Is the national food delivery market a competition between Kangaroo and Sati?
There are also many small takeout companies in various places. For these small companies, the two big companies don't care.
Because the food delivery platform is still a money-losing business at this stage, it is burning money. If you don’t have enough funds, you won’t be able to play for long.
From the time Pei Hongda ordered the takeout platform app, the top management of the two companies received reports, but neither of them paid much attention.
Kangaroo Company is busy raising money and continuing to burn money, using the method of burning money to defeat all its opponents in one fell swoop.
Are you full? You are also busy raising money and burning money at the moment, so as not to be left behind.
Neither company paid attention to smaller companies like Rocket Bear that had not yet entered the market.
A week has passed slowly, and the optimization of the Rocket Bear app has been completed, and several secret tests have been conducted without any problems.
The QR code and payment link are already in place, and the app has begun to be launched on major mobile download platforms.
On this day, groups of three and forty local promotion teams began to appear in the streets, alleys, community gates, and school gates of Shangjing City, and began to promote the download and promotion of the Rocket Bear takeout platform.
Users scan the QR code to download the Rocket Bear takeout app and receive ten six-yuan red envelopes and a box of eggs.
Every time you order takeout, you can use a red envelope, which can be directly offset against cash. When you use up these six red envelopes and use it for the seventh time, you will be given five pounds of eggs unconditionally.
This is the first pass.
The second group of people started poaching the Kangaroo Company's delivery boy.
The first preferential measure: as long as you join our Rocket Bear, we will give you a monthly subsidy of 600 yuan.
You are required to work for three months. If you do not work for such a long time, you must return the 600 yuan you receive every month.
If you don't return it, go through legal channels.
The second preferential measure: a subsidy of one yuan per order for three consecutive months.
The third preferential measure: You are not required to pay a one-time work uniform deposit. The work uniform deposit will be deducted from your monthly salary in three installments.
When you resign, your deposit will be refunded after you turn in your work clothes.
The fourth preferential measure: If the number of customer complaints does not exceed two times in a month, you can submit a statement of the situation, and as long as the reason is appropriate, no fine will be imposed.
The third-line personnel are responsible for communicating with those merchants, and the merchants will launch promotions, and Rocket Bear Company will refund 10% of the promotional fees.
Settlement is at the end of the month and must be completed before the fifth day of the following month.
With a three-pronged approach, all work progressed rapidly.
Every day, the number of registrations surges, as does the number of active customers placing orders for takeout.
With Pei Hongda at the helm of the company, Rocket Bear takeout officially began to enter the Shangjing market in the imperial capital.
The number of downloads of the Rocket Bear takeout app in major mobile software stores began to soar. The Rocket Bear takeout boy in red work clothes began to appear in the streets and alleys of the Imperial City Market.
Pei Hongda's roar could be heard on the entire twenty-second floor. That department was lagging behind, and Pei Hongda started to whip you forward with a whip.
The integration of various departments in the company has suddenly accelerated. The previous state of doing nothing has been wiped out. Now there is endless work to do.
For several days in a row, the company worked overtime until 11pm every night.
Pei Hongda is the last one to leave the company every day. He arrives at the company before nine o'clock every morning and takes the lead in working overtime and not being late.
More than ten days have passed slowly, and the company's adjustment has been in place. The company can no longer hear Pei Hongda's roaring voice every day.
outside world.
Is Kangaroo Company satisfied? The company has also begun to pay attention to Rocket Bear Food Delivery Company.
In the past half month, Rocket Bear Food Delivery has emerged, poaching many of its own delivery boys, and complaints about delayed food delivery have begun to surge.
According to a survey conducted by the marketing department, there are currently three types of takeaway workers on the streets.
The yellow kangaroo company personnel, the blue Are You Full company personnel, and the red Rocket Bear company personnel.
At any intersection, you can see three-color takeaway staff shuttling back and forth.
This shows that the Rocket Bear takeout platform already has takeout delivery personnel covering the entire imperial capital of Shangjing, and the network is already sound.
Not only that, in the past half month, the number of takeout orders in the Imperial Market has plummeted.
Using the Rocket Bear app to order takeout can save five or six yuan, but many active customers do not use the Kangaroo Company and Satiety Company app software to order food.
From the perspective of users, which platform saves money and which one to use?
Are you full? The company’s headquarters is not in Imperial City, but Kangaroo Company’s headquarters is in Imperial City.
Li Xing, CEO of Kangaroo Company, presided over a meeting of marketing department personnel. After listening to the report, he sneered and was mentally prepared for this type of disruptor with some strength.
This is not the first time that this kind of company has appeared. Once it appears, it will simply disappear.
In the past, I considered acquiring you directly, merging it into Kangaroo Company and slowly integrating it. After doing this several times, Li Xing found that this was not cost-effective.
It would be better to just invest money and hit the market to kill you all.
Launch a promotion with a larger profit margin for two months. Generally, if the company has poor data within two months, it will be difficult to raise funds. Without funds, it will only end up going bankrupt.
This is the conclusion reached after detailed demonstration by the think tank of Frog University.
Last year, Bibi Taxi Company relied on a sudden and crazy three months of spending money to drive away all competitors at the same level, creating Bibi Taxi, which now has a hidden monopoly.
"Come out a reciprocal plan for me today, which is 10% higher than the other party's discount. It will be implemented tomorrow."
"Let them know that the Imperial City Market belongs to our Kangaroo Company."
"Those who follow me will prosper and those who go against me will perish!"
After Li Xing finished speaking, he glanced around with cold eyes. All the senior executives were sitting upright and did not dare to breathe.
"Yes, our marketing department will come up with a marketing promotion plan today and use the minimum cost to defeat the opponent!"
Marketing manager Chen Jingren stood up and expressed his position in a loud voice.
Li Xing nodded with satisfaction and said, "Jingren, let's see your performance."
"I will never let the CEO down," Chen Jiren said respectfully.
"Meeting dismissed"
After Li Xing finished speaking, he stood up and left. When Li Xing left, the senior executives breathed a sigh of relief and began to stand up and break up the meeting.
Li Xing, who graduated from Frog University, attaches great importance to rules. Within the company, he implements the core system, the gratitude system, studied by Professor Ban Bian of Frog University.
The entire company is centered on Li Xing, and everyone except Li Xing can be replaced at any time to demonstrate its authority.
Use the system of gratitude, I will give you a job so that you can eat, and you want me to be grateful.
One day passes
As soon as midnight passed, the Kangaroo Company’s takeout platform app changed.
Under normal circumstances, Kangaroo Takeaway members receive four red envelopes that can be used as cash deductions every month, but now it has become eight red envelopes.
Newly registered users will receive ten red envelopes directly.
In the internal system, if the delivery boy does not deliver an order, the subsidy of one yuan will be implemented and the time will be two months.
In the afternoon of that day, all merchants settled in the Imperial City were notified that if any merchant launched a promotion, if you spend one dollar on the promotion, Kangaroo Company will reimburse 15%.
Those who promote promotions have traffic and are ranked first, while merchants who do not launch promotions are ranked lower.
The Kangaroo Company officially came to an end and began to fight with swords.
As soon as nine o'clock passed, the Kangaroo takeout platform app began to push pop-up windows. All customer mobile phones located in Shangjing City received pop-up message notifications from the Kangaroo company.
The drums of war for the takeaway market have begun to sound.