The faint sound of chirping birds could be heard in his ears. As his mind gradually awakened, the birdsong became louder and Chu Xuan slowly opened his sleepy eyes.
What he saw was a snow-white ceiling with a disk-shaped bedroom lamp embedded in the center of the ceiling. Chu Xuan tilted his head to the left toward the French window. Liu Yifei, who was wearing purple ice silk pajamas, had already woken up.
She was leaning on the back of the bed, her legs held up together under the quilt, a laptop in her arms, and she was staring at the computer screen seriously, not knowing what she was looking at.
"woke up."
Liu Yifei glanced at Chu Xuan sideways, and saw that Chu Xuan had just woken up and looked lazy after getting up. She slightly showed her face, put her right hand on the keyboard around Chu Xuan's head, and covered Chu Xuan's cheek,
Touching Chu Xuan's face lovingly.
"What time is it?" Chu Xuan was lying on his side and asked excitedly.
Liu Yifei glanced at the time module in the lower right corner of the taskbar on the computer screen and said: "Six-fifteen."
Both of their alarm clocks are set for half past six, and it is common for them to wake up early before then.
Chu Xuan stretched out his hands from the quilt, spread his hands, yawned and stretched.
"What are you looking at?" He sat up.
"The information on the USB flash drive." Liu Yifei replied.
She woke up at six o'clock today and saw that Chu Xuan was still sleeping. She was bored and remembered that Chu Xuan's computer contained information about the gaming industry, which was related to her and Chu Xuan's investment, so she picked up Chu Xuan's computer and found the information.
Looked up.
Chu Xuan moved on the bed, reached around the back of Liu Yifei's neck and hugged her, and Liu Yifei leaned into his arms.
The two of them leaned their heads together and looked at the information together.
"Community games came out earlier than PC games." Liu Yifei said while looking at the information.
"It's been around since the 1990s." Chu Xuan nodded and said while looking at it: "They are all graphic web games with text and pictures. They are very simple and rough things."
"In the late 1990s, stand-alone games began to rise, causing the capital in the game industry to shift to stand-alone games, and web games began to weaken."
Liu Yifei looked at the information and continued: "In the millennium, when Shengda launched "Legend" and became popular, capital turned to client games, allowing the client games and stand-alone game markets to keep pace with each other. The survival space of web games has further declined, until now it is basically inexhaustible.
A situation where people are interested.”
As she spoke, she had a question: "Web games were the first to appear, so why didn't capital develop vigorously at that time? They were immediately surpassed by stand-alone games and PC games."
"Look down." Chu Xuan shook his head, he didn't understand these things either.
He put his hand on the steering wheel and pressed the down key to move the content of the word document downwards.
Watching the next content with Liu Yifei, combined with some knowledge of books about computers and the Internet that he had read in the past few years, he probably had an understanding of Liu Yifei's questions.
"Did you see it?" Chu Xuan pointed to the information on the screen and said: "The game engines for client games and stand-alone games are developed by technical personnel following the needs of various game companies. What types of client games and stand-alone games are needed?
Just develop whatever kind of game engine you want.”
"The game engine of web games is the browser. The only browser back then was Microsoft's IE. Except for Microsoft, no third party could modify this browser."
"The original IE browser was to provide an operational space for search engines. Its main purpose was to provide search functions for users. It did not provide many plug-in services for web games."
"In other words, no matter how well-made the web game is, the browser cannot load the web game without the browser's service plug-in."
"On the contrary, the game engines of client games and stand-alone games can be modified and upgraded at will according to the needs of various game companies, which allows client games and stand-alone games to grow rapidly following the market."
"But web games are not good. Microsoft has the final say in IE browser. If Microsoft does not upgrade IE browser and provide game plug-ins, web games will not develop."
After hearing Chu Xuan's explanation based on the information, Liu Yifei was thoughtful.
Although what Chu Xuan said sounded simple, it still took some time for Liu Yifei, who had never been exposed to these things before, to understand it.
"What exactly is a game engine?" Liu Yifei asked.
This question made Chu Xuan silent for a moment. Combining the knowledge he had gained through relevant books in the past few years, he wanted to find an explanation that was easy for Liu Yifei to understand.
He calmed down his thoughts and said: "The game engine is equivalent to the outline of a script."
Liu Yifei blinked. It was equivalent to the outline of the script? She knew the script very well, and Chu Xuan's words made her interested.
"The game settings in the game engine are equivalent to the characters, scenes, special effects and other settings of the script."
"The main mission of the game in the game engine is equivalent to the story structure of the male and female protagonists in the script."
"The game side tasks in the game engine are equivalent to the plot of the supporting characters in the script."
"The character upgrade in the game engine is equivalent to the character growth line in the script."
"The skills and props obtained after upgrading the characters in the game engine are equivalent to the feelings, gains and realizations of the characters in the script after the plot changes."
"To a certain extent, the game engine design process is similar to the script planning process. It can be said that they are both the same art of world construction."
"I understand!" Liu Yifei was slightly surprised: "What a magical metaphor."
What is the relationship between the game and the script? Without Chu Xuan's explanation, she would never have imagined that there would be such a novel entry point to explain all this.
"Why are you so smart?" She looked at Chu Xuan softly.
In the past and now, Chu Xuan can always use easy-to-understand things to explain unknown things to her. Chu Xuan's brain is really easy to use.
Chu Xuan smiled, raised the hand holding Liu Yifei's shoulder, pinched her face and said: "Observe more and think more. The essential laws of different things in different industries are actually the same."
Liu Yifei raised her eyebrows. This sentence was somewhat philosophical. She nodded and took Chu Xuan's words to heart.
"I also have a girlfriend who makes me smart." Chu Xuan smiled.
Liu Yifei was slightly startled, her lips curled up softly, and she kissed Chu Xuan on the lips.
Based on Chu Xuan's explanation just now, she understood what the core game engine of the game is, so she said: "The IE browser you just mentioned is missing plug-ins, which is equivalent to the script missing the corresponding settings?"
"That's understandable." Chu Xuan nodded.
Liu Yifei pointed at the screen and said: "Now that the IE browser has been upgraded to version 7.0, according to your idea, all the missing plug-ins for the browser should be available, so you think you can develop exquisite web games, so you think
Is it right to seize this opportunity and invest in web games?”
"Smart." Chu Xuan praised.
Liu Xiaoli often said that Liu Yifei had a big heart, but both he and Liu Xiaoli knew very well that Liu Yifei's innocent-looking face and her pure words and deeds hid her intelligent heart. In other words, she was showing off her inner self.
"However, developing web games that are either beautiful or not is secondary. What web games have always lacked is a profit model. Regardless of capital, there is no return on investment in anything, and no one will do it," Chu Xuan said.
"In the past few months, we first took a look at the basic development information about web games and their companies to get a general picture. Then with this information, we went online to find a few web games to play and experience them in person.
Time, we also need to find a feasible profit model through experience, and finally learn more about each web game company in the information to make precise investments." Chu Xuan added.
Liu Yifei collected her thoughts and nodded.
Under Chu Xuan's guidance, she had a direction to explore this previously unknown thing.
As for what Chu Xuan said about finding a profit model?
Web games have been developed for many years and many companies have failed to find one. Why can Chu Xuan say this with such confidence?
Just like what her mother told her in Star City some time ago, because of Chu Xuan's love for her, since Chu Xuan brought her to invest, he must be sure.
When she thought about it, Chu Xuan should have already had a profitable plan.
Now Chu Xuan doesn't say anything, he just leads her to grow and learn.
This is equivalent to that in terms of investment, Chu Xuan is standing at the end, while she is still at the starting point.
Chu Xuan was waiting for her to move forward. When she could be side by side with Chu Xuan before the finish line, the two of them would step into the finish circle together.
In an instant, she felt Chu Xuan's respect and attention to her again, which was also a true reflection of the two people's mutual success in their careers.
Liu Yifei felt moved in her heart. She shook her cheek against Chu Xuan's shoulder and rubbed Chu Xuan's face. The warmth between the friction made both of them feel a twinge of joy. It was the spark of love.
"Game companies are very rich, will they let us invest?" she asked.
"The rich game companies refer to the client game companies. Each of these web game companies is poorer than the other one. You are much richer than them." Chu Xuan said.
He scrolled down the word document: "Look, these companies only make a few hundred thousand a year, and you earn more than 20 million a year, which is a blow to them. With PC games and stand-alone games almost monopolizing the market, these companies
The development of the company is very difficult, investing in them is a pie-in-the-sky thing for them, investing should not be difficult.”
Liu Yifei smiled, feeling reassured and relieved.
She thought that investing in web games would cost a lot of money, but judging from the information displayed in the data, it didn't seem to require much money.
This year's income plus the income from previous years, her mother has saved more than 40 million for her, which seems to be enough.
"Let's go to the hotel. The investment conference starts at nine o'clock. We can just take the time to look at these things in the past few months." Chu Xuan opened the quilt and got up.
Liu Yifei closed the laptop, put it on the bedside table, and got up with Chu Xuan.
The two of them washed up and went to the small villa to have breakfast with Liu Xiaoli.
After washing the dishes and chopsticks, the family of three set off to the "I Am an Actor" investment bidding conference.
--Shangri-La hotel.
At nine o'clock in the morning, a medium-sized hall was packed with people.
Three to four hundred people and nearly a hundred advertising agency teams gathered together.
The host is Long Danni from Mango Channel. She has experience in this type of investment conference, but this is the first time she has seen such a large-scale investment conference.
Chu Xuan, Liu Yifei and Liu Xiaoli sat down next to Wang Jinhua at the first table. Four director judges and actor judges including Chen Daoming and Zhang Jizhong were also present. Several leaders from Mango Channel were also present to witness.
These leaders were very satisfied when they saw such a large-scale investment conference.
The advertisers present were all advertising channels of Mango Channel and Bright Times. It was only with the joint efforts of both parties that such a large-scale investment conference was possible.
When it comes to cooperation between two parties in the entertainment industry, funding comes second and channel resources come first.
With channel resources, money will come.
These leaders further recognized the strength of the Brilliant Era in their hearts.
Soon, the investment conference began.
The projection first showed a PPT, in which Long Danni introduced "I Am an Actor" in detail.
"Welcome all the leaders of Xiangnan Radio and Television Station, all the CEOs of Bright Times Entertainment Co., Ltd., and all the guests present, to today's investment bidding conference of "I Am an Actor"."
There was a round of applause.
""I Am an Actor" is a new performance variety show jointly created by Xiangnan Radio and Television Station and the film and television branch of Bright Times Entertainment Co., Ltd...."
"The chief director is Mr. Hong Tao. I believe many of the bosses here are familiar with Mr. Hong Tao."
After hearing Long Danni's words, many advertisers present slightly nodded their heads.
"Supergirl 1" in 2004, "Supergirl 2" in 2005, and "Supergirl 3" this year were all directed by Hong Tao.
This year's "Supergirl 3" has just ended. Although the ratings are not as good as "Supergirl 2", it seems that Li Yuchun's "Supergirl 2" has reached its peak last year, but the ratings of today's "Supergirl 3" are still explosive.
.
The three consecutive variety shows have performed at a phenomenal level, making Hong Tao's reputation as a variety show director resounding throughout the industry, and firmly establishing himself as the number one variety show director in the country.
Having such an accomplished director direct "I Am an Actor" also gives advertisers a certain degree of confidence in this program.
"The production unit is Xiangnan Broadcasting and Television; the production unit is Bright Times Film and Television Company; the executive producer is Mr. Wang Jinhua Wang; the chief planner is Long Danni, who is also myself..."
Long Danni introduced the members of the program organizing committee and then began to introduce the program guests.
When judges such as Chen Kaige and Zhang Guoli were called one by one, they also stood up and waved to the public to say hello.
"The program's image spokesperson, behind-the-scenes host, student teaching assistant...Chu Xuan, Liu Yifei."
Chu Xuan and Liu Yifei stood up with smiles and received a round of applause from everyone present.
Although compared with seniors such as Chen Kaige and Zhang Guoli, these two people are still relatively junior, but judging from their popularity, these two people are more popular with advertisers.
Throughout the morning, Long Danni introduced the highlights of the program while also answering questions from advertisers.
We had a meal in the lobby at noon, and then officially started bidding for advertising spaces in the afternoon.
"There are a total of twelve episodes of the program, with two episodes broadcast every week, one behind the scenes and one on stage, that is, six behind the scenes and six on stage performances."
"The program formats behind the scenes and in front of the scenes are different, and the advertising spaces are also different."
"Let's talk about the behind-the-scenes first..."
"For example, drinks, as long as students appear on camera, they can only drink this kind of drink."
"For example, clothing, students training behind the scenes can only wear the same brand of clothing, and the same is true for sports shoes."
"For example, four-piece sets, the students' dormitories are equipped with the same brand of bedding and are introduced."
"..."
Liu Yifei raised the corner of her mouth slightly, covered her mouth and leaned close to Chu Xuan's ear: "How much sponsorship do you need to do this?"
Wang Jinhua, who was next to Chu Xuan, heard Liu Yifei's words, leaned over and whispered: "Mango TV is professional in this aspect."
Chu Xuan and Liu Yifei couldn't help laughing.
Various novel advertising spaces also leave advertisers speechless and fresh.
It really corresponds to the industry's evaluation of Mango Channel's programs. When it comes to how to get advertising space for a variety show, Mango Channel is definitely professional.
For some big advertisers, the wide variety of advertising spaces on Mango Channel will definitely have a discount on their sponsorship effectiveness.
But for some small advertisers, this is an opportunity.
We can't afford large advertising spaces, but small advertising spaces are also available, and they may have unexpected effects.
The program formats behind the scenes and in front of the scenes are different, so this program can be regarded as two programs, so there are as many as 20 or 30 advertising spots.
Because Long Danni had to explain each advertising space in detail, show the broadcast effects on PPT, and also answer and communicate with advertisers about their doubts.
In one afternoon, less than ten advertising spaces were sold.
While Chu Xuan and Liu Yifei were watching the excitement, they also remembered the general sponsor, Xinlang Weiyu.
Micro-Entertainment was initially popularized by Wang Jinhua through TV advertisements under Chu Xuan's plan. After Micro-Entertainment was taken over by Xinlang, it also adhered to this operating method and invested a large amount of money in TV promotions every year.
Faced with this brand new show, and it is also related to actors, it is conceivable that there will be a lot of topics. Xinlang Micro Entertainment's winning of the overall title is obviously consistent with its own product Micro Entertainment.
Faced with Xinlang, an Internet company with deep pockets, other advertisers had no choice but to watch helplessly as the overall naming rights fell into Xinlang's hands.
After a dinner, the first day of the investment conference ended.
"Sister, we don't need to come tomorrow, right?" Chu Xuan said, walking out of the hotel with Liu Yifei, Liu Xiaoli, and Wang Jinhua, preparing to go back.
"You don't have to come." Liu Xiaoli replied. The effect of Chu Xuan and Liu Yifei's presence has been achieved. They may come or not in the next few days.
"On the day when registration starts on October 1st, if you have time, go to the park and have fun. Let the friends who come to register from all over the country see you. It will probably arouse their enthusiasm for the program. There will be media reporters present.
, and also cooperate with the invited reporters to do publicity." Wang Jinhua added.
"Okay, Sissi and I will go take a look then." Chu Xuan nodded.
"October 1st is National Day, so it's time to go out and have some fun." Liu Yifei said happily.
Wang Jinhua walked towards her parking space and said, "When I sign up, I guess there will be some of your friends."
Chu Xuan and Liu Yifei raised their eyebrows, showing some interest.
With the launch of the program "I Am an Actor", many people from entertainment companies and brokerage companies can more or less understand the direction of this program as long as they have some foresight.
The higher the ratings, the more popular the people in the program will be.
As long as these companies see this, they will definitely let less popular artists in the company sign up.
If the show is really popular, it will be a waste of popularity.
There are many not-so-popular artists in Chu Xuan and Liu Yifei’s circle of friends, and they don’t know who will come.
