Chapter 110 Choose one of being scolded or being teased
This time when he returned to Xishi, Han Zhou was not alone.
But Han Zhou and Wang Xiya were traveling together.
The idol project of the new world has officially started.
The reason was that just after Han Zhou finished the banquet, Li Shanghong called.
At the reception, Li Shanghong was explaining the current trends in the entertainment industry and the concept of Internet entertainment to his immediate superior, the group's PM, which is also the product manager.
Lu Xiusheng, the chairman of the board of directors and president of Penguin, heard this.
Lu Xiusheng immediately left the others alone and listened to Li Shanghong's report alone.
Lu Xiusheng didn’t care about Internet entertainment at first.
To be precise, Lu Xiusheng was prepared from the beginning to develop Penguin into an investment company rather than an Internet technology company.
However, in recent years, games have become too profitable.
Lu Xiusheng also focused part of his attention on the group's internal projects, namely the Internet.
However, the business development on the group's internal Internet was not going smoothly.
The first is video software, which is currently competing for VIP members on a large scale, but we don’t know what the future prospects will be.
There is also the field of music software.
At present, Penguin has begun to purchase song copyrights on a large scale, and it does not purchase one copyright for each song, but all performance copyrights for each song by each singer, including original singer copyright, TV show copyright, and concert copyright.
, purchased all.
Purpose is a word that can only be heard here, not anywhere else.
In the field of short videos, Penguin is a step behind. Many short video apps currently on the market have become popular.
Among them, Penguin also wants to invest in one, but Yinlang won't invest, and Penguin doesn't like Bizhan now.
Penguins' top management has not yet resolved this issue.
Needless to say, the novel website, Longdian Chinese website, has been purchased by Penguin.
At this time, Li Shanghong proposed a new concept of mutual entertainment.
Penguin's concept of interactive entertainment was proposed as early as last year.
In fact, to put it bluntly, it is Internet entertainment, which expands game entertainment to the entire Internet field.
At this time, Li Shanghong proposed a concept to Lu Xiusheng.
Since games have expanded to the Internet, does this entertainment itself still represent game entertainment?
Should this entertainment mean big entertainment?
It should include games, literature, sports, film and television music.
To put it simply, in addition to Internet game entertainment, Internet literature entertainment, and Internet sports event entertainment, there should be another field, Internet film, television, music media entertainment.
Lu Xiusheng asked a question: "Aren't we doing it?"
Li Shanghong: "What we do is video software and music software. Mr. Lu, we are now buying the copyright of someone else, a song, a movie, a TV series. The price is high, and Mr. Lu should know it."
"The stars behind these works are where the value lies."
"A singer with a masterpiece or an actor with a masterpiece, who is more valuable than the movie or the song itself?"
Lu Xiusheng quickly understood what Li Shanghong meant: "So, what you mean is that we should set up our own entertainment company, or... merger and acquisition?"
Penguin is accustomed to seizing the most profitable links in any ecology.
Now Lu Xiusheng was also awakened.
An investment company is an investment, and an investor is also an investment.
Lu Xiusheng: "You mean that the entertainment industry is about to change and reshuffle?"
If the cards are not shuffled, the entertainment industry will be monolithic and no one will be able to get in.
Li Shanghong: "Idol."
"Mr. Lu, I have spent money to buy two trainees from Bangguo and are intensifying their training."
"This time I am also trying to see if I can succeed."
"But my authority..."
Lu Xiusheng: "What business and which companies are participating?"
Li Shanghong: "A company called New World is taking the lead, and other participants include Tianle, Mailang, and Global China."
Tianle, Mai Lang, and Universal China Lu Xiusheng are very familiar with each other. After all, they always buy their copyrights because they make money from Penguin.
"Tell me what you think."
Li Shanghong talked about how to use the platform foundation of Penguin Chat to promote idols.
This set of things is the same as the previous Penguin promotion game.
It's just that he became a promoter.
There is no need for Li Shanghong to explain the principles of this thing to Lu Xiusheng.
Li Shanghong simply summarized the situation in the new world.
After listening, Lu Xiusheng said: "In other words, many companies in the entertainment industry have keenly realized that a reshuffle is imminent, but many established and large companies have not yet realized this."
"And now, the person Tianle and Mai Lang have found who is best at doing this is Han Zhou in the new world."
"Together, these four companies have covered many fields in the entertainment industry, but they lack an Internet platform, and we are their chosen cooperation target."
"Now, not only do we want to cooperate, but you are also going to create an artist department within us, learn from their operations, and even take the initiative to experiment with more possibilities?"
Li Shanghong nodded: "Mr. Lu, that's probably it. I don't know the specific situation, not even Han Zhou, who is taking the lead, because no one has done this before."
"It's not just us, no one in the United States has done it. The Korean idol industry in Sakura Country is already very developed, but they haven't done anything like ours yet."
"If we only look at the expected value, our method of playing is more than a thousand times more profitable than Sakura Country's method of playing."
Thirty percent profit is enough to drive people crazy. If a stable industry increases its profit by a thousand times, it is already a gamble that allows for heavy bets.
Lu Xiusheng smiled: "To others, this is gambling, but to Penguin, it's just pressing a button."
"I'll do this for you."
"Don't set up an artist department yet. All artists will be named under the name of your working group, Penguin Video."
"First cooperate with New World and try to find ways to promote artists."
"Until this idol show you mentioned arrives, no matter the cost."
Originally, it was meant to promote Penguin Video. Now if this program itself has the ability to attract a large number of fans who are willing to spend money, then it will have achieved its goal perfectly.
And there are additional benefits in this matter, which is a super high-quality project.
Lu Xiusheng knew that if his Internet company wanted to enter the entertainment industry, it must have allies.
But Lu Xiusheng didn't think there was a need to form an alliance before things started.
If the first program is completed, it will not be too late to form an alliance.
When the time comes, we can reproduce this program endlessly and continuously launch programs, and we will soon be able to cultivate a large number of people.
But Lu Xiusheng still needs to think about what to do next.
Of course, the answer lies with Han Zhou, but Han Zhou will not tell what the next step will be before the next step is reached.
That's what happened, Li Shanghong got the authority.
After Li Shanghong got the authority, he did more than anyone else!
Li Shanghong is planning to hang a promotional banner for Xinyu Sanzi on the top of the space in the latest version of Penguin APP for a long time!
A fixed advertising page that ordinary users don’t know how to close.
In other words, as long as it is a group that meets the target, you will see this recommendation when you open it.
For example, users with green diamonds, users who often listen to music, users who have downloaded Penguin Music, users with money, and users who tend to follow stars, you cannot escape this promotional banner!
After Han Zhou learned that Li Shanghong had taken care of it, he quickly set off for Huixi City.
In the past few days, the first song has been recorded.
Now that things have started here, Han Zhou has to start his own plan.
…
After getting off the plane and getting in the car, Wang Xiya talked about the matter with Han Zhou.
"You told Li Shanghong the preliminary operation method, and you will lead Penguin Interactive Entertainment to do this all the way. Aren't you afraid that Penguin Interactive Entertainment will use his capital to catch up and suppress us in the end?"
Han Zhou is not afraid of this at all: "Don't worry, Penguin's entertainment sector is very strong in other aspects, but it will definitely not be able to get up in this matter."
Wang Xiya was a little curious as to why Han Zhou was so judgmental.
Han Zhou explained: "A few years ago, Penguin invested in a company, then parachuted in the management, and suffered a big loss."
"From now on, Penguin Investment Company only wants shares and interests, not control rights."
"It's just the opposite of Ali, another Internet giant that likes to drop management after investment."
Wang Xiya nodded: "Everyone who has been in contact with the stock market knows this."
Han Zhou: "Under the same operating mode, what do you think will happen to the stars cultivated by this subsidiary company if Penguin does not impose mandatory controls on its subordinate companies?"
Wang Xiya hasn't started thinking yet.
Han Zhou gave the answer: "It will be confusing."
In the capital market, there are only two possibilities, success or failure.
There are three possibilities in the entertainment industry: success, failure, and confusion after success.
Wang Xiya frowned: "According to what you said, if Ahri follows up, wouldn't he become the one most likely to succeed?"
Han Zhou smiled: "Ali can't do it either."
Wang Xiya: "Why?"
Han Zhou: "Because Penguin won't let him succeed."
Penguin and Ahri are in an all-round war, fighting every corner of the Internet.
Under this situation, Penguin will allow any company to succeed in the entertainment industry, but will never allow Ahri to succeed in the entertainment industry.
"Two tigers fighting..." Wang Xiya: "So, as soon as you rope in Li Shanghong, you have already thought of the ending."
"The ending?" Han Zhou: "The world is always changing, and nothing has an ending."
"The Internet is a double-edged sword. This time, I will use both sides at the same time to see which side will succeed in the end."
"No matter which side succeeds, at least I will get a knife."
"If both sides succeed, it will really be a sword that relies on heaven to command the world."
In this world, there is no "The Story of Heaven and the Sword of the Dragon", and there is no "Romance of the Three Kingdoms". There is only "The Story of the Three Kingdoms".
However, the history of Yitian Sword is much earlier than this.
It first appeared in the story of the Warring States Period. It was probably a few people from the Warring States Period bragging together after getting drunk, just like people today.
Moreover, these people were bragging because King Chu Xiang asked them to brag.
Promise that whoever boasts the best will be accepted as a retainer.
Some people say that I can kill a tiger with one punch, some say that the people I have killed dye the river red, some say that I have seen a cow that can hit Mount Tai, some say that I have seen a wild boar with a tongue tens of thousands of miles long.
The person who brags the most is called Song Yu. He said:
【I have a sword that rests against the sky.】
As high as the sky is, my sword is three points higher.
Because my sword is placed against the sky, the height of the sky is only below the hilt of my sword!
This awesomeness is much bigger than the later-generation storytelling teacher Mr. Li who said that he wanted to tile the Great Wall.
This person's bragging was a complete success. Later generations of literati and poets regarded Yitian Sword as a lofty ambition, and their hearts were higher than the sky.
Wang Xiya didn't understand what Han Zhou said, but Wang Xiya understood what Han Zhou said.
Although the ways of understanding are different, it is still the same thing that I just understand.
Moreover, Wang Xiya understood that Han Zhou's ambition was thousands of times greater than what Han Zhou had described.
…
Xishi, this rented practice room, may have never thought that it would welcome the top executives of three entertainment companies.
Wang Xiya was present in person, Mai Lang sent the vice president, and Universal sent the director of the artist department.
A few people just wanted to come to the scene to see first-hand data and see how far Han Zhou could push his two groups when he played this trick for the first time.
At this time, Han Zhou had no intention of entertaining them.
Instead, he was in the practice room, looking at the two combinations in front of him.
"You guys have to sing together."
As he spoke, Han Zhou looked at the three members of Xinyu, especially Wang Chuyang and Lin Jianqiu: "Don't think you are great. If you release a song now, I can prevent it from being on the new song chart, or I can make it reach the top instantly. But
It's a matter of spending money, don't think how talented you are."
Several people knew that what Han Zhou said was true, but they still couldn't help but be unconvinced.
After all, he was young and frivolous.
Han Zhou: "This time, your song will be released on Penguin Music, and it will be a paid release."
"Everything is based on how many people are willing to pay for your songs."
"Also, almost all target groups will see your ads."
The three of them were ecstatic!
Han Zhou: "But don't be too happy. After the song is released, you should try not to go online, and don't search for your own name or the name of the group."
"You will get scolded."
Just imagine, an advertisement that cannot be turned off is hanging in the penguin chat space. Who would not be bored by seeing it?
Being scolded is inevitable.
"But don't read Chaohua on Weibo, because there are too many people praising you."
"If you release a song for the first time and sell 350,000 in a week, you will be considered successful."
Wang Chuyang was a little unconvinced: "Brother Han, can all target groups really see our ads?"
"Under this kind of promotion, if we sell 350,000 yuan, it will be considered a success?"
In the past, who of the singers released their songs with this kind of publicity? Others’ albums sold 100,000 a day, and many sold more than 700,000 a week.
After all, there used to be double-platinum and triple-platinum albums in a single month.
Han Zhou: "Your MVs are free. Only those who really want to listen to your songs again and again and have singles on repeat will buy them."
"Three hundred and fifty thousand is already barely enough. If it exceeds one hundred thousand, it will already prove that you have talent."
Clicking to listen is clicking to listen, listening to the MV is listening to the MV, and purchasing is another level.
There are so many people in the supermarket trying to taste the wool, how many of them spend money to buy it and take it home?
Han Zhou looked at the HNT trio: "You guys can also release songs, and post them online."
"If you have more than three million views, more than 10,000 comments, and more than 40 ghost videos within three days, and at least five of them have more than 10,000 comments, you will be considered successful."
HNT three people were dumbfounded.
Isn’t this data much more difficult than the goal of the third son of Xinyu?
Wang Chuyang, Lin Jianqiu, and Wang Mo were even more unconvinced after hearing what Han Zhou said.
We take the best recommendation and sales of more than 300,000 yuan will be considered a success.
And they don’t have much promotion, so they want to achieve three million views in three days?
You must know that the two groups of people can see each other when filming the MV.
The MV for Xinyu Sanzi was produced by half of the film production team that New World took over a few years ago.
As for HNT's MV, it was shot by an intern photographer with a SLR camera after reading the schedule. It was not even shot by a professional camera.
I have been practicing the songs of Xinyu Sanzi for several months. The songs of HNT were hastily recorded after practicing several times. There were even many out-of-tune sounds, and the sound engineer did not even bother to adjust them.
Moreover, Zhang Die, the leader of the HNT trio, whose limbs are uncoordinated and cannot dance, is the star of the MV.
With this kind of resource comparison, can we defeat them?
And the HNT trio were also dumbfounded.
With this kind of resource comparison, are we going to defeat the three Wang Chuyang brothers?
Isn't it funny?
Han Zhou smiled: "Actually, this promotion has nothing to do with you."
"Grades have nothing to do with you."
"No matter how you release songs and videos, you are not officially debuting."
"It's just a small-scale attempt, just like a small-scale screening of a movie."
"I just want you to see each other clearly that what you think you are capable of is not what you are capable of."
"The path I chose is not a good one either."
"After seeing this clearly, you can see the gate of the entertainment industry from a distance."
After saying that, Han Zhou leaned back on his chair and said, "Of course, the most important thing is that this time I want you to understand that if you obey me in everything, you can succeed."
The HNT trio really can't believe that "My Skateboard Shoes" that they filmed and sang will be successful.
The third son of Xinyu also doesn’t believe that he can’t beat the third brother of HNT even though he has a complete advantage in promotion.
However, when they actually saw the staff upload the song and the promotion officially started, they realized how wrong they were.
Wang Chuyang was shocked.
Being extremely sensitive about money, he never imagined that the single "Proud Boy" sung by the three of him would cost...five yuan!
Are you kidding me, five dollars to listen to a song?!
The pirated tapes on the street now cost five yuan and contain a total of sixteen songs.
Even those who sell electronic albums recently, there are about 20 or 31 albums. The price of a single is about 1.5 yuan, and some even sell for 1 yuan.
The ones with higher prices include various souvenirs, not just songs.
Now just the right to use the electronic version of a song is sold for five yuan?!
Isn't this... looking for scolding?
And now this song sells for five yuan, which is why people from Universal China, Mai Lang and others have come to watch.
If Han Zhou succeeds this time, it will prove that fans will indeed spend crazy money on their idols.
Just imagine, after just seven days of operation of an idol that many people have never heard of, new fans who have just become fans are willing to spend five yuan to buy sky-high-priced songs?! What a concept!
As soon as the song was released, Mailang's vice president clicked on the MV.
"Run, proud young man!"
The third son of Xinyu dressed up very fashionably and at the same time he looked full of youthfulness.
Moreover, the singing voice is also very nice.
The MV is very well produced.
Mai Lang's vice president nodded: "It's doing well, but I'm still not optimistic about sales."
He bought the song, took a look, and was a little confused: "It actually sold more than 200 copies? Penguin's promotion is so horrifying."
As soon as this site went online, Penguin's promotional banner was hung up.
Being able to attract so many people in a short period of time shows that penguins are extremely scary.
The data was just as he said. It was only at 11:30 that night that more than 3,000 copies were sold.
Selling 350,000 yuan a week is just a dream.
But at this time, Xinyu Sanzi’s Weibo account was super chatty, and the first experience of the entire world of the idol economy was underway.
…
"I heard that this dance was choreographed by Wang Mo himself. He is so talented!"
"Wang Chuyang sings so beautifully and dances so handsomely."
"Wow! I love Lin Jianqiu so much. How do you manage to be both handsome and cute!"
A large group of girls were praising the three of them. At this time, a new fan came in and asked, "Isn't it? Five yuan a song is so expensive?! King Zhang Yongce's song is only one yuan five!"
"The song sounds good, but isn't it too expensive or a scam?!"
"Is this group called Xinyu Sanzi so poor and crazy?"
Soon, someone commented below: "No, the three little ones worked very hard. The reason why they are sold so expensively is because the songs are well-produced."
"My sister's friend is an employee of New World Entertainment. I heard that this song was bought from a very powerful songwriter. The price is more than one million, and the MV shooting is also very sophisticated. How many times did it cost to make this song?
It’s a million.”
"Is that so? But isn't five yuan too expensive?"
"I heard that if the song doesn't make money, the company won't send them new songs. It's so pitiful. They don't have a fan base. If the unit price is not high, it's hard to make a profit. If the company doesn't make a profit, it won't send them new songs.
New song.”
"If you don't want to send it, just don't send it."
"They have been trainees for a long time and have been contracted for ten years. They can only succeed without failure. If they fail..."
"Look at Lin Jianqiu's previous Weibo posts. When no one paid attention to them before, they were still practicing dance at twelve o'clock in the evening. They were really sincere."
"I have a friend who is Wang Mo's classmate. I heard that they only get a subsidy of more than 1,000 yuan a month as a trainee."
"Actually, they don't make any money when we buy songs, but if we don't buy songs, they won't release new songs in the future."
"If you like "The Proud Boy", buy a copy. It only costs five yuan, but it is related to their future!"
"To help them make their debut, we must collect enough sales."
"Hey, don't you know the people inside them? How many sales do you need to continue to release songs?"
"I heard that half a million copies are enough!"
"I have forwarded it to my classmates."
"What's the use of forwarding it? I asked my classmates to buy a copy for me and I paid for them."
How many of these are human hair and how many are hair from people inside the New World, no one knows.
However, single sales are soaring.
Han Zhou took a look at the data before going to bed and didn't think too much.
Han Zhou knew that even if instead of "Proud Boy" it was replaced by a rubbish song, he would still be able to sell enough songs in a week if he continued to push the song by relying on poor sales. Now it was just a show to his partners.
Moreover, the three members of Xinyu were carefully selected. Compared with ordinary groups, there is one less stage of buying cuteness and good looks, and they directly entered the operation period. Although they are a new group, their standards are actually higher than those of ordinary idols.
Much more.
There is no possibility of failure at all.
Han Zhou knew that the idol era was coming, and he also knew that he could not stop it.
But by doing it with his own hands, Han Zhou can add a card to this shuffle, the quality card.
Apart from that, Han Zhou couldn't do much more.
The wheels without brakes have been lit on fire and will not stop.
In the middle of the night, these new fans are also looking forward to it. The song will be on the new song chart, and the group will be on the new star list, so that more people will see it, more people will buy their songs, and they will make enough money.
Qian Qian continued to release songs.
However, in the middle of the night, someone told the truth: "You can't be on the list just by having good data, you have to spend money to buy it."
"I heard San Xiaozhi's manager say with a sad face that it would take 200,000 yuan to get Xinyu Sanzi to the bottom of the rising star list."
Someone immediately said: "Then we must at least push the three little ones to fifth on the rising star list. How much will it cost?"
The man replied: "Fifty thousand."
The person who commented before: "Then just raise enough 500,000 yuan, and I will pay 50,000 yuan."
Soon this person was drawn into the fan group of Xinyu Sanzi. Her manager found her and chatted carefully for a long time.
After she came out, she learned the 'talking skills': "I talked with my agent. We have to raise 500,000 yuan. I will contribute 50,000 yuan, and for every 100,000 yuan that we raise, I will contribute 10,000 yuan."
"Really? You paid so much?"
"Of course it's true. I'll give you 50,000 yuan, and each of you can give 1,200 yuan. If you don't believe it, just join the group. I'm not lying."
It’s true that I don’t lie to people, and it’s also true that I want money for being on the list.
The only thing controlled by the new world is that the rapidly evolving ‘distressed fans’ have quickly learned some words. They know what to do and what to say will only be good for the three children, and what to do will be detrimental to them.
Of course, you don’t need so much money to be on the list, this is called profit.
————
There is a lot written in this chapter, mainly because the content is complicated. Some things can be explained clearly, while others cannot be explained clearly.
This is also the initial stage of idol operation, and the next step will be very interesting.