Chapter 133 Believe me (if lyf looks good, I will reward you with thousands of rewards and more updates)
Is there a vent?
Can it become a hit before Internet companies can react?
Not giving those Internet companies a chance to compete with us?
is it possible?
Wang Jinhua was stunned for a moment and said: "What?"
Chu Xuan opened the newspaper, and Wang Jinhua came closer. They lowered their heads and read together.
Chu Xuan pointed with his hand and said: "You should know "Super Girl", sister, right?"
Wang Jinhua nodded and said: "Yes, it is a new talent show jointly created by Mango Channel and its subsidiary Tianyu Company."
Chu Xuan raised his eyebrows and looked at her and said, "Sister, do you think this show can be popular?"
Wang Jinhua frowned and thought for a moment, then said: "This is a brand new program. The format of the program has never been seen before. Although the program has not started yet and is still in the preparation stage, after it was publicized, the response from the industry has been mediocre. So.
Whether this show is popular or not, no one knows."
"I think it can be a big hit." Chu Xuan said.
Wang Jinhua raised her eyebrows and said, "Why?"
Chu Xuan muttered: "Because this is a national draft, many people don't understand the concept of a national draft, sister, you should understand."
Wang Jinhua was silent for a moment, recalling what she knew about the program "Supergirl" some time ago, and then she nodded slowly.
"National draft, the right to choose is given to the people. This is the most unique thing about this show. Let the people decide whether the contestants will stay or go. This will indeed increase the people's love and sense of participation in the show to a great extent.
Attention. In addition, Mango Channel is the number one local channel in the industry, and its average ratings are the highest among local channels every year. It is impossible to judge whether it is a big hit or not, but based on the above two points, this program does have hope of becoming popular.
"
Wang Jinhua turned around and said, "What does this have to do with your website?"
Chu Xuan looked at her and said: "The first step is to sponsor "Super Girl" and let "Super Girl" advertise for our website."
Suddenly, Wang Jinhua was stunned and said: "Advertise the website on TV?"
Chu Xuan nodded.
Wang Jinhua couldn't laugh or cry: "Your idea is so amazing."
Chu Xuan raised his smile and said, "It's never happened before. It's really magical."
Wang Jinhua became interested.
She likes new things. Although she still doesn't know what Chu Xuan's specific plan is, such a novel publicity method that Chu Xuan mentioned made her interested.
But.
Advertise your website on TV?
How to fight this?
Log in to www...or something like that. Once the ad is switched, the audience won't be able to remember it. What's the use of it?
Also, even if there is an advertisement, why should the audience log in to this website?
There are many issues worthy of discussion.
But seeing Chu Xuan's appearance, he seemed to have some confidence in his heart.
Wang Jinhua became interested.
"Sister, what do you think is the core of the show "Supergirl"?" Chu Xuan asked with a smile.
Hearing this, Wang Jinhua frowned and fell into a brief thought. While thinking, he said: "The new draft method, the new competition mode in the division, the players are all amateurs, and the audience decides whether the players stay... These novel creative points are considered "
"Supergirl" is interesting, but what is the core?"
"The core is the players." Chu Xuan smiled.
Wang Jinhua was startled, frowned and thought for a while, then said: "Why is the core a player? Let me think about it..."
Seeing this, Chu Xuan was stunned.
"Super Girl" is the first "civilian" talent show in China besides Xiangjiang.
The word "civilian" represents the difference of this program.
Unlike the Youth Song Contest and the Rookie Contest in Xiangjiang, the contestants all have backgrounds, are packaged, and are marketed and publicized in advance.
But the first "Supergirl" had nothing, no packaging, just wear whatever you normally wear on stage.
Therefore, it was not favored by the industry, and was criticized by professionals as insulting music, saying that "Super Girl" is a lowly film.
Therefore, although the current "Supergirl" has been promoted, the response has been mediocre. Because it is a brand new program, before the program was broadcast, the audience believed the words of experts and was not very optimistic about "Supergirl".
However, players are "civilians" and so are most people.
In this way, the audience's recognition, affinity, and support for the players, including a sense of involvement, are all there.
The phrase "Sing whenever you want" allowed "civilian" contestants to let their dreams fly, and eventually received strong support from nearly 300 million viewers across the country. It became a super phenomenon-level program as popular as "Huan Zhu Ge Ge" and made those experts wonder.
Shocking.
No matter how discerning Wang Jinhua is, she can't judge a brand new variety show for a while.
However, Wang Jinhua was Wang Jinhua. After thinking about it carefully with the newspaper, she understood what Chu Xuan said, and also understood the awesomeness of these two novel ideas: "National Draft" and "All Players Are Amateurs".
"You're right, the core of "Supergirl" is the contestants."
Suddenly, Wang Jinhua laughed again and said: "Looking at this Mango Channel's main promotional newspaper, it has been recommending the novel rules of "Super Girl" and using various creative ideas of "Super Girl" to attract people. Why do I feel that Mango Channel still has
You can’t see through it, and it gives me the feeling that Mango TV itself doesn’t even know the importance of contestants.”
Chu Xuan said with a smile: "After all, it is a brand new show. It is also the first time for Mango Channel to launch such a big show. They are also in the exploratory stage and don't know what the meaning of the contestants is in this show. It is normal. Maybe they will prepare it next year
I guess I knew it when I watched "2005 Supergirl"."
Wang Jinhua nodded and said: "The name of this show is "2004 Super Girl", and there may be 2005 and 2006 in the future. It seems that Mango Channel is betting on this show."
Wang Jinhua looked at Chu Xuan and said, "Then, the core of the show is the contestants. How does it relate to your plan?"
Chu Xuan looked at her and said: "Give more sponsorship money to Mango Channel to bind the contestants participating in "Super Girl" to our website, and let those contestants post a post on our website every day during the competition, not on the post bar.
Post it, you can’t post it in the forum, you can only post it on our website.”
Hearing this, Wang Jinhua thought for a while, then she hissed softly and said: "I seem to understand what you mean. The core of this show is the contestants, so the audience's focus is also on the contestants, and the contestants and the website
Bind it and then advertise on the website on Mango Channel. Because the players are stationed on our website and there are dynamic messages every day, the number of users will increase."
Wang Jinhua smiled again and said: "If you play it this way, I have already thought about the copywriting of the advertisement. [Log in to www.whats.com, follow the daily trends of the players, and interact with the players in real time.]"
Chu Xuan smiled, gave a thumbs up and said, "Sister, that's it!"
Wang Jinhua picked up an orange and peeled it, and said: "With my marketing ideas, I also thought of many ways to play, such as setting up a ranking list on the website, ranking the contestants based on their topic volume, and comparing their popularity. I
I think it will be more interesting in this way, and the stickiness of fans and users may be higher."
Wang Jinhua ate a piece of orange and said: "I roughly understand your plan. Based on what you just said, the website has users because of "Super Girl", then I will invite a group of artists to join the site, and users will also be attracted by these artists.
, in order to increase user stickiness, right? The website has a large number of users and a large number of artists, and those news media will also come to increase the popularity.”
Wang Jinhua looked at Chu Xuan and said: "At this point, a small entertainment closed loop integrating artists-fans-users-news media is formed, and the scale of the website is complete."
Chu Xuan smiled: "Sister, you are still awesome. I designed this plan specifically for you. I think that whether it is marketing methods or human resources, if you run this website, there is a high probability that it will succeed."
Wang Jinhua shook his head and smiled, saying: "I'm very happy that you think so highly of me. But no one can say for sure about the Internet, and the most critical part of your plan is whether "Supergirl" can be popular, because this website is completely dependent on
This program is here to attract users. If "Supergirl" is not popular, the website will be ruined. "Supergirl" is popular. Follow your plan. If everything succeeds, the website can indeed gain momentum, and it can indeed become popular before Internet companies can react.
A handful."
Wang Jinhua glanced at Chu Xuan and said: "The main reason is that this operating model of marketing your website through a program is very novel. Even I didn't expect it, and those Internet companies didn't expect it. This idea is very good."
Chu Xuan smiled and said: "Sister, believe me, "Super Girl" can be a big hit."