In Wang Jinhua's marketing today, when the interest in Chu Xuan and Liu Yifei's romance began to shift to "Zhu Xian", it aroused the curiosity and wait-and-see of many people in the industry.
Chief producer Zhang Jizhong?
Chu Xuan and Liu Yifei co-produced?
From actor to producer, the span is not small.
But with the bright era behind us, such a span seems understandable.
What interests them most is that "Zhu Xian" is a large-scale fairy tale drama.
They are still fresh in their minds about "Sword and Sword", which had a hot ratings at the beginning of this year. Judging from the current market situation, it may be difficult to become one of the top three TV dramas in the year, but it should be no problem to rank in the top five.
Based on this achievement, some companies in the industry have developed a strong interest in the theme of Xianxia.
Although "Fairy Sword" is popular, it has been criticized by the audience for many things. For example, the special effects are not good, the word "Xianxia" lacks a bit of "fairy" flavor; some plots have no logic and are too childish, etc.
In the current market where the fairy tale theme is too blank, it is normal for a new genre drama to have shortcomings, but this does not prevent "Fairy Sword" from being judged as an excellent work. After all, the ratings are enough to prove its excellence.
Combining the advantages and disadvantages of "Sword and Fairy", what is Xianxia? How to make Xianxia? What is the core of Xianxia? This is a topic that some companies have discussed from time to time in the past six months.
In response to this topic, the promotion of "Zhu Xian" suddenly came to the market, which immediately attracted the attention of various companies across the country.
After "Fairy Sword", is the second fairy tale drama coming?
Many people were interested, but before they could learn more about "Zhu Xian", an email about the "Zhu Xian" project was sent to entertainment companies, film and television companies and artist management companies in three places across the country.
For a time, companies in the circle caused quite a stir because of this email.
"Zhu Xian" has an investment of 55 million?
This number surprised everyone in the company.
Most dramas in the current market require an investment of 30 million. A few million is enough for small dramas. The last "Sword" only invested 25 million, and this time "Zhu Xian" invested 55 million, which surprised them at the same time.
There is also a higher level of interest.
With sufficient funds, it means that the crew is stable and the quality of post-production is also guaranteed.
The "Zhu Xian" card came up immediately.
However, what surprised them again was that "Zhu Xian" shot a group portrait?
In their impression, there seemed to be only three dramas with group portraits, "Water Margin", "A Dream of Red Mansions" and "Dragon".
Different from ordinary dramas where only the main characters have a beginning and an end, basically every character in a group drama follows the structure of a three-act play, with a beginning and an end.
It was a bit difficult to shoot, and even more difficult to write the script.
I looked at the executive director: Zhao Jian, one of the directors of "Dragon".
"No wonder I dared to take a group portrait. It turns out he is the director." People from various companies nodded.
An experienced director is always reassuring.
I looked at the on-site assistant director: Wu Qingyuan, one of the directors of "Sword and Fairy".
"One has taken group portraits, and the other has taken fairy tales. The Brilliant Era knows how to choose people." People from various companies expressed their appreciation.
I looked at the producer and performance director: Huang Lei, lecturer at Beijing Film Academy, actor, producer, screenwriter.
I looked at the chief screenwriter: Liu Yi, chief screenwriter of "The Condor".
"This director's lineup is OK." People from various companies agreed.
Let’s look at the background of the story, the synopsis of the plot, and the place names involved...
[Caomiao Village, Qingyun Mountain, the deep valley behind Dazhu Peak, Heyang City, Wanbat Ancient Cave, Dead Spirit Abyss, Dripping Blood Cave, Xiaochi Town, Black Stone Cave, Changhe City, East China Sea Liubo Mountain, Death Swamp, Heavenly Emperor's Treasure House,
Fenxiang Valley, Southern Xinjiang, Tianshui Village, Qili Cave, Shiwanda Mountain, Huqi Mountain, Qingyun Back Mountain, Tianyin Temple, Wilderness Temple, Xiaoyao Stream, Viper Valley...】
"No wonder we need to take group photos! The layout of this world is too big!" People from various companies suddenly realized.
They are all people in the industry. As soon as they see this long list of place names, as well as the characteristics of each place and the characters who appear, they will know the reason for taking group portraits.
If we rely on the main cast alone, it is absolutely impossible to film so many places with just a few people, unless the show has no supporting roles, but how is this possible?
Therefore, it is impossible to show the complete world view of "Zhu Xian".
If you want to show a complete world view, the protagonist group can only be participants, and then rely on different supporting characters to fill the world through side plots and lines, and reflect the charm and characteristics of each place.
"It is intended to show a world of immortals with a complete world view, and it is so full of details. This "Zhu Xian" is better than "Sword of Immortals"!" Many people have a clear idea.
"If "Zhu Xian" is successful, it will probably become a model for future fairy tale dramas to imitate." People from various companies somewhat admired the ambition of Brilliant Era, and at the same time, they gave "Zhu Xian" a different meaning in their hearts.
And playing group portraits in the fairy tale theme, which is still new today, has to be said to be very creative and fresh.
At the same time, they also became more interested.
Group portraits mean that in addition to the protagonists, every supporting character also has a role to play, so the range of roles for them to choose from is even wider.
Keep reading, investors have a mango station?!
"This is the first round of scheduled stars!" People from various companies exclaimed in admiration.
Since the radio and television launched the new 4+X policy at the end of last year, that is, a TV series can be premiered on up to four satellite channels + N terrestrial channels at the same time. This policy has made the terrestrial channels happy and the TV industry has begun to flourish.
There is no worry about not selling any TV series.
However, there are pros and cons.
The television industry has developed, and a lot of capital has poured into it, and the quality of the dramas produced has become increasingly uneven.
Because of this, those "high-ranking" top-level satellite TV stations are more picky about the selection of each drama.
Those major TV stations often screen TV dramas based on scripts, TV production techniques, crew lineups, casts, etc.
Many dramas either have low-quality scripts, low-level television production, poor crew, or poor actors. Ninety-five percent of dramas every year fail to achieve star status.
And those who can reach the stars are basically popular.
"With the local No. 1 Mango Channel, the director team, sufficient funds, the various channel resources of Brilliant Times, and Zhang Jizhong's TV production capabilities, it seems that it will be difficult for "Zhu Xian" not to become a hit."
Estimates from various companies.
What "Zhu Xian" still lacks at the moment is a good actor.
At this point, some people in the company have a keen eye. Since "Zhu Xian" is expected to be a hit, will it be possible to cast a few actors into it?
This is worth looking forward to.
As for the second role document in the email, many people in the company are busy researching and analyzing it.
It takes time to think about a role, and it also takes time to judge whether your own actor is suitable for the role. Not to mention that there are forty or fifty characters in the document, which takes even more time.
While these companies were analyzing their roles, the marketing department of Bright Times also responded to Wang Jinhua's request before the business trip and stopped reporting and marketing news related to Chu Xuan and Liu Yifei's relationship, and asked cooperative news media across the country to stop publishing relevant newspapers and periodicals, and then started again
A new round of news cooperation began to vigorously promote "Zhu Xian".
Ten days have passed, and the popularity of "Zhu Xian" has increased. Due to the popularity of Chu Xuan and Liu Yifei, many viewers on the Internet have begun to spontaneously learn about "Zhu Xian", and it has even driven the subscription volume of the "Zhu Xian" online novel.
For a time, the attention on "Zhu Xian" on the Internet was not very popular, but the occasional hot search also proved that its popularity was not low.
People from some companies also responded to emails one after another, recommending their own actors who are suitable for a certain role.
However, almost everyone expressed the same view on the magical character of the male protagonist Zang Xiaofan.
"If you perform well, you may skyrocket. If you perform poorly, you may become mediocre. This role is a double-edged sword."
——Shenghai Tangren.
In the office, Cai Yinong took the printed character file, glanced down and said, "Old Li, Hu Ge is really not suitable for Zhang Xiaofan?"
Li Guoli sat opposite her, listened to her words, and said: "If "Zhu Xian" is not a group portrait, maybe I can recommend giving it a try, but if "Zhu Xian" is a group portrait, if the protagonist's acting skills fail, then he will disappear directly, and the audience will
Can't see him."
Cai Yinong frowned, shook his head and said: "After "Fairy Sword", the second fairy tale drama on the market, marketed by Wang Jinhua, promoted by Mango Channel, and with the names of producers Chu Xuan and Liu Yifei, "Zhu Xian"
"It is a sure thing that it will become popular before it is aired, and it is also very likely that it will become popular after it is aired."
Cai Yinong looked up at him and said: "The character Zhang Xiaofan is so attractive. This character seems to have never appeared on the market before. The most fundamental carrier of a good script and a good story is the character, a novel character, an innovative character."
The character is easily remembered by the audience. Even if the performance is not very good, it will still be remembered."
Li Guoli nodded and said: "But there is another possibility. If you don't perform well, you will be scolded by the audience."
Cai Yinong opened the thermos cup, took a sip of tea, and said, "So, you still want Hu Ge to try Lin Jingyu?"
Li Guoli smiled lightly, got up from the sofa, took some information on the coffee table, and sat down again.
"To be honest, Hu Ge is currently the most suitable for Zeng Shushu. His image and cheerful temperament are very similar to Zeng Shushu. But if he plays Zeng Shushu, there will be no challenge. He can play the role of Lin Jingyu, which is also challenging. As for Zhang Xiaofan,
His current ability is not enough." He analyzed.
Cai Yinong turned over the page of character information and thought about it carefully for some time.
"Lin Jingyu is calm, calm, arrogant, and chivalrous... If Hu Ge plays this role, it will indeed be a challenge." She said to herself.
Li Guoli leaned back on the sofa, took the information to read, and said: "The most important thing is, let Hu Ge play Lin Jingyu, we have something in exchange. Let Hu Ge play Zhang Xiaofan, what can we exchange for a big
main character?"
Cai Yinong raised his eyebrows to look at him, nodded slightly bitterly and said: "That's right."
Li Guoli smiled helplessly, "It's a big production worth 55 million yuan, and all the lineups and channel resources are full. How much does it cost to play Zhang Xiaofan?"
He clasped his hands behind his head and said: "Thanks to the marketing channels provided by Wang Jinhua, "Sword and Sword 1" was a great success, which allowed us to prepare in advance for "Sword and Sword 3". At present, the characters have been designed, and Hu Ge will play Lin.
Jingyu, we will give up two important supporting roles and let Bright Times invest in "Sword and Sword 3" when the project is approved to provide us with some channels. I think this replacement is very good."
Cai Yinong was startled, and after thinking for a moment, he said: "Which two supporting characters? Long Kui? Tang Xuejian? Or Xu Changqing?"
Li Guoli shook his head and said: "Whatever. Last year you gave Chu Xuan and Liu Yifei the song of "Sword of Immortality" to sing. Since you chose to be friends with Brilliant Era and give up the line of Huayi, then be decisive. Change the two important supporting roles.
An important supporting role, if Bright Era can help us make "Sword and Sword 3" popular, we will not lose anything, it will be a win-win situation, and the cooperation between the two parties will go further."
Cai Yinong lowered his eyebrows and thought for a moment, then nodded slowly.
"Okay, that's it, I'll fly to the capital tomorrow."
…
At the same time, Beijing Huayi.
In the office, Wang Zhongjun and Wang Zhonglei were sitting on the sofa reading information, with an agent sitting opposite them.
"The market is very optimistic about "Zhu Xian"." Wang Zhongjun crossed his legs and smiled.
"Comprehensive resource channels, sufficient funds, the right director team, and the Mango Channel are scheduled to be released. If the right actors are chosen, this drama will be worth looking forward to." Wang Zhonglei said gently and authentically.
"The producers are Chu Xuan and Liu Yifei, two new producers. Aren't you worried about them screwing up?" Wang Zhongjun turned his head and looked at Wang Zhonglei.
Wang Zhonglei adjusted a comfortable position on the sofa and said, "With Chu Xuan here, I don't think it will be messed up."
Wang Zhongjun flipped through the information, nodded slowly, and said: "It is not easy for this kid to create a micro-entertainment and a brilliant era. Wang Jinhua has found a treasure."
Wang Zhonglei looked at the agent opposite and said: "Dong Xuan is very suitable for Lu Xueqi."
"Yes, Mr. Wang." The manager nodded repeatedly, "Whether it's image, temperament, height, figure, Dong Xuan has also practiced martial arts on the set before, including sword dancing. She is really suitable to play Lu Xueqi."
After Wang Jinhua left Huayi with Chu Xuan and the others, a large number of artists in the industry flocked to Huayi under the olive branch offered by these two presidents.
In addition to first-tier artists such as Huang Xiaoming and Zou Xun, there are also second-tier artists such as Dong Xuan.
TV series promote popularity, movies promote celebrity status.
A good TV series and a good character are undoubtedly very important to Huayi today.
The two Mr. Wangs also wanted to seize the time to promote the new artists, thereby making up for the loopholes left by Wang Jinhua when she took away Chu Xuan and a group of first-line artists.
"Dong Xuan is okay, she has good potential." Wang Zhongjun's eyes remained on the information without moving.
After hearing his words, the agent smiled happily.
Wang Zhonglei touched his chin and said: "The filming of "The Night Banquet" is about to start, and the actors have been decided. In terms of TV dramas, our company currently has no suitable dramas. The "Assembly Number" we are currently preparing needs a group of actors. Over there in the Brilliant Era
There are suitable artists, what do you think?"
Wang Zhongjun glanced at him and said, "The protagonist is Zhang Hanyu."
Wang Zhonglei said suddenly: "I know. If the heroine of a TV series asks me to trade the lead role of a movie, do you think I'm stupid?"
Wang Zhongjun smiled and said nothing.
Wang Zhonglei said to his agent: "You go back first, I will go to the Bright Times tomorrow."
The agent quickly stood up, nodded slightly, and turned to leave.