As of December 25, the overseas box office of "Top" has grossed approximately US$1.3 billion, a figure that is comparable to breaking the US$1.3 billion threshold.
There is a word "appropriate" because the box office in some areas is difficult to count, or cannot be counted.
But the box office in those regions is not important, and it has little impact in the face of the US$1.3 billion figure.
In addition to the domestic performance of 125 million U.S. dollars, the official data reported globally is that "Sky Curtain" has a total box office of 1.426 billion U.S. dollars.
Compared with the more than 2.5 billion of "Avatar", "Sky Curtain" seems to be far behind.
But compared to "Transformers 2: Rise of the Fallen", which was released for half a month, the box office is only about 300 million US dollars, and it is not expected to exceed the estimated result of 500 million US dollars, which is not enough in front of "Canopy".
It is estimated that Columbia Pictures in Hollywood should feel lucky. Their "2012" is not a 3D movie like "Transformers". Without the 3D golden body of "Avatar", it will probably be the same as "Transformers"
Same, suppressed by "Tianmu".
Fortunately, "2012" was placed in the Spring Festival period, away from this wave of competition. The original plan was to use this movie during the Spring Festival period to bombard the Chinese market after "Avatar" and "Transformers", but now it seems that it will not be
The "Sky Curtain" bombing was fortunate enough.
No matter what, even if "Transformers" hasn't been released yet, this century-old collision between Chinese culture and Hollywood culture may be over.
"Sky Curtain" lost to "Avatar" at the box office, but in terms of the strategic significance of cultural export and industrial development, "Sky Curtain" can be said to be a complete victory.
As there are very pertinent comments on the Internet -
["Without "Sky Curtain", due to the existence of "Avatar", my country's film industry chain may have shifted to the West to take advantage of the dividends of 3D technology, thereby allowing the West to control our market and thereby losing our local industry and technological development." .
Precisely because of the emergence of "Sky Curtain", although the final box office was not as good as "Avatar", it did not matter. The results shown by "Sky Curtain" have given the Chinese people cultural confidence, and also given local capital and film industry practitioners
We develop confidence.
And this is the greatest significance of "Sky Curtain"."]
It's the end of the year now, and New Year's Eve is just a few days away.
The annual global box office rankings can also set the tone.
"Top" ranks second in the year and third in global film history. This is a result that attracts the attention of people from all walks of life at home and abroad. It is also an achievement that has given thumbs up to many people at home and abroad.
Some netizens on the Internet said: "From now on, Made in China has another film cultural product. I applaud this because it is something that can make the world more colorful."
In this way, "Sky Curtain" has received full praise at home and abroad. When the celebration banquet was held today, it naturally attracted many media friends at home and abroad, as well as a large number of domestic colleagues to come to celebrate.
…
The lobby of Shangri-La Hotel has been decorated like a celebration banquet.
The sound of the shutter "clicking" was heard endlessly, and the spotlights flashed frequently like stars. Many photographers and videographers were taking pictures in every corner of the hall.
There were forty or fifty tables of guests cheering, including major directors such as Zhang Yimou and Tsui Hark, many superstars and artists such as Andy Lau and Zhou Xingchi, as well as industry giants such as Ying Huang Yang boss, Enlight Media Wang Changtian, and Hua Hua. Official figures such as Ying Han Sanping and Shang Ying Wang Jian were all sitting at the wine table and looking at the ceremony stand.
When Tang Jili was being interviewed, countless microphones were crowded in front of him, and there were all the logos of major media at home and abroad.
He has encountered such enthusiasm before, but that was when he and Cheng Long were in Hollywood, and it was ten years ago.
But now that he is being so popular again, he feels a sense of accomplishment, and it is even greater than when he was popular in Hollywood. This is because he is now in China, and these overseas people who were so arrogant in the past are The big media came to the motherland to interview him in person. This was something that made him feel more honored than being popular in Hollywood.
"Tang, as far as I know, based on China's commodity prices, your production cost of "Sky Curtain" was very low, but it achieved a huge box office of 1.426 billion US dollars worldwide. I would like to ask, how much profit did you make? How much?"
"This question may be inappropriate to ask, but I think that when you announce it, practitioners at home and abroad will have the most intuitive feeling about the potential of the Chinese market."
It has to be a Western reporter, and he doesn't shy away from asking questions like this.
As we all know, movie profitability is an industry secret. People can only know the box office, but few people know how much profit the various interest groups have made.
Because all parties have their own unspoken rules and each party has their own twists and turns, if the profits are stated in detail, wouldn't it expose something that makes people suspicious?
But Western reporters also added well that "Sky Curtain" is the motherland's first domestic blockbuster to open up to the global market, and it has already driven the development of the entire industry.
But no one can figure out the specific potential of the industry and market.
If "Tianmu" discloses its profits, there will be a specific reference data, and this data will undoubtedly make domestic and foreign practitioners very curious.
At this point, many reporters were looking forward to it, staring closely at Tang Jili standing in front of them, hoping that he would announce the answer.
Tang Ji was actually prepared for it, knowing that reporters would ask such questions. As "Sky Curtain" is a leader in the domestic film industry, people from all walks of life will naturally pay attention to its profit situation and use it as a reference to grasp and analyze. Industry development trends and other expected matters.
"$440 million." He blurted out.
The rules of the domestic and foreign film industries are different.
This chapter is not over yet, please click on the next page to continue reading! In China, film fund and other taxes are fixed at 8.2%, theater service fees are 1%-5%, film source distribution fees are 1%-3%, and digital distribution fees are fixed at 2 %, and the remainder will be split 50-50 between the film producer and the theater.
Therefore, the domestic box office of "Sky Curtain" is 940 million yuan, minus 8.2% tax, minus 3% of the negotiated theater service fee, minus 3% of the theatrical distribution of Bright Times, and minus 2% of the digital distribution of China Film
%, the share amount is 787.72 million.
Then there is the division of accounts between the film producers and theaters, each receiving 393.86 million yuan, about 52.51 million U.S. dollars. After subtracting the cost of 30 million U.S. dollars, the profit is about 12.5 million U.S. dollars.
If we also calculate the profit of Bright Times, based on its investment ratio of 30%, then Bright Times made a profit of US$3.75 million, approximately 28.12 million yuan.
In addition to the nearly 30 million yuan in costs recovered in advance in the agreement with the theater chain, Bright Times' final profit was about 58 million yuan. Even if the distribution fees of the Bright Times theater chain and the theater's self-profit are added up, it is estimated to be about 80 million yuan.
Looking at it this way, Bright Times invested 80 million yuan and the movie box office was 940 million yuan. It seems that the box office is huge, but in fact the profit is not much, not even 10% of the box office.
This is the normal market situation for movies. It is always the theater capital that really makes money, not the investors and producers.
Therefore, the development of the Brilliant Era is inevitable.
In foreign countries, Western countries basically follow the situation in the United States. There is no film fund tax in Lao America, but there is a film sales tax and other surcharges. The lowest tax rate is 6% and the highest tax rate is 10.25%.
If the movie is from abroad, then obviously the tax rate is the highest at 10.25%. It goes without saying that this is a fixed tax rate for foreign countries.
Coupled with the situation in Southeast Asia, Australia, South America and other places, the accounting team calculated that the overall average overseas tax rate is about 12%, which is much higher than that in China.
Foreign theater fees and distribution fees are integrated and are collectively called distribution service fees.
For the movie "Sky Curtain", UA Cinemas' distribution fee was 30% of Yinghuang's profit from the movie. This part was borne by Yinghuang Group itself, which was agreed upon when the agreement was signed.
The distribution fee of the five major Hollywood theater chains is 15% of the entire movie. This ratio is simply a trap for people to die without paying for their lives. However, this is the consistent style of Hollywood theater chains. Either they do not release it globally, or they do not release it globally.
This is the ratio.
Therefore, the US$1.3 billion in overseas box office of "Sky Curtain", minus the average tax rate of 12% and the distribution fee of 15%, leaves a balance of US$949 million.
Moreover, the split of foreign cinemas is not 50 to 50, but 4.5 to 5.5. The split of cinemas is 5.5, which is more than in China.
According to this ratio, of the remaining US$949 million, the film producers received US$427.05 million. The domestic box office performance offset the cost, so this figure is a pure profit.
427 million, plus domestic profit of 12.5 million, the final profit of "Sky Curtain" was approximately 439.5 million US dollars.
Tang Jili only took the whole amount and said it was US$440 million, which was generally true.
"USD 440 million!" an industry insider exclaimed, then calmed down, slightly confused: "Compared with the figure of US $1.4 billion, the profit doesn't seem to be much."
"Not that much?" The colleague next to him glared: "440 million US dollars is 3.3 billion yuan. One movie earns 3.3 billion yuan. This is much more than the combined profits of all Huayi Brothers' movies since its establishment more than ten years ago. What!"
The speaker has no intention, the listener has intention.
I saw that the faces of the two kings of Huayi at the table in front turned dark, and they looked as ugly as if they were constipated.
The people at the same table, Guang Guang Wang Changtian, the boss of Beijing Culture, and others, each glanced at the two kings, and they all suppressed their smiles, feeling a sense of fun.
A movie is worth everything to you, so they ask you if you feel uncomfortable?
"Tell me, out of the 3.3 billion, how much did you get from Bright Times?" At another table, Zhang Yimou asked Chen Kaige, curious about how much Bright Times earned.
Chen Kaige pursed his lips, not knowing whether he should say it or not. Thinking that Tang Jili had already disclosed the profits on his own initiative, he simply said: "One billion."
"One billion..." Zhang Yimou and his tablemates Zhou Xingchi, Liu Dehua, Tsui Hark, Wang Jing and others shook their heads with emotion.
"In this day and age, it's unimaginable for a movie to make a profit of 1 billion." Liu Dehua sighed.
"Yes, and it also depends on its derivative value." Wang Jing crossed his arms and said: "Since Bright Era has produced peripherals, other derivatives should not be far away. If this IP is fully developed, it will be more than just 1 billion? 10 billion is considered a small amount."
Tsui Hark said: "Don't talk about derivatives, let's talk about the existing audio and video copyrights, TV broadcast copyrights, self-operated broadcast copyrights of theaters, the image rights of major advertisers from all walks of life to use movies, and the linked sales rights of some merchants. If these copyrights are used in other movies, the value may not be high, but if they are used in this IP, the movie will still make money in the future."
Everyone nodded, feeling quite impressed by the high value of this movie.
"Total box office is 10.5 billion, profit is 3.3 billion, 3 times..." an investor muttered.
"Well, a little more than three times." The colleague next to him agreed.
For investors like them, what they look at is the ratio of investment to profit, which is the most intuitive and reliable data.
If you want to invest in the film industry, you must first locate the market, then identify the crowd, and then estimate project expectations.
If a movie is expected to have a global box office of US$500 million, then based on this ratio of a little more than three times, the profit will be about US$150 million.
In this case, the investment amount must be controlled within US$150 million, which is equivalent to a red line.
"There are many big bosses from investment banks at home and abroad." Huang Xiaoming looked around and said.
"It's normal." Zou Xun said: "Have you not seen Mr. Han from Huaying, the boss of Shanghai Film and Television, and some leaders from relevant departments? It is obvious that they are taking advantage of the "Sky Curtain" celebration party to get in touch with these capitals in the industry first. When we meet, if there are like-minded people, we will naturally discuss the practical matters of investment in depth.”
"Hey, it's mainly about the Brilliant Era, and I feel that our Chinese art has been marginalized." Huang Xiaoming sighed, seeing the big shots at the tables in the front row chatting happily, but his two bosses, Wang, couldn't sit down.
If you go to the front row, this will be a bit of a blow to people from the Chinese arts department.
"Who makes "Sky Curtain" belong to the Brilliant Era? Isn't this the case in this industry? Whoever makes more money is the boss." Zou Xun is well versed in Vanity Fair and has a thorough understanding of these things.
On the podium, the interview continued.
After the reporters got the blockbuster news of "US$440 million" profit, another reporter asked a question that many people were curious and looking forward to.
"Director Tang, will there be a sequel to "The Sky"?"
As soon as this question came out, everyone in the room paid attention.
The first part has made 1.42 billion US dollars, so if the second part has a huge audience base, it won't be much worse.
If a sequel is to be made, it will be a very popular project among investors.
"Yes." Tang Jili said categorically, and this answer made the reporters, as well as many artists and investors present, have their collective eyes light up.
Then, I heard Tang Jili say: "It's just that the sequel may no longer feature the original cast. Chu Xuan and Liu Yifei will probably only appear in supporting roles, and the crew will choose one or two more actors to play the leading roles."
"
Hearing this, everyone in the audience was stunned. Chu Xuan and Liu Yifei are no longer acting? Even if they are acting, they are supporting roles? This is big news.
The reporters seemed to have caught something exciting and wanted to ask more questions about the situation.
Tang Jili smiled and said: "Ask Chu Xuan, Liu Yifei, and Chenglong yourself what you want to ask specifically."
After saying that, Tang Jili turned sideways and left the ceremony stage.
Under the stage, Chu Xuan, Liu Yifei, Chenglong and Tang Jili looked at each other and smiled, passed by each other, and immediately went to the interview seats on the podium.
"Chu Xuan! Aren't you and Liu Yifei planning to make the sequel to "The Sky"? Why?" A reporter asked first, speaking very fast.
Liu Yifei and Chenglong deliberately stood slightly on both sides, leaving the middle position for Chu Xuan to answer.
"Journalist friends should all know that the first time Liu Yifei and I collaborated with Brother Chenglong was in the movie "New Police Story" five years ago."
The people and reporters present nodded slightly, still remembering that the couple were still two fledgling actors at the time. Now five years later, they are standing in front of two international superstars. This change is really incredible.
Same thing.
"Now I'm collaborating with Brother Chenglong on "Sky Curtain"."
"You see, Brother Chenglong has brought us two young actors to some fame. No matter how famous we are, at least we have our own place in the film industry."
"Then, it's time for a better artist friend to take the stage."
"As we all know, Brother Chenglong has not only been promoting Chinese film culture, but also committed to cultivating outstanding young actors and other young actors in the country."
"Liu Yi Fei and I can't be greedy for more. Two movies with Brother Cheng Long are enough in this lifetime. As for the subsequent glory of the movie, let's leave it to Brother Cheng Long and other outstanding artists. That's it."
Many people's faces exuded warmth. Unexpectedly, Chu Xuan would give all the halo to Chenglong. This seemed to be a kind of inheritance connection between seniors and juniors, making everyone present feel that this friendship is precious and
It's fascinating and very beautiful.
Chenglong didn't expect that Chu Xuan would say that. He was very happy in his heart. He stepped forward and got closer to a pile of microphones. He turned his head and looked at Chu Xuan with admiration in his eyes, but he joked: "In private, you
He always wants to knock me out in fights, but he is so polite when he gets on stage, I'm not used to it."
"Hahaha..." The reporters and everyone in the audience burst into laughter, and Liu Yifei also covered her mouth and had fun.
"Chu Xuan, why do you want to overthrow Chenglong?" The reporter, who was good at catching gimmicks, asked hurriedly.
Chu Xuan couldn't help but laugh and said: "Killing Chenglong can also be considered as unlocking a new achievement."
Those present were very amused, and the reporter asked again: "Did you commit suicide?"
Chu Xuan shook his head: "In ten years, I will definitely kill him."
"I'll be 65 in ten years. How dare you bully an old man?" Chenglong said.
Such an answer made the scene feel full of fun and joy.
The reporter asked Liu Yifei: "Liu Yifei, apart from Chu Xuan's answer, are there any other reasons why you didn't make the sequel to "Sky Curtain"?"
Chu Xuan took a step back and gave way to Liu Yifei to step forward.
Facing a bunch of microphones and cameras, Liu Yifei said in a friendly manner: "Our wedding is coming soon."
The whole audience was stunned for a moment, and then burst into cheers: "Oh——!!"
Liu Yifei continued under the cheers: "He and I have actually been quite busy in the past few years. Although some fans always say that we are salty, in fact we are not salty. We are preparing our works very seriously in private.
"
"So, with the wedding coming soon, including the honeymoon after the wedding, we want to relax, enjoy life, and live a serious life as two of us, so it will be difficult to focus on this movie."
"Also, the short film "Hope" is four years old, right?"
Liu Yifei looked at Chu Xuan, wanting to get evidence from Chu Xuan.
Chu Xuan nodded: "It was taken at the end of 2005, exactly four years ago."
Hearing this, Liu Yifei faced the camera and said: "The "Hope" short film has been around for four years, and the teachers on the "Hope" team have also been preparing for it for four years, so Chu Xuan and I's next work will probably be for this.
We are preparing for the movie, which is also the reason why we will no longer make a sequel to "The Sky"."
Hearing what Liu Yifei said, the reporters saw the explosive point again and started asking questions one after another.
"When will you get married?"
"When will "Hope" be filmed?"
"Are you here as the male and female protagonist again?"
The interview environment started to get buzzy and extremely lively.
Chu Xuan took a step forward and only chose one question to answer: "It may be a female protagonist, it may be a male protagonist, it may be our male and female protagonists, everything is possible."
He seemed to be talking nonsense, but the reporters were very interested.
In this way, is it possible that Chu Xuan and Liu Yifei will no longer perform the same work at the same time?
This is a rare new thing!
This couple is really good at playing. They always play their cards out of the box and come up with some unexpected moves.
The reporters still wanted to ask questions, but seeing the couple waving their hands and leaving, leaving Chenglong alone for the interview, they could only suppress their curiosity and focus on interviewing Chenglong.
After Chu Xuan and Liu Yifei walked off the stage, they happily went straight to the wine table where their friends were. They had not seen their friends for a long time and missed them very much.