"Now, look!" Seeing that Lin Qinglian didn't say anything, Su Li analyzed it enthusiastically, "The clothes you make are all the fashionable styles in Hong Kong dramas, so who will wear them? The fashionable young people and the generous official wives.
It’s obvious that these people don’t usually come to the big market to hang out. Those who go there are all the adults and aunties who buy vegetables, as well as housewives who have nothing to do but are struggling to make ends meet.”
"So, even though your shop is always overcrowded, the transaction rate is actually not high. Most of the people who come into the shop come to see the fun and praise the clothes you make for beautiful clothes, but they are reluctant to spend money to buy a set, right?"
With a business acumen in 2022, Su Li knew at a glance that Lin Qinglian had chosen the wrong store address. But having said that, this is also a common problem among businessmen in small counties: they only look at customer flow and take advantage of the bustling areas, with little regard to the transaction rate.
Lin Qinglian seemed to be persuaded, raised her eyes and smiled happily at her: "So, when you usually go to my shop, you often watch secretly and worry about me?"
"Isn't that true?" Su Li raised his jaw and smiled a little bit.
"What nonsense!!" Lin Qinglian's face changed instantly, "You are a deadbeat who usually only knows how to take money and leave. If you want to stay in the store for one more minute, you have to burn incense and worship Buddha!"
Su Li:……
What are you doing?! Shu Li, you still have to have some control over your ignorance, okay?
After all, it’s your own shop. Why don’t you help my mother with some work? Can’t you just sit at the door and eat melon seeds and make a sign?
"I, I did it for a reason!" In desperation, she could only give reasons like this.
"What kind of reason do you have?!" Lin Qinglian rolled her eyes and returned to the wooden basin to continue rubbing clothes.
No matter how doubtful she was, she would not doubt that this was not her daughter. Who would have thought that such an incredible thing as "soul travel" could happen?
Su Li was unwilling to give in and didn't believe that this situation would never come back...
"Yes, I always leave after taking the money! But I don't go far. I have to wander around the big market for a long time every time! Observe the whereabouts and transaction preferences of these customers to analyze whether the big market is suitable
It’s suitable for you to open a tailor shop!”
Thinking that she was speaking eloquently, Lin Qinglian reluctantly answered:
"Well, so what if it's not suitable? The only place in the entire Lotus City that has a lot of customers is the Drum Tower. The shops along the street are too expensive and I can't afford to rent them."
"When doing business, you can't just consider customer flow. As I just said, it would be a pity for your skills to be placed in a big market!"
"Then do you have any good suggestions?"
Su Li did not answer immediately, holding his chin with his fingers, walking and thinking deeply. After carefully examining the commercial layout of the Dutch city in his memory, he came to the conclusion:
"Move the shop to Taiwan Street!"
This is a good decision. It not only allows Lin Qinglian’s craftsmanship to match the target customers; but in five years’ time, Taiwan Street will become the commercial district with the highest land price in the Netherlands.
Although Taiwan Street will be demolished and renovated in another five years,...
who cares!
When doing business, we should not only look at the long-term, but also look at the immediate benefits!
So Su Li believes that if Lin Qinglian can move her shop there, not only will the tailor shop not have to worry about business, but she can also find a shop to buy and make a huge profit in five years!
Lin Qinglian couldn't listen, just because...
"What do you mean?! Is Taiwan Street a place for women from good families?!"
In 1996, Taiwan Street was home to a number of dimly lit hair salons. Although this industry was still in its infancy in the small county at that time, many people did not even know what the real business of those hair salons was.
But Lin Ching Lian has traveled through Hong Kong and can tell at a glance that it is a filthy place.
Su Li is not negligent about this, but feels that...
“But, where are your target customers!!”
In 1996, the only people in the county who were willing to spend money to buy Lin Qinglian's clothes, apart from the official wives who lived in seclusion, were the only girls from the hair salon who had "been to Guangdong and seen the world."
The clothes made by Lin Qinglian are actually not the low-end goods that "bo revealed" in the rumors. It's just that the styles are too trendy, and the materials used are precise, and the cost is quite high. Therefore, among the young people who can appreciate her craftsmanship, they can only "make money quickly and spend it".
Salon girls who have money quickly can afford it.
Su Li clearly remembers that the girls from the hair salon on Taiwan Street were considered the fashion benchmark in the Dutch city. During the day, they would wear beautiful clothes, hang out on the street, and play mahjong in the open air. At night, they would wear different clothes and have a different scenery...
She doesn't feel it's shameful to make money from these people. The reason is simple: firstly, it's not illegal, and secondly, it's not a scam. If you don't make money, someone will!
This is business!
Opportunities in the business world are fleeting. If you worry too much and are timid, you will definitely miss the business opportunity!
But Lin Qinglian is inevitably sensitive...
"Xiao Li, do you also think your mother has a bad reputation?"
"Look where you've gone? I'm purely thinking about business!"
"..." Lin Qinglian remained silent, her eyes showing sadness.
"Oh, I really don't mean that!" Su Li walked over and sat next to her, "Besides, only the ones in the front of Taiwan Street are hair salons, and the majority of them in the back are full of serious residents!"
To be fair, there was no urban planning at all in Hecheng at that time because it was popular for every household to build their own house.
Taiwan Street is a special case!
It was originally a snack street planned by the government in the early 1990s, offering both commercial and residential areas. However, it was aborted because it was difficult for merchants to move in. In 1995 and 1996, it was revived under the leadership of some outsiders.
Those bosses who came to the Netherlands to do business from other places may have taken a fancy to the value of the land in Taiwan Street; maybe they were too lazy to build their own houses. So when the Taiwan Street project failed and housing prices were at their lowest, they all bought the houses behind them, so that
The locals blindly followed the trend and revitalized Taiwan Street.
"I have several classmates whose families live there!" Su Li persuaded with examples, "Do you recognize Shen Fang? Her father is the manager of Hecheng Shopping Mall, and her family lives in Taiwan Street. I heard that there is also a storefront for rent.
I gave it to the hair salon girl."
In my memory, although Shen Fang was not a school belle, she was cute and charming. She had a round face and thin-rimmed eyes, and she smiled brightly when she met everyone. She was deeply loved by teachers and parents. She was not familiar with Su Li, but she
Be good with Shu Li.
So she felt that taking Shen Fang as an example would impress Lin Qinglian more.
But the other party was still silent, meditating sadly...
"And Tan Feng!"
Su Li gave another example, "His father is the director of the Construction Committee, decent enough, right? But his family also lives in Taiwan Street, and I heard that his mother also owns a mahjong parlor, which is visited by girls from the hair salon during the day. Mrs. Renguan
If you are willing to go all out, there is no need for us to be timid."
When she said this, she secretly chuckled in her heart. The reason why Tan Feng's mother was willing to take risks was to prevent his father from making mistakes!
This is called "going deep behind enemy lines", which makes my husband feel guilty but not courageous...
Official wives in those days were different from today. They had almost no airs, because they paid attention to "integrating with the grassroots people." Furthermore, apart from their husbands' positions, they themselves were no different from ordinary people. They were either employees in the unit, or
Stay at home and be a housewife.
Of course, except for Li Youling, she is a strong woman in her own right.