Two days passed in a blink of an eye, and on the eighth day of the Lunar New Year, Rocket Bear’s takeout offensive began.
In order to celebrate the launch of Rocket Bear’s food delivery platform in 20 cities including Shanghai, Shanghai, Tianjin, Wei, and Shenzhen, we have launched a special one-month discount promotion.
During this period, users in the above cities who download the Rocket Bear takeaway app will receive three six-yuan red envelopes.
When you purchase a membership, you will receive ten six-yuan red envelopes, which can be directly offset against cash.
Merchants launch promotions, and the Rocket Bear takeout platform offers a 10% rebate.
The promotions in the Imperial Market are even more intense. Anyone who purchases a membership will receive eighteen six-yuan red envelopes, which can be offset against cash.
If the merchant cooperates with the profit promotion, Rocket Bear Company will give you a 15% rebate.
Various local promotion activities began in 20 newly developed cities, and all delivery boys who switched jobs were immediately given work clothes after signing the contract.
February will be over in more than ten days. Rocket Bear Company will directly provide a subsidy of 300 yuan, and the subsidy next month will be 600 yuan. The contract stipulates that you must work for four months.
Various means were used together, shaking the entire takeout market in one fell swoop.
Seeing Rocket Bear's promotional policy, many people think that Rocket Bear is crazy. There are so many red envelope subsidies and merchant promotion rebate subsidies. This is not a small sum.
Li Xing, CEO of Kangaroo Company, has a headache, and Chen Liang, CEO of Are You Full, also has a headache?
With such a huge promotion, if you don’t keep up, your data will decline across the board.
If you keep up, where did this huge sum of money come from? In the past few months, just one Imperial City market had lost four to five billion, and now there are twenty markets.
Calculating the Shendu market is twenty-one. Thinking about how much money will be spent in a month is a headache.
Suddenly, Chen Liang was stunned. He picked up the report and looked at it carefully. He keenly discovered that the Rocket Bear takeout platform's promotion efforts in the imperial capital were greater than in other cities.
Shangjing City in the Imperial Capital is the home of the Kangaroo Company. Rocket Bear has increased its promotional efforts in the Imperial Capital Market, making it clear that he is dissatisfied with the Kangaroo Company.
It's draining Kangaroo's money.
Thinking of this, Chen Liang took a breath and saw the danger in this.
On the surface, it looks like they are torturing the Imperial Capital Market, but in fact, there is a murderous intention hidden inside.
After thinking for a while, Chen Liang understood that Rocket Bear Company was killing two birds with one stone.
Coca-Cola and Pepsi-Cola competed fiercely. When the two companies made peace, the Coca-Cola market was divided equally between the two companies.
Jiaduobao fought with Wanglaoji, and as a result, Heqizheng and other herbal tea brands died.
This trick played by Rocket Bear Company is very sharp.
The first is to provoke a war that consumes Kangaroo Company's funds and forces Kangaroo Company to launch reciprocal promotions to join the war.
The second is to hope that if the two companies are too full due to the war, they can no longer afford to withdraw from the market.
Killing two birds with one stone is not cruel.
In this food delivery war, Hungry Company must not fall behind and must launch reciprocal promotions.
Chen Liang figured it out and immediately summoned the company's senior management to start a meeting to discuss.
Kangaroo Company also held an analysis meeting. Rocket Bear Company increased its promotional efforts in the Imperial City market to show its dissatisfaction with Kangaroo Company.
For what reason, analysts only said that it is unclear at the moment.
Li Xing, CEO of Kangaroo Company, knew the reason very well, but he had no way to talk about it, so he could only end the meeting with a few words of reprimand to the analysis department.
Returning to the office, I sat on the chair feeling exhausted.
Li Xing said to himself, "The gain outweighs the loss."
In January, Kangaroo Company summarized last year, and as a result, the full-year target was not achieved.
The reason is simple. With the rise of the Rocket Bear takeout platform, after deducting the promotional expenses of the Imperial Market War, not only can the full-year target be achieved, but the overall loss can also be reduced by more than 100 million.
This made Li Xing unhappy, and he had the idea of torturing Rocket Bear Company.
Li Xing graduated from Frog University, which has strong connections in the imperial capital. When he went to pay New Year greetings everywhere, he learned that the Xingling Group was applying for preferential policies.
Li Xing flexed his muscles and found a decent excuse to deny the Rocket Bear preferential policy application.
I really didn't expect that Rocket Bear's revenge would come so quickly, and he launched an offensive on the eighth day of the month.
Kangaroo Company has many users across the country. If it launches a promotion policy similar to that of Rocket Bear Company, the more orders it places, the more it will lose.
This time it's not just an imperial city market, but a whole twenty-one city markets. It's no surprise that Li Xing doesn't have a headache because of how much the losses will be.
If we don’t launch reciprocal promotions, just watch, the delivery guys will lose, the merchants will lose, and all kinds of data will fall.
If you want to start financing again, the price you need to pay will increase a lot.
Dilemma and headache, this is Li Xing's state.
In the afternoon, Rocket Bear’s takeout app began to display prompts to apologize to users.
Due to the Chinese New Year, many delivery boys have not yet gone to work. There are currently only a limited number of delivery boys working. Please forgive me for the delay in delivering food in time. We will do everything we can to solve this problem.
Pei Hongda had no choice but to issue this apology prompt. For the users of Imperial City, he never expected that Imperial City users would be so crazy about ordering food.
The recruitment of takeaway boys, which was originally tightened, has also opened up. Many people took off their Kangaroo Company coats to wear Satiety Company coats, signed contracts with Rocket Bear Company, and joined.
One day passed, Li Xing of Kangaroo Company couldn't help but take a breath of cold air when he saw yesterday's data. Yesterday's order volume dropped by 30%.
This is an unprecedented decline.
Looking further back, more than 600 delivery boys resigned and changed jobs.
Seeing these data, Li Xing couldn't sit still and "notified the heads of each department to hold a meeting, immediately, immediately!".
The last word was shouted, and the secretary immediately picked up the phone and started making announcements.
This time, the heads of each department quickly arrived in the conference room and began to discuss countermeasures.
Not long after, Li Xing's secretary walked into the conference room and whispered a few words in Li Xing's ear. Li Xing's face changed color and he waved his hand to let the secretary leave.
"Everyone, since the other side wants to fight, we will stay with you until the end."
"The promotion intensity of other markets is equivalent to Rocket Bear Company's promotion policy. The promotion intensity of Imperial Market must be higher than that of Rocket Bear Company."
"They must understand that the Imperial City Market belongs to our Kangaroo Company."
"We must come up with a plan this morning."
"I can tell you that the company has come to an end. It has just launched a promotional policy to match the Rocket Bear takeout company. If we don't follow up in time,"
"We will be eliminated by the market"
After Li Xing said this, everyone felt confident. The promotion policy would be easy to formulate once the keynote was established, and it wouldn't take long to calculate it.
Things started to get busy in the conference room. On the big screen in the conference room, two promotional analysis reports of Rocket Bear Company and Satiety Company appeared.