Wang Jinhua and Zhang Jizhong were sitting on the sofa discussing matters.
With Zhang Jizhong here, the topic was naturally about "The Legend of the Condor Heroes".
Zhang Jizhong came to the company today to discuss the marketing of "The Condor" with Wang Jinhua and to ask Wang Jinhua for advice.
As someone who deeply loves marketing TV dramas, even with many years of marketing experience, he still had to convince Wang Jinhua.
Just now, Zhang Jizhong’s marketing plan was rejected by Wang Jinhua.
At this moment, Zhang Jizhong was listening to Wang Jinhua's plan.
"Brother Zhang, your plan is to bring in all the Fourth Dan Shuangbing and some first-line niche students into marketing. This is unnecessary and very offending." Wang Jinhua said again.
Zhang Jizhong nodded.
"Yang Guo is played by Chu Xuan, and Little Dragon Girl is played by Liu Yifei, so it's enough for us to market around the two of them." Wang Jinhua said.
Zhang Jizhong stood up with his arms folded and listened quietly to what she had to say.
"Chu Xuan and Liu Yifei's "Fairy Sword" will be broadcast soon. "Fairy Sword" is adapted from the game. It is clear that the audience of this drama is mostly young people." Wang Jinhua crossed her legs.
"Indeed." Zhang Jizhong nodded and raised his eyebrows: "Then you mean to market "Sword of Immortality" first and then "The Condor"?"
Wang Jinhua nodded and said: "The ratings of Shenghai TV Drama Channel are not very good. No matter how good Chu Xuan and Liu Yifei's performances are, the ratings of "Sword" will not be high due to the constraints of the TV station."
Zhang Jizhong took a sip of tea and said: "Since the audience is young people, why didn't you put "Sword of Immortality" on the Mango Stage?"
Wang Jinhua shook his head and said: "They don't have the channel of Mango Channel. If they force it to be sent up, "Sword of Immortality" will probably be scheduled to an awkward time slot in the morning or afternoon."
"You have a good relationship with Mango Channel. You should have channels over there." Zhang Jizhong said.
"This is now. At that time, "Micro Entertainment" had just started. Where did I get the Mango Channel channel? Besides, "Sword of Immortality" was led by the president of Huayi at the time, and I couldn't get involved." Wang Jinhua explained.
Zhang Jizhong understood and said: "Then what are you going to do?"
Wang Jinhua raised her lips slightly and said: "After operating "Micro Entertainment", I know a lot about Internet-related things. Most of the users of "Micro Entertainment" are home users, which means they are all people who have computers at home.
.But where are the people who don’t have computers at home?”
Wang Jinhua smiled and said, "Internet cafe."
Zhang Jizhong was stunned for a moment, frowning and thinking.
Wang Jinhua continued: "There is no computer at home, which means that many people do not know about "Micro Entertainment". Young people do not read newspapers and do not pay attention to Shenghai TV drama channels. Even if they go to Internet cafes, they only play games. At least I went to investigate it myself.
I haven’t found that many Internet cafe users log in to “Micro Entertainment” in Internet cafes. So how can we promote “Sword of Immortal”, a TV series linked to games, to let them know about it? It can only be promoted in Internet cafes.”
"Internet cafe promotion?" Zhang Jizhong frowned.
"There are countless Internet cafes across the country, how to promote them?" he wondered.
Wang Jinhua smiled and said: "I asked Xinlang for help and got the channels of several companies that manage the Internet cafe management system. They control the Internet cafe management system, which means that the computers in the Internet cafe have their own management system.
, as long as I cooperate with them, every time an Internet cafe user turns on the computer, an advertisement for "Sword of Immortality" will pop up in the lower right corner of the screen."
Zhang Jizhong glared and couldn't help but laugh: "How can you still promote it like this?!"
He smiled and patted his thigh again, "I gained some experience."
Wang Jinhua's smile remained unchanged and said: "I also suddenly came up with such an idea. I have never seen such a cooperation method over there. When I talked with them some time ago, the monthly publicity was only a few million, but "Sword of Immortal"
"The advertisements can be seen everywhere in Internet cafes across the country. I think it is very worthwhile."
"Of course it's worth it!" Zhang Jizhong said with some excitement: "A few million can be exchanged for tens of millions of users, which is very worthwhile. The most important thing is that it is different from the conventional marketing methods in the past. If this marketing plan is implemented, there will be no competition.
Opponent, this is the best!"
Zhang Jizhong said with a smile on his face, "Moreover, there is a family behind every Internet cafe user. If they are attracted by "Sword and Fairy" and go home to watch TV, they may even attract relatives and friends. This value is intangible, but it is foreseeable.
."
Zhang Jizhong narrowed his eyes, "I understand your thinking now."
Wang Jinhua smiled and said nothing, as if listening.
Zhang Jizhong calmed down his thoughts and said: "As soon as this marketing plan is implemented, the ratings of "Sword" will definitely increase. This is a no-brainer. Every time the ratings of "Sword" increase by one level, Shenghai TV will give "Sword"
This is the default for the corresponding promotional resources of "Fairy Sword" TV. When these two publicity resources complement each other, the entertainment media will also take notice and give more online and offline reports about "Fairy Sword". In this case, if "Fairy Sword"
The ratings of "Sword and Sword" have exploded, and as for the emotional drama between Chu Xuan and Liu Yifei, they will most likely be at the center of the popularity."
Zhang Jizhong paused, "When the time comes, we will use the popularity of Li Xiaoyao and Zhao Ling'er to market Yang Guo and Xiao Longnu, and we will definitely get twice the result with half the effort. "The Condor" has reached a preliminary cooperation intention with CCTV through the company's channel communication.
If the cooperation is concluded by then and "The Condor" is broadcast on the CCTV channel, judging by the popularity of Yang Guo and Xiao Longnu's marketing, coupled with CCTV's impressive past ratings, if the ratings of "The Condor" are also
Come on, Chu Xuan and Liu Yifei will most likely be as popular as the current Sidan Shuangbing."
Zhang Jizhong raised a smile and said, "Although they both have marketing, Chu Xuan and Liu Yifei are different. They have many high-rated works to protect them. If there are no good works in the next two years, their market value will be higher than
The fourth double ice is even higher.”
Wang Jinhua nodded, "If everything goes as planned, by the time "The Condor" is finished, Bright Times will have trained two first-tier artists within one year, and the company will also take advantage of the trend to start training and recruiting artists nationwide.
plan."
Hearing this, Zhang Jizhong shook his head and said in admiration: "You really have a complete plan. You are awesome. I am convinced."
The next moment, Zhang Jizhong was confused again: "You are marketing "Fairy Sword", where are the investors of "Fairy Sword"...?"
Wang Jinhua raised her eyebrows and said, "I have negotiated the channels, and they will pay for the millions in marketing expenses."
Zhang Jizhong glared and said, "They paid to market "Sword of Immortality" to help you train Chu Xuan and Liu Yifei?"
Wang Jinhua smiled lightly and said: "After "Sword and Fairy" becomes popular, they will share more copyright fees. How can I pay for just a few million in marketing expenses? It's a beautiful idea."
Hearing this, Zhang Jizhong burst into laughter, gave a thumbs up and said: "You are awesome! Then act according to your plan, I will put down the marketing of "The Condor" first, and we will discuss it after "The Sword" is finished.
.”
Wang Jinhua nodded.
…
…
Huai City, Xiangnan Province, is a prefecture-level city.
Xiaoru walked into the Internet cafe with her younger brother Xiaohui. The smoky environment made her frown, and she couldn't help but put her hand in front of her nose to fan herself.
Xiaoru is a game fan. As a girl, it is rare to have the title of ‘game fan’.
But under the influence of her younger brother at home, she recalled that she took her younger brother to an Internet cafe to help him pay the Internet fee and wandered around the Internet cafe. She was attracted to the game, and she gradually fell in love with it from then on.
Play some stand-alone story games and casual games to pass the time.
Xiaoru and Xiaohui skillfully asked the network administrator to turn on two machines in front of the stage, then found a seat with the corresponding seat number and sat down, turned on the machine and waited.
"Sister Xiaoru, I heard that you have lost rank?" There was a man with glasses next to him who was also turning on his phone.
"There are so many cheats in "Bubble Hall" now. If you talk about it too much, you will cry and you can't win." Xiaoru pouted.
"It would be great to play "MapleStory" with me, and form a team to kill monsters together." The man in glasses advised.
"If I don't play, this game consumes time and wastes my energy." Although Xiaoru is a game fan, she still has the ability to control herself. She will not play games that take a long time to understand.
The man with glasses shook his head helplessly and faced the computer screen.
But the next moment, the man with glasses seemed to have discovered something, and looked curiously at a picture that appeared inexplicably in the lower right corner of the screen.
"What the hell is this?" he wondered.
"Hey! "Legend of Sword and Fairy" TV series?" He became interested.
Xiaoru was attracted by his soliloquy and leaned over to take a look.
"The TV series "Sword and Sword"! Real or fake!" She was a little surprised.
Xiaoru's voice was a little loud, and some young people hanging out in the Internet cafe came over in twos and threes.
After the bespectacled man clicked on the picture, the browser automatically opened and a page was displayed.
On the page, there is a brief background introduction to "Sword of Immortality" and the broadcast time on the Shenghai TV Drama Channel. They are bolded and underlined for fear that others will not see it.
"It's really the TV series "Sword and Sword"! January 14th is today!" Xiaoru said slightly excited.
The man with glasses stretched out his hand to hold the frame of his glasses and said, "I remember when I passed through the Hidden Dragon Cave, you were still in Yuhang Town and couldn't get out."
"Tch, a good man never talks about the past." Xiaohui stretched out a finger and waved it.
The scroll bar on the page pulled down, and a still photo was displayed.
"Chu Xuan?" The man with glasses called out his name.
"Aren't you not a fan of stars? Do you know this?" Xiaohui said with a smile.
"My parents used to watch "Talented Women" every day, and it was hard for me not to recognize it," the man with glasses explained.
"The most important thing is that Chu Xuan's appearance is as good as mine, which is rare. He is qualified to be remembered by me." He added.
"Go away! Save some face!" Xiaohui patted his head, dumbfounded.
The page continues to scroll down.
A still photo of Liu Yifei is shown.
"Damn! What a beauty!" The man with glasses lit up.
"Is this so and so...?" He frowned and muttered.
"Is she the Wang Yuyan from "Dragon Movie"?" A young man said behind them.
"Liu Yifei." Xiaoru said her name.
"She plays Zhao Ling'er? It's okay!" Xiaohui agreed.
"Don't you think this image is very similar to the description of Zhao Ling'er in the game?" he said.
"Indeed." The man with glasses nodded.
"So beautiful." He praised again.
"So cute." Xiaoru frowned.
"Brother, scroll up the page and see what time it will be broadcast." A young man said.
The man with glasses looked back and didn't recognize him.
But it was just a small request, and the man with glasses complied with it indifferently.
"It will be broadcast at 8 o'clock tonight. Shenghai TV drama channel will broadcast three episodes every Friday, Saturday and Sunday." He said.
Hearing this, the people behind him dispersed.
"Shenghai TV drama channel? Is there such a channel?" someone muttered.
"I've been watching TV at home for many years, but I haven't found this channel." Someone responded.
Xiaohui returned to his seat, and there was also an advertisement picture in the lower right corner of his computer.
"Sister, I will watch "Sword of Immortal" after dinner tonight!"
"necessary!"
The siblings played games for a while and then got off the plane and went home.
During this period, there are always friends who surf the Internet asking questions to the network administrator.
"Network administrator, what the hell is that in the lower right corner? It scared me. I just turned on the phone and thought I had insufficient balance!"
"Ads! Click once and close the browser, and the ads will disappear."
"It's so troublesome, what will happen if you don't click?"
