Chapter 248 My selling price is lower than the retailer's purchase price
Jerome has rich experience in security company management and has worked in security companies in the UK, France, and Germany.
Before being promoted by Korn Ferry, Jerome was unemployed at home and resigned from a security company in Munich last year. The reason for his resignation was family matters.
Jerome divorced his wife. His son has a heart condition and needs Jerome's company. He can only choose between working and accompanying his son.
Jerome chose his son. After resigning, he accompanied his son to a private hospital in the UK for a heart transplant. As a result, rejection occurred and his son died.
I rested at home for half a year before I recovered. When I started looking for a job again, I was recommended by Korn Ferry International.
Gao Jin had a chat with Jerome and found that Jerome was a very pragmatic person. There were no problems with the Star Spirit investigation and his background was clean, so Gao Jin stayed on as the general manager of the security company.
Malcolm worked for France's largest security company as a security team training instructor.
Because of a major conflict with a certain senior executive, Malcolm chose to resign, and this time he was recommended by Korn Ferry.
The remaining three, Gao Jin, did not stay because all three of them lied and what they said was inconsistent with the Star Spirit's investigation results.
Gao Jin did not expose them, nor did he tell Korn Ferry about it. He just said that Jerome and Malcolm were more in line with his requirements.
After the conversation, the two of them were asked to return to Germany, arrange their family matters and report directly to Heidehir.
Now that the security company has been secured, Jerome and Malcolm have begun to join the company to take over the security company.
Both of them were experienced people. After taking over the security company, everything remained stable and nothing was done for the time being. Only those who were unwilling to move to Hamburg and those who were older were dismissed.
After the company has moved here and settled down, Jerome will start training and assessment and clear out the unqualified personnel.
Pierre has a special status and is only responsible for the second department and does not interfere in other matters. Gao Jin has told the two of them that they should support Pierre's actions when necessary.
Time was tight, so Jerome discussed with Malcolm and temporarily allocated two teams of people. One team took over the security work of the Mechanical Research Institute, and the other team took over the security work of the European branch of the Protoss Group.
Let's replace them with our own people first. After the security company has settled down, we will train a group of people from the office to replace them.
After finishing his work, Heideshier called Gao Jin and reported these things. He would leave for Italy tomorrow. Claude had already called Heideshier and needed to apply for a patent.
This breakthrough is a bit big, so it would be more cost-effective to split it into several patents.
"Heidhill, Claude also called me. This breakthrough is no small matter. You must cooperate with the patent application."
"Don't be afraid of spending money, we must form our patent barriers."
Gao Jin warned that Heide Hill was interested. Being told by Gao Jin that a breakthrough was not trivial, it was definitely not a simple breakthrough.
"Don't worry, boss, I will solve this matter perfectly." Heideshier said confidently, and hung up the phone after chatting with Gao Jin for a while.
Early in the morning, Gao Jin went to work in the park. When he got to the office, he changed his clothes and went to the fitness area to start exercising. Xing Ling formulated a fitness plan.
As long as Gao Jin can exercise unremittingly every day, it will be no problem for him to still have the fighting ability of his twenties after his forties.
In the past few days, I have been sweating profusely every day to complete my training goals.
While they were exercising, Han Xiaoxi came over and said, "Chairman, Mr. Fang from Fengshou Agriculture Company is here."
"Take him to drink tea. I'll take a shower after my workout," Gao Jin said while panting. Han Xiaoxi smiled and turned around and left.
When he arrived at the door, he brought Fang Jingquan in, and went to the leisure area beside him to invite Fang Jingquan to sit down and drink tea.
"Mr. Fang, wait a moment. The chairman is still exercising. He will not stop until he completes the exercise goal. He will come over after a while and take a shower." Han Xiaoxi explained briefly.
"It's okay, I'm not in a hurry," Fang Jingquan said politely and started chatting with Han Xiaoxi.
Half an hour passed, and Gao Jin came over in casual clothes. Han Xiaoxi stood up and left after saying a few polite words, not disturbing Gao Jin's chat with Fang Jingquan.
"What are you doing here this time?" Gao Jin asked, then he picked up the teapot and poured a cup of tea to drink.
"Chairman, the equipment installation and commissioning of the thirty buildings has been completed and has begun official operation."
"I came here to ask if the chairman has any instructions."
Fang Jingquan asked this sentence with a serious expression on his face. Gao Jin had previously explained that he must report in person before official operation.
"What is your operating plan?" Gao Jin asked.
Fang Jingquan opened his briefcase, took out a folder, and handed it to Gao Jin with both hands, "Chairman, this is our operation plan, and we hope the chairman will approve it."
Gao Jin took the folder and said, "You drink tea first, and I'll take a look."
Fang Jingquan's plan is not complicated. At present, all thirty buildings produce Shanghai green vegetables, and it only takes 22 days from planting to growing.
The output of one building is sold every day, and the output of one building is increased every Friday, forming a cycle.
The sales channel does not go through the wholesale market. The first step is to go through the channels of relevant departments.
There are many relevant departments in Shangjing City and Jinwei City. These two areas have their own kitchens and consume a lot of food every day, so they can perfectly sell the current output.
The price is based on the normal market price, so as to maintain profits. From time to time, the bosses of these units are invited to inspect the company, so that they can see with their own eyes the environment in which the vegetables are grown.
Vegetables grown in such a clean environment can be eaten raw without any problem, and those big guys will never let them go.
The high-rise route has been completed. As the follow-up projects continue to be completed, building after building decoration is completed and production begins. After the production increases, it will directly go to the retail channel.
My selling price is lower than the retailer's purchase price, and I dominate the market with my price advantage.
You can't say I'm dumping because I make money.
Dumping at a loss is a practice that disrupts the market and will be punished. If I make a profit and you are not dumping at a loss, it is not dumping at a loss.
Relevant departments did not pay much attention to this matter in the past. Since the death of Kangaroo Company in the takeaway market war, relevant departments have begun to intervene in the market and prohibit loss-making promotions.
You can promote at cost price in the short term, but you can never monopolize the market by promoting at loss price without restrictions.
When Zhang Hongbin and Qiao Mingxian had dinner with Gao Jin, they seriously communicated this matter with Gao Jin and persuaded Gao Jin not to do this in the future. Doing so will result in heavy fines from the relevant departments.
Therefore, Gao Jin also told Fang Jingquan that prices must be controlled well, profits must be maintained, and no loss-making promotions should occur.
"Have you obtained the foreign certification?" Gao Jin asked.
"We have obtained certification from the European Union, Japan, the United States, and vegetable safety access certification from three countries in the Middle East."
"Relevant domestic certifications have also been obtained. At present, we are applying to relevant departments for an enterprise certification standard that exceeds national standards, and the application has been approved."
"It's been a month and there's still no approval," Fang Jingquan replied truthfully.
China's national conditions are special. If a product does not have these foreign certifications, it is defective or inferior. Even if you sell it at a high price, no consumers will accept it.
Once you obtain foreign certification, it instantly becomes high-end and can be sold at a high price.
In such an environment, Gao Jin could only spend money to obtain foreign certification.
"Don't count on the application, it probably won't be approved." After Gao Jin finished speaking, he slowly shook his head, not optimistic about this matter.
"I think it's also very difficult. I just have the mentality of giving it a try. It's better if I have it. If I don't, it won't have much impact."
Fang Jingquan told the truth, Gao Jin smiled and took a sip from his tea cup.
"I approve your plan,"
"When the production increases, you recruit some temporary personnel and directly package and sell in supermarkets. As long as the price is right, sales will not decrease."
“Let’s use the world’s purest vegetables as our promotional slogan to promote the Harvest brand.”
"Remember, we provide low-priced products to supermarkets, and the sales amount must be settled daily."
"The next step is to recruit some temporary staff to go directly to major vegetable markets to set up stalls and sell directly. Our sales price is their purchase price."
"These small vendors who were attacked in one fell swoop will no longer sell the Shanghai Qing variety. If this continues for a period of time, I analyze that those vegetable wholesalers will no longer purchase the Shanghai Qing variety."
After Gao Jin finished speaking, he looked at Fang Jingquan thoughtfully, and Fang Jingquan nodded understandingly.
"I think so too. As long as we produce this variety of vegetables, no one will dare to sell this kind of vegetables from now on."
"If you plan to keep selling at a loss, I welcome you with both hands."
Fang Jingquan said with a smile, Gao Jin burst out laughing and gave Fang Jingquan a thumbs up.
While drinking tea, the two discussed the details. It took more than an hour for the discussion to end.
At noon, Gao Jin called Zhou Ziru and Guan Hongsheng, and the four of them went out to eat together and have a drink.
Another huge profit project started, and Gao Jin was in a good mood.
After eating and drinking at noon, we arranged a vehicle to take Fang Jingquan to the hotel to rest, and Gao Jin and the other two returned to their homes to rest.
The next day, Fang Jingquan took an early flight back to the Imperial Capital. After getting off the plane, he got into the pick-up car and returned to Fengshou Agriculture Company.
At noon, a sum of 50 million in funds was allocated to Fengshou Agriculture Company from the headquarters of Xingling Group. In the afternoon, Fang Jingquan organized a meeting to discuss entering the market.
Just two days later, the first customer appeared.
In order to support local enterprises, the Dafang City Government was the first to purchase products from Fengshou Agricultural Company.
The big bosses in Dafang City are very aware of the quality of Fengsheng Agriculture Company's products. They have all come to inspect them. The vegetables grown in a 100,000-grade pure environment are definitely good things.
The quantity purchased in the first batch is not large. After all, people cannot eat Shanghai Qing every day. If you purchase a thousand yuan, you can eat it for a long time.