su Wei said, "The home appliance brands we cooperate with hope that we can be a good helper in their market sinking this time."
"I heard that Taobao is talking about cooperating with express logistics. I think we can try the involution of logistics services."
"Two more warehouses have been launched in the past two months. We are considering trying faster delivery in certain areas at the end of the year."
Su Wei used words she once heard from her boss: "I want to see how Taobao will integrate its partners."
