Mr. Ma and the two vice presidents sat opposite each other on both sides of the large desk. Mr. Ma looked at the tilted LCD computer screen. On the computer screen was an Internet industry news.
["Tianya Forum", with its concise style and rich content, attracts 5 million registered users. Netizens like to call it "Tianya" for short. To these netizens, it is "far away in the horizon, close in front of you"
An online spiritual home.
According to Alexa statistics, before the first half of 2004, Tianya Community ranked 135th among global websites, 30th among Chinese websites, and No. 1 among community websites. It is firmly positioned as the leading community website, far ahead of its peers, and leading the Chinese community.
Online community trends and new trends.
However, various companies in the domestic Internet industry are emerging together, and there are trends every year. Those who are catching the trend will rise, and those who are losing the trend will fall. The ups and downs of the Internet industry are also due to the ever-changing market.
At 8 a.m. on July 30, 2004, "Micro-Entertainment Times", an emerging Internet company located in Beijing, created the "Micro-Entertainment" social networking site by accurately leveraging the popularity of the entertainment industry TV program "Super Girl" to create [Internet + Entertainment]
The first of its kind in the multi-operation model, with the help of the popularity of the program and the diversion effect of many big-name celebrities, the increase in users in the past few days far exceeded industry expectations, breaking the record of the highest daily increase of 50,000 in "Tianya Forum", making it an instant hit.
.
According to industry insiders, unlike the years of patient operation and step-by-step development of "Tianya Forum" and similar competitor "Maopu", "Micro Entertainment" started with the precise positioning of "Super Girl" and then the sudden arrival of most big-name stars.
The joining of entertainment news media finally led to the popular phenomenon that "Micro Entertainment Farm" has caused across the country.
"Micro Entertainment" is a show from beginning to end, a big show. It is a product marketed by the man behind it, Wang Jinhua, using the means of the entertainment industry.
But it is undeniable that "Micro Entertainment" was successful.
Wang Jinhua spent two months creating a marketing miracle.
According to Alexa statistics, "Micro Entertainment" currently ranks 51st among global websites, 8th among Chinese websites, and first among community websites. "Micro Entertainment" has become the leading competitor in its category, and it is far ahead.
What the future will bring is impossible to predict.
According to relevant people on social networks, the two companies "Tianya" and "Maopu" are currently in contact with a number of venture capital investors. Obviously, due to the sudden rise of "Micro Entertainment", similar competing products are working hard to change due to market changes.
With "Micro Entertainment"'s novel operating concepts and highly innovative content modules, the social network market will surely flourish in the future. We'll have to wait and see what happens.
——Xinlang News Report.]
Mr. Ma withdrew his gaze, looked through the documents on the desktop, lowered his head and said, "I won't buy it."
The two vice presidents raised their eyebrows, confused for a moment but then understood, and nodded.
"The specific value of "Micro Entertainment" needs to be appraised by authoritative departments, but with the number of 8 million users, the development of "Micro Entertainment" has exceeded my expectations. "Micro Entertainment" will remain stable for another two months.
We will continue to enhance user stickiness and once the daily activity curve stabilizes, the maximum 200 million we estimate we can spend will no longer be enough. It is far from enough," said Mr. Ma.
"But with the current momentum of "Micro Entertainment", there is still a certain room for growth with the help of "Micro Entertainment Farm". If "Micro Entertainment" is helmed by a peer, will we have great competitive pressure in social networking sites in the future?"
said a vice president.
Mr. Ma shook his head and said: "The rise of "Micro Entertainment" with the help of "Super Girl" is actually relying on the popularity of "Super Girl". The ratings of "Super Girl" announced by Mango Channel are 16%, and there are nearly 200 million people nationwide.
This program has been watched by 200 million viewers, but "Micro Entertainment" only attracted 8 million users in the end. This is not to say that "Micro Entertainment" is not good, but the current market is like this. There are not many Internet users, and the domestic social economy has not yet improved.
, the development of the Internet industry is still underdeveloped. Even if "Micro Entertainment" is helmed by a peer, the upper limit of its development within a few years can be seen."
Mr. Ma continued, "So, I stick to my original intention and continue to expand the number of users of Penguin Communication. The number of users of Penguin Communication is our lifeblood. In the future, we will be free to develop social networking sites. Even if we have to compete, we have
The number of users of Penguin Communications is huge, and we are not afraid of any competitors."
A vice president nodded, "The most important thing is that we have gone public, and shareholders will keep an eye on our Penguin's profitability. We spent a lot of money to buy "Micro Entertainment", but it is obvious that this website will not be able to grow in size for at least a few years."
Not only that, we also need to continuously spend money to expand the market. This conflicts with our next plan."
"That's the truth." Another vice president nodded.
"We will leave "Micro Entertainment" alone and let the people in Beijing withdraw. We will see which company will take over "Micro Entertainment" at that time. It is estimated that there will be a conclusion by the end of this year.
"Mr. Ma finally said.
The two vice presidents nodded slightly.
…
——Xinlang Company.
Mr. Cao crossed his legs, spread out a newspaper with both hands, and was looking down at it.
On the sofa opposite, several company executives were silent, waiting for Mr. Cao to speak.
In Mr. Cao's newspaper, there was a news report about "Micro Entertainment".
["Our Tianya is the most natural website suitable for applying web2.0 technology!" A year ago, Mr. Xing of "Tianya Forum" said this at the Internet industry exchange meeting.
However, the emergence of "Micro Entertainment" has made industry players believe that if "Tianya" is only suitable for web2.0 technology, then "Micro Entertainment" is the original fantasy of web2.0 technology.
Each of its interactive modules, its big data interaction, timely communication, and web page style layout are not only compatible with all browsers, but also fully comply with the rules of the current network protocols.
It not only provides the Internet industry with new ideas for website creation, but also leads the beneficial development of the Internet web direction to a certain extent.
The four trends currently presented by the Internet: personalization, interaction, socialization and regionalization are also conceptually presented in "Micro Entertainment" that are differentiated and integrated.
At present, the number of registered users of "Micro Entertainment" has exceeded 8 million, and the peak number of daily visits is as high as 27 million. According to the official disclosure of "Micro Entertainment Times", the daily volume of discussions and comments can reach up to 120 million in one day. Now "Micro Entertainment Farm"
This community game has become a phenomenon-level social game. Taking advantage of this trend, the upward trend of "Micro Entertainment" continues unabated.
It is reported that Xinlang, Penguin, Sohu, Wangyi, Shengda, eBay, and Baidu have already conducted acquisition or merger negotiations with "Micro Entertainment Times", and there are also many venture capital companies and angel venture capital natural persons who are negotiating with "Micro Entertainment Times"
"Micro Entertainment Times" contacted, whether "Micro Entertainment Times" will accept financing, or accept acquisitions or mergers and acquisitions, this is the point that industry players are most concerned about.
The growth of "Micro Entertainment" is a miracle, and it is also a phenomenon in the development of the Internet era that adapts to the trend. Just like "Legend" back then, it seized the trend and opened the door to the Internet world.
What is the next trend? We are looking forward to it.
——China Internet Industry Information.]
Mr. Cao put the newspaper away, glanced at the vice president, and said, "I have dealt with Mr. Wang several times. How do you feel?"
The vice president shook his head and said: "My feeling is that she will sell it, but not now."
Mr. Cao nodded and said: "There is going to be a "Micro Entertainment Farm". It is very popular now. It is normal not to want to sell it. At least we need to use this game to attract users to the extreme. Mr. Wang will probably relent.
"
Everyone was silent for a while.
"But when it comes to that step, how many users will "Micro Entertainment" have? Break through 10 million? How high is the value of such a website? This has exceeded the limit of what we can afford in terms of funds to acquire "Micro Entertainment"."
A senior pipeline.
Mr. Cao put down his legs, leaned back on the sofa, and said: "Our blog plan, the first batch of funds is estimated to be 50 million, which will be used to promote it, attract experts from all walks of life to join, and attract major celebrities to join. Initial development.
Okay, invest another amount of money to divide vertical fields and develop in-depth. Finally, leave a large amount of capital to compete with peers, grab the market, etc.”
Mr. Cao added, "Initially, I was only prepared to spend up to 300 million to develop an acquisition plan for "Micro Entertainment", but now it seems..."
He didn't finish what he said, but the vice president understood what he meant.
"Micro Entertainment" has exceeded 300 million.
Perhaps this website is not profitable in the hands of "Micro Entertainment Times" and cannot see its real value.
But if this website is placed in the hands of peers, it will be a great weapon.
With the number of users, will profitability be far behind?
In the Internet industry, having the number of users means having everything.
Moreover, in their previous exchanges, judging from the development of "Micro Entertainment" in the past two months, if he wanted to make a profit, Wang Jinhua could just come up with a value-added service.
But Wang Jinhua didn't do this. In their opinion, this was Wang Jinhua's cleverness.
Free things and paid things are two different concepts.
If "Micro Entertainment" has a paid function, users will run away if not enough.
Value-added services need to be implemented step by step, and launching them suddenly will only cause more harm than good.
Moreover, Wang Jinhua is not prepared to develop this website in the long term, so it is useless to provide a value-added service. It may also expose the shortcomings and shortcomings of "Micro Entertainment".
Wang Jinhua only needs to do a good job in data and increase the number of users, which is enough for the current "Micro Entertainment".
They could see it, and Wang Jinhua did the same thing.
"This woman is amazing." The vice president praised inwardly.
It is indeed extraordinary for a person who is involved in the entertainment industry to understand Internet operations so well and remain calm.
"It would be okay if we didn't have competitors. Now that Souhu, Baidu and Shengda are eyeing "Micro Entertainment", 300 million may not be enough." A senior executive said.
Mr. Cao shook his head and said: "It's not a question of whether there is enough money. It's because Wang Jinhua doesn't want to sell "Micro Entertainment" yet. She's been stuck, and we've been waiting. According to my previous expectations, we will win "Micro Entertainment" by the end of the year at the latest.
", and then we will start to work hard next year. Even if other peers have to get involved in social networking sites, we can take the lead and have an absolute advantage."
The vice president nodded and said: "Yes. For "Micro Entertainment Era", the more users "Micro Entertainment" has, the higher its value will be. But for a company that we want to develop in the long term, "Micro Entertainment" should start now
We have begun to refine the content areas of "Micro Entertainment", make the content vertically available to users, develop a set of big data calculation algorithms for "Micro Entertainment", and provide users with more accurate news push, etc."
The vice president added, "In other words, "Micro Entertainment" only focuses on attracting users now, which is a good thing for them, but it is a waste of time for us. The attraction of users and the innovation of technology should be operated concurrently, at the same time.
"
Mr. Cao pondered for a moment and said: "We can't wait any longer. The value of "Micro Entertainment" needs to be appraised by an authoritative organization, and we can then acquire it at a fair price or at a premium. But appraising a website that is inherently big data requires a lot of time.
I estimate it will take a few months. If we wait any longer, even if Wang Jinhua goes on sale, it will disrupt our plan. In the Internet industry, sometimes time is more important than money."
"But Wang Jinhua doesn't want to sell it now," the vice president reminded.
Mr. Cao said: "It doesn't matter if you don't want to sell it now. Let Wang Jinhua hire someone to appraise the value of the website first. Do it simultaneously and don't waste time."
"What reason do we have for letting Wang Jinhua do this?" the vice president frowned.
Hearing this, a smile appeared in Mr. Cao's eyes, and he said: "We can understand the future value of this website, the industry can understand it, Wang Jinhua and that Chu Xuan can definitely understand it. And [Internet + Entertainment]
It has always been a development direction that I want to promote, so if it concerns the entertainment industry, then it has to do with Wang Jinhua, right?"
After hearing his words, the vice president frowned and thought.
Mr. Cao did not give him time to think, and said bluntly: "Give up a little share, reduce the price and acquire absolute control, and then reach an intention to cooperate with Wang Jinhua in the entertainment industry. She will not refuse. This is what she wants to see."
Our company is currently the only company related to the entertainment industry. In the future, we will even go deep into the entertainment industry and expand the development direction of [Internet + Entertainment]. This is an advantage that other Internet companies do not have. If Wang Jinhua looks to the future, she
You should know how to choose.”
The vice president understood, nodded slowly and said, "Okay, I'll talk about it tomorrow."
