The investment promotion conference for "I Am an Actor" lasted four days and ended on September 30th at the end of the month.
Although it is over, the subsequent negotiations are not yet over.
For a program advertisement, the direction of the ratings is completely unknown, and no advertiser is stupid enough to buy the entire period of advertisements at once.
The program has been released twice before. This is a negotiation between Mango Channel, Bright Times and advertisers.
After the program is broadcast, advertisers will decide whether to continue sponsoring it based on the ratings trend.
If the ratings go well, advertisers who have previously purchased advertising spaces will have priority to continue sponsoring. If they no longer want to sponsor, Mango Channel and Bright Times will find ways to introduce new advertisers.
This is also the current domestic advertising sponsorship approach to variety shows.
——October 1st.
It’s half past seven in the morning, the sun is warm.
In October, the temperature in Beijing has dropped significantly compared to the summer vacation, making people gradually feel the coolness brought by autumn.
"Is this variety show so profitable?" Liu Yifei asked in surprise on the rooftop of the big villa.
Chu Xuan put down his cell phone. Sister Hua just called him and told him the results of the investment conference.
The sponsorship fee for the two-issue advertising space of "I Am an Actor" reached 45 million.
This is only two phases. If a constant budget is made, the twelve phases will be 270 million.
If the ratings trend curve increases after the program is broadcast, the advertising sponsorship fees for the twelve episodes will be higher than this figure.
Under such circumstances, compared to the income brought by the current TV series market and movie box office market, variety shows are indeed more profitable at present.
And being able to obtain this astronomical amount of sponsorship fees for two periods is thanks to the popularity of the three-time "Supergirl", which has raised the price of variety show advertising.
"This is the change in the market." Chu Xuan said, "Let's go, have breakfast and go to the program recording park to see what's going on."
Liu Yifei nodded with interest, stood up and put away the documents on the wooden table on the rooftop.
In the past few days, she and Chu Xuan stayed at home. In addition to entertaining in the function room, they either read game information, variety show procedures, or the "Nirvana in Fire" novel.
All three were new things, and reading and discussing them made her and Chu Xuan's lives very fulfilling these days.
"I want to see if any friends I know are here." Liu Yifei looked forward to it, and walked down the rooftop with Chu Xuan to the bedroom to put the documents away.
"Just go and have a look and you'll find out. You have half a month to sign up, so maybe you won't come today." Chu Xuan took her hand and walked downstairs to the small villa.
"That's right." Liu Yifei reacted and added: "We will go to Star City in advance in a few days."
The end of this month is the day when the Golden Eagle Festival will be held. As a guest performer, she has to go to the formal rehearsal in advance. This is also agreed upon.
"You go dancing and I'll play. I haven't had a good tour of Star City yet." Chu Xuan said, walking into the small villa with Liu Yifei.
"No!" Liu Yifei said coquettishly: "Why do you want to play while I work so hard?"
Chu Xuan couldn't help but laugh, looked at her and said: "Then what do you want?"
Liu Yifei blinked and said playfully: "You practice dancing with me."
Chu Xuan didn't know whether to laugh or cry, and said: "I'm not a guest performer, why should I practice dancing?"
Liu Yifei tilted her head and playfully shook the hand she held with Chu Xuan: "I don't care, you can't leave my sight anyway."
"What can't be out of your sight?" Liu Xiaoli walked out of the kitchen with breakfast, looked at the two children, and asked casually without understanding what her daughter said.
"Auntie, your daughter wants to kidnap me." Chu Xuan pulled Liu Yifei towards the dining table and followed Liu Xiaoli.
Liu Yifei wrinkled her nose cutely and patted Chu Xuan with bulging eyes.
Liu Xiaoli put breakfast on the dining table, sat down on the chair, and looked at the two children sitting side by side across from each other. After hearing Chu Xuan's words, she shook her head and said: "With how strong you are in sticking together every day, if you really want to kidnap,
That means you are each kidnapping the other, do you need me to call 110?"
As soon as Chu Xuan and Liu Yifei picked up their chopsticks, they were amused by Liu Xiaoli.
In Chu Xuan's eyes, as Liu Yifei said, this mother-in-law is getting more and more naughty.
But in Chu Xuan's mind and cognition, compared to the strict mother-in-law in the past, this is a normal change in words and deeds.
When a person's living environment becomes harmonious, and when a person's future is full of good hope, even people who were not humorous in the past will always show occasional humor.
"Mom, we went out to play." Liu Yifei said after having breakfast with Chu Xuan.
"Going to the program recording park?" Liu Xiaoli put down her chopsticks and took a sip of her morning tea.
"Okay." Liu Yifei stood up and put the small white backpack she had prepared on her back.
"Go ahead, take some photos and show them to me." Liu Xiaoli said. As Wang Jinhua's assistant, she also participated in the entire planning process for the "I Am an Actor" project, so she was also somewhat interested in the registration site.
"OK." Liu Yifei said cheerfully, trotted to the TV cabinet in the living room, took out a camera and put it into her small backpack, then trotted to the door and held the hand of Chu Xuan who was waiting at the door, turning her head and waving as she walked out.
: "Mom, let's go!"
The two got into the car in the parking lot and drove towards the program recording park.
"I Am an Actor" has been preheated online and offline for nearly two months. Although the popularity is not high, it has also stabilized.
In the two months of pre-publicity, Mango Channel and Bright Times have only released some information about registration, specific matters and innovations of the program.
As for who the guests will be and what the gameplay will be like, they have not been released in advance.
Until midnight yesterday, Mango Channel and Bright Times launched the second phase of promotion. "I Am an Actor" no longer remained mysterious, and all the information and gameplay of the guests were made public.
Whether it is the lineup of director judges, the lineup of actor judges, or the presence of Chu Xuan and Liu Yifei, they immediately attracted the attention of the audience.
[Chen Kaige, Tang Jili, Zhang Jizhong, Li Shaohong, these directors and judges are awesome! If anyone is attracted by them, they will take off directly.]
[Chen Daoming, Yang Ziqiong, Zhang Guoli, and Deng Jie, these four actors and actresses have an amazing lineup. They are all national-level actors. According to their duties, they will also teach students about vocal form. This program is free of charge.
Any experience you gain will be earned with blood!]
[Chu Xuan and Liu Yifei are also here! Will they appear in the 12th episode of the show? That would be great! It’s confirmed! 】
[Chu Xuan and Liu Yifei are the hosts and assistants behind the scenes, and they will definitely follow the show.]
[Interestingly, Mango Channel has launched a singer talent show, and now there is an actor talent show. It seems that actors’ performances are more interesting than singers’ singing. Go and take a look when the time comes.]
[I want to sign up, but it’s too far to go to the capital. Why not create more competition areas for “Super Girl”. 】
At the beginning, both Mango Channel and Bright Times considered allowing "I Am an Actor" to have more competition areas like "Supergirl".
But after a little discussion, I realized that singers and actors are not the same thing at all.
A singer can complete a stage in minutes by singing a song, but it takes more than a few minutes for multiple actors to perform a scene together.
"Supergirl" has more than 100,000 people registered for auditions across the country. "I Am an Actor" does not need so many people, otherwise the filming will be far away.
The only registration location is a program recording park located in the suburbs of Beijing. In order to ensure that there are enough people to sign up, Mango Channel and Bright Times came up with a way to inform major art schools across the country of the program information in advance and invite students there to sign up.
For these students who have star dreams, I think some of them will definitely come.
Starting from today, 200 people will be screened out through the preliminary test in the first half of the month, and 150 people will be eliminated after the training in the second half of the month. In November, the last 50 people will enter the stage regular season, and the program will officially start recording.
Judging from the competition process, "I Am an Actor" does not require so many people to sign up.
"Look, the billboard." Liu Yifei was sitting in the passenger seat and pointed at the large flat billboard hanging on the overpass in front of her.
Chu Xuan stopped the car at the red light and looked at the billboard in front of him through the front window. The background was a colorful and sunny promotional picture of "I Am an Actor". The main characters were a flat photo of him and Liu Yifei, and the slogan
"Chu Xuan and Liu Yifei will accompany you in your dream of acting. "I Am an Actor" welcomes you from all over the country who have dreams of becoming an actor."
The red light turned green and Chu Xuan started driving. There were many such billboards along the way. There were such billboards at subway entrances, on buildings, in vegetation display areas... they all existed.
Chu Xuan also accidentally saw that there were many promoters handing out leaflets to passers-by on the street, and some of them were promoters of "I Am an Actor".
As the image spokespersons of the program, they are complementary to the program. Such an all-round online and offline publicity method will further expand their popularity.
Donglin Villa, located on the Third Ring Road, is a bit far from the suburbs. Chu Xuan drove for more than an hour to get there.
This suburb is an area to be developed and the transportation is relatively convenient.
Driving towards the gate of the program recording park, I saw buses or taxis stopping on the roadside in the distance. Many young men and women walked towards the gate while watching curiously.
"There are quite a few people." Liu Yifei said when she saw this scene, with a look of great interest on her face.
Chu Xuan nodded, took a detour to the side door, brushed his face in front of the guard, and entered the park after being released.
After parking the car in the parking space, the two of them got out.
There are buildings in the park that integrate dormitories and training function rooms, a canteen, a small office building, and a large studio. The greening looks average, but overall it's okay.
This is not a place for long-term work. When there is work to do, there will be people and facilities here, but when there is no work, it will be empty.
Chu Xuan and Liu Yifei walked towards the three-story small office building. In the free area in front of the office building, several long teams were queuing up in the awning that looked like a long queue. It was estimated that there were hundreds of people, and
There was a steady stream of people coming in at the gate.
For a moment, the registration site looked very hot.
"Chu Xuan! Liu Yifei!" A girl with a ponytail couldn't help but said in surprise when she saw the two of them.
Everyone in the queue turned their heads and looked at him one after another, with excited or excited eyes in their eyes.
Chu Xuan and Liu Yifei waved their hands and smiled slightly.
Under the watchful eyes of a group of friends who came to sign up, the two walked into the office building.
Just after walking a few steps, I met Long Danni coming around the corner: "Chu Xuan, Qian Qian, here they come."
"Long Jie." The two of them greeted each other as they walked.
The registration site was led by Long Danni as the person in charge, and Wang Jinhua as the chairman of Bright Times. The company had a lot of affairs, so it was naturally impossible to come to the site and keep an eye on the progress every day.
"Registration has just started. There are not many people here yet. There should be more people in the afternoon. Then you can cooperate with the media to take some on-site publicity photos. Do you think it will be okay?" Long Danni said.
Chu Xuan and Liu Yifei signed a contract, and there were regulations on cooperating with publicity in the contract. Logically speaking, cooperating with publicity is what the two of them should do, but Chu Xuan is the boss of Brilliant Era, and Long Danni did not do it when facing Chu Xuan.
From a common sense perspective, I have always been very polite to Chu Xuan and Liu Yifei, and communicated with each other in a consultative tone.
"We are just teaching assistants, everything is arranged by Sister Long." Chu Xuan said suddenly, and Liu Yifei nodded.
Long Danni smiled slightly. He Jiong often told her that it was very comfortable to deal with Chu Xuan, and the facts were indeed true. Chu Xuan's behavior, words and actions made people feel comfortable.
"Teachers Zhang and Teacher Deng are conducting a preliminary test for the contestants in Room 103. Do you want to go and have fun? All the facilities and equipment in the park are ready. You haven't seen it yet. This is where you will be working when the official recording starts next month.
Place, go around in advance to understand various scenes and environments?" she said.
Chu Xuan and Liu Yifei only took the time to visit the park once with Sister Hua when it was first built. At that time, the park was still deserted except for the buildings. It is true that they have never seen the complete facilities and equipment now.
"Let's go and see the preliminary test first." Liu Yifei smoothed her hair.
"Long Jie, you are busy with your business. Call us when you need us." Chu Xuan said.
"Okay, you can do it yourself, then I won't entertain you." Long Danni said, then changed the topic: "No, this is your territory, you should be the one entertaining me."
Chu Xuan, Liu Yifei and Long Danni looked at each other, each enjoying themselves.
The two parties say goodbye for now.
Chu Xuan and Liu Yifei followed the house number and walked in the direction of Room 103.
During the half-month preliminary registration period, for the first seven days, teachers Zhang Guoli and Deng Jie served as the only main judges, with full control over the elimination, pending selection and promotion of the contestants. In the last eight days, Chen Daoming and Yang Ziqiong took turns.
The initial registration period is full-time, from 9 a.m. to 9 p.m. The work intensity is a bit high, so the four teachers take turns to reduce the work intensity.
Many contestants who have successfully registered are waiting in various lounges and are contacted by staff at any time.
Some players kept pacing in the corridor, looking very nervous.
Seeing Chu Xuan and Liu Yifei emerge from the corner, the eyes of some players in the corridor lit up, but no noise was allowed here. They could only watch with excitement, or wave and say hello excitedly.
Chu Xuan and Liu Yifei raised their lips slightly and waved in response.
Room 103 is a medium-sized conference room, about 300 square meters.
The entrance to the main entrance is the passage for contestants to participate in the preliminary test. Chu Xuan and Liu Yifei entered through the back door with the permission of the security guards.
The layout of the conference room is similar to that of an open class classroom in a university, with rows of seats.
Here, many staff members from both Bright Times and Mango Channel were sitting in the back row watching, and many screenwriters and directors from Bright Times Film and Television Company were also joining in the fun. Teachers Zhang Guoli and Deng Jie were sitting in the middle of the front row.
, under the video of the cameraman, a contestant was showing off his talents in the open space at the front.
The video at this time will not be included in the feature film, but will only be used to record the entire program for summary after the program is over and as a souvenir.
Liu Yi inadvertently turned his head and saw Chu Xuan and Liu Yifei, and couldn't help but smile and wave to them.
Chu Xuan and Liu Yifei raised the corners of their mouths slightly, walked over on tiptoe, and sat down next to Liu Yi in the second row.
After the contestants finished their talent show, they were told they could leave. The result was that if they kept trying, they would be eliminated.
The male player was slightly disappointed and glanced at Chu Xuan and Liu Yifei a few more times before being taken out by the staff.
The contestants' gazes were caught by Zhang Guoli and Deng Jie, and the couple couldn't help but turn their heads.
"Hey, two assistant coaches are here." Zhang Guoli said gently.
"Teacher Zhang, Teacher Deng." Chu Xuan greeted Liu Yifei.
Zhang Guoli and Deng Jie nodded slightly, and the audience had to keep quiet when there were players. When there were no contestants for the time being, everyone in the audience started to communicate in low voices.
"Teachers, how is the situation?" Chu Xuan asked.
"Not ideal." Zhang Guoli shook his head: "Actors pay attention to talent. At present, there are more than ten people in the first audition, and they are basically here to try their luck. The performance on the stage is not good. At first glance, they are not the material to be an actor."
"Um... I don't mean anything else to you two teachers. I just want to say that you can see a person's acting talent through the preliminary test?" Wen Muye said. He talked to directors and screenwriters from film and television companies such as Kong Sheng and Li Xue.
I am also a participant in the filming of "I Am an Actor". Because I am curious about the show, I came to join in the fun today.
"We can't completely see it." Deng Jie shook her head: "But there are too many people coming to participate in the preliminary examination. We don't have so much time to delve into the specific talent of a person. We can only preliminary discover the specific talent through a simple talent show.
Whether it works or not can only be seen in the training camp in the next half month."
Everyone nodded.
Chu Xuan and Liu Yifei also expressed their understanding.
Some people's talents need to be deeply explored, while some people can easily let their talents show on the stage.
For a variety show, the latter naturally has the advantage.
It is also a very labor-intensive task to select the 200 best players from thousands of players.
A layman watches the excitement, an expert watches the door.
A simple talent show is just fun for non-professionals, but for the professionals present, it can tell whether the person has acting talent.
If your stage performance talent seems to be very good, you will be directly promoted to one of the 200.
The ones that are acceptable will be decided, and finally the four judges will watch the video playback and select from them, making up 200 people.
And more people were directly eliminated.
Perhaps this is a bit unfair to some people who have great acting talents but need to be discovered.
But for a show, this is impossible.
After all, the show is a show, not an actor training class. It is impossible for everyone to consider a person's talent in all aspects as soon as he comes. Each contestant's talent show only lasts for one minute. Those contestants who have talent but cannot show it can only be regretted.
disuse.
"Hello teachers, I am contestant No. 18, Bai Zhi."
The people present looked at the player named Bai Li with their eyes bright.
The appearance, physical condition, and temperament are all pretty good. Finally, we have a star-like player.
Chu Xuan and Liu Yifei also looked at Bai Zhi a few more times, then lowered their heads and flipped through the information.
"He is a contracted artist under Xiangjiang Yinghuang." Liu Yifei said in a low voice.
Chu Xuan nodded. Every contestant must fill out a basic information form when registering in the awning outside. They must not cheat. Once found to have cheated, they will be eliminated directly. If the person who faked his or her identity makes a profit in the show, he will be eliminated again.
There is a warning of prosecution.
As one of the largest entertainment companies in the country, Yinghuang Entertainment can push its own artists to participate in this program, which obviously reflects the charm of "I Am an Actor".
Bai Li danced a dance, showing off her beautiful figure, and imitated a performance, which showed her acting talent.
Zhang Guoli and Deng Jie seemed quite satisfied, so they put a check mark on the form, and the first person to advance appeared.
"Hello teachers, I am contestant No. 26, Zhang Luyi."
Liu Yifei looked at the people on the stage, blinked and whispered: "This person has a melancholy temperament, just like you back then."
Chu Xuan looked at the information. Zhang Luyi was a master of Chinese opera. Hearing Liu Yifei's words made him laugh: "I used to be very depressed?"
Liu Yifei nodded charmingly, her eyebrows arched.
Thinking back to when she was still a freshman, Chu Xuan had his hands in his trouser pockets, looking a little decadent on the front, a little melancholy on the back, and very proud on the inside. This image immediately came to her mind.
But now, Chu Xuan's face is sunny, his whole body exudes vitality, he is gentle internally, and very humble externally. Compared with before, he is a completely different image.
She knew that because of love, Chu Xuan was completely transformed by her.
After a talent show, Deng Jie made eye contact with Zhang Guoli and put a check mark on Zhang Luyi's form to be promoted.
"Hello teachers, I am contestant No. 39, Tang Yan."
Liu Yifei glanced at her, raised her eyebrows and whispered in Chu Xuan's ear: "The legs are so long."
She looked at the information: "1.72 meters tall, two centimeters taller than me."
The corner of Chu Xuan's mouth raised slightly. At 1.7 meters, Liu Yifei is considered tall among actresses in the entertainment industry. There are not many actresses taller than her. Jiang Xin and Tang Yan are two of them.
Tang Yan's appearance also made everyone present's eyes light up. Not to mention her acting talent, just the way she walked from the door to the stage matched her height with her temperament.
Not too much surprise, after showing some talent, Zhang Guoli and Deng Jie also gave Tang Yan promotion.
Within an hour or two, three finalists appeared. Zhang Guoli and Deng Jie, including Chu Xuan and Liu Yifei, and other insiders have more expectations for the subsequent contestants.
But in the next hour or two, there were all players trying their luck, and the teachers shook their heads inwardly.
However, although some contestants' imitation performances looked awkward, and even performed stunts in which rocks were broken into their chests, which was eye-catching, Chu Xuan and Liu Yifei and the teachers present also refrained from laughing and had to give some performances.
Respect for others is a basic quality of being a human being.
Just before the lunch break at 1:30, several contestants appeared in succession, which surprised and amused Chu Xuan and Liu Yifei.
"Hello teachers, I am player No. 79, Hu Ge."
"Hello teachers, I am player No. 80, Yuan Hong."
"Hello teachers, I am contestant No. 81, Peng Yuyan."
"Hello teachers, I am contestant No. 82, Yang Rui."
There will be an hour's break at noon, and the first test in the afternoon will start at 2:30.
Chu Xuan, Liu Yifei, Liu Yi, Wen Muye and others came to the park cafeteria to eat. After looking at Hu Ge and the others, the two of them said goodbye to Liu Yi for a while and went to Hu Ge and the others' place.
"Why are you here too?" Chu Xuan and Liu Yifei sat down on the chairs side by side.
"From the bottom of my heart, I actually don't want to come." Although Hu Ge smiled, he felt helpless.
"Lao Hu thinks an actor shouldn't take the path of variety shows." Yuan Hong looked at Chu Xuan and Liu Yifei opposite and joked to Hu Ge.
"If you don't want to come, then why are you here?" Liu Yifei asked curiously.
"Sword and Sword III is in preparation and will start filming next year. Sister Cai asked me to come." Hu Ge told the truth.
I learned from Cai Yinong that "Fairy Sword III" will cooperate with Bright Times. Chu Xuan is his friend and the boss of Bright Times. When negotiating "Zhu Xian", the cooperation on "Fairy Sword III" had already been initially negotiated, so
Therefore, there is no need for him to hide anything in front of Chu Xuan and Liu Yifei.
Chu Xuan and Liu Yifei nodded, understanding in their hearts.
Of course they knew about "Sword and Sword III" and the leading actor was definitely Hu Ge.
However, Hu Ge's popularity is currently not enough to support a male-led drama. Cai Yinong definitely wants to increase Hu Ge's popularity in variety shows. It would be great if he can become popular, and then use the popularity in variety shows to transform into ""
"Sword and Sword III" to increase the ratings.
Cai Yinong's idea of pushing Hu Ge to participate in the show was understood by Chu Xuan and Liu Yifei after thinking about it.
"This is a performance variety show, which is different from other variety shows." Chu Xuan said: "There are also four teachers teaching. If you can advance to the finals, you will experience the shooting of six short films, which will also get you a certain amount of experience.
Improved experience.”
"Yes, that's what I'm here for." Hu Ge nodded. Four national-level actors provided teaching, and four directors provided shooting guidance. This was indeed a rare learning opportunity.
As Chu Xuan said, "I Am an Actor" is completely different from other purely entertainment variety shows based on the gameplay process.
Hu Ge looked at Chu Xuan and said enthusiastically: "I heard that in the competition process, you can hire an assistant to act in the scene later?"
Chu Xuan and Liu Yifei took the food brought by the staff. Chu Xuan put the plate on the table and said, "Do you want me to be your assistant and act opposite you?"
Ever since he had a free scene with Hu Ge at the audition for "Zhu Xian" last year, Hu Ge has always wanted to act opposite him, as if he was a target to catch up with.
Yuan Hong and Liu Yifei also knew about it, so they looked at them with interest.
"If it's possible." Hu Ge nodded.
"Chu Xuan, are there any other potential players today?" Yang Rui asked at the next table while eating.
Chu Xuan ate his food, turned his head and glanced at Yang Rui and Peng Yuyan, then at Hu Ge and Yuan Hong, with an interesting look in his eyes: "There was a player before you, Zhang Luyi. A good one.
A capable person, master's degree in Chinese Opera Performance."
"F*ck!" Yuan Hong cursed: "Isn't this bullying?"
"Master of Chinese Opera." Hu Ge became interested: "This is interesting."
Liu Yifei was eating her meal, raising her eyebrows with a smile in her eyes: "I guess people from Beijing Film Academy will also come. When the time comes, Beijing Film Academy, China Theater Company, and Shanghai Theater Company will compete against each other."
The group became more interested, and Peng Yuyan said, "Now that you said that, Qianqian, I'm full of motivation."
Yang Rui finished his meal, picked up the plate and stood up: "Chu Xuan, Qianqian, have you been here this month as teaching assistants? If so, then I will stay in the capital to play with you."
Liu Yifei wiped her mouth with a tissue, shook her head and said: "Just for the past few days, I have to go out in a few days. The official recording next month will be the beginning of my and Chu Xuan's work."
"Okay, see you at the Golden Eagle Festival." Yang Rui said. She had participated in Lu Wushuang in "The Condor". As an actor in "The Condor", she naturally knew that Chu Xuan and Liu Yifei would also go to the Golden Eagle Festival.
"We are also going to the Golden Eagle Festival." Yuan Hong said.
"See you on the Golden Eagle Festival then." Liu Yifei nodded.
After the meal, Chu Xuan and Liu Yifei said goodbye to their friends for a while.
The registration time came in the afternoon, and more and more contestants came from all over the country to register.
Although the weather is not as hot as before, the temperature is still around 20 degrees.
The wait was an agonizing process, but it also made a small profit for the temporary canteen set up in the park.
Long Danni called Chu Xuan and Liu Yifei, and the two began to walk around the park, cooperating with visiting media reporters and taking heated on-site photos for publicity.
Until nightfall, the two of them walked around the park and became familiar with the internal environment of each building. After completing the work of cooperating with the publicity, they drove back home.
