Chapter 117 The three contending for hegemony, each showing their own ingenious schemes.
Outside the world, celebrity entertainment gossip has once again taken over the mainstream.
Just when everyone thought that the delivery of the three giants in the food delivery market had come to an end, Rocket Bear Company launched a new generation of war.
On July 6, Rocket Bear Company announced that it would open up 40 new urban markets. To celebrate Rocket Bear Company's opening up new markets, it launched a new round of promotions in 61 cities.
The promotion lasts for three months. Within three months, as long as the platform merchant launches a promotion that is more favorable than other platforms, the commission for the merchant will be reduced from 20% to 15%.
The additional promotional rebate given to merchants is 10%.
Within a month, users who place orders through the Rocket Bear takeout platform will receive a one-yuan shipping subsidy for each order.
After the news spread, many people were shocked. They did not expect Rocket Bear to expand at this time.
And it also expanded the market in forty cities in one go.
In the minds of Li Xing and Chen Liang, they should keep a low profile and be steady at this moment, but Rocket Bear launched market expansion.
Damn, how rich is Xingling Company? It will lose money if it runs promotions every day. This month it also has to pay the social security fees of the delivery riders. This is not a small sum of money.
You are still doing promotions, are you planning to drive me away before you give up?
After the news was announced, the order volume of Rocket Bear's takeout platform began to grow rapidly the next day. Kangaroo Company did not follow up, and the order volume began to decline.
This is Gao Jin's plan to kill you while you are sick. Is Kangaroo Company satisfied anyway? The social security fees paid by the company this month are much higher than his own.
Capital liquidity will definitely be affected. If we don’t expand at this time, when will we expand? It must be expanded.
Rocket Bear Company is doing something here, and the media welcomes it with both hands and feet. Only when there is a topic can there be attention, and only when there is attention can there be profit.
Many media outlets began to add fuel to the fire with their reports, and some even directly shouted out that the future leader in China's takeout market will definitely be Rocket Bear Company.
The media's lack of optimism has a great impact on Kangaroo Company, especially Kangaroo Company.
After all, Kangaroo Company is a company listed in the United States. Once the news comes to the market that Kangaroo Company is no longer the leading company in China's takeout market, the stock price will inevitably fall.
Li Xing immediately summoned company executives to formulate a reciprocal promotion policy and participated, barely stabilizing the situation.
Is the company full? Chen Liang is still arguing with shareholders, which makes Chen Liang exhausted physically and mentally.
Seeing that the company's data in all aspects began to decline across the board, Chen Liang became extremely anxious and began to fly around to communicate one-on-one with shareholders.
A few days have passed, and the data of Rocket Bear Company and Kangaroo Company have continued to maintain an upward trend, and the number of active customers has also steadily increased.
There are many rumors in the media about the company being left behind.
A whole week has passed, and the company has not launched a reciprocal promotion. There are rumors in the market that the company cannot persist.
Why are you full? The company is going to die suddenly, like a little yellow car, etc., this type of statement is endless.
Gao Jin also saw the news and was very confused as to why the company didn't respond.
This is not good for the company. Is it true that the company can’t stand it?
Just when everyone was confused, Satiety Company issued a statement and launched a more favorable promotion than Rocket Bear Company and Kangaroo Company.
The platform's commission on listings has been directly reduced from 20% to 10%. The only requirement is that merchants must launch more favorable promotions than other platforms.
The rebate offered by merchant promotions has also been increased to 15%.
The policy of giving twelve red envelopes to members every month is the same as the policy of Rocket Bear Company and Kangaroo Company.
Once the news was announced, it caused a stir in the takeout market.
Pei Hongda returned quickly and immediately adjusted the merchant's commission ratio and rebate ratio to keep the same with the company.
At Kangaroo Company, Li Xing felt uncomfortable. He lit a cigarette alone in the office and began to think.
Suddenly, Li Xing's eyes gleamed, as if he had figured out something, he picked up the phone and said, "Call all department heads to the conference room for a meeting immediately."
After saying that, he stood up and left the office and walked towards the conference room. Not long after, the heads of each department arrived in the office.
Li Xing began to assign tasks, and the heads of each department took notes with pens.
Soon, everyone was surprised.
It was discovered that the task assigned by Li Xing was related to the Saturation Company. Could it be that something was going to happen to the Saturation Company? This thought appeared in everyone's head.
The company is making a desperate move. If this promotion does not have a big effect in two or three months, the company may not be able to survive.
This is the problem that Li Xing keenly discovered. It will definitely be resolved in three months. If Chen Liang is no longer in charge of the company, it will lose a difficult competitor.
While Li Xing was arranging the arrangements, Gao Jin was talking to Pei Hongda in the office. The contents were similar, and they were all about Saturation Company.
Gao Jin analyzed the same. This time, the company launched such a vigorous promotion, which was probably Chen Liang's desperate move.
Stability means victory, this is what Gao Jin conveyed to Pei Hongda.
Gao Jin is not interested in the company "Saturation". The company's most valuable asset is the big data it has collected since its establishment.
Now that Rocket Bear Company has its own data, there is no need to rely on this data. Stabilizing itself is victory.
The next day, Kangaroo Company comprehensively adjusted merchant commissions and merchant rebates.
The competition among the three giants in the food delivery market has entered a fierce stage.
Three families compete for hegemony, each showing their own unique strategies.
The media continues to report on this headline, believing that this year will be a turning point in the Chinese takeout market, and it is very likely that the current three companies competing for hegemony will evolve into a two-power competition.
The article conducted an in-depth analysis of three food delivery companies, and finally concluded that according to the current market analysis, the company that is most likely to fall behind is the Satiety Company.
Media reports have not affected the three food delivery giants at all.
In the market covered by the Rocket Bear takeout platform, the competition between the three companies is very fierce. Under the temptation of such promotional offers, many people stop cooking.
Everyone is starting to feel too lazy to cook. It’s so cost-effective to eat takeout. You can get delicious food that usually costs more than 20 yuan for only ten yuan.
Especially for the Rocket Bear food delivery platform, the number of users has skyrocketed. Many people have a good impression of Rocket Bear Company and think that Rocket Bear Company is a company with a conscience.
Don't underestimate this reputation. At a certain point, reputation will be the last straw that determines the success or failure of an enterprise.