What Gao Jin mentioned is not a case, but an analysis of Coca-Cola's strategy by the outside world. Looking at those countries outside China, there are several countries that still have local beverage brands.
In the carbonated beverage market, Keke and Pepsi dominate.
In other categories of beverage markets, it is difficult for local brands to survive. Basically every local brand has to face competition from similar products owned by Coca-Cola.
Taking China's juice market as an example, Coca-Cola planned to acquire Huiyuan, but was rejected by the Ministry of Commerce.
He turned around and quit the Minute Maid series, leaving Huiyuan hanging on and losing money one after another, unable to fight back.
Gao Jin said that everyone understands the purpose of this case, which is to possess the nature of a wolf and always keep in mind the matter of attacking competitors.
Sometimes, even if it means losing money, you must do what you have to do!
Seeing Zhao Guangming sitting down, Ji Xueyi, president of Xingling Investment Company, stood up and began to report.
"Chairman, colleagues"
"Xingling Investment Company was only established in the second half of last year. It has only been a few months since we officially started operations. At present, we have only spent more than 4 billion in funds."
"Our goal this year is to complete the reserve target set by the headquarters and hand over the headquarters' profits without affecting the operation of the investment company."
"Chairman and colleagues please wait and see"
Ji Xueyi's report was very simple, just a few words. Gao Jin smiled when he looked at Ji Xueyi, and Ji Xueyi felt helpless inside.
"Xue Yi, don't put pressure on yourself. The headquarters will give you time to start making profits within two years. You are a qualified general manager of an investment company."
Gao Jin said this to relieve Ji Xueyi's pressure. If he left the bank channel, he would have less information. He would take the lead and become the general manager on his own. In addition, Xingling Group had allocated 10 billion in funds.
If the profit is not as good as putting the money in the bank to earn interest, Ji Xueyi will really be embarrassed to see others.
"Thank you, Chairman, for your comfort. I understand." Ji Xueyi said seriously, understanding what Gao Jin meant.
Gao Jin waved his hand for Ji Xueyi to sit down, and Jiang Hanpeng, general manager of Starlight Bank, stood up.
"Chairman, colleagues"
"Starlight Bank was just established last year. After several months of development and rectification, it has now begun normal operations."
"We have submitted an application to the relevant departments to open branches in inland provinces, and the approval documents were not released until the end of December."
"This year, we will complete the opening of the morning market branch and the Shangjing branch."
"Due to a shortage of manpower, the opening of the Jinwei City branch can only wait until next year. We will speed up the talent reserve and do our best to complete this year's goal."
Jiang Hanpeng also didn't say much. Everyone understood that the bank was acquired, and the middle and senior management must be cleaned up before recruiting and forming new management.
It took a few months for the bank to start operating normally, which already reflects Jiang Hanpeng's ability.
"Hanpeng, you know what I want from the bank. Don't be anxious. The most important thing is to be steady and steady."
"Even if you only open one branch this year, I won't blame you, do you understand?"
Gao Jin looked at Jiang Hanpeng seriously when he said this. Jiang Hanpeng nodded seriously, knowing in his heart that his impatience was noticed by the chairman.
Gao Jin waved his hand and asked Jiang Hanpeng to sit down. He looked at Claude, the general manager of Aurora Biotechnology Company, who stood up with a smile.
"Boss, colleagues"
"Aurora Biotech achieved very good results last year. We completed the reserve fund task of 5 billion euros, and at the same time, handed over 7 billion euros in profits to the European Finance Department."
“We retain €2 billion of operating capital within ourselves.............”
Claude gave a very concise introduction to the situation of Aurora Biotechnology last year. Gao Jin took the lead in applauding, and everyone followed suit.
I’m not convinced. I knew Aurora Biotech’s profits were high, but I didn’t expect them to be so high.
As long as Gao Jin, Niels, and Zhou Ziru know that this is because part of the profits were taken away by Xinghai Technology Company, otherwise, the real profit figures would be higher.
After Claude sat down, Mapel, the general manager of Nebula Technology Company, stood up and began to report.
"Boss, colleagues"
"Last year, Nebula Technology completed the reserve fund task of 5 billion euros and handed over 3 billion euros of profits to the European Finance Department. We retained 2 billion euros of daily operating funds ourselves."
"Thanks to the drought caused by extreme weather, orders have begun to increase in many regions. It is expected that we will achieve greater profits this year."
Mapel's report was also very simple. Gao Jin had communicated with Mapel in advance and a brief report was enough. There was no need to go into detail.
Like Aurora Biotechnology, Nebula Technology has also had a lot of profits taken away by Xinghai Technology. There is no need to say this.
Mapel sat down amidst the applause of the crowd, and Anderson, the general manager of Starlight Mobile Phone Company, stood up and talked a lot, but few people could understand him.
Gao Jin could understand that although the headquarters of French Starlight Mobile Phone Company had been built and recruited for several months, it had already obtained 23 technical patents.
All departments of the company have basically been completed, and there has not been much increase in employees. Except for the R&D department, other departments basically have one department head and one employee.
Only after the first-generation mobile phone design is finalized will Anderson staff these departments with sufficient manpower.
This is done very well and does not raise idle people.
The operating system is currently being improved by two teams, the French team and the Chinese team. Anderson has set a standard. Whichever team progresses faster will get a bonus.
If progress is slow, not only will there be no bonus, but there will also be fines.
Anderson is very clear about the French people's work attitude. If you don't play this way, you can't expect much progress in three to five years.
Gao Jin nodded and began to applaud. He was still satisfied with Anderson. This management method was still worthy of praise.
Being able to cure the problems of lazy people in Europe in a reasonable and legal manner is a skill and is very qualified.
"Anderson, don't forget to strengthen your Chinese language learning," Gao Jin said with a smile, and Anderson nodded with a smile.
Because the institute did not need to repay, only the security company was left. Zhao Hansheng, general manager of Tianchao Xingchen Security Company, stood up.
"Chairman, colleagues"
"Our security company currently has more than 7,000 employees. The security personnel of various companies in China are all members of our security company."
"Last year, we stopped all external contracts and no longer accept employment from non-Protoss Group systems."
"According to the order from the headquarters, we have completed the docking with the brokerage company. Some influential celebrities have a bodyguard team of ours responsible for them."
"This year, we will complete the task of configuring bodyguards for senior officials at the headquarters and general managers of various companies..."
"Don't underestimate our bodyguards. Everyone needs to go through three months of special training before joining. They can engage in 1v3 hand-to-hand combat with the hired personnel. Only those who can remain undefeated for one minute can officially join the job."
"After officially joining the company, due to legal reasons, I have to go to a European security training base for a month of special training..."
Gao Jin smiled and nodded, taking the lead in applauding. He was quite satisfied with Zhao Hansheng. Apart from being scolded by him at the beginning, he always thought of himself before doing any subsequent work.
Zhao Hansheng sat down, and Jerome stood up and began to report on the status of the European security company.
The report was also very simple, because Gao Jin had explained it in advance, and unnecessary things did not need to be reported. The simpler, the better. Jerome fully understood Gao Jin's requirements.
He waved his hand and told Jerome to sit down, and everyone applauded.
Gao Jin raised his head and looked at the time. It was already twelve fifty. This year's meeting was a bit overtime. No, everyone was mentally prepared.
I received a notice yesterday that no matter how late the meeting is today, the meeting must be completed in one go.
Gao Jin turned around and looked at Zhou Ziru, who stood up.
"Everyone, this year, the headquarters has readjusted the amount of reserves and annual profit targets based on the specific conditions of each company. I will announce it now."
"Everyone, keep records and don't let this matter affect your year-end bonus income."
Zhou Ziru's opening remarks made everyone dare not be careless. They each picked up their pens and opened their notebooks, preparing to record the requirements of the company they were responsible for.
"Rocket Bear Company, reserve amount..."
Zhou Ziru started to make the announcement very calmly, unhurriedly and very steadily. Gao Jin nodded. Zhou Ziru has grown up, and his current style is the power that a financial director of a large group headquarters should have.
Several companies with good profitability have all had their reserve funds raised, while those companies that are not very profitable have seen a decrease in their reserve funds.
The profit requirements have all been increased, and the difference between them is just how much they have been increased.
The year-end bonus assessment rules have been further improved.
After Zhou Ziru finished speaking, Gao Jin looked at Guan Hongsheng, Hyde Hill, and Niels. The meaning was obvious. Do you have anything to say?
The three of them shook their heads, indicating that they had nothing to say.
"Everyone, everyone has seen at today's annual meeting that the profits of the group's affiliated companies can be said to be polarized. Those who make money will die from it, and those who are hungry will starve to death."
"You can't make a profit this year. I want to see your efforts. Why can't you make a profit? What kind of efforts have you made?"
"Have you devoted all your energy to leading the company to profitability?"
“This is what matters most to me”
"Starting tomorrow, if you have any questions, you can contact me and have one-on-one communication with me."
"I believe that after communication, you will have a clear goal for the development of the company, you will know what to do next, and you will know what to do to get more year-end bonuses."
"It's up to you whether you want to do this or not. If you don't want to make more money, I can't help you."
Gao Jin smiled when he said this, and everyone laughed along with him. It was impossible not to make more money. It was necessary to communicate with the chairman after the meeting.