Chapter 727 The present is different from the past and must bow to reality!【
Chapter 727 Today is different from the past, we must bow to reality! [Third update, first update]
In the conference room, Li Benxi was playing with the latest generation of Shanxing mobile phone and experiencing smart technology.
As Li Benxi asked one by one, the screen of his mobile phone began to change, and the content Li Benxi wanted to see appeared.
Li Chaojun and others stood aside and said nothing. Everyone was under a lot of pressure, especially Li Chaojun. If the new generation of mobile phones could not satisfy Li Benxi.
I'm afraid that the head of the mobile phone division won't last long.
In the past, it was not clear why Li Benxi wanted to open up the system for a strategic purpose, but now it is clear. Even if the new Shanxing mobile phone products are not on the market, the sales of Shanxing mobile phones in China have increased significantly in the past few months.
This is an increase without any discounts and promotions. It is the first increase in sales of Shanxing mobile phones in China after years of decline.
"How is the technological access of mobile phone manufacturers in China going?" Li Benxi put down his mobile phone and looked at Li Chaojun and asked.
"Technical docking has already begun. I received a report yesterday. It is expected to be completed before the end of this month. They will launch new models before the Chinese New Year."
“All mobile phones will have our Shanxing logo when they are turned on.”
"For every mobile phone they produce, they will pay us a system usage fee of three dollars."
Li Chaojun reported truthfully, and Li Benxi nodded with satisfaction. The progress was good.
"When will our new generation of mobile phones be launched?" Li Benxi continued to ask.
"President, I plan to go public before Christmas."
"Within three days, we will finalize the new generation of mobile phones, and then start placing orders for production. The retail price will be set at US$1,000."
Li Chaojun talked endlessly about the arrangements for the launch of the mobile phone. After listening, Li Benxi frowned and said nothing. This behavior made Li Chaojun and others a little confused.
"You all go out, Li Chaojun stays," Li Benxi said suddenly, and the others immediately reacted, bowed immediately, and then withdrew one by one.
Li Benxi pointed to what was happening next to him, and Li Chaojun immediately walked over and sat down, half-assed on the chair so that he could stand up at any time.
"I have received accurate news that Apple's new mobile phone has begun production and is expected to be launched before Christmas."
"The retail price is US$1,200, which is US$100 higher than the price of ancient songs."
"Both hardware and software have been greatly improved. According to intelligence, the fluency of the new generation IOS system is no less than that of Starlight Mobile Company's Nebula system."
"Do you think our new generation of mobile phones can compete head-to-head with Apple?"
After Li Benxi said this, he looked at Li Chaojun. Li Chaojun frowned after hearing this. If he was full of confidence before, now after listening to Li Benxi's words, he began to feel uneasy.
That was Apple, the former overlord of the mobile phone industry and the pioneer of the first generation of smartphones.
If the third-generation Starlight mobile phone hadn't come out, Apple would still be the undisputed leader in the mobile phone industry and Shanxing's biggest competitor.
Li Benxi is also a collaborator with Tianchao's Fukangkang. Fukangkang is the OEM of Guoguo mobile phones. It is really difficult to keep Shanxing Company a secret.
Another thing is that the shareholders of Shanxing Company are from Wall Street. Many people are friends with the shareholders of Guoguo Company. After a little inquiry, they learned about Apple's arrangements.
"What the president means is" Li Chaojun looked at Li Benxi and said half a sentence, which meant that I listen to the president's arrangements.
Li Benxi smiled after hearing this. Yes, Li Chaojun has grown up a lot. The arrogance in his body is much less. He knows how to refer to his own opinions. He smiled and asked, "Let me ask you, what does the rise of mobile phone manufacturers in China depend on?"
"Price, cost advantage"
Li Chaojun blurted out, and after finishing speaking, a look of understanding appeared on his face, and he already understood what Li Benxi meant.
"Do you know how to do it?" Li Benxi said.
"Understood, I will immediately re-formulate the plan, and within two days I will bring the plan to the president for review." Li Chaojun said this with a serious expression on his face.
Li Benxi nodded, yes, you are on the right track, I will let you go for the time being.
"If the sales volume of the new generation of mobile phones does not meet expectations, you are the only one who can take the blame. Don't let me down!" Li Benxi stood up after saying this, and Li Chaojun stood up immediately.
Patting Li Chaojun on the shoulder, Li Benxi opened the door of the conference room and walked out. Li Chaojun followed behind and put Li Benxi and others in the car and left before returning to the company.
Immediately convene a meeting with the heads of relevant departments to overthrow the original plan and make a new one. Costs must be reduced again.
Cost compression does not mean that mobile phone configurations have to be downgraded. This is Li Chaojun's original words.
The heads of the following departments immediately became confused.
Time passed slowly one day. On this day, Apple issued an announcement that Apple's current stock price was not in line with the company's value.
An application has been submitted to the Securities and Exchange Commission. If necessary, Apple and individual directors will repurchase outstanding shares from the trading market.
After the news spread, Apple's stock price immediately began to fluctuate. It wanted to rise but was faced with many obstacles.
At this time, news began to spread that Apple’s artificial intelligence technology had not made a breakthrough and the new generation of Apple mobile phones would not be launched.
At the market close in the afternoon, Apple's stock price was in a downward trend. Compared with before the launch of the third-generation Starlight mobile phone, the stock price had dropped by $103.
Time passes day by day. In just three days from the day Apple made the announcement, each share fell by another six dollars, and the downward trend continued.
The outside world has been waiting for Apple to explain the news about the application of artificial intelligence technology. As a result, Apple has not responded at all, as if it has tacitly acknowledged that artificial intelligence technology has not made a breakthrough.
Falling behind, Apple has fallen behind in this artificial intelligence technology competition, this is a common view in the media, and major media have published similar articles one after another.
As public opinion fermented, Apple's stock price began to continue to fall, becoming more and more violent. In just a few days, the stock price fell to fifty-eight dollars per share.
Compared with its peak period, the market value has shrunk by more than 60%, which is a terrifying decline.
On this day, the stock market opened, and several large orders came down one after another, all of which were to buy Apple stock.
The smallest order is for 10,000 shares. Large orders for buying 50,000 shares and 100,000 shares are common.
Many people were confused. Soon the news came out that Apple and its shareholders had begun to buy back shares. When they heard the news, many people didn't care.
At this moment, the only way to stabilize Apple's stock price from continuing to fall is for the company and shareholders to buy it, in order to increase market confidence.
Unfortunately, many people think Apple has done something wrong.
Now is no different than before. Now is an era of technology. If you don’t make breakthroughs in artificial intelligence technology, you won’t be able to apply it in practical applications. No matter how much you buy back, it won’t change the current situation.
In the next few days, market performance seemed to confirm these people's views. As large orders continued to be placed to buy stocks, Apple's stock price maintained a slight decline at best.
The situation of the stock price continuing to fall has not changed. It can be seen that most people are not optimistic about Apple.
Time passed day by day, and it entered December. Cook chaired a board meeting. After the board meeting, Apple issued notices to major media.
Four days later, a press conference was held to announce major news, which was absolutely shocking.
The major media received the notice and basically agreed. Apple has always maintained good news with the major media.
On this day, rows of Apple mobile phones began to be transported to Amazon's warehouses around the world. Tianchao Dongdong warehouse and Tmall warehouse also transported a batch.
Cook was very ambitious. The first batch of orders he placed was as high as 30 million units. Foxconn was working overtime day and night for assembly and production.
Moreover, overtime wages have been increased to mobilize workers' enthusiasm.
Unbeknownst to Apple, Samstar also started taking action. A press conference was held on the same day, and a new generation of Samstar mobile phones also began to be sold.
Li Chaojun is determined to compete with Apple this time and is fully prepared.
Time passed day by day, and in the blink of an eye, four days passed. Just the night before the press conference, Cook held a video conference with the board of directors.
The content of the discussion is the same, the retail price. The originally scheduled retail price was US$1,300, but now Cook wants to change it to US$1,000.
Cook also explained in detail why he did this to win the support of the directors.
A mobile phone reduced profits by US$300, and people on the board of directors began to quarrel. Cook was really worried at this moment.
Mountain Star will definitely set the retail price at $900. If Apple continues to maintain the original price, it will face huge market pressure.
"I agree with Cook's opinion," Howard said suddenly, making all the directors stunned. They didn't expect that Howard would support Cook's opinion. This is incredible.
Cook himself was very surprised and thought of many possibilities, but he did not expect Howard to agree to his suggestion.
"Gentlemen, although I am very unhappy with Cook, this time, Cook's decision is correct."
"The current environment is no longer the same as before. We must admit that in terms of artificial intelligence technology, Xingling Group and Guge Group have gone further than us."
"Both of them have better technical capabilities than us."
"Currently, consumers in the market have accepted this point of view. If we want to return to the top position, we must change our previous practices."
"A temporary low price is nothing. We must let consumers accept it. Our Guoguo Company's artificial intelligence technology is no less than that of Guge Company and Xingling Group."
"If we maintain the original price, sales volume will definitely be very limited, and consumers will not be able to experience the power of our new generation IOS system."
"I would like to remind all directors that everyone should not forget that our most powerful thing is not our technology, but our strong ecosystem."
"As long as our ecosystem is not damaged and our number of users does not decrease, this loss will be earned back in the future."
"With the huge consumer experience and loyal customers, I believe that when we launch the next generation of mobile phones in a few years, we can definitely raise the price back."
"I would like to remind all directors that the current competition in the global mobile phone industry is between us, Guge Group, Xingling Group, and Shanxing Group, the four major groups."
"The technology of each of the other three companies is not weaker than ours, or even stronger than ours."
"This is reality, we must accept it, and we must change our way of thinking!"
After Howard said these words, everyone fell silent. Many people, including Cook, felt that they needed to get to know Howard again.
Such rational words would actually appear in Howard's mouth.
These words also made many directors wake up, think about it, and vote in favor.
Today is different from the past, we must bow to reality!
Apple is no longer the only choice for consumers, there are three more powerful competitors.