No one would have thought that a website would advertise on a TV show.
No one would have thought that the discussion on a website could gradually form news and public opinion.
No one thought that a large group of celebrities would spontaneously promote this website.
Offline, carousel ads from Mango Channel are flooding the screen.
Online, spontaneous discussions by netizens and news media.
After three days of fermentation, all the above made the Internet industry understand what the real star effect is.
——Penguin Company.
This morning.
In the office, a group of people in suits and ties were discussing matters around Mr. Ma.
"Mr. Ma, I think we can learn from this "Micro Entertainment" social networking site. I think some of its creative and interactive gameplay are wonderful and what we need." One person said.
"The personal space function of "Micro Entertainment" is very similar to the Penguin Space we proposed earlier. Judging from the discussion among users on various websites, the gameplay of the personal space of "Micro Entertainment" is highly discussed. I even think this
Functions are the most important function for "Micro Entertainment" to attract and retain users in a short period of time." Another person said.
"Mr. Ma, I think the people in the technology department can seize the time to develop this kind of website, echo it with the Penguin communication software, achieve strong interaction and high stickiness, and then use value-added services to make money. There is a lot of potential." One person suggested.
Mr. Ma put his hands together on the table and said, "How long will it take to develop it?"
He held out two fingers and said, "More than two months!"
He added, "We have developed the website, and "Micro Entertainment" has probably gained momentum with the help of "Super Girl". So, if we want to seize the market, we must compete with "Micro Entertainment", and competition requires spending money.
How much money does it cost? How much time does it take? After spending money and time, can we compete with "Micro Entertainment"?"
Hearing this, everyone fell silent for a moment.
Mr. Ma stretched out his hand to adjust his glasses frame and said: "At this stage, we have no competitive relationship with "Micro Entertainment", so why should we compete? This is the first point. The second point is that the company went public in the middle of the year, and we raised
1.5 billion in funds. The primary task of this fund is to develop Penguin Communications and corresponding value-added services. Don’t forget that the core of the company is Penguin Communications. If we can infinitely expand the number of Penguin Communications users, we will have everything.
"
He continued, "As long as there are users of Penguin Communication, Micro Entertainment's development of them has nothing to do with the Penguin space we will develop in the future. Users of Penguin Communication cannot escape, do you understand?"
Mr. Ma crossed his arms and said: "Micro Entertainment suddenly appeared and became so popular in just a few days. Tianya's main body is the forum, and what should really be worried about is Tianya; Xinlang and Souhu have new media businesses,
It is these two companies that should be anxious; the core of Baidu is a search engine, not Baidu Tieba, so Baidu will just wait and see; many of those who want to make a fortune through Internet dividends are individual investors and small and medium-sized enterprises.
These are the people who should really imitate "Micro Entertainment"."
Mr. Ma made the final conclusion, saying: "The emergence of "Micro Entertainment" has nothing to do with us at this stage, but it is enough for us to integrate some of the good ideas into Penguin Communications, instead of immediately building Penguin Space to follow the future.
It is very likely that the "Micro Entertainment" that is gaining momentum will compete with the weak against the strong. Even if we win, we will pay a greater price and the gains will outweigh the losses. Instead of competing, it is better to directly acquire ready-made products when the time comes. Even if the acquisition does not work,
We can also use the funds from the acquisition to develop the gaming business."
Everyone nodded thoughtfully.
…
In the afternoon.
Tianya Network Company.
In the conference room, a group of senior executives were silent and seemed to be in a bad mood.
“Mr.
"What happens next? In just three days, the number of users of "Weiyu" has exceeded one million according to the official announcement of "Weiyu". It only took three days to reach one million users. What is the concept? Think about us
When we first launched the forum, how long did it take to reach one million users?" Mr. Xing said.
"Is it going to be fake?" one person questioned.
Mr. Xing glanced at him and said: "This is the news released by Huaguowanwang. Although it must be done with the permission of Weiyu Times, how could it be possible for Huaguowanwang to fake it with the word "Huaguo" in it?
?Does it still have its reputation?”
Everyone was silent.
"In three days, the stickiness has not yet taken effect. But with the novel functions and interesting gameplay of "Micro Entertainment", including the strong sense of belonging such as the presence of many celebrities and personal space, once users form a habit
, that’s when these users leave our forum." One person worried.
"Can our forum imitate some functions of "Micro Entertainment"? For example, the mutual @ function, the news push function, including the personal space." Someone asked.
Mr. Xing shook his head and said: "Our forum is divided into categories. As you all know, if you post some comments in the military section, if users don't go to the military section to read, then users will never see such news. "Micro Entertainment" is different.
It does not classify it into categories, but chooses to share it across the entire network. As long as the hot search index of a piece of news goes up, the entire network can see it. This is the core difference between us and them, and it is also the core difference between Tieba and them."
A vice president nodded and said: "Indeed. If we imitate their functions and change our own core section design, then the forum will no longer be a forum, and Tianya's brand will be damaged. Don't talk about leaving it at that time.
If users are blocked, they will probably run away on their own. Based on this category-based section design, the mutual @ function is even more unworkable."
He added, "The same goes for personal space. The purpose of our forum development is to attract like-minded people to exchange interesting stories in their respective sections. "Micro Entertainment" is different. This website is more inclined to serve individuals. This 'individual' refers to all
users, so it has a strong sense of belonging. But the news push function on the homepage also shows that this website will be more social."
"Then what should we do?" someone asked in frustration.
"Can we just watch the development of "Micro Entertainment"? "Micro Entertainment" is expected to have one million users in just three days. How about a few more months of development?" Another person sighed.
Mr. Xing lowered his eyebrows and thought for a moment. Seeing this, everyone fell silent.
You can hear a pin drop in the office.
After a long while, Mr. Xing raised his eyebrows and sighed: "This "Micro Entertainment" is obviously well-prepared, including celebrities and "Super Girl" advertisements. All the plans are linked one by one. Suddenly it is launched."
, not only caught us off guard, other Internet companies engaged in social networking sites and news information are probably as confused as us. But at this stage, there is no way but to wait and see what happens. You guys should also think of ideas these days and discuss it together.
Bar."
…
at dusk.
Sou Fox Company.
In the office area, a group of senior executives sat in a fan shape around a computer desk.
On the computer screen, the "Micro Entertainment" website is displayed.
"What do you guys say?" Mr. Zhang said with a smile, crossing his legs and holding a cup of hot tea.
The executives thought for a moment.
"Mr. Zhang, this website has no competitive relationship with us. We can even sell our news information to this website and reach a cooperation." Someone said first.
"Are you sure there is no competition? Let me ask you, whether it is the function of "Micro Entertainment" to push news, or the function of hot search list, or the function of posting news or news and allowing each other to @ each other, what field does this belong to?" Mr. Zhang
glanced at him.
"New media." The person just now responded.
"Our company also has business in the new media field. Do you think there is competition? If "Micro Entertainment" continues to develop like this and becomes a leading new media company, it will determine the rules of online new media. Our new media business
How should we play?" Mr. Zhang took a sip of tea.
The executive said nothing more.
"Mr. Zhang is unfounded. This "Micro Entertainment" has only been in development for three days and is far from the leader..." Another executive spoke. His words had not yet finished, but everyone knew what he meant.
"Micro Entertainment" is indeed far from being a leading new media company.
If it really comes to that point, other Internet companies will not let it go and will definitely take action to suppress it. After all, the market is only so big.
"Be prepared for a rainy day. In the development of the Internet industry, every step is like walking on thin ice. You must always prepare for the worst, and then formulate corresponding plans. Moreover, this "Micro Entertainment" will not develop well in the hands of Mr. Wang.
If you reach the leading position, it may not be in the hands of others." Mr. Zhang put down the teacup.
Hearing this, everyone was stunned.
"Mr. Zhang, what do you mean...?"
Mr. Zhang glanced at everyone and said: "Who is Wang Jinhua? She is an agent in the entertainment industry. She has worked hard in the entertainment industry for more than ten years before she became the number one agent. Such a person would give up the entertainment industry and switch to the Internet industry?
I don’t believe it. Moreover, if Wang Jinhua really wanted to enter the Internet industry, would she let a group of celebrities become shareholders? These celebrities are useful for the development of her entertainment career, but they are useless for the development of her Internet career.”
He added, "I guess Wang Jinhua's intention is that she wants to maximize the celebrity effect of this website during the period of "Super Girl", and then use the novel creativity and strong interactive social stickiness of "Micro Entertainment" to retain
To retain users, it will become bigger and stronger. Finally, it will wait for Internet companies like us to acquire it. Then it will get a large amount of funds and then go back to develop her entertainment career."
"This..." Everyone was stunned.
Mr. Zhang smiled and said: "It has only been three days of development. Today is the fourth day. It has reached one million users. It has reached such a level. Its potential currently seems to have surpassed forums and post bars. According to this
If the trend continues to develop, Wang Jinhua's goal will be achieved, and there will definitely be companies to acquire it. Maybe it is Penguin, maybe Shengda, maybe Wangyi, or maybe our competitor Xinlang."
He continued, "So what I just meant is that if "Micro Entertainment" has always been in the hands of Mr. Wang, Mr. Wang does not have those consortium connections, billions of funds, or relevant departments behind him.
relationship, then we always have a chance to kill it. But if "Micro Entertainment" appears in the hands of our peers, then we should worry."
"What countermeasures does Mr. Zhang have?" a senior executive asked.
Mr. Zhang shook his head and said: "No rush. "Micro Entertainment" has only been developed for a few days. We will wait and see what happens next. I heard that Xinlang is going to start something called a blog. The emergence of "Micro Entertainment",
It may block their way and the salary wave is faster than ours, so we will wait and see what happens."
…
The night is already deep.
Xinlang Company.
A group of executives seemed to be arguing.
At this time, a technician walked in.
"Mr. Cao, the broadcast of the national finals of "Super Girl" has just ended. Huaguowan.com and Micro Entertainment Times jointly announced that the number of registered users of "Micro Entertainment" exceeded 1.5 million."
After the words fell, the endless arguments disappeared and became quiet.
"Isn't this rising too fast?" an executive exclaimed.
"Is "Supergirl" so popular?" Another executive was surprised.
"The main reason is that "Super Girl" combines the novel form of website advertising with the spontaneous publicity from netizens and reports from online media. In addition, this website is indeed very creative and has so many big-name stars.
A variety of factors have led to such a heated situation." Another executive analyzed.
Everyone nodded slowly and fell into silence.
A vice president looked at Mr. Cao and said, "Mr. Cao, the concept of [Internet+] you proposed before was realized in advance by "Micro Entertainment"."
Mr. Cao nodded and said: ""Micro Entertainment", Internet + entertainment..."
He thought for a while and sighed, "They have fooled them. Combined with the user-attracting format of "Supergirl", at least until the end of "Supergirl", no company can win, and neither can we."
One executive pursed his lips.
"Mr. Cao, what about our blog plan for early next year..." He hesitated.
blog?
Mr. Cao fell into deep thought.
The vice president shook his head and said: "Not only our blog plan for next year, but also Penguin seems to be setting up a Penguin space next year. I was on a business trip in Shenghai some time ago, and Mr. Pang told me about a social space
Concept. It is estimated that next year will be the year when gods fight, but Wang Jinhua avoided it. I don’t know if she really saw the trend, or it was a coincidence. She was really lucky. She happened to work hard during this gap and came up with something.
I created a "Micro Entertainment"."
"Wang Jinhua..." Mr. Cao pondered for a moment, then shook his head, "Judging from the shareholder information in the Weiyu era, there are Chen Daoming and other big-name stars who have been with Wang Jinhua for many years, but the second shareholder is that
Chu Xuan has just debuted for more than a year. I have reason to believe that the plan for the website "Micro Entertainment" came from this Chu Xuan, otherwise he would not be the second shareholder."
The vice president thought for a moment, hissed slightly, and said: "This Chu Xuan is still a college student. If I remember correctly, he is only 20 years old. According to that, he predicted the popularity of "Super Girl" and thought of putting the website on "Super Girl"
"The advertisements in "Micro Entertainment", including a series of creative ideas, were all his ideas? What a talent!"
The senior executives were also shocked, but thinking about it, Mr. Cao's analysis seemed to make sense.
Chu Xuan?
This young man is amazing.
Mr. Cao glanced at the vice president and said: "I still had the same idea in the morning. I have the website "Micro Entertainment" in my hands and I am sure to develop it better. If we get "Micro Entertainment", the blog plan will be
There is no need to exist.”
The vice president nodded and said: "You still want to acquire it."
Mr. Cao was somewhat clear, saying: "No matter whether "Micro Entertainment" develops in the end or not, I want to acquire it. In addition to the huge number of users that "Super Girl" will bring in the next two months, I also value the website's
The huge market that creativity and functionality can bring, this website is also very similar to my idea of an evolved version of the blog, but there are some creative ideas that make my eyes shine.”
The vice president was silent for a moment and said, "I support you."
"Mr. Cao, our blog plan is also good. We also have a cash reserve of 200 million US dollars. With our resources and financial strength, we may not be able to compete with "Micro Entertainment"." A senior executive said. He is in charge of the blog plan.
The sudden abandonment made him unhappy.
Mr. Cao shook his head and said: "With the launch of the blog next year, "Micro Entertainment" is probably already gaining momentum. By then, our competitor will not be Micro Entertainment Era, but perhaps Penguin Micro Entertainment, perhaps Shengda Micro Entertainment, or Souhu
Micro-entertainment, do you understand what I mean? We don’t have time to compete, nor do we have time to develop slowly, because our competitors will not give us time to compete and develop. In the Internet industry, things can be solved with money at once
, no one is willing to develop slowly, if we don’t acquire “Micro Entertainment”, other companies will also acquire it.”
He looked at the vice president and said, "Get ready and go to Micro Entertainment Times tomorrow to find out what Mr. Wang thinks."
"Going tomorrow? Counting today, "Micro Entertainment" has only been in development for four days, so there's no need to be in such a hurry, right?" the vice president said in shock.
"Before "Micro Entertainment" takes off, if we can acquire it, we only need to pay the minimum price. If "Micro Entertainment" takes off and even surpasses post bars and forums, how much do you think it will cost?" Mr. Cao
He said calmly.
"We can think of it, and Mr. Wang can certainly think of it. With the current development situation of "Micro Entertainment", it is impossible for her to sell before the end of "Super Girl". Even after the end of "Super Girl", she will not be the first
Time sells. There is a word called "selling for the price." said the assistant director.
Mr. Cao grinned and said: "That's why I said, let you explore Mr. Wang's tone and see what she thinks. Let's make contact first and be friends. Let's be friends with her. Mr. Wang
She should also be very happy, right? If others contact Mr. Wang after us, it will also be on a first-come, first-served basis. When the time comes, she will return to the entertainment industry to develop her entertainment career. If our friends have any difficulties, maybe we can also help.
help."
The vice president was stunned.
"I understand, let's be friends first, and we can help you in the future." He smiled.