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Chapter 84 Marketing Plan

Chapter 84 Marketing Plan

Huayi Entertainment Company Building.

Wang Jinhua's office.

Chu Xuan stepped in.

It was almost 10 o'clock in the evening, and Wang Jinhua must have something important to do with him at this time.

"sister."

"Here you go, sit down."

Chu Xuan and Wang Jinhua were sitting opposite each other on the sofa. Yang Tianzhen and some of the team members were either busy in front of the computer, writing at their desks, or making phone calls to communicate.

An atmosphere of preparedness.

From the looks of it, it's not a small matter.

Wang Jinhua took a sip of tea and said: "This week, "Dragon" will air episodes 31 to 36. Starting from episode 32, your image of Murong Fu will begin to be overturned."

Chu Xuan nodded, indicating that it was clear.

Wang Jinhua put down the tea cup and said: "In order to avoid the possible situation of making more viewers hate Murong Fu, I am going to use several methods from tomorrow to Friday night."

Chu Xuan listened quietly and waited for the next step.

Wang Jinhua picked up the planning book and took a look at it, and said: "Tomorrow, Tuesday, I will take out some of your opinions on Murong Fu from the biography you wrote on Murong Fu, and then separate these opinions into N paragraphs and summarize them.

If it is zero, let the team members spread all over the Internet and use it to market Murong Fu’s character.”

Wang Jinhua continued: "For example, Murong Fu's patriotism, Murong Fu's perseverance, Murong Fu's persistence in dreams, etc., no matter how many people recognize it, marketing will always make some viewers look at the character of Murong Fu again, thereby avoiding letting him down.

More viewers hate this character."

"This is the first step."

Chu Xuan picked up the tea cup and took a sip, then looked at Wang Jinhua as if listening.

"Step two."

Wang Jinhua lowered his head and glanced at the planning document and said: "On Wednesday, Mr. Cha will be interviewed in Xiangjiang in the morning. He clearly said that he will speak to you, which should be true. When the old man finishes the interview, the newspapers and periodicals in Xiangjiang will definitely

Send a report or online message as soon as possible, and then I will ask the team to amplify the message. Regardless of whether the old man's current influence is great or not, I will find a way to make it bigger."

Wang Jinhua added: "With the old man's strong support for you, tomorrow and Tuesday's advance marketing of the character Murong Fu will be more beneficial. After all, the old man is the original author."

Chu Xuan nodded slightly.

"third step."

Wang Jinhua smiled and said: "On Thursday, Zhang Jizhong and I will jointly release the original video of your scene in Shaolin, which has been edited. Moreover, Zhang Jizhong personally explained in the interview on Saturday that you did it for the entire crew.

The act of choosing a remake and the act of giving up the highlight moment will rectify your name."

Chu Xuan was startled and said: "Is this the first version of me suppressing Lin Zhiying and the others?"

Wang Jinhua smiled: "Yes, the first version of the highlight moment."

Chu Xuan pondered for a moment and said: "Episodes 31 and 32 will only be aired on Friday, and the video will be released in advance on Thursday. This is to let the audience know in advance that my original performance of Murong Fu is more brilliant, so after the current version is aired on Friday,

The audience found that Murong Fu's performance was several levels lower than the video they saw in advance."

Chu Xuan added: "Based on preconceptions, most viewers will only think that I am a good character and a good actor, or feel sorry for me, etc., so Murong Fu will be in the follow-up black drama series."

, the audience will also be separated from me as Chu Xuan and Murong Fu as a character. In short, sister, the purpose of your marketing is that Chu Xuan is Chu Xuan and Murong Fu is Murong Fu. The audience can hate it

Murong Fu, but don’t hate Chu Xuan, right?”

"Smart." Wang Jinhua's smile grew thicker and she said, "Moreover, by removing you from Murong Fu, the audience can truly look at your performance objectively and discover your acting skills."

Wang Jinhua looked at Chu Xuan and said: "Furthermore, in order to deepen this purpose, after discussing with Jiang Jiajun, I specially launched "Men and Women" before "Tian Long Ba Bu" Murong Fu was darkened, just to let some people who may hate Murong Fu

The audience, under the image of Qiu Shi, a good man, will take part in the drama of Murong Fu, a bad man. When the audience takes part in the drama, they will also look at the character objectively."

Chu Xuan smiled and gave a thumbs up.

Wang Jinhua crossed her legs and said: "The fourth step is to maximize the popularity of your key marketing on Tuesday, Wednesday and Thursday. Then on Friday, I will buy news and publish it uniformly, and it will be published by all major entertainment media.

We will launch a concentrated promotion for you, maximize the publicity of the two names Chu Xuan and Murong Fu, and then start marketing your Qiu Shi on Saturday."

Chu Xuan raised his eyebrows and thought for a moment, then raised a smile and said: "The finale of "Dragon Movie" will be next Saturday. "Men, Talents and Women", which has only 20 episodes in total, has also been broadcast to 12 episodes, and more than half of the series has passed.

.However, the highlight scenes between Qiu Shi and Su La, which can resonate with most viewers across the country, will be broadcast on the Monday, Tuesday and Wednesday after the finale of "Dragon Movie"."

Chu Xuan continued: "The finale of "Tian Long Ba Bu" is over, and the direct influence of Murong Fu's image is no longer there, so sister, you start to focus on marketing my character Qiu Shi in advance to hype up Qiu Shi's popularity. Once the hype starts,

, then we will be able to transfer the popularity to "Men, Talents and Women", and Qiu Shi's name will appear in the news and newspapers, and it will compete with the names Chu Xuan and Murong Fu."

Chu Xuan winked at Wang Jinhua and said: "So, sister, your ultimate goal is that in two weeks, there will be three names, Chu Xuan, Murong Fu, and Qiu Shi, both online and offline, so that these three names will fight with each other.

, leading the national audience to discuss, and then forming a very interesting public opinion."

Chu Xuan paused and said: "Once public opinion is formed, media from all over the country will spontaneously help me publicize it in order to gain popularity without spending any resources. In the end, regardless of the direction of public opinion, it will be in favor of Murong Fu.

, whether I prefer Qiu Shi or not, these names will always belong to me."

"Then what?" Wang Jin smiled with flowery eyes.

Chu Xuan spread his hands and said with a smile: "Sister, once your time-stuck super marketing plan succeeds, I will take off directly. Am I very self-aware?"

Wang Jinhua smiled and said: "You are not bad, you have a good mind."

Chu Xuan smiled: "I can't compare to you, sister, you are awesome."

Wang Jinhua narrowed his eyes and smiled, and said: "You can do it too. How about you come and participate when I do marketing planning in the future and learn from it?"

Chu Xuan shook his head: "I don't have time, I want to fall in love."

Wang Jinhua suddenly laughed, waved her hand and shook her head: "I'm convinced."

Chu Xuan raised a smile and stood up to leave.

"Sister, it's not that I don't want to participate, it's just that if I participate in your marketing plan, it won't have anything to do with you."

Wang Jinhua's face froze, she stood up with a smile on her face and pointed to the CEO's position.

"Come on, come on, this seat is for you."

In the huge office, Yang Tianzhen and other team members looked up at the joke with smiles on their faces.

Chu Xuan held back his laughter, shook his head and said, "I won't sit down."

Wang Jinhua smiled half-heartedly and said, "Come on, you are so awesome, I think you can replace me."

Chu Xuan pretended to be serious and shook his head: "I'm just kidding, how can I replace you?"

With that said, Chu Xuan walked to the door.

Wang Jinhua was not ready to let him go, and still joked: "Come on, Mr. Chu, that position is very comfortable."

"Mr. Chu..." Yang Tianzhen covered her mouth and laughed. All the team members lowered their heads and laughed, but did not dare to make a sound.

Chu Xuan opened the door, turned around, fisted his fist playfully, and said with a smile: "Sister, I was wrong, bye."

There was a "bang" sound, and the office door was closed tightly.

Wang Jinhua smiled, and then scolded: "Smelly boy."

Thank you to book friends [Let the Wind Release a Glass of Wine] for your 1-month ticket.

Thanks to book friends [Reverse Attack on the Emperor of Heaven] for their 1-month ticket.

Thanks to the book friend [reward if lyf is good] for the 100-point reward.

Thanks to the book friend [uncle friend is a book friend] for the reward of 1100 points.

(End of chapter)


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