CEO Robert is sitting at his desk, holding the mouse with his right hand and supporting his chin with his left hand. He looks at the computer screen. He looks calm, but in fact, the slight fluctuation in his eyes reveals the nervousness in his heart.
Their company's "Transformers" has had its global premiere. This was supposed to be something that was highly anticipated and profitable, but now the situation has changed, making him, the CEO, very irritable and anxious.
A feeling of worry.
Originally, there was no connection between their "Transformers" and Columbia Pictures' "2012". Movies from different companies could be decided by themselves when they wanted to be released.
However, last year, the capital behind "Avatar" came to the door, and everything changed.
These capitals are an interest group that combines a group of 3D technology high-tech company owners and a group of 3D film and television equipment manufacturers.
These people want to open up the global market for 3D technology-related industries, and they also want China, the world's largest cheap labor market.
Their idea is to start with "Avatar" to highlight the epoch-making and dazzling performance of "3D", and then "Transformers" and "2012" will take turns to follow in the release schedule to deepen the commercial appeal of "special effects".
Later, 3D will be tied to special effects to maximize the benefits of attracting global investment.
After attracting global investment, some low-end manufacturing and mid-to-low-end processing parts factories were opened in China, and they cooperated with Chinese capital in exchange for China's cheap labor and material costs. Then they were assembled into complete products through a combination of European and American mid-to-high-end factories.
Equipment, sold to the global market at high prices.
This is the entire plan of those capitals, and it seems very feasible.
The reason why we found these two films and their "Transformers" and "2012" is because both of their films have huge market expectations that were launched in advance.
Not to mention that "Transformers" is a global IP, but the original "2012" also attracted a large number of people who were looking forward to watching the movie due to the gimmick created by Colombia.
The so-called "Mayan Civilization" prediction that the end of the world would be in 2012 came from Europe. This bullshit prophecy spread all over the world. It was a gimmick created and hyped by Columbia Pictures for the filming of "2012".
At the same time, Colombia also spent money to hire many organizations around the world. These extremist organizations took to the streets in various countries around the world to create "doomsday panic", which caused chaos in Europe and the United States at that time.
And Colombia, the person behind all this, is just trying to build momentum for the movie "2012".
It is precisely because of this that the two movies of the two of them are scheduled to be very popular, so they have been favored by the group of capital, and they have arranged for their two special effects movies to be implemented together with "Avatar" to implement this big business plan for the "3D" market.
In terms of box office, the main battlefield is the United States and Europe. After all, the United States and Europe are currently the first and second largest box office in the world.
In terms of "3D" industrial layout, the main battlefield is China, because China is the world's largest market for low-cost human and material resources.
As long as their movies shock the Chinese people and make the Chinese people have no illusions about their own local science fiction and admire their Hollywood science fiction, then under the linkage idea of this market composed of the masses, Chinese movies will
Companies and capital will also follow this trend.
Then, the group of "3D" capital can follow the trend and easily open cheap factories in China to greatly reduce the manufacturing cost of 3D equipment, and finally sell them to the global film industry at high prices in order to maximize profits.
Make huge profits, and finally build an even more profitable financial circle with 3D technology, achieving the ultimate goal of increasing wealth dozens or hundreds of times.
At first, when they were talking to China Film Group, they planned to have "Avatar" released during the National Day holiday, "Transformers" during the Lunar New Year holiday, and "2012" during the Spring Festival holiday of the following year.
Their three movies have been bombarded in three major schedules in China. The cultural influence of Hollywood science fiction is definitely promising and the effect is full.
But the idea is beautiful, but in fact it is unrealistic.
This year is the 60th anniversary of the National Day in China, and there is a film "The Founding of the People's Republic of China" that will be released on the National Day schedule. It is absolutely impossible for China Film Group to let this "patriotic propaganda" have an accident, and it is absolutely impossible to agree to "Avatar" to be released on the National Day schedule.
of.
As expected, this preliminary plan proposed by them was rejected by Han Sanping.
And when "Sky Curtain", China's first science fiction film, started its road show, they later discovered that the reason why Han Sanping rejected the proposal was that this year was the 60th anniversary of the National Day of China and "The Founding of the People's Republic of China" was to be released.
, this first Chinese science fiction film was also a factor in rejecting them.
From this point of view, this movie may be a hedge against their movies in the Chinese market.
Because of this, when some capital company in China couldn't stand "The Sky" and started to create public opinion against the heroine Liu Yifei of "The Sky"...
Paramount, Twentieth Century, Columbia and the hidden boss behind Hong Kong's tribute film "1949", Hollywood boss United Artists, all used their respective media to follow suit.
However, the mysterious person behind the scenes in China, who was still alive, pushed the rhythm of public opinion in the direction of boycotting them and the United States, intending to boycott Liu Yifei's nationality, thereby throwing the good situation of the "Sky Curtain" road show into the abyss.
This situation, at first glance, seems to be favorable for their three films.
But boycotting them and the United States? This is completely contrary to their entire ideological direction of the United States and completely contrary to their political correctness.
Immediately afterwards, an operation came that made them extremely uncomfortable.
Under the leadership of American official organizations, they also followed suit to reverse the public opinion and speak for Liu Yifei, which is equivalent to speaking for "Tianmu".
This operation was like seeing a ghost, making all of them feel fucked up.
There is a saying that the best way to suppress a public opinion is to cover it with another public opinion and cover it up.
Therefore, the boss of the official agency made a phone call to New York and asked the Immigration Bureau to hurry up and get Liu Yifei's nationality transferred back.
In this way, Liu Yifei returned her nationality and once she returned to China, she promoted that she was Chinese. Such a big reversal caused the direction of public opinion to change.
But the public opinion to boycott the United States was gone, and Liu Yifei and "Sky Curtain" were sent to heaven by them.
"What the hell is this!" All of them were speechless at that time.
Then, "Sky Curtain" became an instant hit when it was released in China, just like their "Titanic" miraculously not only broke global records, but also went far beyond the industry's upper limit in violation of market rules.
During the "Titanic" era, the highest-grossing movie in the world at that time was only US$800 million.
What about "Titanic"? Nearly 1.9 billion US dollars! What is this if not a myth?
The same is true for "Sky Curtain". China's original single-day box office record was only 40 million.
As for "Tianmu", 120 million in a single day! It is also a comparison data of mythical level.
In such a situation, without even thinking about it, the Chinese people will definitely develop national confidence in their own domestic science fiction, which will definitely have a serious market impact on their Hollywood science fiction!
It was during this period that people from UA Cinemas, the overseas distribution agent of "The Sky" came to our door and talked about the global release of "The Sky".
Normally speaking, if Chinese films want to be released overseas, they can only find capital theaters like UA Cinemas that are not "politically correct". Chinese films need to be released globally through Hollywood theaters? This is undoubtedly the case.
Idiots talk about dreams.
However, someone from UA Cinemas said something that struck a chord with them, conveying Han Sanping's words: "Cultural exchanges between the two countries should be treated equally."
The profound meaning of this sentence is that if "Sky Curtain" cannot be treated equally, then the same will be true for these three Hollywood movies in the Chinese market.
There is even a bit of a threat in this statement, but on the surface it is in line with China's longing for peaceful development.
This kind of language art is very consistent with the speaking style of cunning Chinese people. They don't know everything they say and always like to let people guess by themselves.
However, just because of such a sentence, they were severely grasped.
If they only want box office, then they don't need the current Chinese market. With the current box office in the Chinese film market, they can really bite the bullet and give up. It is more satisfying to give up some profits than to give up dignity.
However, putting aside the political correctness of cultural penetration, their core purpose is to promote "3D" and "special effects". Their advanced purpose is to make the Chinese film market surrender to their Hollywood science fiction. Ultimately,
The purpose is to get Huaguo Capital to obediently help them build a "3D" factory!
Compared with the box office, these are the real priorities.
But if they don't let "Sky Curtain" have an easy time, China Film Group will not let their three movies have an easy time. If one movie hinders their three movies, they will lose a lot of money, not to mention it will greatly affect the
Their deeper calculation.
Therefore, they reluctantly agreed and signed an agreement with UA Cinemas for the global release of "Sky Curtain", opening up theater channels for "Sky Curtain".
However, it is impossible to just agree to let Chinese films sit still and make money, and let Chinese film culture spread wantonly.
After communication between the two parties, "Avatar" will be released on November 10, "Transformers" will be released on December 10, and "2012" will be released on January 10, and "Canopy" will be placed between "Avatar" and "Transformers".
This is how the plan for a timely release was formed.
Even if channels for Chinese films are opened up, they will find other ways to suppress them.
But I never expected, and it was simply a fantasy, that Liu Yifei would go to other countries as a foreigner to start a feminist movement comparable to the impact of the 1997 financial crisis!
Who is this Liu Yifei!
God's daughter?
The Chosen Daughter?
Previously, in mainland China, several capitals, which could be called hostile forces, gave Liu Yifei help due to special circumstances, allowing Liu Yifei to go up to the sky and stand side by side with the sun.
Now they have all gone to South Korea, and they have inexplicably gathered an unparalleled glorious image, and it involves the interests of the vast number of luxury goods capital, so that their Hollywood capital has no way to suppress it, and they can only watch Liu Yifei becoming more and more popular.
.
What is this if not the Chosen Daughter?
Their Western capital wants to suppress a country casually. How have they ever met such a woman who makes them helpless?
The most important thing is that this woman is just carrying out her career step by step, and has no behavior or intention to go against their capital.
This can be said to be that the luck value is full, as if a cheat has been turned on.
In the end, due to the presence of Liu Yifei, the Chinese film "Sky Curtain" surpassed "Avatar" in box office performance throughout Asia.
This shocked the "3D" capital, confused the film professionals around the world who were paying attention to "Avatar", and made the Hollywood capitals involved in the plan numb. It also made the luxury capitals
Excited.
Luxury capitalists said: "No matter how good the movie is in publicity and no matter how advanced the black technology is, it cannot help the explosion of the female consumer market. The female market is the most profitable market."
Not to mention the sarcastic remarks of luxury capital, the occurrence of such a completely unexpected situation caused several of their capitals to join forces with "3D" Capital to immediately plan a public opinion storm. Taking advantage of the time difference between Asia and Europe and the United States, the "Sky Curtain"
Negative public opinion quickly spread around the world.
Even if "Tianmu" is popular in Asia, it cannot be popular in Europe and the United States, otherwise the impact on them will be too great.
However, good things are good things, and no matter how dark they are, people will eventually discover their goodness.
To discredit a good thing, you have to make up a lie. If you want to maintain this lie, you need to weave countless lies networks to maintain it.
But the more lies there are, the less logical they become.
Lies without logic will have loopholes, and people will discover the truth through the loopholes.
Just like last year's Olympic Games in China, what refreshed many Westerners' views was not the Olympic Games itself, but the blue sky and white clouds, the bustling and orderly and safe social environment.
Because in Western media propaganda, everything about China is the worst in the world.
In such a situation, once someone discovers the truth, the impact and anger of being deceived will fill your heart.
Just like the editor-in-chief of the British Times, when he discovered the truth about the malicious public opinion by personally watching "Sky Curtain", he immediately broke out a "reflective" article, which reversed the direction of the entire public opinion and triggered an unknown truth.
European and American audiences were curious about "Sky Curtain" and entered the cinema one after another.
Not only did "Sky Curtain" go to the altar, but it also made "Sky Curtain" win the current US$930 million, which is a miracle for Chinese movies.
Looking at the journey of "Sky Curtain", aside from Liu Yifei as the chosen daughter, the movie itself also seems to be a gimmick, and no matter how hard it is suppressed, it will not work.
Not only that, but the situation is becoming more and more violent with increasing suppression.
This made them reflect, if they had not suppressed this movie from the beginning, would this movie have been so popular?
This feeling of shooting themselves in the foot made them extremely uncomfortable.
But the matter has come to this, and there is no use in thinking too much.
What worries Robert most right now is that "Avatar" has come to a successful conclusion, what will happen to his "Transformers"?
"Avatar" got away with it. Even though it was influenced by "Sky", the impact was not very big.
It may suffer a bit at the box office, but the incredible box office data of nearly 2.5 billion US dollars is still an exciting and positive situation.
Perhaps the Chinese market they are targeting will develop an early stage special effects industry and special effects industry chain due to "Sky Curtain", but there will always be Chinese capital betting on both sides to develop their "3D".
You may lose some of China's cheap labor force, but India and Vietnam are also cheap markets. Even if the quality of the products produced is like a piece of shit, it cannot be compared with Chinese workers, but those capitals only care about quantity but not quality. There is something that can
Just produce it.
For the interest groups behind "Avatar", the biggest loss was the failure in cultural penetration, which was blocked by "Sky Curtain".
But it is not a big deal. Hidden cultural harm is a chronic poison. This thing cannot be swung with a stick and achieve great success. It needs to be invaded slowly over many years.
Judging from the current situation, "Avatar" can say goodbye without any influence, but what about his "Transformers"?
Regarding the fiery situation of "Sky Curtain", was it the original plan for him to suppress it, or was it for it to suppress itself?
"Wardefake!" Robert was in a very bad mood. Thinking of these things, he couldn't help but cursed.
"Boss, the first-day box office situation in Asia, excluding Southeast Asia, is out." The secretary opened the door and hurried in with a document.
"Coming out?" Robert was startled, his face became serious, and mixed with a little expectation, he took the document handed over by the secretary.
In an instant, his expression turned ugly.
The first-day box office of "Transformers" in China: US$6.8 million (51 million yuan); the first-day box office in South Korea: US$7.46 million (10.2 billion won); the first-day box office in the island country: US$11 million (1.4518 billion yen).
"Three markets, Avatar is 2100, 1400 and 2000."
“The Sky Curtain is 1600, 2100 and 2400.”
"Even if it's not as good as "Avatar", it's still so far behind "Sky Curtain"!"
"Our Hollywood movies have lost so much to Chinese culture, which is the most despised by the capital here."
Robert took a deep breath and looked up at his secretary: "Do you know what this means?"
The secretary opened his mouth, but as if he didn't dare to speak, he closed his mouth and shook his head.
Robert ignored him, sighed to himself, and began to think.
"Transformers" originated from the toy design of a Hollywood toy factory, and was then drawn into comics by an island comic company. Later, it was made into animation by a Hollywood animation company, and then DreamWorks bought the copyright and adapted it into a movie.
The movie has spawned some web and mobile games, thus creating such a big IP.
He acquired DreamWorks on behalf of Paramount in 2004, and the group's development strategic direction changed accordingly.
Directors and producers, headed by former DreamWorks producer Spielberg, are vigorously building the IP film and television market, and "Transformers" is one of them.
This is also Paramount’s largest IP at the moment, and the current movie is the IP’s second installment, “Transformers: Rise of the Fallen.”
Looking from top to bottom, the industry chain affected by this movie includes toys, comics, animation, games and movie sequels.
If the performance of the entire film industry chain declines due to the box office performance being defeated by Chinese films, and the defeat is so disastrous, and the capital market loses confidence, then the stock will fluctuate, even if it only drops by 1%, Paramount will suffer losses.
They all start with US$1 billion or 800 million.
"Fake!!" Robert couldn't sit still, stood up and faced the French window, with his hands on his hips looking very angry.
He turned around and yelled angrily: "Which fool agreed with them in the first place? And which fool agreed to arrange the movie during the release of "Tianmu"? This plan is a failure! Intolerable!"
The secretary pursed her lips and wanted to say, didn't you approve of all of this?
But he knew very well that the boss was shirking responsibility, otherwise he would not be able to explain to the shareholders' meeting.
Naturally, he would not answer the truth stupidly, and changed the topic: "This is only the first day of release, and the specific situation cannot be determined yet. Besides, Europe and the United States are our battlefields. I think the movie will not be bad in the European and American markets. After all,
It already has a large fan base."
Robert said coldly: "Movies released in Asia have always been about life and death on the first day. Judging from the film's performance in Asia, the situation of being severely suppressed by "Sky Curtain" should not change."
He ordered in a cold voice: "The 'praise-China' comments in the United States have not been completely eliminated. This public opinion situation in Europe is still spreading. Contact the media. No matter how many dollars, euros or pounds you pay, give it to me."
Suppress it! I don’t want to see any words related to ‘China’ or this movie appearing in European and American media.”
Then, Robert calmed down and said, "If it can't compare to "Sky Curtain" in the European and American markets, I should be replaced in my position..."
The secretary's expression changed, and he said solemnly: "I'll do it right away!"
Robert turned back and looked at the cityscape of Los Angeles through the floor-to-ceiling windows, his expression became dazed and confused.
He was the one who set the pace for the public opinion in China a few months ago, and he was also involved in the eventual reversal.
He is the one who is currently mobilizing public opinion to slander "Tianmu", and he is the one who wants to suppress public opinion now.
Ever since China became famous all over the world during the Olympic Games last year, their media hegemony in this country seems to be slowly losing its effect, becoming more and more uncontrollable, and slowly starting to cause consequences to themselves.
It came back.
"Suppressing China, this is a strategy proposed by some bastard. Maybe it was a wrong choice from the beginning." Robert murmured to himself, and actually said such a sentence.